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Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting By Terje Sannarnes http://www.upcomingentrepreneurs.com Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting About the Author My name is Terje Sannarnes. Born in 1975 and live in Kristiansand, Norway, together with my wife and 3 kids. I am a self-trained and self-claimed expert in Search Engine Optimization and Article Marketing. I add quality content to the World Wide Web throughout my several web pages and my increasingly popular FaceBook fanpage. I’m truly thankful and humble for the honor, you show me, just my being a reader of this e-book. Thank you! If you want to get to know me better, I have made a hub about me To your success Terje Sannarnes Professional Internet Marketing Coach +47 40220966 Skype ID: marketingroyalties Connect with me: http://www.twitter.com/MarketingRoyal http://www.facebook.com/UpcomingEntrepreneurs http://www.youtube.com/MarketingRoyal Find the latest entrepreneur training at my blog and Remember to subscribe to the RSS Feed to stay updated. Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting 202 Tips to Become a Successful Entrepreneur Online It is not a surprise that a lot of people think about possessing their own online business to become a successful entrepreneur. Even if you have already launched a web project, just be sure that it is very important to manage it properly. In this e-book I would like to give you 202 tips for an upcoming entrepreneur. It is very important to take into consideration all these recommendations to avoid various difficulties in the future. Hope that my instructions will be helpful both for beginning and experienced online entrepreneurs! So, let’s start! successful entrepreneur 1. Have a dream. As a rule, everything begins with a dream. Then the next task of an entrepreneur is to turn a dream into reality. A common mistake of many beginning entrepreneurs is that they often even don’t try to realize their dreams. So, just try to launch your business. Who knows may be it will become your first step on the way to success. Don’t lose your chance then! 2. Have a business idea. If you feel that you have many brilliant business ideas, be sure that there is not a moment to be lost. Just stop hesitating and go ahead! Remember, you business idea has to be unique and innovative. 3. Create a business plan. An online entrepreneur is recommended to perform the detailed marketing research before to launch any business. Don’t hurry up! Study your market properly in advance. Try to understand your potential buyers and their needs. Estimate the level of competition that takes place in your business. 4. Product quality and customer service. These two important parameters should play a key role in your online business. Remember, your customers will agree to pay even more if you provide them with premium quality of products and great customer service. Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting 5. Hard work. Even if you have a brilliant business idea, be sure that your project will never be effective unless you work hard. Do the best to promote your online business and develop a brand name effectively. If you are an industrious entrepreneur, who likes his business, be sure that all your efforts will definitely be crowned with success. 6. Be up-to-date! If you wish to succeed in your online business and leave all major competitors behind the scene – always go ahead! Improve your entrepreneur’s skills and implement the most innovative solutions into your business! Make your online business as competitive as possible! 7. Hobby is not a business! If you are going to become a successful entrepreneur you should know the difference between hobby and business. If your web project is just a hobby for you it will bring just a pleasure. However, if your website is online business it has to provide you with a good income. 8. Responsibility! When working for somebody your responsibility is restricted. But everything will change when you start online business and become an entrepreneur! Get ready to take additional responsibility for employees, business development and marketing strategies. Business is a freedom and flexibility. However, it is additional responsibility as well! 9. Don’t stay at the same place! If you manage to achieve some results in your business – don’t stop! Try to make your business more competitive by realizing new ideas! Make experiments and strengthen your business positions regularly! 10. Never give up! Of course, you will have certain difficulties in your online business. But don’t get into despair. Analyze your mistakes, make the correct conclusions and change your business development strategy. Acting in such a way, you will manage to achieve your goals! 11. Be patient! Such entrepreneur’s quality as patience is highly appreciated! It may take some time before you master an art of doing online business. So, just be patient and you will see that results will not keep you waiting for a long time. 12. Search engine marketing. Search engines are the main source of targeted traffic. According to independent internet marketing researches, more than 70% of targeted audience comes to a website from search engines. There are two ways to get traffic from search engines: search engine optimization and pay-per-click advertising. 13. Search engine optimization. The process of website’s optimization includes the following stages: keyword research, onsite optimization and link development. 14. Keyword analysis. The procedure of keyword research plays a key role in a search engine marketing strategy. When performing analysis of keywords it is important to take into consideration the specificity of website and the level of competition. When your list of keywords is ready it is time to start the process of onsite optimization. Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting 15. Onsite optimization. The process of internal website optimization includes the following: the work with Meta tags, building an internal link structure, html code validity checking and writing keyword rich texts for web pages. 16. Meta tags. The work with website’s Meta tags is very essential for SEO purposes. Descriptions of Meta tags should be created correctly and include the necessary keywords. Special attention should be paid to such Meta tags as Title, Keywords and Description. The length of Title should be 50-80 symbols, the length of Keyword should be up to 250 symbols and the length of Description should be about 150-200 symbols. Try to put the most perspective key phrases at the beginning of Meta tag’s text. 17. Internal link structure. When building internal link structure it is very important to insert key phrases into anchor text. Remember, each web page has to be available within 2 clicks. 18. Html code errors. It should be noted that errors in html and programming codes may have a negative impact on search engine rankings of a website. So, it is better to find and correct them as quick as possible. 19. Writing website content. Keyword rich texts and articles placed on web pages of your website may help your online recourse more relevant to its main topic. This will definitely result in getting additional targeted traffic from search engines. The length of texts should be between 300 and 500 words. The most optimal keywords density should be about 3-5% for phrases and up to 6% for separate words. 20. The number of keywords. It is impossible to optimize a website for all keywords and key phrases. Thus, choose the most perspective 10 keywords for beginning and when your website gets in top for them in search engines this list can be expanded. 21. Local requests. When performing onsite optimization for websites it makes sense to specify all the names of cities, countries and states related to your business. So, for example, you are not ranked in top 10 for "web hosting services" phrase you may get top positions for "web hosting services NY" or "US web hosting services" keywords. Thus, don’t forget about using locations. 22. Pay-per-Click advertising. There are highly competitive keywords for which it is difficult to get top website rankings quickly. The process of search engine optimization for these phrases may take several years. Also, SEO services are an expensive solution. However, PPC advertisement solutions like Google AdWords and others can be always considered as a good and cost-effective alternative. 23. Offsite optimization. This process of offsite optimization implies increasing link popularity of a website. There are two main types of incoming links – one way and reciprocal links. Of course, it is better to get one way incoming links for a website. 24. Link development techniques. Selecting among the most popular and effective link building methods a special attention should be paid to the following: article, press release and Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting web link directory submission, link submission to social bookmarking sites, social media, social networks, forum posting, commenting blog posts and reciprocal link exchange. 25. Article marketing. Write an interesting article related to the specificity of your website, rewrite it a little and submit to numerous article directories. For better SEO effect, it is recommended to focus an article on potentially profitable keywords and provide an incoming link to a website in the Recourse box section. 26. Article directories. Some article directories allow authors to provide incoming links to websites in article body. Don’t lose this splendid opportunity! When selecting article directories online entrepreneurs should make sure that these sites are indexed by major search engines. Also, put a key phrase into incoming link text. 27. Press release submission. Write an interesting press-release connected with your online business and distribute it among numerous press-release directories. Acting in such a way, you will manage to get incoming links and targeted traffic for a website. 28. One-way web link directories. There are thousands of web link directories available today. They can be perfectly used by online entrepreneurs to increase link popularity for an online recourse. Just submit your website to numerous directories and receive high quality back links in the end. Provide keywords in website title and description fields. 29. Social bookmarking sites. Submit links of your web pages to numerous social bookmarking sites. Thus, you will manage to speed up the procedure of indexation and get a lot of incoming links for a website. 30. Social media. Launch an online blog and provide users with interesting, informative and SEO-friendly content. Online blog is an ideal way to interact with public. So, provide your potential clients with valuable tips, keep them updated with the latest news, etc. 31. Social networks. Popular social networks may provide your website with additional incoming links and become a powerful source of traffic. Develop your online community by adding friends to a profile, participating in various groups, etc. 32. Forum posting. You can increase link popularity of a website by participating in interesting forum discussions. Members of some online communities are allowed to add link in the signature of a profile. You can also insert a link to your website within a forum post when giving helpful recommendations to users. Also, it is a good idea to insert key phrases into incoming link text. Choose interesting and topic-related threads which are relevant to your online recourse. 33. Commenting blog posts. High quality incoming links to a website and targeted traffic can be obtained from commenting posts of popular blogs. Select interesting posts which are actively discussed by users and leave valuable comments on it. Don’t insert keywords into Name field! As a rule, such comments are usually considered as spam and deleted by moderators of a blog. Provide users of your blog with valuable information only – helpful tips and recommendations. Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting 34. Reciprocal link exchange. Link popularity of a website can be increased by the help of mutually beneficial reciprocal link exchange. So, if you see topic related online resource with high Google PR and good SEO parameters it makes sense to offer its owner reciprocal link exchange. However, doing reciprocal link exchange you will give the part of your website’s popularity to other online recourses. 35. Keywords in title. Keywords and key phrases provided in title of website play a key role in the process of search engine optimization. The point is that title is displayed in search engine request. It is the first thing that people pay attention to. Reading the text provided in the title of a website people should clearly understand what a website is about. The text in title should stimulate users to click on a website. 36. Keywords in URL. This important factor has a positive impact on search engine rankings of a website. However, keywords shouldn’t be contained in URL only. These keywords should be repeated in the text of web page as well. 37. Keywords in headings. It is another important factor for SEO. The usage of keywords and key phrases in H1 – H3 headings is recommended by all major search engines. However, in addition to headings, keywords should be also provided in the text of a web page. 38. Keywords at the beginning of webpage. These keywords are suggested to be less important comparing with keywords provided in headings and titles. However, it doesn’t mean that your keyword should be placed first in text of a webpage. It is quite enough to put it at the beginning. 39. Keywords in <Alt> Tag. Search engines don’t recognize the text written on website images. But they definitely take into consideration keywords provided in descriptions of <Alt> Tag. So, simply use images to increase keyword density of a web page. 40. Keywords in Meta Tags. They have almost no positive impact on search engine rankings of a website. Keywords provided in Meta Tags are helpless for Google, but Bing and Yahoo take into account these keywords. 41. Quantity of referring websites. A rule is quite simple indeed. The more online recourse refers to your website – the better. So, the task for online entrepreneur is to get incoming links to a website from numerous online recourses. 42. Quality of referring websites. The algorithms of search engines take into consideration the text on incoming links and quality of referring websites. The higher quality of a referring online recourse is – the higher value of its incoming link for search engines is. 43. Links from topic-related sites. Incoming links provided to your website from topic-related online resources may serve as a good indicator of high quality. Be sure that search engines will value such links very much! 44. Links from .edu and .gov websites. As it is known, only special organizations are allowed to register domains with such extensions. That’s why incoming links provided by such websites are more valuable for search engines comparing with incoming links from .biz, Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting .net, .info and .com websites. However, it is very difficult to get an incoming link from such online resources. 45. The number of incoming links. The more incoming links your website has – the better! But special attention should be paid to incoming link text and the quality of referring sites. Sometimes 10 incoming links from high quality topic related online resource provide better effect than 1000 incoming links from randomly chosen websites. 46. Text surrounding an incoming link. Words surrounding your incoming link are also very important for search engine optimization of a website. This text helps search engines to make a conclusion on relevance of website’s back links. Also, some search engine bots analyze this text to distinguish natural incoming links from purchased ones. It should be noted that 2-3 words before and after incoming links are suggested to be the most important for search engines. 47. The age of incoming links. The older incoming link is – the better! Also, search engines treat suspiciously to a quick increase of incoming links to a website. This factor may signalize either about purchase of links or spam. 48. Affiliate programs. If you are an online entrepreneur doing your own online business you can benefit significantly from launching an affiliate program. At first, you pay for generated sales only. At second, you have an opportunity to obtain high quality incoming links from topic-related sites for free. If you are an owner of popular web resources it is also possible for you to benefit from affiliate programs. Just chose online businesses related to your website and start getting additional income! 49. Mutually beneficial partnership. It makes sense to establish mutually beneficial partnership with similar businesses. If, for example, your company offers domain name registration services you can establish mutually beneficial partnership with a web hosting provider. So, you can benefit from reselling somebody’s hosting services and your partners can benefit from reselling your domains. Everything sounds perfectly! Doesn’t it? 50. Domain name selection. Any online business starts with process of choosing a domain name. Do the best to select a domain containing profitable keywords or key phrases. Remember that registering or purchasing a domain with the certain number of incoming links and good history online entrepreneurs can simplify the process of search engine optimization significantly. 51. Google Ad Sense is an additional source of income. Unfortunately, many online entrepreneurs neglect such a great solution as Google Ad Sense. As a result, they begin to lose their money from the very beginning. Despite the fact Google Ad Sense earnings may seem to be minimal this money is often enough to pay hosting expenses of a website. So, if a blog is just a hobby for you – feel free to implement Google Ad Sense and get free hosting right now. 52. Always be creative! The common mistake of many online entrepreneurs and internet marketers is that they know only two types of online advertisement – free and paid online product promotion. Free online advertising implies the following: links exchange, article marketing, forum posting etc. While paid advertising includes purchasing links and banner Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting advertising. Don’t restrict yourself with standard marketing techniques. Be creative! Create a popular blog and forum for your existing website or launch an affiliate program. Launch email marketing campaign, create mobile version of a website or try something new. Do the best to realize innovative business ideas and stay ahead of your competitors! 53. Expand your product range! Wide product selection is a key factor that makes any online business more competitive. So, by expanding your assortment you will manage to increase your revenue in times. So, if, for example, you company offers website development services than your clients may be also interested in PPC campaign management, SEO and internet marketing services, domain registration or web hosting solutions. Make use of this fact and begin to earn even more. Remember, the wider range of your products is – the better! So, do the best to offer as many products as possible. 54. Invest money in your business. Many online entrepreneurs are afraid of investing money in their business. As a rule, this slows down the process of launching a new business significantly. If you feel that your business idea works effectively and all your investments will be crowned with success – invest in your business right now! 55. Be the first means to be a winner. This rule works perfectly in online business as well. As it is known, pioneers and innovators are provided with significant advantages in online business. It is especially important to be the first in online business when it comes to such things as website promotion and brand development. So, do the best to be the first in your business and make it more competitive! 56. Customer reviews. When buying products many online shoppers prefer to check company’s reviews in advance. It is very important to get respect of customers from the very beginning. So, do the best to obtain positive reviews of clients and establish a stable brand reputation at the market. Customer satisfaction is a key to success of any online entrepreneur! 57. Website usability. Your website has to impress its visitors with comfortable graphical design, proper functioning and an easy-to-use structure. Your professional attitude to online business and potential customers has to be obvious everywhere! 58. Work report. It is a good idea to provide clients with the detailed report on work performed. Clients always like to see what they are paying for. If entrepreneurs can prove that their services or products are really effective they will easily get customer’s satisfaction! 59. Brand development. It may take years for an online entrepreneur to create a well-recognized brand for an online business. But once your brand becomes popular at the market it will begin to work for your business. 60. Customer support! Fast operating and highly effective customer support may play a crucial role in your online business. Remember that support system of a serious online business is available 24/7. All questions and issues of clients must be resolved immediately! Show your clients that you are always at their disposal and you will be rewarded for this! 61. WWW or without WWW. An online entrepreneur should understand that www.yourdomain.com and yourdomain.com are different websites. So, once you launch a Terms of Use: This e-book may be freely redistributed provided it is not charged for, is delivered Intact and unedited, and All links and References remain unchanged. Copyright © 2011 Terje Sannarnes Consulting website it is better to wait some time and see, which of these websites is indexed by Google. Afterwards, select the main website and perform 301 redirect. Build incoming links for the main website only! 62. Regular competitor research. Each online entrepreneur has to perform the detailed analysis of competitors on a regular basis. Study their products or service packages, pricing policy, keywords and website promotion methods. This activity will significantly help online entrepreneurs save time on marketing their online businesses. 63. Natural website promotion. Try to make your online advertising strategy as natural as possible. When, for example, it comes to link building, develop your links in a natural way. So, from time to time provide incoming links with anchor texts like "Click here!" or "this" to your website. If, for example, you have found forum posts where interesting online resources are discussed – don’t hurry up and don’t make a post with your link after registration. Wait a few days or a week and make at least 10-20 posts participating in other discussions. The efficiency of this work will be much higher! 64. Search engines change their algorithms! It should be noted that the algorithms of all popular search engines are regularly updated. Online entrepreneurs should take into account this fact. So, if some internet marketing method works perfectly today it may stop working in the future. Thus, the next entrepreneur training tip is to use different website promotion techniques! 65. Do you work regularly! Many upcoming online entrepreneurs make the same mistake in their practice. They work from time to time and sometimes even forget about their web projects! I would like to say that it is better to build 10-20 incoming links per week and perform the work regularly. This works looks naturally. Nevertheless, many entrepreneurs select the wrong strategy. They build 1000 incoming links during a month and then forget about a web project for a long time! Remember, it is not an attitude to business! 66. Show the activity! This question especially concerns the owners of online blogs and discussion forums. When new visitors come to your website and see no activity most likely they will leave such an online recourse in a few seconds. 67. Negative results are also achievements! To err is human, but many online entrepreneurs get into despair after failing their first web projects. Most mistakes made by entrepreneurs can be explained by the lack of experience. All entrepreneurs make mistakes in their online businesses. But the main benefit of these mistakes is practice. Just analyze your mistakes properly, learn a lesson and make the correct conclusions. Acting in such a way, you will manage to avoid the same mistakes in the future! 68. Stop in time! Sometimes it is very important for an online entrepreneur to stop in time. If you work hard and your online business doesn’t bring desirable results it is better to stop! Try to change your business strategy in the right way! If your new business plan doesn’t work as well it makes sense to stop and try to realize a new idea! 69. Communication with successful entrepreneurs! For beginners it is very important to talk with online entrepreneurs, who have already managed to achieve success in their business [...]... will leave it Most people don’t like to wait for a long time and prefer to visit another website Similar issues have to be fixed immediately 132 Attract interest of forum members It's very important to choose properly the title of the topic that visitors are going to discuss The number of views depends directly on the title The title must be meaningful and cause some certain emotions Besides, forum visitors... Remember, people always enjoy buying cheaper products 140 Small details are extremely important Very often we think about global matters and forget about minor points completely We think what image or font to choose and may forget about "Buy" button or something like that The absence of one detail may ruin the whole project – a link leading to a blank web page, for instance Don't forget about minor points Use... solely your task! For serious businessmen it is expedient to deal with serious companies! 161 Risk in outsourcing Unfortunately, it is impossible to avoid risk in outsourcing completely Nevertheless, by choosing an effective strategy online entrepreneurs can significantly minimize this risk The easiest way to do this is to research customer feedbacks 162 Promote a website by yourself! Even a beginning... will manage to try a new business idea Develop and promote a website Some online entrepreneurs prefer to pay more and purchase a ready website with good SEO parameters So the task of a webmaster is to choose profitable business field, develop, promote and sell a website quickly 175 Duplicate content Submitting articles to numerous directories online entrepreneurs are recommended to avoid duplicate content... time Acting in such a way you will manage to raise spirit of a work team and gain respect among your employees! 188 Do only the work that you like! This advice is mainly intended for people who haven’t chosen their occupation yet Remember you should be an expert in your business The only way to do this is to do the work that you like to do You will never succeed in business that you don’t like Success... demand at the market today So, spend some time to research the demand Try to understand what products or services people are ready to buy This work may be extremely helpful for your online business 191 Choose the most effective projects Don’t try a new web project if you are very much busy with online businesses providing you with a regular income It should be noted that Terms of Use: This e-book may... huge investments There is no guarantee that your new website will become your source of income However, focusing on new projects you can forget about your existing businesses and lose income in the end Choose only the most profitable web projects to work with! 192 Online courses Many people know that online courses are the best investment According to the statistics, more and more people prefer to study . building internal link structure it is very important to insert key phrases into anchor text. Remember, each web page has to be available within 2 clicks. 18.. is impossible to optimize a website for all keywords and key phrases. Thus, choose the most perspective 10 keywords for beginning and when your website