Tiểu luận cuối kì final assignment điểm cao cho môn Tiếng anh du lich (English tourism) trường Đại học Ngoại ngữ . Nội dung bài tiểu luận bao gồm giới thiệu chung về tình hình du lịch, SWOT analysis, sample tour, ....
HANOI OLD AND PRESENT TOUR_G8 VIETNAM’S NATIONAL UNIVERSITY UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES HANOI OLD AND PRESENT TOUR English for Tourism GROUP Hanoi, April 2019 HANOI OLD AND PRESENT TOUR_G8 GROUP 8: HANOI OLD AND PRESENT TOUR Website: HanoiOldandPresentTour.com Tourist: No limitted Total fee: Million/person (This cost not include shopping) (Cluding: Eating, moving, staying) Day Time Destination Activities 8:30 Visit Temple of Literature Introduce about history of the first university in Vietnam Temple of 9:00-11:30 Learn about calligraphy Literature Introduce about the structure and worship conscience Try Hanoi famous cuisine: Ngu Xa Rolled "phở" 11:55-13:50 Take a rest 14:05-16:00 The Imperial Citadel of Thang Long 16:15-17:00 17:00-19:30 Hanoi Old Quarter 19:30-21:20 Hoan Kiem Lake-Walking street 21:30 Learn about the history, structure of the Imperial Citadel of Thang Long Visit Dong Xuan market Walk through some famous streets: try "chè" Hang Can, "ô mai" Hang Duong, banh bot loc, nom bo kho, bun thang The legend of Hoan Kiem lake Try Trang Tien ice-cream Play Vietnam traditional games on walking street Back to the hotel on Nguyen Huu Huan street 7:00-7:40 Have breakfast with "bún thang" on Cau Go street 7:45-8:40 Try eeg coffee on Nguyen Huu Huan street 8:45-10:00 Buy souvenir around Old Quarter's surrounding Have a great tour! MAIN DESTINATIONS HANOI OLD AND PRESENT TOUR_G8 The Temple of Literature The Imperial Citadel of Thang Long Hanoi Old Quarter Hoan Kiem Lake And more than diffirent places … Let’s follow us to explore these historical destinations! DAY HANOI OLD AND PRESENT TOUR_G8 IN THE MORNING • 9:00-11:30: The Temple of Literature “Introduce about history of the first university in Vietnam” Learn about calligraphy Introduce about the structure and worship conscience • 11:55-13:50: Having lunch and talking a rest HANOI OLD AND PRESENT TOUR_G8 Try Hanoi famous cuisine: Ngu Xa Rolled "phở" Drink Green Tea on the street and take a rest IN THE AFFTERNOON HANOI OLD AND PRESENT TOUR_G8 • 14:05-16:00: The Imperial Citadel of Thang Long Learn about the history, structure of the Imperial Citadel of Thang Long • 16:15-17:00: Visit “Đồng Xuân” Market Visit “Đồng Xuân” Market • 17:00-19:30: Hanoi Old Quarter HANOI OLD AND PRESENT TOUR_G8 Walk through some famous streets Try "chè" Hang Can, "ô mai" Hang Duong, banh bot loc, nom bo kho, bun thang HANOI OLD AND PRESENT TOUR_G8 • 19:30-21:20: Hoan Kiem Lake-Walking street The legend of Hoan Kiem lake IN THE EVENING Try Trang Tien ice-cream Play Vietnam traditional games on walking street HANOI OLD AND PRESENT TOUR_G8 • 21:30: Back to the hotel on Nguyen Huu Huan street Back to the hotel on Nguyen Huu Huan street Golden Spring Hotel Hanoi Era Hotel DAY HANOI OLD AND PRESENT TOUR_G8 IN THE MORNING • 7:00-7:40: Have breakfast with "Bún thang" on Cau Go street Have a breakfast with “Bún thang” • 7:45-8:40: Try Egg coffee on Nguyen Huu Huan street Drink egg coffee • 8:45-10:00: Buy souvenir around Old Quarter's surrounding HANOI OLD AND PRESENT TOUR_G8 With many activities taking place at Hoan Kiem Lake - Walking Street, the amount of domestic and foreign tourists coming to the old town also increased on weekends and holidays Many activities are held regularly in these tourist sites such as the beginning of the spring at the Quoc Tu Giam Temple, awarding the valedictorians of entrance and exit of universities; held a 44-year exhibition on the liberation of the South in the imperial citadel of the long ladder, the cherry blossom festival held at Ly Thai To Street next to Hoan Kiem Lake Attractive activities regularly take place attracting many domestic and foreign tourists to visit HANOI OLD AND PRESENT TOUR_G8 HANOI OLD AND PRESENT TOUR_G8 HANOI OLD AND PRESENT TOUR_G8 Sociocultural Factors Our tour is aimed at three values of each tourist destination that are historical values, landscape values and values of Vietnamese people Firstly, the historical value of each tourist destination goes through each epic historical period of the nation as demonstrated at each tourist destination in the tour such as the studious tradition of the nation and the tradition of love country against invaders Secondly, the landscape value is expressed through ancient architecture, the environment is kept clean and well cared for and annual activities take place at each tourist destination in the tour Lastly, the value of Vietnamese people is expressed through behavior, communication and welcoming international friends However, there is a drawback here: the peddler is more expensive than it actually is, so tourists need to learn some bargaining skills when buying goods Technological Factors Technology plays a huge role in promoting tourism technology plays a huge role in promoting tourism Therefore, April 26, 2017, the signing ceremony of the "Memorandum of Understanding to strengthen communication and promotion to attract visitors in the period 2017-2021" was held to promote these relics to numerous tourists [1] For tourism development of the Temple of Literature, we should set up an official website for the Temple of Literature to post pictures and information about the Temple of Literature and its long history HANOI OLD AND PRESENT TOUR_G8 http://sovhtt.hanoi.gov.vn Besides, The Imperial Citadel of Thang Long and Old Street has a website and regularly uploads photos with activities is a good thing to promote to visitors HANOI OLD AND PRESENT TOUR_G8 http://www.hoangthanhthanglong.vn/ http://phoco.vn/ [1] "Memorandum of Understanding to strengthen communication and promotion to attract visitors in the period 2017-2021", http://sovhtt.hanoi.gov.vn, April 26, 2017 SOLUTIONS HANOI OLD AND PRESENT TOUR_G8 These solutions to overcome the weakness and improve the services, attract more tourists Security State management agencies: Well implement and strengthen inspection of the maintenance of peace, security and environmental sanitation at tourist destinations, prevent society’s vices, eliminate the price gouging Example: Old Quarter: security forces usually patrol on the street to guarantee everybody’s safety Media Print Advertsing Radio Television Online Video Inbound Marketing SEO Social Media marketing PPC Sponserships Press Press Trips Publications Collaborations Email Marketing Partnerships Influencer marketing HANOI OLD AND PRESENT TOUR_G8 Video: filmed clips introducing the history and architecture of the tourist destinations, broadcast on television, Youtube Social Media marketing: A good way to get more traffic to the website of these destinations is to create a blog section on the site and make sure it is updated regularly Conduct interviews with locals and post the interviews on the blog, or a post on the best activities to in these places based on the season Create a Facebook page and post something every day Creating a Facebook page is easier to than building a website and allows you to make friends quickly Posting a new image of the places or a few words about an upcoming event held in HANOI OLD AND PRESENT TOUR_G8 there will also ensure everybody notice the page on their Newsfeeds Start a Youtube page Youtube is another great way to promote these destinations and attract more tourists Keep the page professional and use easy to search terms HANOI OLD AND PRESENT TOUR_G8 in the titles of the videos, such as the name of the places and the activity or event in the video Inbound Marketing: Create promotional materials These can be promotional Ao dai, t-shirts, hats, stickers, and flags with the places’ slogan and branding Go local and hire a local illustrator or designer to create the promotional materials, sell these promotional materials at local gift shops located close to popular attractions HANOI OLD AND PRESENT TOUR_G8 Influencer marketing: Invite famous and influential stars to take promotional photos; rental for filming Collaborations: combined with social organizations and authorities, organized competitions to learn about tourist destination; get the attention of tourists by offering them a free incentive to explore the destinations Create a scavenger hunt HANOI OLD AND PRESENT TOUR_G8 around the place and offer a prize to the winners; organizing book festivals, food festivals, combining with brands to organize fairs at these locations Facilities Invest to restore the architectural works annual Propaganda and raising awareness of tourists in the issue of conservation in the destinations Develop transport infrastructure at major tourist destinations Management Set up rules in each tourist area, strictly handle violation cases Organize competitions to learn about the destination Example: Calligraphy contest, Thang Long thousands year history, Old Quarter unique… HANOI OLD AND PRESENT TOUR_G8 Each year organize thematic tourist visiting activities Set up the public transport to each place Environment HANOI OLD AND PRESENT TOUR_G8 Build standard public WCs HANOI OLD AND PRESENT TOUR_G8 Put trash in convenient places Raising visitor’s awareness Punish to infringement cases Planting more trees and flowers ... domestic and foreign tourists to visit HANOI OLD AND PRESENT TOUR_ G8 HANOI OLD AND PRESENT TOUR_ G8 HANOI OLD AND PRESENT TOUR_ G8 Sociocultural Factors Our tour is aimed at three values of each tourist... relics to numerous tourists [1] For tourism development of the Temple of Literature, we should set up an official website for the Temple of Literature to post pictures and information about the... Inbound Marketing SEO Social Media marketing PPC Sponserships Press Press Trips Publications Collaborations Email Marketing Partnerships Influencer marketing HANOI OLD AND PRESENT TOUR_ G8