1 98 Thef i r s t e ve rS t ar buc ksl ogo de s i gne di n1 97 1f e at ur e d t het opl e s s‘ S i r e n’ wi t h he rdoubl ef i s ht l and nave l f ul l yvi s i bl e The l ogode s i gnc ompr i s e d ofac i r c ul arr i ng s ur r oundi ngt he my t hi c al t wot l me r mai df i gur ei n ac of f e ebr own c ol orpal e t t e 97 Thet hi r dve r s i onofS t ar buc ksl ogo de s i gne vol ve di nt oac l e ande s i gn wi t hac l os e upvi e woft he 01 me r mai d Thenave l di s appe ar e df r om t he S t ar buc ksl ogowas de s i gnandonl yt hef i s ht l f ur t he rr e de s i gne di n we r evi s i bl e Thel ogo t hey e ar2 01 1t oc e l e br at e f e at ur e dgr e e nand Thes e c ondve r s i on t he40t hanni ve r s ar yoft he whi t ec ol orpal e t t ewi t h ofS t ar buc ksl ogowas c ompany Ther e vi s e d, c ompanynameme nt i one d de s i gne di n1 98 Thi sl ogo s t r e aml i ne dl ogode s i gnf e at ur e d i n w o r d ma r k i n s i d e t h e c i r c l e f e at ur e dt hei mageof t hee nl ar ge di mageoft hes i r e n wi t h2s t ar sone i t he rs i de s bar e bodi e dme r mai dors i r e n i ngr e e nc ol or Thewor dmar k c ove r e dwi t hf l owi nghai r andt hes t ar sdi s appe ar e df r om Howe ve r , t hi sl ogode s i gnhadt he t hede s i gn Thede s i gnwasnot naval oft heme r mai dvi s i bl e The we l l r e c e i ve dbyf ansand nameoft hec ompanywas admi r e r sandhadt of ac ehar s h f e at ur e di nwor dmar ki ns i det hec i r c l e c r i t i c i s mf r om de s i gne x pe r t s wi t h2wi t ht wos t ar sone i t he rs i de s Mor e ove r , t hegr e e nc ol orpal at ewas i nt r oduc e ds oast or e pr e s e ntgr owt h, f r e s hne s s , uni que ne s sandpr os pe r i t yof S t ar buc ks , whi c hwasac qui r e dby Howar dS c hul t z 992