Video marketing youtube vs TV by vu tran

VIDEO MARKETING: YOUTUBE Vs TV A SPEAKER - WHO I AM • Digital Media Manager Mirum, Digital Creative Agency [4/2013 – 2/2015] • Digital Manager Prudential Finance [8/2015 – Present] • Founder Droom – A School Of Digital Communication TRAN LE NGUYEN VU TALBLE OF CONTENT ● Youtube Vs TV ● Video Marketing: How To Make It ● Case Study: Cho Tot FROM TV TO YouTube CONSUMER BEHAVIOR IS CHANGING THE WORLD IS CHANGING FROM TV TIME SPEND ON TV IS DECREASING 233 MI NS 255 MINs DAILY 2006 92 MINs DAILY 2015 Source: TNS Vietnam (2006) and GlobalWebIndex Report (Q3 2014) VTV IS GOINF DOWN SMALL TV CHANNELS IS GOING UP RATING 13 2.5 6.5 1.5 1.5 3.5 2012 2014 VTV3 2012 2014 VINH LONG 2012 2014 VTV1 2012 2014 VTV9 2012 2014 HTV2 2012 2014 LET’S VIET Source: Havas Media, Media Landscape Vietnam (01/2015) THE PAST Rating 2015, “show hot" Rating 2004, “show hot” Chung Sức Bí Quy t Phong Cách 15-40 years, HCMC 15-40 years, HCMC 22% VTV3 Rtg % 21.1 Chiec Non Ky Dieu HTV7 Rtg % 16.2 Not Nhac Vui 2.9% HOT VTV3 Rtg % 15.5 Hanh Trinh Van Hoa HOT VTV3 Rtg % 6.9 VTV3 Rtg % 5.8 VTV3 Rtg % 5.1 HTV7 Rtg % 4.4 NutiFood Lifebuoy Mobifone* Nguyen Kim* Source: TNS Vietnam ONLINE TV NOW IS NEW TREND They spend time online much then 2006 TI NG! 22 PHÚT 2006 Trong có 23 tiếng tập trung cao độ vào hình 2015 Source: TNS Vietnam (2006) and GlobalWebIndex Report (Q3 2014) Proprietary + Confidential WHERE AD SHOW UP ? IN VIDEO USERs VIEWED HOW TO TARGETING ? DEMONGRAPHIC AGE LOCATION INTEREST TOPIC MIX: DEMOGRAPHIC + TOPIC AGE BEAUTY LOCATION MUSIC INTEREST BEAUTY Proprietary + Confidential RE-TARGETING ? YOUTUBE AD CAN RE-TARGETING WHO VIEWED APP INSTLL WHO VIEWED THIS CLIP REGISTER RE-TARGETING TO BOOKING/ORDER SUBMISSION FOR ONLINE CONTEST TRAFIC TO WEB THEY PRODCED A MASS VIRL CLIP ATTRACT RUN YOUTUBE ADS FOR ATTRACT VIEWERS THEY PRODUCED A ENGAGEMENT CLIP ATTRACT INTEREST USER RUN YOUTUBE ADS FOR ATTRACT INTEST VIEWERS BY SEGMENT – DEMONGRAPHIC TARGETING Proprietary + Confidential THEY RE-TARGETING TO CHO TOT RE-TARGETING RE-ATTRAC THESE USER WHO VIEWED THE CLIP BANNER ONLY WHO ARE VIEWED CLIP RE-MARKETING PROCESS WHY THEY CLICK CLICK CHO TOT WEBSITE BECAUSE THEY HAS VIEWED THAT WILL INCREASE CTR AND LOW CPC USER HAS BEEN AWARENESS THEY SEARCH ON GOOGLE THE RESULT TV & INTERNET YOUTUBE & INTERNET LIKE OUR PAGE: https://www.facebook.com/droomvietnam/ VISIT OUR WEBSITE: www.droom.vn ... Communication TRAN LE NGUYEN VU TALBLE OF CONTENT ● Youtube Vs TV ● Video Marketing: How To Make It ● Case Study: Cho Tot FROM TV TO YouTube CONSUMER BEHAVIOR IS CHANGING THE WORLD IS CHANGING FROM TV TIME... years, HCMC 22% VTV3 Rtg % 21.1 Chiec Non Ky Dieu HTV7 Rtg % 16.2 Not Nhac Vui 2.9% HOT VTV3 Rtg % 15.5 Hanh Trinh Van Hoa HOT VTV3 Rtg % 6.9 VTV3 Rtg % 5.8 VTV3 Rtg % 5.1 HTV7 Rtg % 4.4 NutiFood... internet user 16-24 tuỏi 2011 TV ONLINE 13 2014 TV 100 TV ONLINE 45 TV) 55 Source: Neilsen, Meet The New Media Consumer in Vietnam (2014) WATCHING TV BY AGE 60 + TV (93%) 50 + 40 + 30 + 20 + DESKTOP