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online entertainment, entertainment and technology, MP3 and file-transfer technology, amateur and independent artist opportunities, interactive web TV, music and the web, web radio, sports on the web, comedy on the web, online games, online hollywood, future of entertainment.
1 Chapter 19, Online Entertainment Outline 19.1 19.2 19.3 19.4 19.5 19.6 19.7 19.8 19.9 19.10 19.11 19.12 19.13 Introduction Online Entertainment Entertainment and Technology MP3 and FileTransfer Technology Amateur and Independent Artist Opportunities Interactive Web TV Music and the Web Web Radio Sports on the Web Comedy on the Web Online Games Online Hollywood 19.12.1 Talent Scouting 19.12.2 Screen Writing 19.12.3 Distribution and Supplies Future of Entertainment 2001 Prentice Hall, Inc. All rights reserved 19.1 Introduction • The web is changing the way entertainment is created, purchased and distributed • A convergence of technology will create new opportunities • Filetransfer technology has made distribution simple and controversial 2001 Prentice Hall, Inc. All rights reserved 19.1 Introduction • Streaming Media – Audio and video that is heard and viewed over the Internet • Videoondemand – A product of interactive television that allows the viewer to choose their own programming • Media convergence – The combination of separate forms of media and technology to form new and greater products 2001 Prentice Hall, Inc. All rights reserved 19.2 Online Entertainment • The Web itself is a form of entertainment • Many online entertainment sites offer streaming audio, video and related news • Movie trailers, music and books are often released on the Internet first • Most online entertainment is free • Major studios and record companies recognize the importance of the Internet for marketing, advertising and promotions 2001 Prentice Hall, Inc. All rights reserved 5 19.3 Entertainment and Technology • Settop box technology – Offers Web interactivity and resources, television video quality and access to videoondemand in a single machine • Technology convergence will lead to greater interactivity and instant access to entertainment • As technology advances so will special effects, computer graphics and communications technology 2001 Prentice Hall, Inc. All rights reserved 6 19.4 MP3 and Filetransfer Technology • MP3 – A compressed audio format that allows for the easy transfer of high quality audio over the Web • Filetransfer technology – Makes the transfer of compresses files possible • File transfer technology has recently become controversial as some believe it is a violation of copyright 2001 Prentice Hall, Inc. All rights reserved 7 19.5 Amateur and Independent Artist Opportunities • The Web gives amateur talent a chance to express themselves • Graphic designers, artist, dancers, actors and musicians can all use the Web to introduce their talent to the World • Many Web sites are designed to help people learn about starting a career in the entertainment industry 2001 Prentice Hall, Inc. All rights reserved 8 19.5 Amateur and Independent Artist Opportunities Superhero Roommate is just one of the many original series at Icebox.com (Courtesy of Icebox.com.) 2001 Prentice Hall, Inc. All rights reserved 19.6 Interactive Web TV • Interactive Web TV combines television and the Internet • It will one day be possible to surf a catalog of hundreds of thousands of programs • 3D theaterintheround will also be possible • Game shows allow home viewers to compete for prizes • Individuals will be able to broadcast their own content 2001 Prentice Hall, Inc. All rights reserved 19.7 Music on the Web 10 • Musicians around the world benefit from the Web, MP3 and filetransfer technology • A number of record companies use the Web to develop talent and find rising stars • Examples: – Farmclub.com – MP3.com 2001 Prentice Hall, Inc. All rights reserved 19.8 Web Radio 11 • Hundreds of thousands of radio stations are broadcasting over the Web on a daily basis • After a simple set up, the average person can begin offering their own radio broadcast • MP3 and high speed Internet make Web radio possible • Examples: – Radiotower.com – Spinner.com – Yahooradio.com 2001 Prentice Hall, Inc. All rights reserved 19.9 Sports on the Web 12 • Sporting news content providers use the Web to meet their market • Athletes can showcase their accomplishments on a personal Web site to draw attention from college recruiters and scouts • Sporting memorabilia is often sold at auctions online • Examples: – ESPN.com – Sportingnews.com – MLB.com 2001 Prentice Hall, Inc. All rights reserved 19.9 Sports on the Web 13 WindowsMedia.com allows you to find your favorite radio station online. (Courtesy of FNX Radio Network and Microsoft Corporation.) 2001 Prentice Hall, Inc. All rights reserved 19.10 Comedy on the Web 14 • Humor has always been a major part of Web communication • Examples: – Laugh.com – Modernhumorist.com – Darwinawards.com – The Onion 2001 Prentice Hall, Inc. All rights reserved 19.10 Comedy on the Web 15 You never know what to expect at the Onion.com. (Courtesy of Onion, Inc.) 2001 Prentice Hall, Inc. All rights reserved 19.11 Online Games 16 • The Internet allows multiplayer gaming over the Web • Many online games are offered for free • Examples: – – – – Mplayer.com Maxis.com HSX.com Games.yahoo.com 2001PrenticeHall,Inc.Allrightsreserved 19.11OnlineGames 17 TheHollywoodStockExchange.(CourtesyofHollywoodStock Exchangeđ.Copyrightâ1996ư2000.AllRightsReserved.) 2001PrenticeHall,Inc.Allrightsreserved 19.12OnlineHollywood 18 ã ManyfilmmakershaveturnedtotheWebto release their short films • A few have launched careers through the Web • Movie marketing has found success online • Examples: – AtomFilms – iFilm – Hypnotic.com – IMDB 2001 Prentice Hall, Inc. All rights reserved 19.12 Online Hollywood 19 The Inside.com home page. (Courtesy of Powerful Media Inc./ Inside.com.) 2001 Prentice Hall, Inc. All rights reserved 19.12.1 Talent Scouting 20 • Opportunity for unknown artists to demonstrate their talents • Dailies – Day’s film from a given production • Online talent scouting sites – Casting.com – Moviextras.com 2001 Prentice Hall, Inc. All rights reserved 19.12.2 Screen Writing 21 • Screenwriter – Writer of a screenplay – Must conceptualize the settings and relationships • Give and receive advice and feedback, host chats and participate in workshops • Screen writing Web sites – Screenwriters.com – Wordplayer.com 2001 Prentice Hall, Inc. All rights reserved 22 19.12.3 Distribution and Supplies • Internet release of films may change the strategy of traditional film release • Intellectual property demands a high level of security • The ability to order firstrun films to the home • Simultaneous domestic and international release dates • Reduction in the cost of printing, distributing and marketing 2001 Prentice Hall, Inc. All rights reserved 23 19.13 Future of Entertainment • Increase in technological capabilities • Decrease in the cost of equipment • Increased competition in the entertainment industry • Increased ability to personalize entertainment for the consumer • Entertainment delivered to wireless devices • Digital theaterintheround 2001 Prentice Hall, Inc. All rights reserved ... The combination of separate forms of media? ?and? ?technology to form new? ?and? ?greater products 2001 Prentice Hall, Inc. All rights reserved 19.2? ?Online? ?Entertainment • The Web itself is a form of? ?entertainment • Many? ?online? ?entertainment? ?sites offer streaming ... The Web itself is a form of? ?entertainment • Many? ?online? ?entertainment? ?sites offer streaming audio, video? ?and? ?related news • Movie trailers, music? ?and? ?books are often released on the Internet first • Most? ?online? ?entertainment? ?is free... Major studios? ?and? ?record companies recognize the importance of the Internet? ?for? ?marketing, advertising? ?and? ?promotions 2001 Prentice Hall, Inc. All rights reserved 5 19.3? ?Entertainment? ?and? ?Technology