Chapter 10 - Creating marketing materials. In this chapter, students will be able to understand: Recognize consistent design elements, evaluate effective use of color, maintain consistency between documents, import and export style sheets, create a brochure, create the brochure interior,...
Chapter 10 Creating Marketing Materials Skills You Will Learn Workshop Foundations Maintain Consistency Workshop Toolbox Transfer Style Sheets Projects Project 10-1: Import and Export Style Sheets Project 10-2: Create a Brochure Project 10-3: Create the Brochure Interior Project 10-4: Design a Booklet Project 10-5: Design Web Pages Copyright © The McGraw-Hill Companies, Inc All rights reserved Design as a Team Unit Chapter 10 Creating Marketing Materials Skills You Will Learn Projects Project 10-6: Add Hyperlinks Project 10-7: Create a PowerPoint Presentation Project 10-8: Create Images for a Presentation Project 10-9: Add Effects to a Presentation Copyright © The McGraw-Hill Companies, Inc All rights reserved Design as a Team Unit Chapter 10 Creating Marketing Materials pg 406 Advertise Your Product Businesses place advertisements based on their target audience Advertisers need to consider cost, as well as media outlets, when advertising a product Design as a Team Unit Chapter 10 Creating Marketing Materials pg 406 Design as a Team Unit Foundations pg 407 Key Term Pantone You Will Learn To Recognize consistent design elements Evaluate effective use of color Design as a Team Unit Foundations Maintain Consistency Pantone A standardized color system that offers custom-color inks used in professional printing (pg 408) pg 407-408 Repetition is a primary design focus in marketing materials To keep colors consistent in a design, use CMYK or RGB color values Pantone is another common standardized color system Design as a Team Unit Foundations Maintain Consistency What is Pantone? Pantone is a standardized color system that offers custom-color inks used in professional printing Design as a Team Unit Maintain Consistency Assessment pg 408 Which of the four main design principles is a primary design focus in marketing materials? A proximity B alignment C repetition D contrast Answer: C Explanation: Repetition is a primary design focus in marketing materials Design as a Team Unit Toolbox pg 409 Key Terms import export You Will Learn To Maintain consistency between documents Design as a Team Unit Toolbox Transfer Style Sheets import To bring in data from one document to another (pg 409) export To send out data from one document to another (pg 409) pg 409 Style sheets help keep designs consistent from job to job, designer to designer, and document to document Style sheets can be imported or exported to use in a document Design as a Team Unit 10-7 Create a PowerPoint Presentation pg 435 Design as a Team Unit 10-8 Create Images for a Presentation pg 436 Key Terms PDF screen capture Spotlight on Skills Add text to slides Take screen captures of documents Academic Focus Language Arts Enhance a presentation Design as a Team Unit 10-8 Create Images for a Presentation pg 436 PDF (Portable Document File) A type of file format developed by Adobe (pg 436) Plan Your Presentation Publisher 2003 allows a user to save a page as a picture In Illustrator, a PDF is like a picture of a document A screen capture is a picture of an image that is displayed on screen screen capture A picture of an image that is displayed on screen (pg 436) Design as a Team Unit 10-8 Create Images for a Presentation pg 436 APPLICATIONS USED Microsoft PowerPoint Microsoft Publisher In this project, you will… Add images of your marketing materials to the slides that you started in Project 10-7 Adobe Photoshop DATA FILES USED • Data file 10-7a • Data file 10-7b • Data file 10-7c • Data file 10-7d Design as a Team Unit 10-8 Create Images for a Presentation pg 438 Design as a Team Unit 10-9 Add Effects to a Presentation pg 439 Key Terms animation transition Spotlight on Skills Add custom animation Adjust timing Academic Focus Language Arts Present information to an audience Design as a Team Unit 10-9 Add Effects to a Presentation pg 439 animation An effect where elements on the screen move (pg 439) Animate Your Presentation An animation is an effect where elements on the screen move A transition is an animation that occurs between slides transition An animation that occurs between slides (pg 439) Design as a Team Unit 10-9 Add Effects to a Presentation pg 439 APPLICATIONS USED Microsoft PowerPoint In this project, you will… Finish the PowerPoint presentation you worked on in Project 10-8 DATA FILES USED • Data File 10-8 Design as a Team Unit 10-9 Add Effects to a Presentation pg 441 Check your work View your slides and check that: The master slide design elements are applied to each slide effectively Images illustrate the text and are placed effectively Text is readable with no spelling or grammar errors Animations have been added to the presentation Design as a Team Unit In the Workplace Web Designer Skills and Talents Web designers need to have: Good computer skills Knowledge of Internet, design, and multimedia programs pg 442 On the Job Web designers organize, develop, and design the many elements that make up a Web site Web designers use HTML, XML, Javascript, and other programming languages to create Web sites Future Outlook There is a strong demand for skilled Web designers Good communication skills The ability to work in teams or independently to meet deadlines Design as a Team Unit Chapter 10 Creating Marketing Materials Chapter Assessment What does it mean to export a style sheet? To export a style sheet means to send it out for use in another document What is the difference between a direct channel and an indirect channel? In a direct channel, a company gives out materials directly to the consumer; in an indirect channel, a company uses a “middle man” to distribute materials Design as a Team Unit Chapter 10 Creating Marketing Materials Chapter Assessment What is economy of scale? Economy of scale refers to the production of large volumes of an item, resulting in a lower cost per item What is one benefit of businesses using Web sites? Web sites allow businesses to reach a much wider group of customers Design as a Team Unit Unit Unit Assessment Projects Across the Curriculum Project 1: Create a Marketing Brochure Unit: Projects Go to Unit 5, and choose Rubrics Use the projects to help create and evaluate your work Language Arts: Follow your teacher’s instructions to form a team that is creating a marketing brochure for a local store or restaurant Project 2: Create a Math Study Guide Math: You want to help younger students who have difficulty with math, so you have decided to create a visually appealing math study guide Design as a Team Unit Unit Unit Assessment Projects Across the Curriculum Project 3: Market a Political Campaign Social Studies: You and a partner are creating the campaign materials for the city councilman (or woman) from your district You will create the designs for the councilman’s campaign poster and a banner Project 4: Create a Healthy Lifestyle Campaign Science: Imagine that you are part of a team promoting a healthy teen lifestyle As a group, create a positive message to students by creating a newsletter and Web site to promote health ideas Design as a Team Unit Unit Design as a Team Online Learning Center Go to http://www.glencoe.com Unit Activities PowerPoint Presentations Student Data Files Key Term Flashcards Reading Checks and Critical Thinking Activities e-Review Self Checks Worksheets Enrichment Activities Design as a Team Unit ... file 1 0- 3a • Data file 1 0- 3b • Data file 1 0- 3c • Data file 1 0- 3d • Data file 1 0- 3e • Data file 1 0- 3f Design as a Team Unit 1 0- 3 Create the Brochure Interior pg 417 Check your work Use Figures 10. 8... information for your customers DATA FILES USED • Data file 1 0- 4a • Data file 1 0- 4b • Data file 1 0- 4c • Data file 1 0- 4d • Data file 1 0- 4e • Data file 1 0- 4f Design as a Team Unit 1 0- 4 Design a Booklet.. .Chapter 10 Creating Marketing Materials Skills You Will Learn Projects Project 1 0- 6: Add Hyperlinks Project 1 0- 7: Create a PowerPoint Presentation Project 1 0- 8: Create Images