MODEL QUESTION PAPER MBA Second Year Sub: International Marketing Management Time: hours Total Marks: 100 Direction: There are total eight questions, each carrying 20 marks You have to attempt any five questions Why is the task of the international marketer more complex and difficult than that of the domestic marketer? Describe the role of human resource management in implementing total quality marketing What are the components of competitive marketing strategy? Discuss What are the elements of marketing mix for international market? What are the factors that make it feasible to offer a standardised product? Offer your comments for product adaptation Distinguish between direct and indirect selling channels What are the advantages and disadvantages of each? Discuss the features of ‘Global Competitiveness Report’ prepared by World Economic Forum Write short-notes on any two of the following: (a) Non-Tariff Barriers (b) Total Quality Marketing (c) International Marketing Mix (d) Global Competitiveness