A study on customer awareness on green banking in selected public and private sector banks in Chennai

The study aims to identify the awareness on Green banking among the customers of six different banks. Also it aims to find the customers usage relating to Green Banking service.

INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 7, Issue 2, February (2016), pp 24-35 http://www.iaeme.com/ijm/index.asp Journal Impact Factor (2016): 8.1920 (Calculated by GISI) www.jifactor.com IJM ©IAEME A STUDY ON CUSTOMER AWARENESS ON GREEN BANKING IN SELECTED PUBLIC AND PRIVATE SECTOR BANKS IN CHENNAI M Narmadha Assistant Professor, SRM University - Ramapuram Campus, Chennai ABSTRACT Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from our banking activities Green banking will be mutually beneficial to the Consumers, banks, industries and the economy The study aims to identify the awareness on Green banking among the customers of six different banks Also it aims to find the customers usage relating to Green Banking service It is necessary to identify various initiatives taken by bank on the concept of green banking in order to influence customer and make them user friendly Researcher will study the impact of different age group of customers with regard to green initiatives taken by public and private sector banks Key words: Green Banking, Customer Awareness, Green Banking Initiatives, Online Banking Cite this Article: M Narmadha A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai International Journal of Management, 7(2), 2016, pp 24-35 http://www.iaeme.com/ijm/index.asp INTRODUCTION Today every business organizations and corporations are adopting “GO GREEN” concept because of the increasing friendly attitude of the society towards the environment Banks play a critical role in the economic development of the nations by providing various Socio-Economic activities like Job creation, wealth generation, Poverty eradication, entrepreneurial activity etc Besides these activities, banks are introducing the practices of green banking in order to protect the environment and to reduce carbon emission Green Banking means promoting environmental-friendly practices and reducing your carbon footprint from our banking activities Green banking will be mutually beneficial to the Consumers, banks, industries and the economy For consumers this shift towards green banking means that more deposit and loan products will be available through online and mobile banking It also means better deposit rates on CDs, money market accounts and savings accounts Green banks should also have lower fees and give rate reductions on loans going towards energy-efficient projects This is banking beyond pure profit Another important aspect of green banking is the involvement and outreach from the individual banks to their local community 24 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication MEANING OF GREEN BANKING Green Banking means promoting environmental – friendly practices and reducing your carbon footprint from your banking activities This comes in many forms: Using online banking instead of branch banking Paying bills online instead of mailing them Opening up accounts at online banks, instead of large multi-branch banks Finding the local bank in your area that is taking the biggest steps to support local green initiatives Green banks give more weight to environmental factors, their aim is to provide good environmental and social business practice, they check all the factors before lending a loan, whether the project is environmentally friendly and have any implications in the future, and loan will be awarded only when all the environmental safety standards are followed CUSTOMER AWARENESS Generally speaking awareness comprises a human's perception and cognitive reaction to a condition or event Awareness does not necessarily imply understanding, just an ability to be conscious of, feel or perceive To create more awareness for the customers, many banks can be involved in programmes that support the environmentally friendly products and services GREEN BANKING FINANCIAL PRODUCTS Green banking product coverage includes:  Green Loans: means giving loans to a project or business that is considered environmentally sustainable  Green Mortgages: Banks offer green mortgage with better rates or terms for energy efficient houses The savings in monthly energy bills can offset the higher monthly mortgage payments and save money in the long run  Green Credit Cards: These cards offer an excellent incentive for customers to use their green card for their expensive purchases  Green Deposits: Banks offer higher rates on commercial deposits, money market accounts, checking accounts and savings account if customers opt to conduct their banking activities online  Green Reward Checking Accounts: Customers can earn higher checking account rates if they meet monthly requirements that might include receiving electronic statements, paying bills online or using a debit or check card  Green Saving Accounts: In case of Green Saving Accounts, banks make donations on the basis of savings done by customers’ The more they save, the more the environment benefits in form of contributions or donations done by banks  Mobile banking and online banking: These new age banking forms include less paperwork, less mail, and less travel to branch offices by bank customers, all of which has a positive impact on the environment GREEN BANKING INITIATIVES BY INDIAN BANKS Only six banks were taken for this study They are as follows: PUBLIC SECTOR BANKS State Bank of India (SBI) SBI had launched Green Channel Counter (GCC) facility at their branches in 2010 The bank had also collaborated with Suzlon Energy Ltd for the generation of windmills It has become a signatory to the Carbon Disclosure Project in which they undertake various environmentally and socially sustainable 25 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication initiatives Export Import Bank of India (EXIM) and SBI entered into an agreement for building solar plant in India Punjab National Bank (PNB) According to Corporate Social Responsibility Report 2010-11 (PNB, 2011), they had taken various steps for reducing emission and energy consumption PNB is conducting Electricity Audit of offices as an energy conversation initiative The bank had organized more than 290 Tree Plantation Drives It started emphasizing on green building practices such as energy efficient lights, fans, etc The organization had signed a ‘Green Pledge’ under which they had set up the butterfly park at the compound of Guruvayur temple which houses 18 types of medicinal plants The organization had sanctioned nine wind energy projects with an aggregation limit of 185.81 crore They were also awarded with a second prize for ‘Best Wind Energy Power Financer’ by wind power India 2011 Canara Bank According to Canara Bank (2013), the bank had taken many green initiatives such as: - As a part of green banking initiative, the bank had adopted environmental friendly measures such as mobile banking, internet banking, etc Canara bank had set up e-lounges like internet banking, pass book printing, ATM, online trading, etc The bank is also not extending any finance to the units which are producing ozone depletion substances While appraising any project, they ensure the borrower to obtain No Objection Certificate (NOC) from central or state pollution control board PRIVATE SECTOR BANKS ICICI Bank Ltd ICICI bank had adopted ‘Go Green’ initiative, which involves activities such as Green products/offerings, Green engagement and green communication with customers as per ICICI Bank (2014):Green Products and Services: The bank is offering green products and services like Instabanking It is a service which gives convenience to the customers to banking anywhere and anytime through internet banking, mobile banking, etc ‘Vehicle Finance’ They are offering 50% waiver on processing fee of auto loans on the car models which uses alternate sources of energy like the Civic Hybrid of Honda, Tata Indica CNG, Reva electric cars Home Finance The bank had reduced the processing fee for the customers who are purchasing homes in LEED certified buildings Green Engagements During Diwali 2013, the organization had conducted an environmental awareness program for employees and customers It has also become partners with the Green theme CNBC – overdrive auto awards The bank is celebrating World Environment Day every year on June Green Partners: The organization is looking forward for partnerships with national and international green organizations and NGO’s HDFC Bank Ltd – HDFC bank is taking up various measures in reducing their carbon footprints in the area of waste management, paper use and energy efficiencies as per HDFC Bank (2013):The bank is encouraging their employees to prevent any wasteful use of natural resources and emission of greenhouse gases They are reducing the use of paper through issuing e-transaction The organization is exploring renewable energy by setting up of 20 solar ATMs They are also managing their waste by tying up with vendors for recycling of paper and plastic The bank is procuring green 26 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication products which are compliant with the norms of the Central Pollution Control Board and which are rated by Energy Star Axis Bank Ltd – AXIS bank implementing several initiatives in green banking such as per Axis Bank (2013):In august 2011, the bank had initiated the process of collecting all the dry waste generated from the corporate office and recycles it to notepads, notebooks and envelopes The corporate office of the bank, located in Mumbai, is designed and constructed a ‘Green Building’ Car-pooling has been initiated by a bank to reduce carbon footprint They are also encouraging their customers to use e-statements and other electronic communications to reduce paper consumption Annual reports are being sent through emails The organization had initiated Independent ATM Deployment (IAD) model in which ten solar based ATM has been set up in Coimbatore circle REVIEW OF LITERATURE Schmidheiny and Zorraquin (1996), “Green banking is generally defined as promoting environmentally friendly practices that aid customers in reducing their carbon footprint through their banking operation activities These practices include such things as online banking, statements, bill payments, and account opening Banks also invest in internal initiatives to reduce their own carbon footprint” Sahoo, Pravakar and Nayak, Bibhu Prasad (2008), in their research article on “Green Banking in India” highlighted that banking sector is one of the major stake holders in the industrial sector; it can find itself faced with credit risk and liability risk Thus the banks should go green and play a pro-active role to take environmental and ecological aspects as part of their lending principle, which would force customers to go for mandated investment for environmental management, use of appropriate technologies and management systems Dharwal, Mridul and Agarwal, Ankur (2011), in research article on “Green Banking: An Innovative initiative for Sustainable Development” concluded that Indian banks need to be made fully aware of the environmental and social guidelines to which banks worldwide are agreeing to As far as green banking is concerned, Indian banks are far behind their counterparts from developed countries If Indian banks desire to enter global markets, it is important that they recognize their environmental and social responsibilities Nigamananda Biswas (2011) interpreted Green Banking as combining operational improvements, technology and changing client habits in market place Adoption of greener banking practices will not only be useful for environment, but also benefit in greater operational efficiencies, a lower vulnerability to manual errors and fraud, and cost reductions in banking activities Khawaspatil, S.G and More, R.P (2013), in their research article concluded that in-spite of a lot of opportunity in green banking and RBI notifications, Indian banks are far behind in implementation of green banking Only few banks have initiated in this regard There is a lot of scope for all banks and they can not only save our earth but also transform the whole world towards energy consciousness Banks must educate their customers about green banking and adopt all strategies to save earth and build banks’ image Sharma, K& Gopal in their study “A study on Customer Awareness on Green Banking initiatives in selected Public & Private sector banks with special reference to Mumbai” identified the opinion and awareness of bank employees and customers as regards to green banking concept in Public and Private sector banks They found that green initiatives like Communication through press, Bank environmental policy, Concession on energy savings, Solar ATMs, Green CDs is not familiar in green initiatives by the bank as per the respondents STATEMENT OF THE PROBLEM Indian Banks introduced Green Banking services since 1996 As the use of Green Banking services are increasing day –by-day, it is important to study the customer awareness towards Green Banking services in Chennai city This study is one of such an attempt 27 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication AIM OF THE STUDY The study aims to find out the awareness of the customers towards the use of Green Banking During the research, the researcher identifies the awareness on Green banking among the customers of six different banks Also it aims to find the customers usage relating to Green Banking service One has to approach the branch in person, to withdraw cash or deposit a cheque or request a statement of accounts In true Green banking, any inquiry or transaction is processed online without any reference to the branch (anywhere banking) at any time Providing Green banking is increasingly becoming a "need to have" than a "nice to have" service To enhance the level of awareness of customers, a detailed study on the awareness of customers and their usage about various factors affecting Green Banking must be studied OBJECTIVE OF THE STUDY To study the awareness on Green Banking among the customers To know which age group of customers is using different Green Banking facilities To find out the factors influence the adoption of Green Banking services To suggest ways to promote Green Banking in India LIMITATIONS OF THE STUDY The geographical scope of the study is limited to Chennai city The sample size is confined to 200 Only six banks were taken for the study The respondents were unable to spend much time for filing up the questionnaire Time was a limiting factor in conducting the study RESEARCH METHODOLOGY The research methodology used in this study is based on primary as well as secondary data The primary data was collected from the study conducted through questionnaire The information is collected by issuing questionnaire to some of the respondents’ directly in person and to the remaining respondents through E – Mail Secondary data for the study has been collected from Websites of various banks and Journals related to Banking SAMPLING METHOD General public of the city and Sampling Units are chosen on the basis of Convenience Sampling SAMPLE SIZE 200 Respondents TOOLS USED: The following statistical tools have been used for the purpose of analyzing data collected  Percentage Analysis,    Chi – square Test, Kolmogorov – Simornov test, One – way ANOVA Test 28 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication DATA ANALYSIS AND INTERPRETATION: PERCENTAGE ANALYSIS: Table AGE OF RESPONDENTS Criteria 18-30 30-40 40-50 Above 50 Total No of respondents 42 57 54 47 200 % of respondents 21 28.5 27 23.5 100 Source: Primary Data From the above table 4.1 it is inferred that 28.5% of the respondents belong to the age group of 3040, 27% of the respondents belong to the age group of 40-50, 23.5% of the respondents belong to the age group above 50 and the least 21% of the respondents belong to the age group of 18-30 Table NAME OF THE BANK Criteria No of respondents % of respondents SBI Bank 78 39 Canara Bank 52 26 Punjab National Bank 22 11 Axis Bank 14 HDFC Bank 24 12 ICICI Bank 10 Total 200 100 Source: Primary Data It is clear from the table 4.8 that majority of the respondents keep accounts with SBI Bank – 39% and the least is ICICI Bank with 5% Table NO.OF RESPONDENTS WHO USE NET BANKING SYSTEM Criteria Yes No Total No of respondents 194 200 % of respondents 98 100 Source: Primary Data It is known from the table 4.10 that 94% of the respondents are using Net Banking system and 6% of the respondents are not using Net Banking system Table AWARENESS ABOUT GREEN BANKING Criteria Yes No Total No of respondents 194 200 % of respondents 97 100 Source: Primary Data 29 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication It is inferred from the table 4.14 that 97% of the respondents are aware of the Green Banking services provided by their bank and 3% of the respondents are not aware of the Green Banking services provided by their bank Table VARIOUS GREEN BANKING INITIATIVES PROVIDED BY THE BANK Aware Green Banking Initiatives Not Aware No of respondents % of respondents No of respondents % of respondents Green Checking 176 88 24 12 Online Bill Payment 156 78 44 22 Facility of e-statement registration 150 75 50 25 Cash Deposit System 146 73 54 27 Reduced wastage of papers and energy through Net Banking approach 130 65 70 35 Use of Solar Powered ATMs 114 57 86 43 Using recycle paper or recycle waste 106 53 94 47 Green Mortgages 64 32 136 68 E – Investment services 78 39 122 61 Conducting Workshops and Seminars for Green Banking 80 40 120 60 Green Loans 86 43 114 57 Providing recyclable debit cards and credit cards 96 48 104 52 Source: Primary Data It is more than 200 respondents because respondents have aware more than one initiative It is evident from the table 4.15 among all Green Banking initiatives, customers are aware of Green Checking with 88%, Online Bill Payment with 78%, Facility of e – statement registration with 75% and they are not aware of Green Mortgages(68%), E – Investment services(61%), Conducting Workshops and Seminars(60%), etc CHI-SQUARE ANALYSIS HYPOTHESIS: H0: There is no relationship between age of customers and awareness of Green Banking H1: There is a relationship between age of customers and awareness of Green Banking Awareness of Green Banking * Age of customers 30 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication Table (Crosstabs) Awareness of Green Banking 18-30 N % Yes 40 95.2% No 4.8% Total 42 100.0% Source: Primary Data N 57 57 AGE OF CUSTOMERS 30-40 40-50 % N % 100% 51 94.4% 0% 5.6% 100.0% 54 100.0% 50 & above N % 46 97.9% 2.1% 47 100.0% TOTAL N 194 200 % 97% 3.0% 100.0% Table Chi-Square Tests Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases Source: Primary Data Value 3.546(a) 4.964 005 200 df 3 Asymp Sig (2-sided) 315 174 944  cells (50.0%) have expected N less than The minimum expected N is 1.26 Since the p value (0.315) is greater than the table value (0.05).Therefore, this test shows that there is no relationship between the age of customers and their awareness of Green Banking (Chi – square = 3.546, p = 0.315) This correlation is flagged as not significant, with the same p – value that was given for the Chi – square test HYPOTHESIS H0: There is no relationship between age of customers and usage of Green Banking H1: There is a relationship between age of customers and usage of Green Banking Usage of Green Banking * Age of customers Table No 8(Crosstabs) AGE Using GB service YES NO Total N % N % N % Total 18-30 30-40 40-50 37 88.1% 11.9% 42 100.0% 55 96.5% 3.5% 57 100.0% 51 94.4% 5.6% 54 100.0% 50& above 45 95.7% 4.3% 47 100.0% 188 94.0% 12 6.0% 200 100.0% Source: Primary Data 31 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication Table Chi-Square Tests Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases Value 3.496(a) 3.082 1.472 200 df Asymp Sig (2-sided) 3 321 379 225 Source: Primary Data  cells (50.0%) have expected N less than The minimum expected N is 2.52 This test shows that there is no relationship between age of customers and usage of Green Banking (Chi – square = 3.496, p = 0.321) Therefore, H0 is accepted KOLMOGOROV – SMIRNOV TEST FOR A SINGLE SAMPLE RANKING THE DIFFERENT MODES OF GREEN BANKING Table 10 MODES Solar Powered ATMs Net Banking Mobile Banking LIKERT SCALE 126 110 57 110 100 120 70 80 270 TOTAL 293 330 420 RANK I II III Source: Primary Data It is revealed from the table 5.15 that the respondents ranked ‘1’ for Solar Powered ATMs, Second place is for Net Banking and 3rd place is for Mobile Banking ONE – WAY ANOVA HYPOTHESIS H0: There is no significant difference in the convenience of using Green Banking with regard to age of customers H1: There is a significant difference in the convenience of using Green Banking with regard to age of customers H0: There is no significant difference in the savings in time by using Green Banking with regard to age of customers H1: There is a significant difference in the savings in time by using Green Banking with regard to age of customers H0: There is no significant difference in the feature availability with regard to age of customers H1: There is a significant difference in the feature availability with regard to age of customers H0: There is no significant difference between risk privacy and age of customers H1: There is a significant difference between risk privacy and age of customers 32 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication Table 11 ANOVA based on age Sum of Squares 8.978 663.022 196 Between Groups Within Groups Total 672.000 199 26.540 Between Groups Within Groups Total 605.040 196 631.580 199 Between Groups Within Groups Total 4.868 534.712 196 Between Groups Within Groups Total 539.580 199 4.002 443.918 196 447.920 199 CONVENIENCE SAVINGS IN TIME FEATURE AVAILABILITY RISK PRIVACY Mean Square df 2.993 F Sig .885 450 2.866 038 595 619 589 623 3.383 8.847 3.087 1.623 2.728 1.334 2.265 Source: Primary Data  This test shows that there is no significant difference in the convenience of using Green Banking with regard to age of customers Therefore, H is accepted at 5% level of significance  This test shows that there is a significant difference in the savings in time by using Green Banking with regard to age of customers Therefore, H0 is rejected at 5% level of significance  This test shows that there is no significant difference between feature availability and age of customers Therefore, H0 is accepted at 5% level of significance  This test shows that there is no significant difference between risk privacy and age of customers Therefore, H0 is accepted at 5% level of significance 10 FINDINGS GENERAL FINDINGS  28.5% of the respondents fall in the age group of 30 – 40 and minimum age group is 18 – 30    Among the respondents, 98% of the respondents avail Net Banking services Majority of the respondents (97%) are aware about Green Banking Among the various Green Banking initiatives provided by the bank, majority of the respondents are aware of Green Checking with 88%, Online Bill Payment (78%), Facility of e-statement registration(75%) and they are not aware of Green Mortgages (68%), E – Investment services(61%), Conducting Workshops and Seminars(60%) 33 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication SPECIFIC FINDINGS  There is no relationship between age of customers and awareness of Green Banking   There is no relationship between age of customers and usage of Green Banking  There is no significant difference in the convenience of using Green Banking with regard to age of customers  There is a significant difference in the cost saved by using Green Banking with regard to age of customers   There is no significant difference between feature availability and age of customers Solar Powered ATM is the preferred mode of Green Banking and the least mode is Mobile Banking There is no significant difference between risk privacy and age of customers SUGGESTIONS For Bankers  Bankers may educate the customers with Green Banking initiatives such as Green loans, Green Mortgages, E – Investment services, etc   Reward or Incentive can be given to the users of Green Banking   Security aspects of the Green Banking may be enhanced through proper legislation Conducting Workshops, Seminars frequently to the bank employees as well as to the customers and advertisement regarding Green Banking initiatives may be widely publicized Banking policies may be addressed on who hesitate to using Green Banking initiatives For Customers  To follow the restriction provided by the banks while using the Green Banking initiatives   Personal Identification Number (PIN)/ Password to be kept secret Policies to bring illiterate people under the scope 11 CONCLUSION Banks are responsible corporate citizens Banks believe that every small ‘GREEN’ step taken today would go a long way in building a greener future and that each one of them can work towards to better global environment ‘Go Green’ is an organization wide initiative that moving banks, their processes and their customers to cost efficient automated channels to build awareness and consciousness of environment, nation and society From the above research we can see that green initiatives like Green Mortgages, E – Investment services, Conducting workshops and seminars for green banking, Green Loans, Providing recyclable debit and credit cards is not familiar in Green initiatives by the bank as per the respondents This concept of “Green Banking” will be mutually beneficial to the banks, industries and the economy Not only “Green Banking” will ensure the greening of the industries but it will also facilitate in improving the asset quality of the banks in future 34 M Narmadha, “A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai” – (ICAM 2016) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 6510(Online), Volume 7, Issue 2, February (2016), pp 24-35 © IAEME Publication REFERENCES [1] [2] Axis Bank (2013) Annual Report 2012-13.Mumbai-Axis Bank [3] [4] Canara Bank (2013) 2012-13 Annual Report Bangalore: Canara Bank [5] [6] [7] HDFC Bank (2013) 2012-13 Annual Report Bangalore: Canara Bank [8] [9] JOMASS Volume 1/ Issue /February 2014 ISSN 2348-6317 [10] Laxmi Mehar (2014) “Green Banking in India” International Journal of Applied Research and Studies Volume 3, Issue 7, July 2014, ISSN: 2278-9480 [11] Mamta Jain, Shailja Singh, T.N Mathur (2014) “Green Banking- A Practical 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Public and Private Sector Banks in Chennai? ??... test, One – way ANOVA Test 28 M Narmadha, ? ?A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai? ?? – (ICAM 2016) International Journal of Management... and socially sustainable 25 M Narmadha, ? ?A Study on Customer Awareness on Green Banking in Selected Public and Private Sector Banks in Chennai? ?? – (ICAM 2016) International Journal of Management