LUẬN văn THẠC sĩ xây DỰNG CHIẾN lược PHÁT TRIỂN CÔNG TY xây DỰNG SÔNG đà

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LUẬN văn THẠC sĩ xây DỰNG CHIẾN lược PHÁT TRIỂN CÔNG TY xây DỰNG SÔNG đà

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CONSTRUCTION OF BUSINESS STRATEGY IN PERIOD OF 2010 – 2015 OF SONG DA SOMECO JOINT STOCK COMPANY -*** - CHAPTER I: BASIC ISSUES OF STRATEGY ADMINISTRATION 1.1 Overview of strategy management 1.1.1 Definition: 1.1.2.Approach 1.1.3.Process 1.2.Vision, missions and values 13 1.2.1.Vision 13 1.2.2.Missions 13 1.2.3.Values 14 1.3.Strategic analysis 15 1.3.1.Macro environment analysis 15 1.3.2 Industry environment analysis .18 1.3.3 Internal environment analysis 21 1.3.4 Analysis summary - SWOT 25 General business strategies 28 1.4.1 Product differentiation strategy 29 1.4.2.Strategy of production cost reduction .31 1.4.3 Market concentration strategy 34 1.4.4 Quick response and flexible strategy .34 1.4.5 Strategy creating value and benefit to customers 36 1.5 Organize for strategy implementation and control .37 1.5.1 Organize for strategy implementation 37 1.5.2 Inspection for strategy implementation 38 CHAPTER II: BUSINESS STRATEGY REALITY OF SOMECO SONG DA JOINT STOCK COMPANY IN THE PAST YEARS 42 2.1 General introduction of Someco Song Da 42 2.1.1 Process of foundation and development 42 2.1.2 Business performance: 43 2.1.3 Someco Song Da’s Performance result in recent years: 48 2.2 Analyzation and evaluation of Someco Song Da business strategy .49 2.2.1 Agreement of Someco Song Da Jointstock Company 49 2.2.2 The real situation of the organization to implement and control current strategy of Song Da Someco Joint Stock Company 50 2.2.3 Analyzing the macroscopic environment .57 2.2.4 Analyze sector environment 71 CHAPTER III: SOLUTIONS TO COMPLETE BUSINESS STRATEGY OF SOMECO SONG DA JSC FOR THE PERIOD 2010 – 2015 83 3.1 Development orientation .83 3.1.1 Vision .83 3.1.2 Mission 83 3.1.3 Core values .83 3.1.4 Production targets in business strategy up to 2015: .84 3.2 Choosing business strategy for the period 2010 – 2015 .85 3.3.1 Organizational solutions 89 3.3.2 Technological solutions 90 3.3.3 Human resources solutions 91 3.3.4 Financial solutions 95 3.3.5 Marketing solutions 95 CONCLUSION 101 REFERENCE DOCUMENT 103 INTRODUCTION Reasons to select the theme Song Da Someco Joint Stock Company is an equitized state owned enterprise capitalized (Formerly Song Da Mechanical Assembling Joint Stock Company) directly under Song Da Corporation that includes 06 branches, related and subsidiary companies As an enterprise specializing on construction, real estate, and commerce for years, Song Da Someco Joint Stock Company has carried out so many large projects on constructing hydropower and cement plant,…, which contributes to the cause of modernization and industrialization of the country The official integration into the World Trade Organization (WTO) of Vietnam has brought both new opportunities and challenges for all Vietnamese enterprises, of which the challenges include the pressure in competition, shift in economic structure, requirements in human resources,…Therefore, the research to put forth the solutions to business strategy in the period of 2010-2020 and the vision by 2020 of Song Da Someco Joint Stock Company (one of the established and prestigious companies in the fields of investment in construction, real estate, …) in the period of integration is a necessary selection Purposes in theme research To systematize and generalize the business affairs of Song Da Someco Joint Stock Company To analyze and assess the feasibility of Song Da Someco Joint Stock Company in the last time In order to Complete business strategy of the Song Da Someco Joint-stock Company between 2010 and 2015 3 Object and scope of Research Business strategy and business related issues Scope of applications: Business strategy of the Song Da Someco Jointstock Company in operating field In the aspect of time: Estimated five years (from 2010 to 2015) Research method Some research approaches in this assay as follow: Document research approach: In this research, information, documents include: publication, research, chart result, analysis data, summary report… about business performance and other issues related research topic Qualitative research approach: Interview and refer opinion of leaders, managers, in Enterprise and foreign specialists who cooperate about Business management and performance Content focuses on major issues about Company strategy administration in the past time Sample selection research approach: is a non entire investigation method This approach makes use of probability theory for selecting some specific units (called sample overall) in the whole of overall (called general overall) Processed information result is used for generalizing for general overall In order to achieve trusted generalizing result, we should select one sample that nearly similar or similar to general overall (about structure components, quantity specifications of researching objects, specification spread) However, this approach is practiced in narrow scope to practice the design of Strategy Administration subject due to be limited time and human resource In other words, we just use this sample selection approach with the aim to define participants who investigate interview inside and outside Enterprise Matrix research approach: Matrix approach analyzes effect, draws out environment causes/elements (inside and outside) that impact on Enterprise’s strategy performance This approach provides one overall outlook and attractiveness and core capability for Administrator to catch that business opportunities Combination of practice, theory, collation and comparison is an approach for writing, graduation essay relating to research scope and topic application Use secondary documents, research practice, market investigation, survey for primary data via internet, interview with economic specialists, CEO of general companies and large groups… Structure of the Thesis Includes the introduction, main content, and conclusions and proposals Contribution to the thesis Base on methodology and practice to give out the solutions to business strategy and vision of a company specializing on construction, real estate in the course of integration PART II: CONTENT CHAPTER I: BASIC ISSUES OF STRATEGY ADMINISTRATION 1.1 Overview of strategy management 1.1.1 Definition: The term “Strategies” were first used and popularized in military affairs According to American encyclopeodic dictionary, “Strategies are the science and art in military management applied in making schedule and performance in the general scope to win the final victory” whereas Larouse dictionary wrotes that “Strategies are the art directing all the means to win, which is the fighting art in competitive position” To day, the term ‘Strategy” is applied popularly in business The “Strategies” in business is defined differently, as follows: “Strategies are the model on objectives, targets and plans to reach them” (by Kenneth L.Andrew – in 1965) “Strategies imply the fixation of basic and long-term goals, the selection of the methods or action progress and the distribution of vital natural resources to carry out the objectives” (by Alfred Chandler) “Strategies are the ways, means of transportation to win the defined objectives with the polices” (by General Ailleret) “A strategy is either the trends or plans to combine the goals, main policies and action programs of an organization into an united entityt” (by Quinn, in 1980) “A strategy is the harmonious combination of actions and distribution of the resources to win the objectives given out by the organization Strategies of one organization are efforts aimed at use its capacity and resoureces at best to respont to the opportunities and challenges with the outside environment” (by Bateman Zeithaml, in 1990) “Strategies consists of goals, policies and plans” (by Dess Miller,in 1993) Despite of difference in the above concepts, all of them point out the overall feature of the goals, policies and action plans defined by the organization in advance Mintzberg gave out the concept of strategy that “Strategies are schemes, tactics, tendencies, positions and visibilities” in 1987 Strategies are schemes: According to the concept, strategies are goals, policies and programs defined by the organization in advance Strategies are tactics: Those in the intentions of the organization to defeat is competitors Strategies are tendencies: They may neither defined prior, nor publicized, however, all actions of an organization share one trend, which is considered as a strategy Strategies are positions: The position of an enterprise in a certain environment, particularly in the comparison with its competitors, is an important factor in the strategy According to the concept, a strategy is the fitness between internal factors in the enterprise and environmental elements The position of an enterprise may be identified and developed via either the action scheme or tendency Strategies are visibilities: According to the concept, strategies are ideas at first, they exist in the imagination and creation of the administrators It is so important to share the ideas with other members in the organization Combining the above different concepts on strategies, we may gain the overall definition of strategies as follows: “A strategy is the process of stable construction and development of competitive advantages via the identification of the organization in the business world as well as the effective development and use of the resources of the strategy” (By Dr Vu Thanh Hung - Chief Editor, Dr Nguyen Van Thang; Strategy Administration Syllabus– Education Publishing House ) 1.1.2.Approach Logic and historic system approach method Approach method for the practice of argument affairs Method of new economic thought– Optimal method 1.1.3.Process Strategies are the range of complex actions to mobilize the available resources in one organization to win a certain purpose The identification complies with a process including varied periods but in the strict logic relation PROCESS OF STRATEGY MAKING Strategic functions, missions & objectives of the enterprise (1) Analysis of enterprise’s internal nghiÖp (S,W) (3) Analysis of business environment (O,T) (2) Strategy selection (4) Company - level strategies (5) n Business & Function Strategies Strategy development (6) Performance inspection & Evaluation (7) Feedback Figure 1.1 – Process of strategy making 1.1.3.1.Period of Strategy Establishment Strategy establishment is the process of establishing business misions, research inspection to identify internal and external elements, giving out longterm objectives and selecting alternative strategies Sometimes, the period of strategy establishment is callsed “making strategy scheme” Strategy establishment includes basic activities: Carrying out reserach: relating to the collection and treatment of the information on market, scopes of business of the enterprise The stage is called “skimming the business enterprise” Naturally, research performance is to identify strong and important points in functional business The varied types of inspection are regared as the development and performance to survey the internal elements such as labor spirit, effectiveness in production, adverticement and loyalty of the clients Combinating intuition and analysis harmoniously: some administrators and owners of the enterprise declare their extraordinary talents in using their intuitions to give out the excellent strategies Althought few organizations still exist and thrive thanks to the talent intuition in administration, the majority are less lucky Most of them gain benefit from the strategies on their capital based on the harmonious combination of intuition and analysis to give out resolutions Giving out resolutions: Because no organization owns endless resources, the strategists have to give out the resolutions relating to the selection of the most benefit one for the Company The resolutions in the period of strategy establishment are the glue to stick the company to its products, markets, resources and certain technologies in long time 1.1.3.2.Period of strategy development Strategy performance is called the period of actions for strategy administrators Development means the mobilization of administrators and staffs to perform the given strategies The basic actions in the period are: Establishing annual objectives: are the milestones that the organization reach to approach its long-term objectives The annual objectives must be measurable, quantitative, challagable, practical, appropriate and priority The objectives are given out in the level of the Company, devisions and funtions in a large company They should be displayed under the form of achievement on administration, marketing, finance, accounting, management, information research 10 implement general development measurement and concrete business plans, as well as the development orientation of the company To check the implementation of strategy: To implement the deployment and evaluation effectively strategy and schedule due to each phase, it is necessary to have monitoring, checking activities the implementation strategy through qualitative and quantiative criteria, from then, it shows how to compare actual results and expected results, silmutaneously to propose solutions and activities to overcome when the deployment actual could not meet requirements or when the market, socio – economic conditions have many unexpected changes Everymonth, one actual foundation to implement concrete schedule criteria, departments establish reports to implement during the month, evaluate accomplishment criteria, analyze reasons that plan could not be accomplished and propose measurements to overcome, silmutaneously, set up detailed schedule for next month The Economic – planning department would be general point synthetize plan implementation reports of the whole company in each phase 3.6 Itinery to implement solutions To implement business strategy of Song Da Someco to ensure sucess, strategy solutions should be implemented according to following itinery However, depends on actual condition, in case there is major changes on socio economic condition which effect much to the implementation of strategy, this itinery should be adjusted suitably with condition at that time Table 3.6 – Itinery to implement strategy solutions of Song Da Someco phase 2010-2015 99 No Program and training session Year 2010 Year 2011 Year 2012 Year 2013 Year 2014 Year Remark 2015 Solutions on organization X X Solutions on technology X X X X X X Solutions on human resources X X X X X X Solutions on finances X X X X X X Solutions on Marketing X X X X X X 100 CONCLUSION Applying the theories learned from the subject of strategy management combined to researching practice, the assignment’s following tasks were finished: Systematizing the theoretical issues related to strategic management work Analyzing the reality of business strategy Song Da Someco Join Stock Company from 2006 to 2010, then finding the shortcomings of building and carrying out Song Da Someco Joint stock company’s the business strategy Applying the theories of strategic management and the process of analyzing the situation of business strategy over the past years, we will build the business strategy until 2015, and at the same time, give the solutions for finishing Song Da Someco Join Stock Company’s the business strategy in the period from 2010 to 2015 Basing on the given objectives, the assignment tries to analyze extendedly, carry out surveys, and collect all the ideas from the experts in machine assembling, mechanics, machine manufacturing in order to resolve the available issues Basing on the collected documents and acquired knowledge along with the exchange experiences among the colleagues, especially with the fervent support of the lecturer group, we could finish this assignment The author group hopes that the content of this assignment will be rewarding reference documents for the manager as well as the strategic managers The result of this assignment is expected to help Song Da Someco Join Stock Company to complement and complete the Company’s business strategy in the coming year from 2010 to 2015 101 Because of the limit of time as well as the other resources, the Report cannot avoid some certain shortcomings The Report only just focuses on researching and building business strategy on the fields such as “designing, manufacturing, processing the hydrotecnics and hydraulic mechanical equipments, building and installing ” in the specific company- Song Da Someco Join Stock Company In the case, if the company develops extendedly with many fields in the future, we need to consider the relationship between the chosen business strategy with functional strategy, international competitive strategy….as well as capability of adapting of selected business strategy when Vietnam fully joins the WTO This is a major topic relating to many subjects, many different areas; therefore, we cannot avoid shortcomings We look forward to receiving the feedback from teachers and all of students to better this assignment Many sincere thanks to all the leaders of Song Da Someco Join Stock Company who have a lot of support and provide us much highly-qualified information which helped us to finish this assignment We wish to express our heartfelt thanks to all the teachers for teaching, guiding us, and equipping us with their valuable knowledge in order to transform into our skills and become the talented leaders of enterprises in the futures 102 REFERENCE DOCUMENT Abraham, 1999: “Strategic Alternatives and Choice – The Heart of Strategic Planning” Blocher and colleagues, 2002: “Strategic Analysis and Strategic Cost Management” Brown and colleagues, 2002: “Customer Value Measurement” Documentation lecture program GaMBA 01 FredR.David, 2000: “The concept of strategic management” (translated by Publishing statistics) Garry D.Smit, Danny R Arnold.2003 “Business Strategy and Policy” (translated by Publishing statistics) Griffin, 2005: “Competitive Strategy” Hill Jones, 1998: “Strategic Management: An Integrated Approach” Strategic Management – Publishing statistics 2007 Raymond- Alain Thietart.1999 Business Strategy Development Strategy of Construction Industry, Electrical Industry Vietnam for the period 2004-2010, and orientation to 2020 which was approved by the Prime Minister; Documents of the Song Da Joint Stock Company: The annual report, financial statements audited years 2004, 2005, 2006, 2007 and 2008 The decision to move Song Da Mechanical Erection Company to Joint Stock Company; The decision to rename Song Da Mechanical Erection Company to Song Da Joint Stock Company 103 The resolution of the Board of Company; Resolution of the General Assembly of Company Shareholders Someco years 2006, 2007,2008 and 2009 The financial statements and management reports of the Song Da Corporation Someco over the years from 2006 to 2009 Information on economic indicators - social website: http://www.gso.gov.vn Website Electricity Corporation of Vietnam http://www.evn.com.vn Website Song Da Joint Stock Company: http://www.someco.com.vn; Website Department Stock Exchange Hanoi: http://www.hnx.vn Website Business associations mechanical Vietnam: http://www.vami.com.vn Website Ministry of Construction of http://www.moc.gov.vn 104 socialist republic of Vietnam: The appendix 01: Directly under Units Name Adress Branch in Hoa Binh Branch in Quang Ninh Le Thanh Tong street, Huu Nghi ward, Hoa Binh city Thong Nhat commune, Hoanh Bo district, Quang Ninh province Branch in Central region Nguyen Van Cu street, Lien Chieu, Da Nang Consulting and designing center New urban centre in My Dinh, Me Tri, Tu Liem, Hanoi In Hoa Binh Branch, head office is located in Hoa Binh city with over 500 officers There is a machenical manufacturing plant with capacity of 3000 tonnes/ year, a casting manufacture, a oxy production manufacturer and construction group This branche is in charge of implementing works in Tay Bac provinces such as Tuyen Quang hydroelectric plant, Nam Chien Plant, Nam Chien plant, Nam Cong, Nam Soi, Su Pan 2… In Quang Ninh branch, head office is located in Hoang Bo, Quang Ninh with near 400 officers There is 01 manufacturer with capacity of 2400 tonnes/ year and 08 construction groups This branch is in charge of implementing big works as Ha long cerment plant, other works as Nam Ly hydroelectric plant (Ha Giang), Bac Giang hydroelectric plant (Lang Son)… In central area branch, head office is located in Da Nang city with over 500 officers There are manufacturers and professional construction groups, this branch is in charge of implementing works in central areas and South area such as Se san 3, Se san in Gia Lai, Binh Dien hydroelectric plant (Hue), Da Khai hydroelectric plant, Yantamsien hydroelectric (Lam Dong), … In additional, this branch is in charge of implementing manufacturing and assembling facilitates for two big projects of People’ Republic of Lao: Xekaman and Xekaman hydroelectric plant in Sekong Branch of Consult and design center is located in Hanoi, in charge of designing irrigational- industrial mechanical facilitates, elevation facilitate and bridge crane for works that Someco has won in contract or is assigned for contract 105 The appendix 02 – Subsidiary companies with Someco’s stock Name Someco Ha Giang JSC Adress Xin Man district, Ha Giang province (Charter capital is Someco Energy JSC 60%) Binh Gia, Lang Son (Charter capital is 56%) Someco Energy Joinstock Company’ charter capital is 94.000.000.000 VND is founded by Someco Song Da joinstock company, Song Da 7, Toan Phat industry and construction Joinstock Company, in which Someco Song Da’s charter capital is 56% Currently, Company is investing the Bac Giang hydroelectric plant project at Binh Gia District, Lang Song with capacity of 14MW Someco Ha Giang Joinstock Company’s charter capital is 34.000.000.000 VND, in which Someco Song Da’s charter capital is 60% and the rest are from internal stockholders Currently, Company is investing in Nam Ly hydroelectric plant project with capacity of 5.1 MW This project will come in practice by the beginning of November, 2010 106 The appendix 03 - Companies coordinate in project investment Name Song Da- Hoang Lien JSC Cao Bang Energy JSC Dien Bien Energy JSC Tay Bac Electric Development Address Sapa District, Lao Cai Province Binh Gia District, Cao Bang Province Luong Thien District, Dien Bien Province Muong La District, Hoa Binh Province and Investment JSC Cao Nguyen - Song Da JSC Yatamsien District, Lam Dong Province 107 The appendix 04 – Equipment manufacturing and hydroelectric and industrial machine installation NO Title of works Scale Execution period 2000-2003 BOT Can Don company Can Don hydroelectric plant 72 MW Se San 3A hydroelectric plant 100 MW Na Loi hydroelectric plant Nam Mu hydroelectric plant Thac Trang hydroelectric plant Binh Dien hydroelectric plant Tuyen Quang hydroelectric plant 9.3 MW 12 MW 2003-2005 Song Da company number 11 48 MW 2005-2007 342 MW Eakrong Row hydroelectric plant 28 MW KrôngKmar hydroelectric plant 28 MW 10 Iagrai hydroelectric plant number 7.5 MW 12 Nam Chien hydroelectric plant 13 Su Pan hydroelectric plant number Xekaman 14 hydroelectric plant number 15 Ha Long cement plant Se San 3A electricity 2003-2006 Investment and development company Project management Board of 2002-2003 Na Loi hydroelectric plant Project management Board of 2003-2004 Nam Mu hydroelectric plant 6.5 MW RyNinh hydroelectric 11 plant number II Investor 8.1 MW 210 MW 33 MW 265 MW 2.1 million tons/year Binh Dien hydroelectricity joint-stock company Điền Project management Board of 2004-2008 Hydroelectricity number Central electricity Investment 2005-2007 and Development joinst-stock company Song Da Investment and 2006-2008 Development joint-stock company 2005-2007 Song Da company number Project management Board of 2001-2002 Ry Ninh hydroelectric plant number Tay Bac electricity 2006-2009 Investment and Development joint-stock company Su Pan joint-stock company 2007-2008 number Execution location Binh Phuoc Gia Lai Dien Bien Ha Giang Dien Bien Hue Tuyen Quang Khanh Hoa Daklak Gia Lai Gia Lai Son La Thanh Hoa Xekaman Limited company 2006-2010 number Laos’ People’s Democratic Republic Ha Long cement joint-stock company Quang Ninh 2006-2008 108 The appendix 05 – Construction and Installation of Electric works and other bisiness products NO Title of works Scale Execution period Investor Execution location CONSTRUCTION AND INSTALLATION OF ELECTRIC WORKS 500KV network, route in Pleiku - Phu Lam 500KV network in Doc Soi – Da Nang 110KV networks and stations in Can Don – Loc Ninh – Tay Ninh 35 KV network and transformer station of the electricity project for rural areas in Phan Thanh – Minh Chuan 35 KV network and transformer station of the electricity project for rural areas in Phan Thanh – Minh Chuan 35 KV network and transformer station of the electricity project for rural areas in Ang Cang – Ang Nua 100 Km 43 Km 136 Km Management Board of hydroelectric 2002-2003 provision project for the Central - EVN Management Board of hydroelectric 2003 provision project for the Central - EVN BOT Can Don 2002-2003 company Lam Dong Kon Tum – Quang Ngai Binh Phuoc 24 Km Management Board 2001 of Yen Bai electricity project Yen Bai 24 Km Management Board 2001 of Yen Bai electricity project Yen Bai 24 Km Management Board 2001 of Northern electricity project Lai Chau OTHER BUSINESS PRODUCTS Marble and bullet casting for grinding cement Casting partition, chipping hammer made of Manggan alloy Casting bucket lip, blade of construction machines 80 tons 200 tons 150 tons Carrying out construction, managing electricity and water system to serve for production and industry Source: Someco Song Da joint-stock company 109 Song Da cement company Song Da and Hoa 2001-2003 Binh cement companies Song Da company 2001-2003 number 9, Hoa Binh cement company BOT Can Don hydroelectric 2001-2006 company, Binh Dien Investment joint-stock company 2001-2003 Hoa Binh Hoa Binh Gia Lai, Hue Binh Phuoc and Thua Thien Hue The appendix 06 – Some images about operation of Someco Some images of Tuyen Quang hydroelectric work (280 MW) Some images of Se san 3A hydroelectric work (108 MW) Source: Someco Song Da joint-stock company 110 The appendix 07 - Big contracts under implementation NO Contract title Construction contract of some items of Xekaman hydroelectricity work (Laos People’s Democratic Republic) The contract to provide hydromechanic equipment and technical services for Xekaman hydroelectricity work (Laos People’s Democratic Republic) The contract to construct Nam Chien hydroelectricity work (Son La province) Partner Song Da Corporation Key provision scope - To design BVTC and manufacture pressure steel pipes; - To install hydromechanic equipment; Execution period Value 2006-2010 168.80 Billion dongs - To install the plant’s mechanic and electric equipment Xekaman electricity limited company number To design, manufacture hydromechanic equipment of items of spillways, lock gates, low section gate, letting-out gate for construction, including: bending valve gate, flat valve gates of all types, lifting and lowering equipment, bridge cranes, etc., 2008-2010 USD 5,160,895 Song Da Corporation - To design BVTC, manufacture and install hydromechanic equipment of diversion tunnel; water receiving gate and pressure steel pipes; 2007-2011 200.52 Billion dongs 20072010 93.60 Billion dongs 20072009 53.74 Billion dongs 2009-2011 110.89 Billion dongs, - To preserve, maintain and install The contract to design, manufacture and install equipment for Su Pan hydroelectric work (Lao Cai province) Song Da Hoang Lien hydroelectricity joint-stock company The contract to design, manufacture and install equipment for Nam Chien hydroelectric work (Son La province) Tay Bac electricity investment and development joint-stock company The contract to provide, install hydromechanic Vietracimex electricity joint-stock the factory’s mechanic-electric equipment - To design BVTC, manufacture and install hydromechanic equipment and pressure steel pipes; - To preserve, maintain and install the factory’s mechanic-electric equipment - To design BVTC, manufacture and install hydromechanic equipment and pressure steel pipes; - To design, manufacture and install dyke footing’s bridge crane of water receiving gate and machine hall; - To preserve, maintain and install the factory’s mechanic-electric equipment - To design BVTC hydromechanic equipment and pressure steel pipes (done by SOMECO); 111 equipment and accompanied services – Ta Thang hydroelectric work (Lao Cai province) company in Lao Cai - To manufacture hydromechanic The contract to provide, install hydromechanic equipment and bridge cranes at dyke footing - Khe Bo hydroelectric work (Nghe An province) Vietnam electricity development joint-stock company - To design BVTC hydromechanic equipment and pressure steel pipes (done by SOMECO); The contract to install technological equipment for Huong Son hydroelectric plant (Ha Tinh province) Huong Son hydroelectricity joint-stock company - To accept, preserve, and maintain equipment; - To install, test the factory’s mechanic-electric equipment for adjustment; - To instruct for operation 20092010 The contract to manufacture and install equipment for Nam Cong hydroelectric plant (Son La province) Tay Bac electricity investment and development joint-stock company - To design, manufacture and install 20082009 12.19 Billion dongs The contract to manufacture and install equipment for Nam Soi hydroelectric plant (Son La province) The contract to construct some items of Xekaman hydroelectric work in advance (Laos People’s Democratic Republic) Execution of 35KV electricity transmission line system (Lang Son province) Tay Bac electricity investment and development joint-stock company - 20082009 11.61 Billion dongs Song Da Corporation - 2009 4.59 Billion dongs 2009 8.54 Billion dongs 10 11 12 equipment (done by the jointventure contractor); - To insatll equipment, instruct for trial operation (done by SOMECO) - To manufacture hydromechanic equipment (done by the jointventure contractor); - To insatll equipment, instruct for trial operation (done by SOMECO)) - - - SOMECO energy jointstock company number 2009-2011 all hydromechanic equipment and pressure pipes; To install, test the factory’s mechanic-electric equipment for adjustment To design, manufacture and install all hydromechanic equipment and pressure pipes; To install, test the factory’s mechanic-electric equipment for adjustment To manufacture valve slots and wings of diversion culvert; To install valve slots and gates for diversion culvert - To execute 35KV electricity transmission line and electricity system for construction execution – Bac Giang hydroelectric project 25.24 billion dongs of value of which was spent by SOMECO 123.60 Billion dongs, 25.28 billion dongs of value of which was spent by SOMECO 15.5 Billion dongs 611.9 Billion dongs & USD 5,160,895 TOTAL 112 Source: Someco Song Da joint-stock company 113 ... difficult to be recognized Social elements consist of life quality, life style, consumers’ flexibility, career, population, population density, religion, etc Economic elements Economic elements have... accounting, law, relationship with civil authority organs, quality management….Similar to the sources, the infrastructure activity directly affects all other activity groups in the value chain 1.3.4 Analysis... auxiliary activity groups also have type, nature, feature, component, and other factors depending on the concrete condition of each enterprise, business line or the country Guarantee ability for material

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  • CHAPTER I: BASIC ISSUES OF STRATEGY ADMINISTRATION

    • 1.1. Overview of strategy management

      • 1.1.1. Definition:

      • 1.1.2.Approach

      • 1.1.3.Process

      • 1.2.Vision, missions and values

        • 1.2.1.Vision

        • 1.2.2.Missions

        • 1.2.3.Values

        • 1.3.Strategic analysis

          • 1.3.1.Macro environment analysis

          • 1.3.2. Industry environment analysis

          • 1.3.3. Internal environment analysis

          • 1.3.4. Analysis summary - SWOT

          • 1. 4. General business strategies

            • 1.4.1. Product differentiation strategy

            • 1.4.2.Strategy of production cost reduction

            • 1.4.3. Market concentration strategy

            • 1.4.4. Quick response and flexible strategy

            • 1.4.5. Strategy creating value and benefit to customers

            • 1.5. Organize for strategy implementation and control

              • 1.5.1. Organize for strategy implementation

              • 1.5.2. Inspection for strategy implementation

              • CHAPTER II: BUSINESS STRATEGY REALITY OF SOMECO SONG DA JOINT STOCK COMPANY IN THE PAST YEARS

                • 2.1. General introduction of Someco Song Da

                  • 2.1.1. Process of foundation and development

                  • 2.1.2. Business performance:

                  • 2.1.3. Someco Song Da’s Performance result in recent years:

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