Marketing plan_Marketing quốc tế

MARKETING PLAN Phá lấu List of members Nguyen Thi Nguyet Anh Nguyen Yen Hoai Anh Dao Phuong Anh Hoang Truc Ly Đo Đinh Hieu Đan Phung Thi Le Hang Outline Introduction Culture analysis Economic analysis Market audit & competitive market analysis Preliminary marketing plan Summary 01 02 03 04 05 06 Introduction Our Store Pha Lau ABC’s Store is a big store at 102 Vo Thi Sau, District 3, Ho Chi Minh City, Vietnam Our store sells Vietnamese street food such as baked rice paper, mixed rice paper, tea, and our most special dish is Pha Lau Our Store • • • • Type of business: Private company Company's name: Pha Lau ABC's Store Food business: Pha Lau Address: SS2 Petaling Jaya, Kuala Lumpur, Malaysia Country: Malaysia Our Vision In order to expand the business market, bring Pha Lau to all over the world; through a strong system and great people, serving the best food for the customer Our Mission Offer reasonably priced quality food, served quickly, in attractive, clean surrounding, show to the world about Vietnam's culture Segmentation • All ages, all gender, all class • People who like to enjoy Vietnam's food Culture Analysis Introduction Geographical Social insitutions Political Social Organizations Aesthetics Living conditions General • Malaysia is one of the most multicultural countries in Southeast Asia • Follow as native language, Malaysia is meant by "golden" Timeline 2025 2020 218260 RM 904023,8 RM Marketing Strategy PHA LAU ABC’S STORE Fresh & Delicious Traditional Pha lau Grilled Pha Lau Pha Lau Bowl 12MYD 9MYD Pha lau with extra food Mixed Noodle with Pha Lau11MYD 10MYD Pha Lau Bowl Soft Drink Coca, Pepsi, Limau Ais,… Milo Ais 3MYD 4MYD Vietnamese Drinks Đá me (Tamarind ice) Trà Bí Đao (Squash Tea) Trà Tắc (Kumquat Tea Toping Bread Noodle 3MYD 3MYD 2MYD 2MYD 3MYD Marketing Strategy Food Street in Malaysia Assam Laksa Rojak Roti Canai Chendu1 Chee Cheong Fun Koay Chiap 22MYD 15MYD 16MYD 6MYD 9MYD 30MYD • • • • Time 9/2020 S: 350 – 400 m2 Taman Sri Bahtera Price: 4300 RM/month 2025 Marketing Strategy • 1/3 of the time used to access social networks • 46.9% of facebook users (between the ages of 18-24) • Pinterest network developed Digital Marketing • Create pages and advertise articles • Pay the upgrade fee for the article • Post updates • Minigame on fanpage Use the culinary theme for users to like and pin cards Traditional Marketing Sign up for large Brewing soon for attention before opening • Advertise on The Star Online with 60,000,000 views and milions visitors • Post ads on Premenium LeaderBoard BEFORE • Lion dance OPENING • Hold Master of Spice 2020 contest • AFTER OPENING • • • • Continue advertising via the Internet Membership card Earn points to redeem gifts Culinary Week Phalau’s Beat Price determination • Cost of the shipment of goods • Transportation costs • Handling expenses a Pier charges b Wharfage fees c Loading and unloading charges • Insurance costs • Customs duties Price determination Retail Price 2MYD ~ 12MYD Import taxes & value added tax wholesale & retail markups and discount Our Product ADVANTAGES DISADVANTAGES Marketing Budget Buy maw materials Salary for staff, rent a booth MYD ~ 12 MYD Finance 1000MYD ~ 3000MYD Production capacity: about 500 – 1000 cup/day Thanks for attention ... Introduction Culture analysis Economic analysis Market audit & competitive market analysis Preliminary marketing plan Summary 01 02 03 04 05 06 Introduction Our Store Pha Lau ABC’s Store is a big store