presentation data by interspace vietnam issei

Issei Yamauchi from Work in Interspace Vietnam providing affiliate platform called ACCESSTRADE 10 years experience in digital marketing, especially in affiliate marketing How to scale up Your business with D2C What is D2C? B2B Business to Business C2C Consumer to Consumer What is D2C? D2C Direct to Customer A form of E-commerce that involves direct transaction between manufacturer and user D2C model Manufacturer The traditional sales model Distributor Sales rep Consumer Offline shop Online shop Case study : “Dollar Shave Club” What is Dollar Shave Club? Shave beard Only $ Online only No offline shop Subscription Established in 2012 Sales of $ 200 Million after four years 3.2 million membership Trend in sales $ in Millions, 2012-2016 ※ Based on the blog of DSC lead investor David Pakman (Venrock) Who is competitor of Dollar Shave Club? $950 million P&G (Gillette and Braun) and Edgewell (Schick), these two companies account for 80% of the Grooming market in US How Dollar Shave Club successes? environment for successful startup for Consumer such as D2C Providing products with high margin rate and USP Industry where competitors rely on mass-media such as TV advertising Industry where competitors sell only at retail and have no direct relationship with customers Products that can directly acquire customer data and offer long-term improvements Awesome Engagement & Content activity Based on User Actions User activity by device timeline Messages by SNS Let’s look at some example messages From DSC(Dollar Shave Club) This is welcome series from DSC Friendly UI/UX, simple call-to-action Price Convenience offer code Product features Emotional appeal Doing Upsell also How ACCESSTRADE is working with D2C advertiser? Let’s see more realistic case study Retail VS D2C Revenue in ACCESSTRADE Japan Number of campaign 200 11% 2,900 89% Retail D2C Retail D2C Many types of D2C advertisers Enzyme juice Hair growth oil Whitening cosmetic Folic Acid supplement Diet supplement Water server Successful case study with Affiliate Product : Enzyme juice Expected effectiveness : relieve constipation, lose weight Enzyme juice Selling price at 1st month Number Of publisher 20 USD Commission For affiliate 30 USD 4,000 Number Of orders /month 25,000 Your customer have to say : Because This product is really “Customer trusts and Repeats to order” effective and able to solve my problem! I want to buy this again! If you don’t have repeat customers sales If you have repeat customers sales New customers New customers Repeat customers time external factor External factor affects a lot to your sales time external factor Profit? profit and loss ＋ How they are getting Sales accumulated profit & loss - time invest investment-return Get Potential customer Nurture Existed customer profit Nurture Royal Customer The customer is always right By Jeff Bezos, founder and CEO of Amazon Xin cảm ơn .. .Issei Yamauchi from Work in Interspace Vietnam providing affiliate platform called ACCESSTRADE 10 years experience... directly acquire customer data and offer long-term improvements Awesome Engagement & Content activity Based on User Actions User activity by device timeline Messages by SNS Let’s look at some... Potential customer Nurture Existed customer profit Nurture Royal Customer The customer is always right By Jeff Bezos, founder and CEO of Amazon Xin cảm ơn