Development of social media communications for car accessories of Lifepro Auto Joint Stock Company

Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company Development of social media communications for car accessories of Lifepro Auto Joint Stock Company

ACKNOWLEDGEMENT My personal Internship report written in the context of a Covid-19 epidemic began to break out and become serious in Vietnam During this time I was also very worried about what myself could and contribute to corporate collective But after the first period of practice despite not being exposed to people, the company has always facilitated me to experience and train myself A lot of new methods of working and marketing solutions are also sought in working conditions that die Beginning for the report I would like to thank the members of Lifepro auto company for helping me in the course of the internship and the teachers who have listened and are in review this report My topics is: “Development of social media communications for car accessories of Lifepro Auto Joint Stock Company” Hanoi, 26/05/2020 TABLE OF CONTENTS ACKNOWLEDGEMENT TABLE OF CONTENTS TABLE OF PICTURE INTRODUCTION I Overview .4 1.1 Overview of LIFEPRO AUTO JOINT STOCK COMPANY 1.2 Company introduction .4 1.3 Organizational chart 1.4 SWOT analysis II Overview of the internship 11 2.1 The mission is assigned 11 2.2 The process of performing the task 15 III Mission results 26 3.1 Tasks assigned by management 26 3.2 Your mission 28 3.3 Problem 30 IV: Experience and practice 31 First element – DESIGN 32 The second element - CONTENT 32 The third element - ATTRACTION .32 4th element - ADS .33 Final element - MEASURE .34 CONCLUSION .35 TABLE OF PICTURE Picture : Logo of Lifepro Auto Joint Stock Company .5 Chart : Diagram of company personnel structure Picture : Fanpage Facebook Auto accessories Lifepro Picture : Sample articles as prescribed on Facebook fanpage 12 Picture 4: Company logo must appear on photographs each product 13 Picture : The topical articles attract customers 14 Picture : Rate the service on Fanpage .16 Picture 7: Website hacks like and increases marketing interaction in Vietnam 17 Picture 8: Exchange groups follow on facebook 18 Picture 9: Website like4like .19 Picture 10: like4like services .19 Picture 11: Operation form of like4like website 20 Picture 12: Operation form of like4like website 20 Picture 13: A fanpage on like4like's system .21 Picture 14: Price list to recharge to earn credits 22 Picture 15: website download iclick http://seoiclick.com/ 23 Picture 16: The iclick software interface 24 Picture 17: The unit of meat used to interact with other accounts 25 Picture 18: Iclick service packs 26 Picture 19: Announcement of the company's new fanpage 30 Picture 20: The new Fanpage has been active since 4/5 .31 INTRODUCTION I Overview 1.1 Overview of LIFEPRO AUTO JOINT STOCK COMPANY  Trading name: 365-AUTO , JSC  Type of activity: Joint Stock Company  Tax code:  Address: No 838, Bach Dang Street - Thanh Luong Ward, Hai Ba Trung District, Hanoi City  Legal representative: Nguyen Tien Binh  License date: October 28, 2015  Operating date: October 27, 2015 (Has been operated for years)  Phone:  Status: Active 1.2 Company introduction Established in 2009, LIFEPRO AUTO Joint Stock Company is currently the "No wholesale and retail distributor in Vietnam with the brand Lifepro in the field of Importing and distributing Car Accessories and Toys Come to Lifepro, you can freely shop more than 2,000 different items such as car pumps, car bulbs, dashcams, air purifiers, ozone generators All you need Lifepro are available In Lifepro, many items of POISON - COLD - BEAUTY are distributed exclusively by us With the goal: Every car, every family always uses a product of Lifepro In each development strategy, we always consider our customers' satisfaction when using products and services as a measure of success In addition to manufactured products, Lifepro also distributes all imported automotive accessories and toys such as perfume, scented wax or famous brand decoration accessories from leading countries in Japan, USA, Korea, Germany Currently, Lifepro has a system of agents and distributors covering 50/63 provinces and cities, we are moving to cover the whole country in the coming time With a prestigious warranty, quality assurance, Lifepro is always a companion on every road with the driver of the customer As a wholesale-retail distribution chain of strong brands, we provide an innovative and professional working environment Owning a young, talented staff along with valuable management experience accumulated from many markets in the Accessories and Toys industry Lifepro is confident to bring customers the best products and prices to create convenience for users Picture : Logo of Lifepro Auto Joint Stock Company 1.3 Organizational chart general manager Manager of warehouse management Professional import goods warehouse checking specialist Head of Sales Website sales specialist Bookkeeper Sales specialist via facebook fanpage Chart : Diagram of company personnel structure Accountant 1.4 SWOT analysis STRENGTHS: Lifepro Auto is a company specializing in providing quality automotive accessories products imported from abroad Starting operation in 2009, the company has had a lot of achievements, built a brand image and has a market position in the field of supplying automotive accessories The company's products are always evaluated on the website: Lifepro.vn and Facebook fanpage , so the brand is the company's strong point The company has created a market influence on the supply of goods, guaranteed prestige in transactions and product quality commitment for customers and has always been a pioneer in the field of providing entertainment accessories - toy cars The location of the company is located in Hanoi port where the first source of imported goods flows, which is convenient for importing goods and saving a lot of transportation costs, This is also a strong point creating the company's brand and advantages over other businesses in the ability to supply goods At the forefront of the product segment of entertainment accessories and automotive interior, the company Lifepro has an extremely diverse number of items and price segments, which are many exclusive items from a number of major brands from foreign countries such as Korea, Japan LIFEPRO AUTOMOTIVE INTERIOR  Car Pumps & Vacuum Cleaner  Accessories & Other Equipment  Air purifier  Seats - Car cushions  Car & Motorcycle Whistle  Camera & Back Sensor  Car Door Controller  Lifepro smart sleeping pillows  Mobis step foot high-end LIFEPRO HOUSEHOLD APPLIANCES  Air purifier & room deodorizer  Ozone generator & gas alarm AUTOMOBILE LIGHT  Osram German Automotive Light Bulb  Lifepro Automotive Light Bulb  Korean Light Bulb 365-Auto  LED light  HIPAS Korean automobile light bulb  Xenon lamp KOREAN AUTOMOTIVE ACCESSORIES  HYUNDAI  CHEVROLET  TOYOTA + FORD  THAT  HONDA + MAZDA  NISSAN + SUZUKI  Oil Filter By Welding Car KOREA RICE  High Quality Wiper A320  Ashtray A315  Soft Rain Wiper A316 CAR PERFUME  Exotica- USA Fragrance & Wax  Carori Fragrance And Wax Carori  Scentech-Korea Fragrance & Wax KOREAN TAPE WRAP  UB Auto D-Cut Wrap  UB Auto Chain Grip Wrap  UB Auto Auto Ring Wrap  UB Auto Attractive  UB Auto MasterPiece Steering Wheel Wrap  KORIS ALLROUND Steering Wheel Wrap  KORIS Steering Wheel - NOBLESSE  KORIS - CHAMUDE high-quality steering wheel  KORIS - ALCANTARA high-quality steering wheel WEAKNESS Compared to the major competitors, LifePro does not have a large and flexible warehouse system compared to other large competitors currently the company has only one warehouse at Hanoi Port Customers who purchase will order via Facebook fanpage, Website and can go directly to the warehouse for reference With neighboring provinces, the company often sends sales collaborators to the provinces and offers its products to car garages or regional dealers, the employees are not employees The company has its own employment policy, mainly collaborators who work in the field of automobile parts trading or cars in neighboring provinces to limit travel difficulties Collaborators are mainly sought by the company via social networks and mostly work with the sales manager at the company However, the supply of goods from the warehouse to the situation when the order also brought many difficulties with large orders placed by the garage, wholesale agents and retail stores For the orders of individual customers, the company has shipped through the garage offices in Hanoi or shipping units such as Viettel, GHTK etc Therefore the company has no distribution and sales system in neighboring provinces of Hanoi In terms of marketing, I also see a big weakness in the company that employees at the company not have high knowledge of information technology and use of communication tools The point seems that even though the company has been operating for 10 years, the design and maintenance of websites often have to hire external services Although the services have been provided but tools and manuals for salespeople on the website, the company's website still has some minor errors such as not displaying the product when classifying prices and setting segments The product is not really beautiful and easy to see For facebook fanpage, although the company has been operating for a long time, it has not really invested in image design and communication, so the customer interaction with fanpage is very low During my internship without counting the influence of the covid service, the sales staff at the company only posted two to four articles a day on the fanpage The number of such posts is extremely small, but most salespeople focus on finding customers on facebook through personal pages Because for them this contributes to building a personal image and also more accessible to customers than using the company's fanpage entrusted Picture : Fanpage Facebook Auto accessories Lifepro As shown in the image, we can see that the posts with the number of interactions from customers are almost none of the company's employees The task of sharing articles was assigned to the sales staff on the fanpage but it was not effective and the staff was not enthusiastic in this matter CHALLENGE The company focuses on the Hanoi market and northern provinces such as Thanh Hoa, Hung Yen, Ha Binh, Bac Giang, Hai Duong, etc Many of the competing units are authorized or authorized sales agents under distribution from another company But the biggest competitors have to mention two large-scale companies in Hanoi: Pham Gia Import Export & Trading Co., LTD The company has a chain of distribution systems with its headquarters at No 72B2 Lac Lac Nghiep Street - Tran Khat Chan Street - Thanh Nhan Ward - Hai Ba Trung District, Hanoi In addition, Pham Gia Company has two other offices in Hue Street Ward - Hai Ba Trung District and Thanh Xuan District Pham Gia Chuyen Company offers:  Vehicle shells: Three shock absorbers, Piston, Coin, Bonnet, Doors, Taillights, Headlights, Chassis lights etc  Machine tools: Cement, Camshaft, Engine shafts, Cam straps, General increase wires etc  Undercarriage: Damping, Steering column, Ruler, Power steering, Moay ơ, Bat dèo, Càng A etc  Electronics: Airbag system, Sensor of all kinds, Machine starter, Generator etc  Famous brands: KIA, HYUNDAI, DAEWOO, CHEVROLET  Commitment to the goods of right origin, right type, competitive price  100% refund if not guaranteed quality as announced SAV Union Investment Company Limited SAV is headquartered at No 18, Alley 445 / 50A Lac Long Quan, P Xuan La, Q Tay Ho, Hanoi, Vietnam with two warehouses Warehouse is located at Khe Lu, Nguyen Khe, Dong Anh Industrial Park, Hanoi and warehouse is located in Vinh Phu, Thuan An, Binh Duong SAV United Investment Co., Ltd is a nationwide distributor of Engines Parts, Filters, Batteries, Belts and Lubricants quality assurance, competitive price The company provides products such as:  Cummins engine, Mitsubishi & all kinds of spare parts  Filter: Baldwin, Fleetguard, Racor-Parker, VIC, Mann  Battery: Fujiya, Energeo  Belt: Dayco  Lubricant: Valvoline, REV-1  With large warehouses in Hanoi & Binh Duong confident to meet all needs 24/7 These are the two companies with large scale in terms of investment capital, products focusing on automobile operating accessories such as batteries, engines, filters, machinery, chassis, etc and non-associated Regarding the products at Lifepro, but in the last years with a large number of branches and warehouses, these two companies have started to invest in spare parts related to automotive interiors and directly becoming a competitor of Lifepro, although after going behind, with a large capital, large warehouse system, many diverse product lines that lifepro does not fully serve the needs of customers The two companies will be dangerous competitors with Lifepro in the future In addition to the challenge of market competition, During my internship the company was adversely affected by the business situation due to COVID-19 epidemic, Time of disease outbreak in Vietnam demand of consumers a sharp decline, accompanied by a policy of social isolation and suspension of mandatory business activities for non-essential goods, has caused great damage to the company OPPORTUNITY: Although it does not identify the trading and trading of products in other segments such as larger companies, Lifepro still has the opportunity to compete for a long reputation in its own field In the future, if the company focuses more on communication and expanding its business system, it will surely reap a lot of success Especially communication through facebook because the company has a large number of trusted customers after many years, the main products sold through the website and facebook fanpage have not really been interested and invested strongly The event is also simply a discounted post with a number of items allowed by the company (inventories, promotional products from foreign distributors etc.) If the company invests more in social media, it will create a more dynamic image and attract more customers to the company II Overview of the internship 2.1 The mission is assigned Mission : Post articles on the company's Facebook fanpage This is actually a job the senior employees at the company not want to and this is always assigned to the trainees or new employees who are young, newly graduated and inexperienced Every day we are assigned two goals to accomplish, namely: Post articles about the company's products every 1-2 hours, design images and conduct media campaigns at the request of manage I was personally chosen to this task because during the period of March when I first joined the intern company I only had one thought in mind: I wanted a job related to marketing I expressed my desire to position my job with a manager Manager I also very puzzled me work because I personally not have experience in this field I not understand the nature and characteristics of the product and not have the experience to be a sales consultant when a customer sends a message to the fanpage I also cannot find customers and direct sales Therefore, in the whole of March, I was assigned the task of designing and posting articles on the company's fanpage, in addition to me, there were also other trainees at the company who took on this task and took turns Design and publish each other according to a reasonable time frame The purpose of this job is for me to understand the company's products My manager said this job is suitable for newcomers like us He also appreciated the spirit of learning, the enthusiasm and dynamism of new people Long-term employees not invest time in fanpage because they focus on finding customers and building a personal image rather than the image of the company The second reason is that all employees are trying to complete the KPI within the month I and the other five trainees assigned to manage and post on the Fanpage for us this task requires good teamwork so we assigned each one to post in a day According to the working hours from 8am to 6pm on average every day we post from 6-8 articles This is not much, but management we want quality rather than quantity So, after posting, other members will take turns directing 10 Picture 14: Price list to recharge to earn credits Mission 2: Increase interaction on Lifepro fanpage  Increase interaction on fanpage Interaction on facebook is very important when customers visit the company's fanpage If a fanpage has been operating for a long time and has a low number of interactions, customers will feel like the business situation of the company is not good and lose selfinterest in the products Although for many years the business situation of the company has always been very stable, according to my management, customers in this field are mostly people with economic conditions and they have knowledge of vehicles Interior products and 22 decorative accessories are often interested by customers and go to the warehouse to experience Most customers often go to the company's official website and place orders with customers who have used the company's products New customers often tend to go to the warehouse to experience with those who have time to travel If they are too far, they can find garages, sales agents or showrooms with products of the company, but they certainly will not be able to buy at the best price but have to buy at the price listed on the market All of the above is the reason why lifepro has not really focused on investing in branding on social networks I personally believe that if the company is more concerned about this issue, the company's ability to sell Will be, extremely developed, especially in the context that the covid-19 epidemic is gradually being pushed back in Vietnam by the end of May, the government has also allowed the re-opening of some services and online buying needs of customers Back to the fact that the company's fanpage has been operating for a long time, but the amount of interaction up to the time I practice is almost none Although the disease caused a strong decrease in purchasing demand, I personally found out that the fanpage before the epidemic did not have any customers interacting to talk about the product Like4like website, although providing interactive services, is not suitable for Vietnamese fanpage as I mentioned because of language barrier In the process of finding a solution, I searched for information and keywords online I finally found a solution to this problem in interactive augmentation software still operating in Vietnam called is « Iclick » Picture 15: website download iclick http://seoiclick.com/ Iclick has a lot of software like: P soft limit increased view iClick 23 The software to increase the view for the general website includes: ViewLink, Click B acklink, Click Keyword, View social networks Software to increase traffic social view social network Exchange traffic from social networks to increase social traffic Software to increase search volume Click key word Click Keyword software participates in exchanging Google searches and clicks the results to increase oganic traffic (search traffic) to the website SEO seo software, google map Software that helps me exchange between YouTube interactive community (sub, view, like, comment), Google Maps (review, rating, click directions, click website) Online marketing software Facebook Marketing software helps to exchange automatically between the communities and perform automated actions for some Facebook interactions such as making friends, like, comment, share, suggestions, post, send messager etc Get Facebook comment software Get Facebook Comment software is used to scan the comments of an article on Facebook, and then you can filter phone numbers, emails, excel exports etc obtained lists In addition, iclick also has more than 18 other products on many social platforms such as zalo, instagram, google map, skyper etc Because I only focused on facebook, I contacted and found out software is Facebook marketing online and get facebook comment In order to increase the interaction on the posts to create credibility when customers look at the fanpage and scan personal information from customers when people comment on our posts 24 Picture 16: The iclick software interface After learning clearly, I contacted through the hotline of Iclick and was instructed to use the software “Teamview” Because I just learned I had a lot of difficulties getting used to the interface because so many operations had to be done But with instructions from the company I used the software quite competently Initially, I used it for free to experiences, all operations and transactions on the software shared a unit called « meat » The meat used is as follows:  Communicating community tasks (interacting with people gives meat, people interacting with oneself except meat): o Like fanpage: like recipients have to pay extra meat fee for iClick 100 meat / like o Fanpage review (recommendation): Recipients of proposals have to pay additional meat fee for iClick 200 meat / review o Like post: like recipients have to pay extra meat fee for iClick 10 meat / like o Comment post: comment recipient has to pay extra meat fee for iClick 10 meat / comment o Share post: share recipients have to pay extra meat fee for iClick 15 meat / share  Perform personal tasks (except meat when performing tasks): 25 o Accept friends: 10 meat / acceptance o Make friends from the list of suggestions: 15 friends / make friend o Make friends from the list: 20 friends / make friend o Send message to the list: 50 meat / message o Randomly like friends' posts: 10 meat / likes o Post to the wall: 40 meat / post o Post on fanpage: 40 meat / post o Post to the participating groups: 40 meat / post To plow the meat you just need to declare a few facebook and then click RUN - plug the software running continuously to let the Facebook automatically start working You just choose to run community tasks to plow the meat To buy meat you need to top up your account then click buy meat on the software Picture 17: The unit of meat used to interact with other accounts After a period of trial use, I felt the software was very effective, so I bought a version for myself because the price was not too high All the services I need to use to increase the interaction for the company's fanpage only cost about 50,000 VND / month, equivalent to about 2.14 US dollars at the current exchange rate 26 Picture 18: Iclick service packs After practicing and knowing all the tools to improve the communication situation on the fanpage I mentioned to the manager about what I did and my own project for the company Back when it was April 19, my manager said it was a very interesting plan and could let me personally guide everyone in the practice team to it together The company will pay the fees if reasonable The time to run the program opened when the Vietnamese government announced to abandon society on April 23 and allow some essential services to resume operation in early May At that time, our whole practice team always monitored the current situation and waited for the state's announcement so that the whole group could start work III Mission results 3.1 Tasks assigned by management The management tasks assigned to me were not too difficult because the company understood that during the outbreak of disease, all business activities were declining Facebook fanpage is the foundation of the company for many years has not paid attention and work effectively, so have chosen young people like me to this job In addition to me, there are also other trainee colleagues we work in groups, exchange work together The amount of work assigned is also not much and is mainly of the nature of maintaining the operation of the company while waiting for the epidemic to be controlled So according to my personal evaluation, we have performed well the assigned task Every day posts are assigned to everyone, if unfortunately one member encounters computer or network problems at home and does not guarantee the schedule of post design, other members will immediately help support In order to control the work more easily, the manager assigned a team member to be the leader in charge of the content of products posted in a day that is Quyen because in 27 addition to our duties, Quyen is the leader I have participated in sales activities although I personally not feel good, but actually having a coordinator makes the work of the group easier The teamwork was always comfortable because our manager also spoke frankly about the business situation and didn't force us to work too much but to no avail Despite the light work, both the trainee team and I were sad because there was no supportive salary, because all activities were at home and only came to the company at the request of the manager We only get a percentage of the money when we sell a product Another member of the internship team did the job, but it was really difficult to sell at that time, not only for us young and inexperienced people, but also the staff Sale at the company is not much better After the internship, I felt that all the company's activities almost went to nothing, no telesales, no advertisements, no imported goods All the company activities were what their trainee team was I We also understand that the company is enabling us to experience, improve our knowledge and finalize the graduation report, while the fanpage is also an area of communication that the company wants to improve and when the epidemic breaks out Company development also has more time for media development planning and the task is suitable for a dynamic student class like us In particular, the post content we have done very well this job We put the products on the fanpage but not massively If taken massively and at the same time, your strategy will fail immediately and even backfired Initially we put 8/2 ratio in 10 content to every entertainment content , you should put content related to your product / service and brand, you should remember marketing The product is customer suggestions and navigation, not direct sales At the same time we have used the tool Facebook Print sights, this tool is another member of the group suggestions to observe the level of interaction and feedback of customers so that the strategic adjustment and make marketing tactics accordingly But because the market was affected by the disease, the results were not as expected In this stage, like the process of seeding our products and services, we create different scenarios to create opposite effects, gossip, and gradually build fanpage selling to customers who care more about products and services We have invested a lot in the content of the article the news reports in the translation season are updated and bring very positive results than the articles about the company's products This proves that at that time, the purchasing power of the market dropped sharply 28 Also we note at this stage to focus more time to manage and master your Fanpage Because when the community grows, many competitors will look at you and create negative effects on your brand, product / service In addition, we have proposed to the company to organize events, mini games, design apps, the main goal is to send messages about products and services to be conveyed to the community of potential customers Power more Management has accepted and planned a number of mini games to interact with customers during the regular season 3.2 Your mission  Mission : Increase fanpage followers All the plans I have made are for the purpose of improving the company's Fanpapge image With the company's brand, I understand that the company needs a fanpage that is more valuable in terms of marketing and demonstrates its position The more Fanpage people like, the more likely they are to sell However, not everyone knows how to build Fanpage to sell "millions of likes" in a short time to be able to sell better goods Building a strong fanpage takes a lot of time, so the things I at the time of practice are just some temporary solutions and tips to create a platform if you want the business to grow from the company's fanpage still needs investment, great knowledge of the employees and their sense of work I understand that the company's fanpage has been established for a long time but it is still in the construction phase as a new fanpage At this stage, you can understand, this is the stage of building a sales Fanpage with a large community of interested members, using your services and products At this stage, the first priority is to build the community of people interested in Fanpage as much as possible In the beginning, it doesn't need the right target, nor does it matter how the development is When members interact with your Fanpage, a part of their friends will see, and then, if the content and images are good, they will automatically like Fanpage thanks to the spillover effect The rating in this period is: The number of people who like Fanpage as much as possible In fact, my colleagues and I have done well at this stage with all efforts of the whole group to increase the number of followers for the fanpage, despite many difficulties when facebook has changed many algorithms to prevent this The number of followers increased to 1,000 after nearly two months of work We also propose to the company providing the cost to reach a higher tracking threshold But the consensus has not been received from the director because the number of fanpage followers we create is not from customers who are interested in the company's products but only for marketing purposes However, our team is still trying to work because we understand that at this stage what we is really necessary, but if the company wants a quality fanpage, it needs to research and build, community and take quite a 29 bit of time The company needs manpower and time to build its own community When reaching the Like number as required, continue moving on to task to develop • Mission 2: Increase the level of interaction on the Fanpage At this stage you still have to constantly maintain and publish quality content on Fanpage to increase the level of interaction (like, share, comment ) of members with Fanpage Although we tried hard but for many reasons we did not achieve this goal and had to use the support tools Although the interaction is not real, it is also valuable to put the article to run ads with a bit of interaction to create a crowd effect that is still more effective than running an article without interaction even if invested in Beautiful image content but very difficult to attract customers Today, the communication and marketing on facebook is more difficult as Facebook gradually introduces new algorithms, Facebook increasingly limits the ability of your Fanpage posts on the wall of members who have liked and liked Partner with Fanpage (to attract advertising programs on Facebook), so members will only see the news from Fanpage on their personal wall when they interact with Fanpage regularly For example: When you build a Fanpage with 30,000 fans, but when posting an article, a video, only a very small number of fans, sometimes only 200 - 1000 people who like Fanpage see this article The reason for this distribution restriction is because of Facebook's Edge Rank algorithm - for Fanpage ranking points depending on the influence and level of interaction This is understandable because facebook wants to force units to use their advertising tools In fact, according to statistics, only about 5% -10% of fans receive the latest updates from the Fanpage every day and even at the highest time is only 1/3 the number of fans The administrator of the page (Admin) would certainly be quite headache with the Edge Rank algorithm of Facebook if they not understand the rules of this "war" Fanpage, this explains why there are so many fanpage pages Everyday and "collapse" For fanpage, when you regularly post highly interactive, community-oriented content, there will be a lot of people who regularly interact with your Fanpage (i.e the percentage of people who see updates from Your fanpage will be very high, and this number will not stop at 5- 10% as analyzed above) then you put products and services you want to advertise to many people, there will be a lot of people know your product or service Currently our company does not spend money to buy fans (ie, increase fan service, like), because my manager shared that a lot of new businesses have used this method, they often think that simply they spend money to buy a certain number of fans, run the page and they think that occasionally uploading the content of their products, is a user interested in 30 rumbling This is extremely wrong, because maintaining and developing a quality Fanpage is a very long way, requiring administrators to be knowledgeable about how to manage fanpage So what I can for the company on building a fanpage can only evaluate well in terms of form, and if you want quality it takes a lot of time, money and effort 3.3 Problem In early May, we encountered a huge problem that our fanpage was stolen Picture 19: Announcement of the company's new fanpage This was a huge failure for us when all had to start from scratch and all minigames or post-translation events were halted to rebuild the fanpage Our manager was extremely angry and assumed that the tools we used during the fanpage construction were the cause of the fanpage being stolen because those tools were illegal After this incident everyone's morale went down and we had to redo everything from scratch We are trainees so we are not prosecuted, but our manager has been criticized To please, I and the team found out about the information online and bought a new fanpage with more than 2000 followers, our management spent money to buy fanpage on The days in May near the end of the mini-game practice period and events are all ideas, the disease has gradually been controlled, we constantly post to popularize all products and products on the fanpage On May 20, we ended our internship at the company, but all the members still tried to post help with management As of June 13, when I finished the last pages of the article, some of the members of the group had personally retired, knowing that the problem could be published from myself, so I continued Working to help the company in this difficult time and 31 it is very happy that there is still a friend in the trainee group who is still accompanying me to complete those jobs, Quyen To report on June 13, we have uploaded more than 124 articles with 299 images on the fanpage and completed 35 product samples of the company There are still many other products that have not been designed but I will try to complete the task in the near future Picture 20: The new Fanpage has been active since 4/5 IV: Experience and practice During my internship, I learned a lot of knowledge about marketing on facebook The number of Facebook users in Vietnam is very diverse, so it is not easy to find the right amount of "Fan" for the Facebook Fanpage With big brands, their Facebook Fanpage increased the number of followers (likes) because they knew how to utilize the media in their advertising campaigns, and partly thanks to the brand capital Have their famous availability However, the factor determining the success of Facebook Fanpage is not the number of "Fan", but the quality of those "Fan" The goal of creating Facebook Fanpage is to build a loyal community of members who are regularly active and sharing about your products and services So, how to develop such a Fanpage? I realized that there are factors that determine the success of Facebook Fanpage First element – DESIGN This is the decisive factor for the success of visual Facebook Fanpage, and is the first factor that people pay attention to when accessing your Fanpage, and will be an essential element for you to attract “Fan” Potential, therefore, you should communicate your brand through impressive representative images, and most importantly cover photos on Fanpage 32 During practice, our team used very simple design software like powerpoint and some photo design websites No one in the group has the skill to use photoshop professionally Therefore, in the future, if the company wants its fanpage to grow further, a professional and well-trained image design team is needed The second element - CONTENT Content is very important to your Facebook Marketing campaign Keep thinking to create interesting topics, attract and invest a lot of time focusing on producing quality content that will please the fans At the same time, you should focus on planning and posting regularly daily, weekly (you can use the automatic posting system or schedule posting to save effort) This will create an attractive playground for people to actively visit, learn from and share with At the same time you also not take much time for Fanpage administration and focus on customer advice The third element - ATTRACTION Website, Blog is where people post, then leave it until there are new posts and updates But Fanpage is not so, it is like a continuous flow without stopping, the "Fan" can interact at any time What you need to is to be always ready to respond, respond promptly to comments, comments and messages of "Fan", so that they see this Fanpage always cares, takes care of them and has great value to with them This way you can develop a strong community of members to join, contribute to content creation and sharing, and you can also exploit to promote your services 33 4th element - ADS You need to have a strategy to get people to view your Facebook page, especially when you're just starting to build it To save time, the first thing to is to advertise the Fanpage on the Website with relevant audiences If you own a Blog or Website with many members, then ask people to follow your Facebook Fanpage If you not have a Blog or another tool outside of Facebook, you can use Facebook's advertising tools And with this way, you will lose extra costs offline Many years of operation, the company has had a very stable number of customers and believes in the quality of its products Therefore, in the future, I hope that the company will invest more events to create a playground and community between customers and the company, which will enhance the ability to advertise the brand 34 Final element - MEASURE The decisive factor for the success of the last Facebook Fanpage is equally important to measure with Facebook Insights tool Facebook Insights is a tool located right in the main control panel of Facebook Fanpage and is a place to provide all the necessary measurement data to help you track daily activities and growth of Page Facebook Insights can tell you how many "Likes" in a given time period, how many Comments, how many Share shares for a post etc and many more things are waiting for you to discover You should also combine with Google Analytics to track the amount of traffic that Facebook Fanpage brings to your Website From there, you can know what the fans want to read, what to see, what's hot etc from which to come up with the "Fan dimension" strategy accordingly, from which also draw valuable experiences to develop better Fanpage 35 CONCLUSION I feel that my internship time is extremely practical and rewarding Although it was initially not as expected as the Covid-19 epidemic limited my chances and working time to death, this was also part of the reason I focused better on my work For nearly three months of internship, I am grateful to those who guide and impart knowledge Although there was not much time to contact, the members of the sales department, the team leader and the head of the office let me feel extremely close, dynamic and no less present when the meetings and projects were drafted Comment with the online form, I personally find this to be an enjoyable experience I myself also feel that my students are doing something more thought than just theoretical research on paper I know my writing has many shortcomings and what I did during my internship was not too big and proud and the most regretful thing is that the company's fanpage is affected for us But the ideas and suggestions from the teachers will definitely help me improve myself to be ready to go out into society At the end of the report, I would like to thank the teachers who helped and commented on my graduation essay, thank you Lyon School and Thuong Mai University for giving us a very useful and useful training school 36 ... .35 TABLE OF PICTURE Picture : Logo of Lifepro Auto Joint Stock Company .5 Chart : Diagram of company personnel structure Picture : Fanpage Facebook Auto accessories Lifepro ... .31 INTRODUCTION I Overview 1.1 Overview of LIFEPRO AUTO JOINT STOCK COMPANY  Trading name: 365 -AUTO , JSC  Type of activity: Joint Stock Company  Tax code:  Address: No 838, Bach Dang... markets in the Accessories and Toys industry Lifepro is confident to bring customers the best products and prices to create convenience for users Picture : Logo of Lifepro Auto Joint Stock Company 1.3