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Chapter 15 provides knowledge of online industries. This chapter includes contents: Retailing on the web; medical services online; health and nutrition; online travel; transportation and shipping; online automotive sites; energy online; selling brainpower online; online art dealers; online grocery stores; online real estate; online legal services; government online; insurance online; children online; purchasing event tickets online; genealogy online.
1 Chapter 15, Online Industries Outline 15.1 15.2 15.3 15.4 15.5 15.6 15.7 15.8 15.9 15.10 15.11 15.12 15.13 15.14 15.15 15.16 15.17 Introduction Retailing on the Web Medical Services Online; Health and Nutrition Online Travel Transportation and Shipping Online Automotive Sites Energy Online Selling Brainpower Online Online Art Dealers Online Grocery Stores Online Real Estate Online Legal Services Government Online Insurance Online Children Online Purchasing Event Tickets Online Genealogy Online 2001 Prentice Hall, Inc. All rights reserved 15.1 Introduction • Every major industry has used the Web to enhance business practices and create new markets and distribution channels • Providing unique and highly targeted information is a key to developing site traffic 2001 Prentice Hall, Inc. All rights reserved 15.2 Retailing on the Web • Retail store – Purchases goods from a wholesaler, marks up the price and then offers the products to consumers • Online retailers can communicate easily with suppliers, shipping companies and customers • Most Web retailers use the shoppingcart model exclusively • Other Web retailers integrate other models such as the auction model or pricecomparison model 2001 Prentice Hall, Inc. All rights reserved 15.2 Retailing on the Web • Etailers often offer lower prices to generate brand awareness and increase site traffic • Consider if shortterm losses equal long term success • Examples: – – – – Amazon.com Bestbuy.com Kennethcole.com Sharperimage.com 2001 Prentice Hall, Inc. All rights reserved 15.3 Medical Services Online • The Web gives consumers access to case studies, medical journal articles and doctors who can answer questions • Health Insurance Portability and Accountability Act (HIPAA) – Requires medical offices and other healthcare related agencies to perform many of their administrative tasks online • Examples: – WebMD – Sickbay.com – Dr.Koop 2001 Prentice Hall, Inc. All rights reserved 15.3MedicalServicesOnline WebMDhomepage.(Copyrightâ2000WebMDCorporation. Reprintedwithpermission.) 2001PrenticeHall,Inc.Allrightsreserved 15.4OnlineTravel ã Customers now have the power to bypass a travel agent • Discounts and low fares available online • Nameyourprice for tickets, hotels and car rentals • “Last minute” fares often lower online • Examples: – Expedia.com – Travelocity – Cheaptickets.com 2001 Prentice Hall, Inc. All rights reserved 15.4 Online Travel Travelocity home page. (Courtesy of Travelocity.) 2001 Prentice Hall, Inc. All rights reserved 15.5 Transportation and Shipping • The Internet adds efficiency and convenience to traditional shipping and logistics • Load Matching – Matching available truck capacity with the shipping needs of many companies that are willing to split the cost of full truckloads • Examples: – – – – – UPS FedEX DHL Direct Trucking.net Getloaded.com 2001 Prentice Hall, Inc. All rights reserved 10 15.6 Online Automotive Sites • Consumers access automobile information empowering them to make an informed buying decisions • Dealers use the Web to showcase vehicles • Online auto auctions give buyers more options • Examples: – Auto.com – Autobytel.com – Autoparts.com 2001 Prentice Hall, Inc. All rights reserved 15.9 Online Art Dealers 13 • Artists have access to a global audience • Web is a new medium for art • Virtual galleries give artists a chance to showcase their work • Short films are finding new fans online • Examples: – Art.com – Guild.com – AtomFilms – Art.net 2001 Prentice Hall, Inc. All rights reserved 14 15.10 Online Grocery Stores • Grocery shopping on the Web saves time • Web delivery services offer doortodoor delivery • A strong distribution network is essential to this industry • Examples: – Webvan – Homegrocer.com – Peapod.com 2001 Prentice Hall, Inc. All rights reserved 15 15.10 Online Grocery Stores Webvan home page. (Courtesy of Webvan Group, Inc.) 2001 Prentice Hall, Inc. All rights reserved 15.11 Online Real Estate 16 • An online real estate transaction reduces the effort necessary to sell or buy property • XML allows postings to be listed in multiple locations • Multiple Listing System (MLS) – Brokers can post their listings at hundreds of locations with MLS • Examples: – Apartments.com – Realty.com – Rent.net 2001 Prentice Hall, Inc. All rights reserved 15.11 Online Real Estate 17 Apartments.com can help you find an apartment. (Courtesy of Apartments.com.) 2001 Prentice Hall, Inc. All rights reserved 18 15.12 Online Legal Services • Libraries of data available to people with a few mouse clicks • Arbitration being practiced online • Research made easier through search engine technology • Examples: – – – – LEXIS FindLaw Law.com Loislaw.com 2001 Prentice Hall, Inc. All rights reserved 19 15.12 Online Legal Services The Cybersettle home page. (Courtesy of Cybersettle.com.) 2001 Prentice Hall, Inc. All rights reserved 15.13 Government Online 20 • Freedom of Information Act – Gave citizens access to previously classified government data • Thomas – Official senate Web site, allows citizens to research past federal legislation and other senate proceedings • All major branches of the government have established a presence on the Web • Examples: – Whitehouse.gov – Senate.gov – NASA 2001 Prentice Hall, Inc. All rights reserved 15.13 Government Online 21 • The FBI uses the Web to retrieve information about wanted fugitives • Citizens are now empowered by the Internet to research their presidential candidates at a variety of Web locations • NASA broadcasts transmissions and offers exclusive coverage of its space exploration • The General Services Agency (GSA) supplies the government with its ecommerce site 2001 Prentice Hall, Inc. All rights reserved 15.14 Insurance Online 22 • Insurance is complicated, the Web offers instruction and helpful documentation • Free quotes and calculators help consumers make informed decisions • Lower rates are often found on the Web • Brokers can locate new clients online • Examples: – Insweb – Prudential.com – Getmet.com 2001 Prentice Hall, Inc. All rights reserved 15.14 Insurance Online Ebix.com home page. (Courtesy of ebix.com, Inc.) 2001 Prentice Hall, Inc. All rights reserved 23 15.15 Children Online 24 • Children are an important market • Educational Web sites help kids learn to use advanced technology • A number of risks exist online • Many leading children’s content creators have established a presence online • Examples: – SesameStreet – Lycoszone – Educationplanet.com 2001 Prentice Hall, Inc. All rights reserved 25 15.16 Purchasing Event Tickets Online • It has never been easier to purchase tickets • Long lines are prevented through home shopping • It is important to check all vendors as prices and availability may vary • Examples: – – – – – TicketMaster TicketWeb.com Tickets.com Tixx.com Culturefinder.com 2001 Prentice Hall, Inc. All rights reserved 26 15.16 Purchasing Event Tickets Online Ticketmaster.com home page. (Used under permission of Ticketmaster OnlineCity Search, Inc.) 2001 Prentice Hall, Inc. All rights reserved 15.17 Genealogy Online • • • • 27 It has never been easier to trace your roots Track down your ancestors and build a family tree Find missing money and belongings online Contacting distant family is simplified using e mail and the Web • Examples: – – – – Ancestry.com Missingmoney.com Genealogy.com Naupa.com 2001 Prentice Hall, Inc. All rights reserved ... Customersnowhavethepowertobypassatravel agent ã Discountsandlowfaresavailableonline • Nameyourprice? ?for? ?tickets, hotels? ?and? ?car rentals • “Last minute” fares often lower? ?online • Examples: – Expedia.com – Travelocity... Every major industry has used the Web to enhance business practices? ?and? ?create new markets? ?and? ? distribution channels • Providing unique? ?and? ?highly targeted information is a key to developing site traffic 2001 Prentice Hall, Inc. All rights reserved... 2001 Prentice Hall, Inc. All rights reserved 10 15.6? ?Online? ?Automotive Sites • Consumers access automobile information empowering them to make an informed buying decisions • Dealers use the Web to showcase vehicles • Online? ?auto auctions give buyers more options