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Cover
Audience Research Methodologies
Title Page
Copyright Page
Table of Contents
List of Figures, Cases Or Illustrations
Introduction
Part I Audience Research Methods between Diversification and Integration
1 Audience Conceiving among Journalists: Integrating Social-Organizational Analysis and Cultural Analysis through Ethnography
2 Audience Research Methods: Facing the Challenges of Transforming Audiences
3 Triangulation as a Way to Validate and Deepen the Knowledge about User Behavior: A Comparison between Questionnaires, Diaries and Traffic Measurements
Part II Bridging the Gap between the Researched and the Researcher
4 Participatory Design as an Innovative Approach to Research on Young Audiences
5 Researching Audience Participation in Museums: A Multimethod and Multisite Interventionist Approach
6 Researching Ethnic Minority Groups as Audiences: Implementing Culturally Appropriate Research Strategies
Part III Studying Online Social Networks
7 Exploring the Potential of Creative Research for the Study of Imagined Audiences: A Case Study of Estonian Students’ Sketches on Typical Facebook Users
8 Analyzing Online Social Networks from a User Perspective: A Quantitative-Qualitative Framework
9 Virtual Shadowing, Online Ethnographies and Social Networking Studies
Part IV Web 2.0 Technologies as Research Tools
10 Digging the Web: Promises and Challenges of Using Web 2.0 Tools for Audience Research
11 Twitter and Social TV: Microblogging as a New Approach to Audience Research
12 An Evaluation of the Potential of Web 2.0 APIs for Social Research
Part V Conclusion
13 Audiences, Audiences Everywhere—Measured, Interpreted and Imagined