Case Study - PBE - Telco - Reliance Infocomm

CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au Jo No 6116 08/03 India: A country of extraordinary diversity. Ethnicity, language, religion, cultural traditions, social organisation, geography and climate all contribute to the diversity of this country. India has had a continuous civilisation since 2500BC. The inhabitants of the Indus River valley developed an urban culture based on commerce and sustained by agricultural trade. Successive invasions from peoples arriving from the Northwest, and the adaptation of their culture and traditions has marked Indian history throughout. The first British outposts were founded in the 17th century and by the 1850’s the British controlled most of present-day India, Pakistan and Bangladesh. In 1920, Indian leader Mohandas K Gandhi transformed the Indian National Congress political party into a mass movement to campaign against British colonial rule. Non-violent resistance to British colonialism led to independence on August 15 1947. Violent riots between the Muslim minority and the Hindu majority, resulted in the sub continent being divided into the secular state of India and the smaller Muslim state of Pakistan. India covers approximately 3,000,000sq kms, compared to Australia’s 7,600,000sq kms. According to estimations published in 2001, India is the second largest country in the world in terms of population, with approximately 1 billion inhabitants and a growth rate of 1.58%. India is forecast to overtake China’s population in the next few decades. The Indian Department of Communications (DoC) is in the process of privatising in order to generate revenue. In 1994 a national telecommunications policy was announced allowing for private participation in the provision of cellular as well as basic and value added telephone services. Reliance Infocomm is one of the companies taking advantage of this privatisation push. The Reliance Infocomm network will have a central network operating centre (NOC) in Vashi, near Mumbai. All the switching functions for the full network will be done from this NOC. The switching equipment contract for this NOC, which officials claim is the biggest in the world, is said to have CASE study KRONE (Australia) Holdings Pty Limited 2 Hereford Street Berkeley Vale NSW 2261 PO Box 335 Wyong NSW 2259 Phone: 02 4389 5000 Fax: 02 4388 4499 Help Desk: 1800 801 298 Email: kronehlp@krone.com.au Web: www.krone.com.au Jo No 6116 08/03 gone to Ericsson. Reliance Infocomm is the first company in the world to roll out such a large geographical network using one NOC. The significance of a single NOC is that all services including billing, databases and customer relations can be managed centrally - Reducing the cost of network management substantially. Reliance Infocomm is building infrastructures that will enable them to provide Broadband services irrespective of the technology it uses. KRONE’s BROADBAND 8 pair modules are being used for the outside plant applications, within buildings for Broadband access connectivity and within 50/100 pr MDF boxes for rural telephony. Broadband is becoming a very common term within our industry. It has presented challenges to Telcos in the modern world where existing communications infrastructures have been in place for many years. Reliance chose to use KRONE over manufacturers in line with their commitment and requirement to offer a future proofed network,. (DoC requirement for new telcos) expertise and high quality, high performance products. What is Broadband? ‘Broadband’ is the common term for a high bandwidth Internet connection. A Broadband service can be capable of transmitting data at up to 40 times the speed of a standard modem. Broadband is always ‘on’ - you don’t need to dial up every time you want to ‘log on’. Just sit down at your computer and the Internet is there - like electricity or tap water! In the home a Broadband connection can open up a wealth of entertainment and information resources, including video and music on demand, online game playing and the fast exchange of files with friends and family. At work it can vastly improve marketing and internal processes by allowing real-time interaction with customers and colleagues, permanent connection to online services and continuous access to your e-mail account. Reliance is taking no chances and is determined to provide as good as possible service to their customers. There are three basic service types, or classifications, that most communications can be categorised by: voice, data and video. Today we see most service providers, both telcos and cable companies, delivering only one or two out of the three. The telcos that will survive the new communications environment, and especially those that will dominate, will be the ones that learn how to deliver all three services over a single unified network. The basic architecture of this full service network, that will deliver both narrowband and broadband services, is a fibre backbone coupled with the existing copper plant for the last mile. This architecture has been specified and is currently being built by the world’s top twenty-one telcos. The FSAN consortium is actively pursuing the standardisation and deployment of this narrowband and broadband full service access network. Broadband networks enable new applications such as video and audio streaming, which will place extra requirements on infrastructure. Networks have to become more intelligent and optimised to hold content near to users and reduce the congestion and delay in retrieving remote content. Reliance’s wireline roll-out is well under way and is expected to have provision for 3 million customers by 2005. Network architecture is a combination of fixed line, wireless and limited mobility. It is estimated that A$10 million will be spent in 2003 on copper connectivity alone. KRONE India are working closely with Reliance to realise new products that will be developed and allow for further expansion of Reliance’s capabilities. India is rapidly becoming a force in the ICT world. Software development in India is proving to be one of their major exportable commodities. India’s acceptance and take up of technology is a key contributor to their expansion into the world market. This increasing interest in technology is reaching the 150-200 million people with the disposable income that will be looking for broadband in their homes and business. . added telephone services. Reliance Infocomm is one of the companies taking advantage of this privatisation push. The Reliance Infocomm network will have. customer relations can be managed centrally - Reducing the cost of network management substantially. Reliance Infocomm is building infrastructures that will