Slide trình bày văn hóa và triết lý trong hợp tác công ty Samsung Corporate Culture The value and behavioral patterns shared by corporate members Corporate Philosophy A core element forming the corporate culture Management philosophy: Published values and credo that a company shares and seek for
Samsung Corporate Philosophy 2008 SAMSUNG Human Resources Development Center Table of Contents Stage History and Corporate Culture of Samsung Stage Foundation Philosophy Stage Management Philosophy ‥2‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Stage History & Corporate Culture of Samsung The History and Culture Corporate Culture & Philosophy Corporate Culture The value and behavioral patterns shared by corporate members Corporate Philosophy A core element forming the corporate culture Management philosophy: Published values and credo that a company shares and seek for ‥4‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy McKinsey 7s Model The Organizational Culture and Shared Value The management infrastructure Structure Strategy System Shared Value Skills Style Staff ‥5‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Philosophy Shows the Direction “Corporate philosophy is a key principle by which an organization operates both in prosperity and in difficulties, like the North Star that shows people the direction” - Orit Gadiesh (Bain & Company) ‥6‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Meaning of “Samsung” “Be Great and Powerful for Good.” 삼 It signifies “large,” “many” and “strong” (Sam) 삼 It signifies “bright,” “high” and “shining brightly for good” (Sung) Source: The Biography of Ho-Am ‥7‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Chairman of Samsung 15 years 50 years (1938-1988) (1988- present) The Second Foundation In 1988 Foundation In 1938 Founder The Late Chairman Byung-chull Lee Copyright © SHRDC All Rights Reserved Present 2004 Achiever Chairman Kun-hee Lee ‥8‥ Samsung Management Philosophy Samsung – Its History of 65 Years History of Challenges and Exploration 1950s: Advancing into the manufacturing and financial biz 1960s: Advancing into the electronics and business diversification 1970s: Advancing into the heavy chemical industry and Systematization of electronics companies 1980s: Advancing into high value-added and capitalintensive industry 1990s: Declaration of the New Management and joining the ranks of first-class companies 2000s: Global competitiveness, First-class Status ‥9‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Corporate Philosophy of Samsung Foundation Philosophy The Management Philosophy of Founder’s Era (’38~92’) It was formally established in 1973 Management Philosophy This was announced in 1993 of the 5th year of the Second Foundation As a form of inheritance and development of foundation philosophy Current Management Philosophy Management Philosophy We will devote our human resources and technology to create superior products and services thereby contributing to a better global society ‥ 10 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Explanation of Management Philosophy “Applying human resources and technology” Samsung considers concentrated investment in human resources and Technology to be essential for success The proper mix of human resources and technology for each business area will result in the greatest synergy “ Creating the best quality products and services” Creating products and services that give customers complete satisfaction Samsung must position itself as one of the world’s best for those industries in which it is involved “Contributing to a better global society” Samsung contributes to a better quality of life and to society in general As a member of society, the corporation has an obligation to work ‥ 25 ‥ for the good of all Copyright © SHRDC All Rights Reserved Samsung Management Philosophy ◈ Human Resources : Talented People of Samsung Equipped with humanism & ethics and loyalty for the organization, the people who can lead Samsung as a first-class global company in the 21st century by utilizing world-class expertise in their field and global management competency ‥ 26 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy ◈ Technology : Putting a Priority on Technology Talented People & Technology are Essential Elements of Business Management “Technology that Samsung Aims for” All hardware/software technologies including those product-related and management Everything that can add value to something else, ultimately improving the quality of life in some manner Establishment of Samsung Advanced Institute of Technology (‘87) "Those who have command of the technology have control of the world." Research & development of advanced technology and cultivating best researchers ‥ 27 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy ◈ Superior Products and Services Best Products & Services for Customer Satisfaction Provide best spiritual and materialistic satisfaction Trust in Samsung Brands Do not dishonor the name of “Samsung” Handing over defective products to our customers is an accident Develop World’s Best Products and Masterpiece No second/third-class products can survive in global market Innovate, Lead, Offer the World’s Best ‥ 28 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy ◈ Contribution to Society Ultimate Purpose That Samsung Aims for A company earns profits as a result of its business activities At the same time, society benefits when the company’s activities contribute to improve the overall quality of life Samsung’s corporate purpose is to prosper as a global company by helping people prosper Win-Win Management Samsung pursuit of co-existence and co-prosperity of humanity as a global company Co-prosperity with customers, shareholders, employees, subcontractors, nation and the humanity ‥ 29 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Samsung’s Spirit To Actively Participate with Our Customers To Recognize and Confront the Global Challenge To Create a Better Future for All ‥ 30 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Structure of Samsung’s Spirit Space Customers World Markets Global community International Markets Consumers Company Domestic Markets Individuals Past Copyright © SHRDC All Rights Reserved Present Future Time ‥ 31 ‥ Samsung Management Philosophy Samsung Wordmark ‥ 32 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Explanation of Wordmark ④ Openended ① Blue ⑤ Removing '-' ④ Open② English ended ③ Elliptical shape ‥ 33 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Introduction to Corporate Culture Samsung’s Value System Samsung Philosophy Justification of existence, ultimate goal and mission of Samsung Samsung Value System Samsung Values Business Principles Business guidelines and Our promise to take social responsibility Samsung's Identity, Criteria for judging values applicable to all employees ‥ 34 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Introduction to Corporate Culture Samsung Philosophy ‥ 35 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Introduction to Corporate Culture Samsung Business Principles ‥ 36 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Introduction to Corporate Culture Samsung’s Core Values People People oriented Excellence Aim high Change Lead changes Integrity Ethics management Co-prosperity Pursue co-prosperity Copyright © SHRDC All Rights Reserved We value our people with a strong belief in “A company is its people” philosophy & providing opportunities to perform their full potential We give our best efforts with endless passion & challenge spirit to become world best in every ways We rapidly take the initiative in executing change & innovation with a sense of crisis: we can not survive if we not constantly strive to innovate We act in a right and ethical way in all manners, ensuring fairness with honor and grace We take full responsibilities as a good corporate citizen in pursuit of mutual prosperity with our community, nation and human society ‥ 37 ‥ Samsung Management Philosophy “Our Song” We’re all one loving family Let’s be one with love Songwriter : Samsung Aiming for human race’s happiness Let’s build a great dream of future With wisdom and courage Oh, Samsung Samsung! A great name that aims high Oh, Samsung Samsung! You’re the light shining on the whole world Performance By “Bolshoi Symphony Orchestra” ‥ 38 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Implementation of Corporate Philosophy Sharing Our Values & New Management Philosophy Achieving Highest Competitiveness & a World’s Best Status Contributing to Improve the Overall Quality of Life & to Global Society ‥ 39 ‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy ... Culture of Samsung Stage Foundation Philosophy Stage Management Philosophy ‥2‥ Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Stage History & Corporate Culture of Samsung The... Copyright © SHRDC All Rights Reserved Samsung Management Philosophy Meaning of Samsung “Be Great and Powerful for Good.” 삼 It signifies “large,” “many” and “strong” (Sam) 삼 It signifies “bright,”... of Samsung As long as Samsung places the utmost emphasis on developing our employees, it will be able to look forward to a bright and stable future The men and women trained and developed in Samsung