COVER
TABLE OF CONTENTS
LIST OF TABLES
LIST OF FIGURES
LIST OF ILLUSTRATIONS
INTRODUCTION
CHAPTER 1: THEORY FOUNDATION
STRATEGY AND ANALYSIS TOOLS
1.1. WHAT IS STRATEGY?
1.1.1. Definition
1.1.2. Strategy at different levels of a Business
1.1.3. How strategy is managed – strategic management
1.2. ANALYSIS TOOLS IN BUILDING A STRATEGY
1.2.1. Competitive advantages
1.2.2. Competitor analysis
1.2.3. Five forces model
1.2.4. SWOT analysis
1.2.5. Value chain analysis
1.3. STRATEGIC PLANNING
1.3.1. Values and vision
1.3.2. Mission
1.3.3. Objectives
CHAPTER 2: CASE STUDY OF
VINH TUONG INDUSTRIAL CORPORATION
2.1 OVERVIEW OF GRID CEILING AND GYPSUM BOARD MARKET IN
VIETNAM
2.1.1 Overview1
2.1.2. Five forces analysis in 2007
2.2. INTRODUCTION OF VINH TUONG INDUSTRIAL CORPORATION –
VTI
2.2.1. Particular traits
2.2.2. Performance
2.2.3. Brand name
2.2.4. Organizational structure
2.3. COMPETITIVE STITUATION
2.3.1. Historical story of VTI
2.3.2. Introduction of La Farge and BPB
2.3.3. Competitor analysis
CHAPTER 3: RECOMMENDATIONS
BUSINESS STRATEGY FOR
VINH TUONG INDUSTRIAL CORPORATION IN COMPETING
WITH THE BIG FOREIGNER CORPORATIONS
3.1. STRATEGIC PLANNING
3.1.1. Vision
3.1.2. Mission
3.1.3. Objects
3.2. STRATEGIC ANALYSIS
3.2.1. Value chain analysis
3.2.2. Competitive advantage
3.2.3. SWOT analysis
3.2.4. SWOT matrix to form strategies
3.3. STRATEGIC CHOICE
3.3.1 The strategy of developing new products, especially products
requiring the hi-tech
3.3.2. The strategy of integrating back
3.3.3. The strategy of integrating forth
3.3.4. The strategy of growing the market
3.3.5. The strategy of reorganizing the business to gain more effective
3.3.6. The strategy of differentiation in competition
3.4. STRATEGIC IMPLEMENTATION
3.4.1. Managerial implementation
3.4.2. Marketing
3.4.3. Finance
3.4.4. Researching and Developing
3.4.5. Information system management
3.4.6. Timeline table for the implementation
3.5. RECOMMENDATIONS
CONCLUSION
REFERENCE