môi trường kinh doanh

Identify the positive and negative impacts of the macro environment has upon business operations, supported by specific example………...3 4.1.. Evaluate the positive and negative impacts of

Table Of Contents LO3 Use contemporary examples to demonstrate both the positive and negative

influence/impact the macro environment has on business operation………… 3

Task 4 Identify the positive and negative impacts of the macro environment has upon business operations, supported by specific example……… 3

4.1 Introduction: PESTLE framework ……… 3

4.2 Evaluate the positive and negative impacts of the macro environment on business operations……… 4

4.3 How the organization goes through the transformation process and overcome resistance to change in response to the changing market environment……… 9

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors .12

Task 5 Conduct internal and external analysis of specific organizations in order to identify strengths and weaknesses 12

5.1 Applying SWOT analysis to evaluate internal environment 12

5.2 Introduction: “Porter’s five forces model” 18

Task 6 Explain how strengths and weaknesses interrelate with external macro factors 20

6.1 Introduction: Government policies 20

6.2 Evaluate the impacts of government policies on organizations and business to make decisions 22

6.3 The application of SWOT analysis to evaluate external macro factors 26

GROUP PRESENTATION

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations

Task 4 Identify the positive and negative impacts of the macro environment has upon business operations, supported by specific examples

4.1 Introduction: PESTLE framework

Political, the influence factor of the government intervening in the economy Business owners

should consider the political environment as new policies or new laws so that business ownerscan tailor their businesses accordingly Business owners should consider to ensure that theirbusiness has complied with regulations while keeping the business operating smoothly

Economic, Economic factors have a strong influence on business and business expansion It

involves currency exchange rate changes, rapid or slow growth rates, economic environment andchanging trends that affect changes in production and demand

Sociological, Social factors have a strong influence on consumer behavior, which plays a

decisive role in the enterprise It involves cultural and social change In today's modern society,consumer demand has a lot of influence from culture

Technological, Technology includes factors such as research and development, automation, and

improvement of relevant personnel It affects the way people search and access businessinformation, the way businesses handle their information widely

Legal, Businesses that want to operate, businesses must obey the laws of employment,

competition, health, safety and business standards Laws affecting the organization and culture of

a number of enterprises from the way employees are trained to the operation of the business are

in accordance with the law

Ecological, The production of the business concerned is not small to the ecosystem More

production can cause environmental pollution such as smoke, dust, waste water,etc, or moreproduction that depletes natural resources

4.2 Evaluate the positive and negative impacts of the macro environment on business

Macro economics has many influences and impacts on business Most of the external factorshave direct and indirect impacts on the business situation of the enterprise In addition, there areinfluencing factors such as inflation, exchange rate, bank interest rate, currency, unemploymentrate

The positive aspects are: Create opportunities to challenge the business, have stability in the wayand economic policy The economy has many advantages to open and facilitate the exchange ofexchanges Make a lot of money from people and businesses

For negative wear: The main situation is unstable, affecting the labor force There is no economicstability Difficulties for businesses have many holes in the implementation of asynchronous forinvestors

Typically the business organization of the vinamilk business

Forexample: The first step of Vinamilk enterprises is to import into foreign goods 1991 'White

Revolution', where the source provides milk in feeds with content for content After thedevelopment of the farm system across the country, connecting with the people expanding the

area of livestock, Vinamilk helped the total cow herd in 2005 increased 38 times compared to

1991 Vinamilk has produced many top products

Political situation

There is no small impact on the market expansion, increased revenue, the advanced technology,modern production lines, improving the productivity of Vinamilk Policies on encouragingdomestic investment in land lease, enterprise income tax, import of machinery and equipment

Economic situation

Has an important role in the development of the market Creating more jobs depends on theeconomic development of different sectors, the situation of saving inflation, changing thestructure of consumption of different regions Factors include growth rate, economic inflationrate, income structure and income growth, changes in expenditure structure in the population,infrastructure and other service sectors

Social situation

The habit of using canned or milk related products Easy access to speakers, televisions, pictures,banners Makes people see the fulfilment of physical needs Therefore, Vinamilk companyfocuses on trust and prestige of quality when using the company's products

Technical situation

There are many opportunities and challenges that force businesses to look into marketingstrategies Input of the production process is effective or not Therefore, Vinamilk uses thetechnology to promote the consumption of products on the market On the other side of scienceand technology of Vinamilk also affect the stage of advertising and propaganda about productinformation Meet the demand of products for consumers in terms of quality and quantity

The legal factors and environmental

The natural environment has a great impact with them, slow growth and poor quality of milk.Temperatures affect behavior, ability to absorb and digest food, growth, reproduction andproduction of dairy cows Affects food sources and weather conditions that cause disease in

cattle But due to the technological advancement, this is not a big concern for dairy processingcompanies that have Vinamilk.

In the natural environment, the climate in Vietnam is monsoon humid tropical causing manydifficulties for the dairy industry.Disadvantages such as perishable, malformed, etc of milk if notpreserved and timely processing It has a negative impact on consumers.But besides that,climatic factors also have advantages for dairy industry.It has the advantage of cultivating andsupplying raw materials for production Vinamilk has exploited that advantage to create enoughraw material to meet the production.Besides, although vinamilk is reducing the price but thequality of milk doesn’t change

In vinamilk science and technology are international standards, using modern packagingtechnology, imported technology from well-known equipment suppliers such as Trota Pak inSweden and APV in Denmark.The new equipment and technology, modern automatic controland semiautomatic meet the requirements of quality, hygiene and safety.Using high technology

in farming as Ethemet network, wireless connectivity technology, identification technology liveremote with RFID tags attached identification chips, biological sensor system,etc help dairyproduction increasing quality

In society, Vietnamese consumers often use sweets and canned products or dairy products As aresult, advertising and distribution to customers becomes more convenient.In addition, the views

of Vietnamese people often use and feel assured is high quality and prestige.Many because ofthat, vinamilk has created trust with consumers, long-standing brand, strong brand andaccounting for 75% of the domestic market, familiar to consumers As a result, consumers areincreasingly inclined to use domestic products and create the trust for consumers, there will beloyal customers with the product or brand

Political factors have a very important influence on the establishment, deployment and

exploitation of vinamilk marketing strategy.In 1995, the United States joined Asean, Vietnamestablished diplomatic relations with 171 nations In January 2017, Vietnam officially becamethe 150th member of the WTO.These events impacted greatly on market expansion and attractedinvestors, increased sales, production, import and export, etc., from which to come up withmarketing strategies

Economic factors has an important role in the operation and development of the market Total

purchasing power depends on economic growth, job creation, depending on the economicdevelopment of different sectors, the situation of inflation, change of consumption structure.Therefore, it has a direct influence on the marketing of the company Vinamilk Economic factorssuch as growth rate or economic downturn, economic inflation rate, income structure, etc.Exploring the economic environment helps the company to understand the desires, needs of thepeople and the ability to spend their customers, needs, financial savings

Therefore, the economy is the factor that affects the purchasing power of the market If poorinfrastructure increases the cost of production, consumption of products, increase the price ofproducts, so that the product will reduce competitiveness in the market and if distributionservices are slow and poor in the market, resulting in products difficult to be on the market andcustomers are difficult to access products of the company

There are six macro factors that affect business objectives

Firstly, Demographics is one of factors affects business Countries / regions; age; nation;

academic level; family lifestyle; cultural traits and movements affect the market segmentation.Businesses should be aware and closely monitor these changes so that they can be adapted tomacro environment in a timely manner

Economic factors also affects both production process of organization and decision process of

customers The high growth of the national economy will affect businesses in two directions.First, because growth makes the income of the elite population more affordable to their needs.Secondly, as economic growth raises output and commodities of many businesses The nationaleconomy has stabilized its business activities at a stable level As the national economy recovers,

it will negatively affect businesses Inflation, the level of unemployment also affects bothproduction and consumption When inflation is high, it will negatively impact consumption,reduce demand, reduce consumption, discourage production and investment

Social and culture forces also affect business objectives Some issue such as customs, lifestyle,

educational level, religion, belief, etc deeply influence the structure of demand in the market.This factors affect directly to travel business, textile business, consume traditional product

However, social and culture also influence directly to establish culture environment of business

as well as attitude and behavior of administrators

Within the national economic environment, technology factor have an important role In thecurrent trend of globalization of the economy, the rapid development of science, technology andtechnology in all fields has a direct impact on business activities of related businesses Thedevelopment of technology is now closely linked to the development of information technology.The application of information technology in the field of management will contribute toimproved accessibility and updating of information, especially information about the market

Regarding to natural/physical forces, business may be affect by them In addition to considering

the renewal of natural resources such as forests, agricultural and marine products, non-renewablenatural resources also affect the production of the organization This affects businesses in thedirection that businesses must pay attention to the natural conditions Natural conditionsinfluence different levels of intensity for different types of businesses in different locations and italso affects both negative and positive trends

Finally, Impact of legal factors and state management on the economy Creating a healthy

business environment depends entirely on the legal and economic aspects of state management.The promulgation of a quality legal system and the introduction of life is the first condition toensure a fair business environment, creating conditions for all businesses to have the opportunity

to compete healthy; Establishing the right relationship, equality between producers andconsumers Forcing all businesses to do the right thing, they have to take responsibility forsociety and consumers Moreover, it also negatively affect the living environment, the life ofconsumers

4.3 How the organization goes through the transformation process and overcome

resistance to change in response to the changing market environment

Today, a business or business organization that wants to succeed in the marketplace mustovercome transitions that must overcome the barriers to change in the business environment.First they need to grasp the current market and the future market will develop in what direction

to be able to keep up and overcome the changes in the business environment Second, they must

learn what the changing business environment is to offer a quality product that fits the consumer.And finally, a company that wants to ship more than one place must study the needs of thosepeople

Vietnam is opening up its economy called economy Open doors to sell products outside or buyproducts from outside for domestic consumption or assembling a new product to market e.t.cOne of the failures of many Vietnamese businesses is not based on market research andinvestigation So, do not you know how your competitors produce their products? Will theproduct of the production unit meet the demand of the market? need to innovate Innovation fromthinking about the market, about how it works, about people To do this, businesses need toboldly "change", the new "new" appears

“The first tracking force of the Macro Factor is Population, because humans make up the

market Entrepreneurs usually take interest in the rate of population growth in different cities,regions and countries Growth of the population is the factor affecting the business sector

Census results for 2008 show that Vietnam's population is 86.160 million, third in Southeast Asiaand 14th among the world's most populous countries”

This is the population diagram in Vietnam over a few years.

(SOURCE: Duyentran, n.d viewed 16 October 2018)

We can see that with a large population and rapid population growth, Vietnam is an attractivemarket for this company The educational level in Vietnam is relatively high, especially in urbanareas Graduation rate of universities, colleges etc quite high compared to the whole country.Moreover, intellectual labor in Vietnam excels in technology - so this is a good source of humanresources for the company Besides, drinking milk is not only essential for developing height,enhancing intelligence and providing adequate nutrition for children to developcomprehensively Milk also boosts calcium for the elderly and helps their bones are strong.Therefore, Vinamilk always offers many products with different types, meeting the needs of

different ages Secondly is the economic At present, Vietnam is facing high economic inflation

and this has greatly affected the company's investment capital In addition, the cost of rawmaterials and materials from suppliers also increased due to the impact of economic inflation So

Vinamilk should have reasonable financial solutions to overcome this situation Next is the

environmental The natural environment has a great impact on Vinamilk's business For

example: Air pollution causes the milk to become contaminated with the toxin and affect the

activities of many companies including Vinamilk The following is technical Thanks to modern

science and technology, Vinamilk products are easily delivered to consumers with low cost andshort time Technology gives businesses new ways of communicating with consumers Forexample: advertising on the Internet, advertising on the mass media As a result, Vinamilk's

image has become increasingly close to consumers “Finally are political and legal factors A

business that wants to stand on the international market faces a multitude of factors beyond its

control Among these factors, political and legal factors are a matter of concern Businesses

built in any country are affected by the laws and policies of the government in that country.When doing business on an administrative unit, businesses will have to follow the legalorganizations in that area Organizations with high stability will be able to facilitate goodbusiness and vice versa More than 90% of the company's revenue comes from Iraq Thecountry's unstable economic and political situation has affected Vinamilk's export earnings.Therefore, the company is expanding its export market to Australia, America, Canada, Thailandand other countries.”

PERSONAL: NguyenTrongAnhTho_GBS17553

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors

Task 5 Conduct internal and external analysis of specific organizations in order to identify strengths and weaknesses.

5.1 Applying SWOT analysis to evaluate internal environment

SWOT is one of the five steps that make up the business strategy of an enterprise, including the

establishment of corporate mandates, SWOT a nalysis, strategic targeting, formulation ofstrategic objectives and plans Strategic, defining strategic control mechanisms SWOT is the

abbreviation for the firstletters of the wordsStrengths, Weaknesses,Opportunities and Threats.This is a well-known model

in business analysis ofbusiness SWOT helpsbring insights into anorganization, project, orsituation so it is particularlyuseful in decision making, strategic planning, and planning Let's take a look at SWOT analysiscommonly used in specific cases such as brainstorming meetings, problem solving(organizational structure, resources, productivity, corporate culture) , Strategy development(competition, product, technology, new market), planning, decision making, product qualityassessment, competitor assessment, self development plan

Application: SWOT analysis to evaluate internal environment of Viettel Military Industry and Telecommunication Corporation

Viettel Military Industry and

Telecommunication Corporation is a

defense economic enterprise of the

Telecommunications Group, established under Decision No 2079/2009 / QD-TTg of the PrimeMinister signed on December 14 2009 100% capital of the state, is responsible for inheriting therights, legal obligations and legitimate interests of the Military Telecom Corporation Besides, ithas legal personality, seal, symbols and organizational charters Viettel MilitaryTelecommunications Corporation is exercised by the Ministry of Defense and is a militarybusiness enterprise in the field of post - telecommunications and information technology Withthe slogan "Let's talk your way", Viettel always strive to grow steadily during the operation.Viettel is Vietnam's largest telecommunications and information Technology Company and one

of the fastest-growing telecommunications companies in the world and one of the top 15telecommunications companies in the world global number of subscribers The strategy of ViettelGroup in the future is to continue to develop IT applications to include in all fields of social lifeand materialize in many foreign markets, to become a global corporation , located in the 20largest telecommunications companies in the world (Source: VNR 500 Top 500 Company, n.d,

viewed 10 October 2018) Vision of Viettel Vision to 2020, Viettel aspires to become the

leading equipment manufacturing corporation in Asia in terms of electronic telecommunication,

IT, automatic control Products manufactured by Viettel must be owned from A to Z, fromcomponents to modules, software, systems Revenue from research, development and

manufacturing is $ 1 billion The object of Viettel Viettel wants to become the No 1 Telecom

and Information Technology company in Vietnam In addition, it brings information technology

and telecommunication into every field in Vietnam Viettel's mission is very simple Viettel

wants to wake up the power of Vietnam

Table 1: SWOT analysis

Organizational structure

Human resources

Company image

Physical capital

Financial resources

Strengths Managers of

Viettel canincrease

operational

Humanresources ofyoung anddynamic

Viettel is avery strongand prestigiousbrand with

Viettelalways haslarge capitalfrom the

viettel'sfinancialresources is

efficiencythroughcollaborationwith colleagues

in the samedepartment

Parts in theOrganizationalstructure ofViettel arealmost clear ofpower and havevery clear lines

of work, veryclosely linked

At the sametime, departmentmanagers aremost responsiblefor their laborproductivity, sothey often focus

coordination,rhythm andefficiency oftheir

department

company good product

quality andservice

Products andservices ofViettel arehighly

appreciated byclients

government

constantlybeing added

Viettel is thesecond

companyafter VNPT isfully licensedfor domesticand

internationaltelecommunicationservices

provided bythe

government

Weaknesses The leaders of

Viettel onlyfocus on the

exploitedeffectively

Thecompetitivenes

s of the quality

Viettelbasically hasno

Financialdepartment is