Practical Exercises on Trade Map Bài Tập Trademap

Practical Exercises on Trade Map I PRODUCT APPROACH SELECTING PRODUCTS Select two export products that you want to analyse – to familiarise yourself with the product selection search engine Product 1: Broken rice 6-digit HS Code: 100640 Product 2: Pepper of the genus Piper crushed or ground 6-digit HS Code: 090412 Note: Login to Trade Map On the main selection menu, click on the search box next to “Product” As you this, a drop down menu appears Type the name of the product in the search box As you start typing the name of the product, Trade Map searches for the word you have entered in the text describing each code You can scroll down to view them all Once you see the appropriate definition, click on it to select it If you want to delete the product you have selected, click on Remember to keep the search words you use short and simple and if you can not find a product, try to think of how else it could be described The code description does not always match the common name of the product For example, if you are looking for “raisins” the code is “080620 dried grapes” If you had entered “raisin”, Trade Map would have found “jacks and hoists of a kind used for raising vehicles” So you would need to try again calling the raisin differently Always be careful not to make any spelling or typing errors when entering the word! ANALYSING IMPORT MARKETS AND ASSESSING COMPETITION - with Trade Indicators Analyse the importing markets for one of the products you selected in question 1: 100640 - Broken rice 2.1 How much in total of this product is imported in the world? US$ 2.429.155 USD thousand Quantity: 6.114.701 tons/units Note: Select the product for which you want to market research Select “Imports” and click on Trade Indicators 2.2 2.3 Which three countries are the largest importers of the product? Country 1: Senegal Value in US$: 474.856.000 Country 2: China Value in US$: 258.953.000 Country 3: Ghana Value in US$: 247.605.000 Have imports by country grown or declined in the last years? In value: 4% In quantity: 3% 2.4 Is there a difference between country 1’s growth rate in value and growth rate in quantity? Explain what this difference could mean Yes, there is There is an increase in price 2.5 What average unit value was paid for the product by country 1, and 3? Country 1: Senegal Value in US$: 373 per ton/unit Country 2: China Value in US$: 395 per ton/unit Country 3: Ghana Value in US$: 514 per ton/unit Note: This average value is calculated simply by dividing the total value by the total number of tons or units 2.6 What share of world total imports countries 1, and make up together? 40.4 % 2.7 Do you think this indicates that the world demand for this product is concentrated? Yes, I Because the total import quantity of the three countries accounted for over 40% of the world total import quantity This is a relatively large percentage, so the world demand for this product is concentrated 2.8 Is your own country an exporter of this product? Yes Note: To easily find your country among all countries listed, click twice on the title of the column entitled “Importers” The list of countries will no longer be sorted by “Value imported in 2018” It will be sorted alphabetically Click on the numbers located on the top right of the table, below “rows per page”, to browse through the list Once you have found the answer to this question, click on the title “Value imported in 2018” to sort data again 2.9 From where does country import? (list the top supplying countries) Note: Click on the name of country - underlined in blue Senegal imports from India, Thailand, Brazil, Pakistan, Argentia 2.10 Is your country a supplier to country 1? 2.11 If yes, what is your country’s ranking in world exports of this product? No Rank Note: Don’t forget that if your country is not listed on the first page, you can click on the numbers “1 4…” underlined on the top right hand side of the table 2.12 Looking at the supplying countries of country 1, which countries you consider to be competing for a greater market share? Why so? Brazil and Pakistan are competing for a greater market share Because Brazil's market share increased from 4.8 to 10.6 and Pakistan’s market share increased from 1.1% to 6.9% Opposite, India’s market share decreased from 58.9% to 55.4%, Thailand from 23.6% to 20.5%, Argentina from 1.8% to 1.6% Note: Take a look at the Trade Indicators Which countries demonstrate both strong growth rates in quantity and low growth rates in terms of value? Which countries show a decline in growth rates in value for the previous year? Do not hesitate to ask the trainer’s help to answer this question - with Time Series TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-2 2.13 Trade Map allows you to look at “Time Series” data and growth trends Go to the “Times Series” data table, still for the same product and look at the imports of country How have they evolved over the last years? Note: Go back to the list of importers for the selected product by selecting “All” countries in the secondary selection menu Select “Time Series” under “other criteria” in the secondary selection menu The new page will feature “List of importers for the selected product” Note: Please note that not all countries have reported their data for 2018 yet, and may be listed at the end of the table However, you can sort the countries in this table by any year desired by clicking on the “Imported value” for any given year In value: increase 62,783 USD thousand 2014 2015 412,073 381,754 2016 324,414 2017 420,698 2018 474,856 In quatity: 2014 1,106,161 2016 971,189 2017 1,160,001 2018 1,160,001 2015 1,157,155 You can use Trade Map to identify potential markets Choose three importing country markets that could be interesting for your selected product Note: Analyse the data in the table “List of importers for the selected product in 2018” paying special attention to the indicators listed in the table below Do not choose these markets only on the basis of the size of the importing market and dynamism, or because the country selected already exports to those current markets but take also into account other parameters such proximity, cultural similarities, trends etc Don’t hesitate to adapt the table to your needs and add other indicators World Annual Annual Growth Value Other criteria Target Unit Value Market Growth Rate Rate in Imported ( Consumption, Distance, Country (US$/unit) Share in value quantity (million $) Cultural etc) (%) 2014-18 (%) 2014-18 (%) Concentration: 0.77 A Chile 13,993 451 0.6 10 10 Average distance: 1654 kms Concentration: 0.13 B Italy 12,151 602 0.5 14 Average distance: 3671 kms United Concentration: 0.39 C Arab 5,244 545 0.2 23 14 Average distance: 4269 Emirates kms Comments: -Value > quantity => price increase => potential markets MARKET ACCESS Identify the tariffs and regulations for the three import markets you identified in question Note: Click on the corresponding “Tariff equivalent ad valorem applied by the country” underlined in blue in the last column for country A, B and C Tariffs and regulations: Country A: 3.5% (Chile) Country B: 8.9% (Italy) Country C: 0% (United Arab Emirates) Would your choice of market change in light of this information? Yes, because the import is so much in the tariff If the tariff is too high, it is difficult for the exporter or it is not possible to profit from the increase in cost and the selling output is not high due to high import prices The goods cannot compete with domestic products However, countries with too many laws will find it very difficult to import TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-3 BEYOND THE HARMONISED SYSTEM Analyse product trade flows at the National Tariff Line codes (8, 10 and 12 digits) 5.1 What tariff line codes does the United States have for imports of mangoes (i.e HS code 080450) Note: Click on “Selection Menu”, located on the top left of the screen, next to “Home” Type the word “mangoe” or the HS code “080450” in the “product” search bar Click and select the relevant digit product description Select “Imports” and submit as “Trade Indicators” Click on United States for that specific product in the first column to access data at the National Tariff Line level for the Note: Trade Map will now show the “List of products at tariff line level imported by United States of America in 2018” The Product labels will have 10 digit figures associated with most of them 5.2 First code at the tariff line level (10 digit): 0804504055 Second code at the tariff line level (10 digit): 0804506055 What is the main difference between these product codes? Note: Compare the dates of entry for both categories mentioned in the description last number 0804504055 – from september in any year 0804506055 – from june to gugust 31 of the following year 5.3 Identify the top three supplying markets to the USA for the product code “0804504040” in 2017 No data found Country _ ; Imported value : in USD thousand Country _ ; Imported value : in USD thousand Country _ ; Imported value : in USD thousand Analyse product trade flows at the tariff line level for a country 6.1 For a country like France, what are the product codes at the tariff line level for exports of “perfumes and toilet waters” (i.e HS code 330300)? Note: Go back to the Main Selection Menu Select exports and enter product code 330300 in the product search box Submit with “Trade Indicators” Trade Map should now show the list of importing markets for the “perfumes and toilet waters” Note: To access information at the national tariff line for France, click on 6.2 in the first column for that specific product First code at the tariff line level (8 digit): 33030090 Second code at the tariff line level (8 digit): 33030010 What is the main difference between these two product codes? 33030090 - Toilet waters (excl aftershave lotions, deodorants and hair lotions) 33030010 - Perfumes (excl aftershave lotions and personal deodorants) 6.3 Identify the top three importing markets for “Toilet Waters” exported by France Country 1: Germany ; Imported value : 564,074 in USD thousand Country 2: United States of America; Imported value : 560,935 in USD thousand Country 3: Spain ; Imported value : 403,611 in USD thousand TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-4 ANALYSING EXPORT FLOWS Analyse the exports of the product you selected in question 1: Note: Select “Selection menu” to go back to the Main Selection Menu of Trade Map Make sure you have cancelled your country selection by clicking on next to the “Country” box Select one of the products you have selected under question Select “Exports” and click on “Trade Indicators” 7.1 How much in total is exported in the world? US$: 1,942,638 USD thousand Quantity: 5,251,473 tons/units 7.2 Which three countries are the largest exporters of the product? Country 1: Thailand Value in US$: 486,918 Country 2: India Value in US$: 422,391 Country 3: Viet Nam Value in US$: 237,580 7.3 Have exports by country grown or declined in the last years? In value: 5% In quantity: 2% 7.4 Is there a difference between country 1’s growth rate in value and growth rate in quantity? Explain what this difference could mean Yes, there is There is an increase in price 7.5 At what average value was the product sold for by country 1, and respectively Country 1: Thailand Value in US$: 415 per ton/unit Country 2: India Value in US$: 309 per ton/unit Country 3: Viet Nam Value in US$: 500 per ton/unit 7.6 What share of world total exports country 1, and make up together? 59% 7.7 Do you think this indicates that the world supply for this product is concentrated? Yes, I Because the total export quantity of the three countries accounted for over 50% of the world total import quantity This is a relatively large percentage, so the world demand for this product is concentrated 7.8 Is your own country a net exporter of this product? 7.9 Where does country export? (list the top markets) Note: Yes Click on the name of country China, Côte d'Ivoire, Senegal, Indonesia, Papua New Guinea TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-5 7.10 Is your country an importer from country 1? Yes Note: Don’t forget that if your country is not listed on the first page, you can click on the numbers “1 4…” underlined on the top right hand side of the table 7.11 What was the world’s exported value, quantity, growth in value and unit value for the selected product in 2016, 2017 and 2018 - (or for the last three years for which data is available)? Note: Select “All” countries and “Time Series” in the secondary selection menu Here you will access information for the value exported between 2016 – 2018 The fifth drop down menu in the secondary selection menu indicates “Values” If you want to investigate another criteria, click on “Values” and select another one 2016 Export value: 1,632,704 US$ 2016 Export quantity: 4,539,209 unit 2017 Export value: 1,928,698 US$ 2017 Export quantity: No Quantity unit 2018 Export value: 1,942,637 US$ 2018 Export quantity: 5,251,459 unit 2016 Growth in value: N/A US$ 2016 Unit Value: 360 unit 2017 Growth in value: N/A US$ 2017 Unit Value: N/A unit 2018 Growth in value: N/A US$ 2018 Unit Value: 370 unit II COUNTRY APPROACH ANALYSING TRADE PERFORMANCE AT A COUNTRY LEVEL Practice selecting two different countries Note: On the Main Selection Menu, click on the search box next to “Country” As you this, a drop down menu appears Type the name of the country in the search box Once you see the appropriate country name appearing in the drop down menu, click on it to select it Practice selecting a region Note: On the Main Selection Menu, select a “region” by cliking on located next to “region” and click on the search box As you this, a drop down menu appears Type the name of the region in the search box Once you see the appropriate region name appearing in the drop down menu, click on it to select it 10 Now select Guatemala to analyse trade flows to and from Guatemala Note: 11 Go back to the Main Selection Menu Select Guatemala, “Exports” and “Trade Indicators” What are Guatemala’s top five export products at the National Tariff Line (NTL) in 2018? Note: Click on the box “by country” and select the option “by product” under the secondary selection menu Rather than having the “Products at digits” under the secondary selection menu, select “Products at 10 digits” This generates a table providing information on Guatemala’s top exports at the National Tariff Line level Product 1: Plátanos frescos o secos (plátanos excl.) : frescas NTL Code : 08039011 Product 2: Café sin tostar ni descafeinar: Café oro NTL Code: 09011130 Product 3: Azúcar de ca, en estado sólido, NTL Code: 17011400 (excepto los de la caña de azúcar 1701 13) sin adición de TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En 12 Product 4: Aceite de palma en bruto NTL Code: 15111000 Product 5: Cardamomo, sin triturar ni pulverizar: cardamomos NTL Code: 09083120 Which countries with potential does Guatemala not export Product to? Country A: Romania Country B: Chile Country C: Viet Nam Note: Click on the NTL code of the fifth product in the list to access the list of markets importing this good from Guatemala Which countries import $ of this product from Guatemala? Click on the last digit available on the top right corner of the table “1 4…” These countries import more than 2% of world imports but not import from Guatemala They are important options for Guatemala to consider for further market diversification 13 Which countries are Guatemala’s primary export partners? Country A: United States of America Country B: El Salvador Country C: Mexico Note: Under the Secondary Selection Menu, select “TOTAL – All Products” Trade Map shows you Guatemala’s trade with the rest of the world for all products 14 What are Guatemala’s top five imported products at HS-6? Note: Click “back” on your internet page Under the Secondary Selection Menu, select “Imports” and ““Products at digits” 15 Product 1: Medium oils and preparations, of petroleum or bituminous minerals, not containing biodiesel, HS Code: 271019 Product : Light oils and preparations, of petroleum or bituminous minerals which >= 90% by volume "incl Product : Commodities not elsewhere specified HS Code : 271012 Product 4: Telephones for cellular networks "mobile telephones" or for other wireless networks HS Code: 851712 Product 5: Propane, liquefied HS Code: 271112 HS Code : 999999 Which is the major supplier of milk powder (HS- 040221) to Guatemala? Which supplying country is the most expensive? Note: Scroll down the leading import products until you find 040221 and click on this HS code to see who supplies Guatemala Identify which country supplies Guatemala at the highest unit value Name of major supplying country Nicaragua Most expensive supplying country Denmark TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-7 III BILATERAL APPROACH ANALYSING TRADE BETWEEN TWO COUNTRIES 16 When analysing trade between two countries Trade Map allows you to simultaneously see for each product: (1) the actual trade between the two countries; (2) how much the exporting country exports to the world; and (3) how much the importing country imports from the world Note: These three items shown together give a rough estimate of how much the two countries could “theoretically” trade, by putting the total demand and total export capacity in isolation For example: If Guatemala’s imports from the world are greater than Nicaragua’s exports to the world then the potential for Guatemala to import more from Nicaragua is: Nicaragua’s exports to the world less Guatemala’s imports from Nicaragua If Guatemala’s imports from the world are less than Nicaragua’s exports to the world then the potential for Guatemala to import more from Nicaragua is calculated as: Guatemala’s imports from the world less Guatemala’s imports from Nicaragua 16.1 Assess the trade situation concerning Thailand’s exports to Australia for all products exported Note: Return to the Main Selection Menu, under the “Country” field, enter Australia and click on it to validate your entry Under “Partner”, follow the same procedure to select Thailand Make sure you have selected Exports before you submit the two countries for analysis Also make sure you have cancelled the product selection 16.2 In the fish sector (HS-03) Is there scope for Thailand to increase exports to Australia? Australia’s imports from Thailand: 74,163,000 USD Australia's imports from world< Thailand's exports to world (851,222,000 USD< 1,959,992,000 USD) The potential for Australia to import more from Thailand: 851,222,000 - 74,163,000 = 777,059,000 USD Therefore, there is scope for Thailand to increase exports in the fish sector to Australia by 777,059,000 USD 16.3 To what other countries does Thailand export fish fillets (HS-0304)? Note: By clicking on , you can view where the respective country is exporting or importing from Japan, United States of America, Saudi Arabia, Republic of Korea, Singapore, Chinese,… 16.4 Does Thailand export more fish fillets (HS-0304) to APEC Countries than to the EU? Note: Under the Secondary Selection Menu, select APEC (G39) under the Partner Group drop down menu Do the same for the EU Compare the figures Thailand’s fish fillets exports to APEC Countries: 237,246 USD Thailand’s fish fillets exports to the EU 28: 6,067 USD  Thailand exports more fish fillets (HS-0304) to APEC Countries than to the EU 28 (in 2018) TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-8 ANALYSE TRADE PERFORMANCE AT THE REGIONAL LEVEL 17 Review the list of countries covered in a regional grouping Note: Go back to the Main Selection Menu Select any country and click on Trade Indicators Under the Secondary Selection Menu, select the European Union (15) under the Partner Group drop down menu Which countries appear in the data table? Germany, Italy, France, United Kingdom, Ireland, Spain, Netherlands, Belgium, Sweden, Denmark, Finland, Austria, Portugal, Greece, Luxembourg 17.1 What is the North African Free Trade Agreement’s top fruit group import at the HS-4 ? Note: Select “North American Free Trade Agreement (NAFTA)” under the Partner Group drop down menu, select “Imports” and click on “Time series” In the page entitled: “List of product groups imported by North American Free Trade Agreement (NAFTA, click twice on the column title “code” and then click on the HS code 08 to view its top fruit imports at the 4-digit HS Product Group: Dates, figs, pineapples, avocados, guavas, mangoes and mangosteens, fresh or dried HS Code Digit : 0804 This group includes : 080440 - Fresh or dried avocados 080430 - Fresh or dried pineapples 080450 - Fresh or dried guavas, mangoes and mangosteens 080410 - Fresh or dried dates 080420 - Fresh or dried figs Note: Click on HS0805 to expand the information to the six-digit level 17.2 Which countries are the top three supplying countries for mandarins imported by the NAFTA? Country 1: United States of America Country 2: Peru Country 3: Argentina Note: Click on HS080520 to view information on mandarins 17.3 Identify two other regional groups to which Country exports: Regional group 1: Asia-Pacific Economic Cooperation (APEC) Regional group 2: Association of South-East Asian Nations (ASEAN) Note: Click on Country to view other regional groups TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En.doc-9 BUBBLE CHARTS 18 Bubble charts: Note: For this exercise you will have to create bubble charts Bubble charts illustrate in graphic format the data that is provided by Trade Map The expression “a picture is worth a thousand words” illustrates the value of the bubble charts as they summarise on one single page many different trade parameters that you are analysing To create bubble charts, scroll down the bottom of the Trade Map page you are viewing Click on “Bubble Graph” (If you not see this option, it means the page you are viewing cannot be viewed as a graph.) Note: After clicking on “Bubble Graphs”, you should click on “Bubble.xls” with the right click on your mouse Then click on “Save target as” and add “.xls” on the name of the file For ease of use, save it on the desktop (You will only need to this procedure only once for any computer.) Note: if you not use the right click of your mouse to select “save target as”, bubble.xls opens automatically in Excel When this happens the bubble function will not work! If you have done so by mistake already, close Excel, go back to Trade Map and try again with the right click on your mouse and follow the procedure described above Note: You should then open the document “Bubble.xls” you have just saved When this document is open, press the “Ctrl” and “b” at the same time This will install the Trade Map programme in Excel (you will see a new “Trade Map” button on your Excel menu bar (You will only need to this procedure once for any computer.) Go back to the Trade Map page you were viewing on the internet Save this page (select “File” then “Save as”) under the name you wish Do not forget to add “.xls” to the end of the file name Open the new Excel document you have just saved Then click on the Trade Map button on the Excel menu bar This will create bubble graphs automatically Select the “Graph” worksheet at the bottom of your screen to show the bubble chart (you may see a prompt saying that the file contains macros Click on “Enable macros”) These instructions can also be viewed by clicking on “bubble charts” at the bottom of most tables 18.1 Analyse your country’s national export performance: create a bubble graph showing your country’s top export sub-sectors (HS4) and top products (HS6) Note: Go back to the Selection Menu page and click on “Select a Country” Type the name of the country in the first box and then click on the submit button Select your country by clicking on the country number underlined in blue Select export and make sure the product selection and partner country selection boxes are empty and then click on the “submit” button Trade Map should now show exports of your country at sector (HS2) level Scroll down to the bottom of the page to select “The leading products (HS6) exported” Now follow the procedure to create a bubble chart for this table as described above Go back to the HS2 level page to select “The leading products (HS4) exported” at the bottom of the page to create the HS4 Note: You may find that the labels on the chart are overlapping Since this is a basic Excel chart, you can alter the label position as you wish 18.1.1 What is your interpretation of the chart? Note: Remember to first identify the x axis and the y axis and the scale of the bubbles to simplify your interpretation The horizontal axis represents annual increase of Viet Nam share in the world exports between 2014- 2018 (%) and the vertical axis represents the annual growth of world imports between 2014-2018(%) The scale of the bubble indicates the size of the markets 18.1.2 Your country’s leading export sectors/products, how are they performing? - Leading export sector of Vietnam is Electrical machinery and equipment and parts thereof; sound recorders and reproducers, television (85) - Leading export sub-sector of Vietnam is Telephone sets, incl telephones for cellular networks or for other wireless networks; other (8517) - Leading export product of Vietnam is Telephones for cellular networks "mobile telephones" or for other wireless networks (851712) TradeMap – Practical Exercise 080507-3-Exer-NEW-TMap-En  ... hesitate to ask the trainer’s help to answer this question - with Time Series TradeMap – Practical Exercise 08050 7-3 -Exer-NEW-TMap-En.doc-2 2.13 Trade Map allows you to look at “Time Series” data...  Thailand exports more fish fillets (HS-0304) to APEC Countries than to the EU 28 (in 2018) TradeMap – Practical Exercise 08050 7-3 -Exer-NEW-TMap-En.doc-8 ANALYSE TRADE PERFORMANCE AT THE REGIONAL... Spain ; Imported value : 403,611 in USD thousand TradeMap – Practical Exercise 08050 7-3 -Exer-NEW-TMap-En.doc-4 ANALYSING EXPORT FLOWS Analyse the exports of the product you selected in question