H22 1 r anh ngữ kinh doanh

TRƯỜNG ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH KHOA NGOẠI NGỮ LƯU HÀNH NỘI BỘ MỤC ĐÍCH Tài liệu nhằm hỗ trợ cho học viên hình thức giáo dục từ xa nắm vững nội dung ôn tập làm kiểm tra hết môn hiệu Tài liệu cần sử dụng với tài liệu học tập môn học giảng giảng viên ơn tập tập trung theo chương trình đào tạo NỘI DUNG HƯỚNG DẪN Nội dung tài liệu bao gồm nội dung sau:  Phần 1: Các nội dung trọng tâm môn học Bao gồm nội dung trọng tâm môn học xác định dựa mục tiêu học tập, nghĩa kiến thức kỹ cốt lõi mà người học cần có hồn thành mơn học Mơ tả cách thức để hệ thống hóa kiến thức luyện tập kỹ để đạt nội dung trọng tâm  Phần 2: Hướng dẫn làm kiểm tra Mô tả hình thức kiểm tra đề thi, hướng dẫn cách làm trình bày làm lưu ý sai sót thường gặp, nỗ lực đánh giá cao làm  Phần 3: Đề thi mẫu Cung cấp đề thi mẫu, có tính chất minh họa nhằm giúp học viên hình dung yêu cầu kiểm tra cách thức làm thi PHỤ TRÁCH KHOA NGOẠI NGỮ Nguyễn Thúy Nga Phần CÁC NỘI DUNG TRỌNG TÂM TÀI LIỆU - Tài liệu [1] Mackenzie, Ian (2002) English for Business Studies 2nd Edition CUP [2] Mackenzie, Ian (2010) English for Business Studies 3rd Edition CUP - Kết hợp tài liệu: [3] Harding K & Taylor L (2009) International Express Intermediate New Edition OUP [4] Cotton D., Falvey D., & Kent S (2010) Market Leader Intermediate Pearson Longman CÁC NỘI DUNG TRỌNG TÂM STT Chương The three sectors of the economy Tiểu mục - The economic infrastructure - Manufacturing and services - Reading Nội dung ôn tập - What are the three sectors of the economy? Their roles? STT Chương Tiểu mục Manageme nt - What is management? - What are the qualities of a good manager? - Reading & Vocab - Discussion: Comptek – IT Security - What are the responsibilities of managers? How are companies organized? - What are the different ways of organizing companies? Company structure - Managements: an art or a science Nội dung ôn tập Competition and communication - Big and small companies - Examples of company structures Work and motivation How is a company structured? Work and responsibility - Theory X & Theory Y - Motivating staff - Satisfiers and Motivators - Discussion: Datafile Company A&B STT Chương Tiểu mục Manageme nt and cultural diversity Nội dung ôn tập Cultural attitudes - What is glocalization? Managing multinationals - What is localization? - You and your culture - Cross-cultural management - Discussion: Critical Incidents Production - Production decisions - Vocabulary related to industrial production - Strategies of developing Products and Brands - Definition of marketing and other related aspects Products - Quality controls - Product policy - Developing a new product - The product life cycle Marketing - Defining marketing The importance of market research Phần kiểm tra kỳ bao gồm từ vựng, kỹ đọc, phân tích tình kinh doanh Phần HƯỚNG DẪN LÀM BÀI KIỂM TRA Hình thức kiểm tra kết cấu đề Đề kiểm tra gồm phần, tổng cộng 50 câu hỏi trắc nghiệm, trình bày sau: Phần Số câu hỏi Phần 34- Nội dung Hình thức Từ vựng khái niệm - Trắc nghiệm kinh doanh (Chương 1-8) Phần 10- Bài đọc điền khuyết - Trắc nghiệm - Trắc nghiệm (Bài đọc ngoài) Phần 6- Bài đọc hiểu (Bài đọc ngoài) Thời gian làm bài: 60 phút Hình thức kiểm tra dựa phần nội dung thi chứng Tiếng Anh Thương Mại Cambridge (BEC Preliminary - Vantage) Hướng dẫn cách làm phần trắc nghiệm  Chọn câu trả lời điền vào bảng trả lời Có thể đánh trước đề điền vào sau, phải dành thời gian cho việc KHƠNG ĐÁNH VÀO BẢNG TRẢ LỜI (ANSWER SHEET) SẼ KHÔNG ĐƯỢC TÍNH ĐIỂM  Câu trả lời phải tơ đen che lấp hết chứa chữ muốn chọn Ví dụ: muốn chọn câu B phải tơ lấp hết ô chứa chữ B, sau:  Đối với câu hỏi khó, đốn câu trả lời vàđánh dấu thời gian quay lại kiểm tra Đừng bỏ câu bị lệch hàng Bảng trả lời Phần ĐỀ THI MẪU ĐỀ THI MẪU MƠN: ANH NGỮ KINH DOANH ENGL4219 LƯU Ý: - Thí sinh viết câu trả lời vào ANSWER SHEET - Thí sinh không sử dụng tài liệu hay lọai từ điển - Thí sinh nộp lại đề thi 0.2pts for each correct answer PART A: Choose the best answers Dividing a market into distinct group of buyers who have different requirements or buying habits a Supply channel b Distribution channel c Market segmentation d Points of sale The majority of products available at any given time are of course in the …………… of the life cycle a Introduction stage b Growth stage c Development stage d Maturity stage Sales promotions are one of four different ………………… a elements of the marketing mix b promotional tools c marketing tools d advertising tools One of the advantages of publicity includes the fact that………………………… a It is much cheaper than advertising b It can have the same impact and a little cheaper c It is needed more time to read than advertising d It is harder to believe than advertising An instruction to a bank to pat fixed sums of money to certain people or organizations at stated times a Standing order or direct debit b Cash dispenser c Cash card d Deposit account An arrangement by which a customer can withdraw more from a bank account than has been deposited in it, up to an agreed limit; interest on the debt is calculated daily a Loan b Mortgage c Overdraft d Home banking One that generally pays little or no interest, but allows the holder to withdraw his or her cash without any restrictions a Deposit account b Time account c Notice account d Current account One that pays interest, but usually cannot be used for paying cheque, and on which notice is often required to withdraw money a Deposit account b Time account c Notice account d Current account A computerized machine that allows bank customers to withdraw money, check their balance, and so on a Home banking b ATM c Credit card d Mortgage 10 Available cash and how easily other assets can be turned into cash a Yield b Liquidity c Maturity d Underwrite 10 11 When a company buys or acquires another one a Merger b Takeover c Stock broking d Portfolio management 12 Taking care of all a client’s investment a Merger b Takeover c Stock broking d Portfolio management 13 Collecting, analyzing and reporting data relevant to a specific marketing situation ( such as a proposed new product) a Market research b Distribution channel c Market segmentation d Points of sale 14 Why most companies use advertising agencies? a Because they are staff with expert knowledge b Because they are specialists, with wealthy resources, c Because they have general knowledge d Because they are specialists, with money resources 15 When a company hires an advertising agency, what is the role of the agency? a The agency agrees a budget and gives a brief statement of the target 11 b The agency gives an overall objective of the advertising campaign c Gives message it wants to create d Creates the ads and develop a media strategy 16 What is a media plan? a The choice of which information to use for an advertising campaign, with what frequency b The choice of which means of communications to use for an advertising campaign, with what frequency, and in what proportion c The choice of which media to use for an advertising frequency, and in what proportion d The choice of which media to use for an advertising campaign, with what frequency 17 Why does advertising become ineffective after a certain point? a Because the message will have been conveyed to virtually all potential customers b Because people no longer notice ads c Because people become annoyed by their endless repetition d Because all the reasons cited 18 Advertising that mentions a company’s name but not specific products a Institutional advertising b Brief advertising c Word of mouth advertising 12 d Thresh- hold effect 19 The fact that a certain amount of advertising is necessary to attract a prospective customer’s attention a Institutional advertising b Brief advertising c Word of mouth advertising d Thresh- hold effect 20 Even a good, attractively priced product that clearly satisfies a need has to be made known to its……………………… a public customers b target customers c potential customers d own customers 21 During the introduction and growth stages of the standard product life cycle, the producer has to develop product or brand………………… a growth b knowledge c awareness d target 22 Sales promotions such as free samples, coupons, price reductions, competitions and so on, are temporary ……………designed to stimulate either earlier or strong sales of a product a campaign b tactics c strategy d method 13 23 Free samples may generate the initial ……………… of a new product a experience b trial c strategy d method 24 A company considered to be without risk a Conglomerate b Blue chip c Solvency d Collateral 25 A group of companies, operating in different fields that have joined together a Conglomerate b Blue chip c Solvency d Collateral 26 People form limited companies because…………………… a a business has limited for debts b a business cannot lose their personal protection c a company provides legal protection and limited liability d a company provides personal protection and unlimited liability 27 Companies issue shares or stocks in order to ………… a Pay debts b Buy products c Raise capital d Develop business 14 28 Why people buy the shares/stocks? a Shares give their holders part of the ownership of a company b Shareholders receive a proportion c Shareholders may be able to make a capital gain by selling their shares at a higher prices d All of the reasons cited 29 One of the obligations of publicly-quoted companies is……… a Sending a report at the end of the calendar year b Sending a financial statement to government c Holding an annual general meeting d Sharing dividends to shareholders 30 What is an over-the-counter market? a A market for young or small companies which want to have their shares traded on the major stock market b A market for young or small companies which not want to have their shares traded on the major stock market c A market for big companies which not want to have their shares traded on the major stock market d A market for big companies which want to have their shares traded on the major stock market 31 A company normally………………… if it wishes to raise further share capital a get a loan from a bank b get a loan from existing shareholders first c issues new shares, offering to existing shareholders first 15 d issues new shares, offering to potential customers first 32 A bonus issue means …………………………………….… ……………………………….… a Issuing new shares to existing shareholders rather than paying them a dividend b Issuing new shares to existing shareholders and paying them a dividend c Issuing new shares to new shareholders rather than paying the current ones a dividend d Issuing new shares to existing staff rather than paying them a salary 33 Shareholder are generally entitled to …………………… …………… …………… a Run for the chair at the meeting b Vote at the Board c Receive a dividends if the company makes a profit d Receive a dividends even if the company makes a loss 34 A person or organization to whom money is owed a Debtor b Creditor c Venture capital d Premises 16 PART B:Read the reading text below and choose the most suitable words/ phrases to fill in the banks The General Agreement on Tariffs and Trade Founded in 1948, the General Agreement on Tariffs and Trade (GATT) was one of three multilateral institutions - the others were the World Bank and the International Monetary Fund (35) to help regulate the international economy and prevent any drift back to the disastrous protectionist policies of the 1930s The GATT was (36) envisaged as part of an ambitious new United Nations (37)… .agency, the International Trade Organization (ITO) This would cover not just trade, but also employment, commodity arrangements, restrictive business practices, international investments and services Ambition was not (38) into reality and the idea of the ITO was finally shelved, so that the GATT was the (39) multilateral instrument governing international trade until the WTO was established in January 1995 Multilateral trade (40) within the GATT take place through a succession of Rounds - dealing with a (41) of measures rather than single issues The very first opened among the 23 founding members in 1946 (42) to eat into the many protectionist measures which remained in (43)……… from the 1930s, it led to 45,000 tariff concessions covering $10 billion - about one fifth - of world trade Successive rounds became more complex, (44) more members and issues and taking longer to complete Tariff cuts helped to contribute to high rates of world growth averaging 8% a year during the 1950s and 1960s But by the early 1980s the deterioration in the trade environment from a series of economic recessions, the increasing globalisation of the world economy and loopholes, which had appeared in the GATT system, 17 convinced its members of the need to strengthen and extend the multilateral system — a decision which led to the Uruguay Round The concept of long, arduous Rounds is now likely to be replaced by a rolling program of trade liberalisation initiatives 35 A organized B directed C devised 36 A lately C primarily D normally B originally D produced 37 A authorized B specialized C specified D generalised 38 A turned B changed C returned D developed 39 A one B first C sole D solo 40 A discussions B arguments C talks D negotiations 41 A pile B package C lot D series 42 A Desired B Supposed C Designed D Expected 43 A place B position C location 44 A bracing B embarrassing C accepting D embracing D area PART C: Read the reading text below and answer the questions Life assurance has existed, in one form or another, for thousands of years When Roman soldiers were paid, part of their earnings went into a fund on their behalf If they were in battle then this money was given to their families Or, if they were retired from the army, they were given this money to help them start a new career In the days when pirates used to attack ships at sea, many sea captains used to club together by putting money into a fund Then when one of these captains was unlucky enough to get captured, money from the fund was used to pay his ransom and so get him released as soon as possible Gradually, over the centuries, the basic principles of life assurance were growing 18 One very important idea or principle that began to develop was that — if life assurance worked well — a fund of money was needed People who wanted to have assurance would join a club or society and pay money regularly into the society’s fund each year In this way, the fund would gradually grow, and if one of the society’s members did die there should be enough in the fund to be able to pay out the amount assured The problem that remained was this: how much should each person put into the fund? This important question was solved by a mathematics teacher who worked in London two hundred years ago He was James Dodson He realized that the amount each person should pay into the fund rested on the principle of probability That is how probable or likely it was that the person might die Using his mathematics, James Dodson calculated the probability of death for each individual who wanted life assurance Today, we say that we are working out a person’s life expectancy — how long the person can expect or hope to live Much will depend on the age of the person, how healthy he or she is, and how risky the job he or she does James Dodson realized that the more likely a person was to die, the fewer years he or she should be expected to pay into the fund and, therefore, the more he or she should pay each year With this information, James Dodson could calculate mathematically the fixed amount that the person should pay each year, in order to be assured that an agreed sum of money would be given to his or her family when he or she died This fixed amount of money is known as a level premium — because it remains at the same level for as long as he or she keeps up the policy 19 So, in 1762, the first scientifically calculated life assurance began — although, sadly, James Dodson himself died before his scheme started working properly 45 Life assurance has existed for thousands of years The statement is supported by two examples given in the passage, they are A Roman soldiers’ fund and James Dodson’s scheme B Pirates’ attack and se-a captains’ fund C Level premium and James Dodson’s scheme D Roman soldiers’ fund and sea captains’ fund 46 The problem of how much each person should put into the fund was solved by James Dodson based on the principle of A probability B health C level premium D club fund 47 A person’s life expectancy has much to with the following factors except… A age B health C hobby D job 48 What does “premium” mean? A extra fund B benefit C compensation D an amount of money that you pay regularly for an insurance policy 20 49 If a person wants to have assurance, he has to pay money regularly into the club’s or society’s fund each year What the person does is generally referred to as… A “paying a premium” B “raising the fund” C “collecting money” D “getting the ransom” 50 Which of the following is the most proper title for this passage? A Life Assurance B History of Life Assurance C Basic Principles of Life Assurance D A Person’s Life Expectancy THE END OF THE TEST 21 ĐÁP ÁN ĐỀ THI MẪU MÔN: ANH NGỮ KINH DOANH ENGL4219 Part A: 10 11 12 13 14 15 16 17 c d b a a c d a b b b d a a d b d 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 a d b c b b b a c c d Part B: Part C: 35 C 45 D 36 B 46 A 37 B 47 C 38 A 48 D 39 C 49 A 40 D 50 A 41 B 42 C 43 A 44 B 22 c b c a c b MỤC LỤC Phần CÁC NỘI DUNG TRỌNG TÂM Phần HƯỚNG DẪN LÀM BÀI KIỂM TRA Phần ĐỀ THI MẪU 23 24 ... quay lại kiểm tra Đừng bỏ câu bị lệch hàng Bảng trả lời Phần ĐỀ THI MẪU ĐỀ THI MẪU MÔN: ANH NGỮ KINH DOANH ENGL4219 LƯU Ý: - Thí sinh viết câu trả lời vào ANSWER SHEET - Thí sinh khơng sử dụng... Life Assurance D A Person’s Life Expectancy THE END OF THE TEST 21 ĐÁP ÁN ĐỀ THI MẪU MÔN: ANH NGỮ KINH DOANH ENGL4219 Part A: 10 11 12 13 14 15 16 17 c d b a a c d a b b b d a a d b d 18 19 20 21... marketing The importance of market research Phần kiểm tra kỳ bao gồm từ vựng, kỹ đọc, phân tích tình kinh doanh Phần HƯỚNG DẪN LÀM BÀI KIỂM TRA Hình thức kiểm tra kết cấu đề Đề kiểm tra gồm phần, tổng