YouTube ™ FOR DUMmIES ‰ YouTube ™ FOR DUMmIES ‰ by Doug Sahlin and Chris Botello YouTube™ For Dummies® Published by Wiley Publishing, Inc 111 River Street Hoboken, NJ 07030-5774 www.wiley.com Copyright © 2007 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600 Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4355, or online at http:// www.wiley.com/go/permissions Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc and/or its affiliates in the United States and other countries, and may not be used without written permission YouTube is a trademark of YouTube, Inc All other trademarks are the property of their respective owners Wiley Publishing, Inc., is not associated with any product or vendor mentioned in this book LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE NO 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Customer Care Department within the U.S at 800-762-2974, outside the U.S at 317-572-3993, or fax 317-572-4002 For technical support, please visit www.wiley.com/techsupport Wiley also publishes its books in a variety of electronic formats Some content that appears in print may not be available in electronic books Library of Congress Control Number: 2007926394 ISBN: 978-0-470-14925-6 Manufactured in the United States of America 10 About the Authors Doug Sahlin is an author, photographer, and videographer living in Lakeland, Florida He is also the president of Superb Images, Inc., which is a wedding and event photography and videography company He has written or co-authored 20 books on graphic, Web design, and video-editing and imageediting applications, including 50 Fast Digital Video Techniques and Photoshop CS2 for Digital Photographers Only While working on his books, Doug has produced commercial photographs and video of actors, authors, architecture, automobile races, fashion models, food, landscapes, and products for his clients His work has taken him from coast to coast and north to south, and has been seen in print and on the Web Chris Botello is a Photoshop artist and graphic designer living in Los Angeles, where he works as a retoucher and finisher on movie posters and marketing campaigns for the motion-picture industry Chris began his career in the graphic arts as print production manager for Premiere magazine He designed movie posters for Miramax Films and was the art director for Microsoft’s launch of sidewalk.com/boston Chris is the author of a successful series of books on Adobe Photoshop, Illustrator, and InDesign for Thomson Course Technology When not working, Chris loves to travel and gets the opportunity to so as a guest instructor for Crystal Cruise Lines Dedication Doug Sahlin: This book is dedicated to my best friend and mentor: my mother, Inez I miss you, kiddo Chris Botello: This book is dedicated to my friend Bill Miltenberger, who for years told me to “Get an agent, and in jig-time, you’ll be writing books in the big time.” Finally, I listened Authors’ Acknowledgments Doug Sahlin: This is the section of the book where the authors have a chance to acknowledge, berate, condescend to, or mention people, places, or things that were helpful, instrumental, or played a major or minor part in the writing of the book First and foremost, I would like to acknowledge my co-author: live and in living color from the Left Coast, the effervescent, holistic and synergistic Chris Botello Many thanks to the fine folks at Wiley for publishing this really fine book Thanks to Acquisitions Editor Steve Hayes for making this project possible and for reminding us when a deadline was about to go whooshing past Thanks to our Project Editor, the ebullient, enthusiastic, and ecologically friendly Christopher Morris for providing copious comments and moral support while keeping us on track Thanks to Margot Maley Hutchison for tidying up contractual details and tending to all the fine print As always, thanks to my friends, mentors, and family Special thanks to Karen, Ted, Colin, and Niki the Cat, also known as “Queen of the Universe.” Chris Botello: With so many thank-you’s to go around, my first is to Doug Sahlin, co-author and Floridian mentor, who guided me through my first For Dummies book with wit and good humor Thank you to Acquisitions Editor Steve Hayes and Project Editor Christopher Morris for shepherding the project and keeping us on track Thanks to Carole McClendon for putting me in the right place at the right time And thank you as always to my friends, my family, and Rex Rosen Publisher’s Acknowledgments We’re proud of this book; please send us your comments through our online registration form located at www.dummies.com/register/ Some of the people who helped bring this book to market include the following: Acquisitions, Editorial, and Media Development Composition Services Senior Project Editor: Christopher Morris Senior Acquisitions Editor: Steven Hayes Copy Editors: Teresa Artman, Jennifer Riggs Technical Editor: Douglas Spotted Eagle Editorial Manager: Kevin Kirschner Media Development and Quality Assurance: Angela Denny, Kate Jenkins, Steven Kudirka, Kit Malone Project Coordinator: Jennifer Theriot Layout and Graphics: Carl Byers, Stephanie D Jumper, Laura Pence, Heather Ryan, Alicia B South, Christine Williams Proofreaders: Aptara, John Greenough Indexer: Aptara Anniversary Logo Design: Richard Pacifico Media Development Coordinator: Jenny Swisher Media Project Supervisor: Laura Moss-Hollister Editorial Assistant: Amanda Foxworth Senior Editorial Assistant: Cherie Case Cartoons: Rich Tennant (www.the5thwave.com) Publishing and Editorial for Technology Dummies Richard Swadley, Vice President and Executive Group Publisher Andy Cummings, Vice President and Publisher Mary Bednarek, Executive Acquisitions Director Mary C Corder, Editorial Director Publishing for Consumer Dummies Diane Graves Steele, Vice President and Publisher Joyce Pepple, Acquisitions Director Composition Services Gerry Fahey, Vice President of Production Services Debbie Stailey, Director of Composition Services Contents at a Glance Introduction Part I: Curtain Up on Streaming Video Chapter 1: Everything You Wanted to Know about YouTube .9 Chapter 2: Registration, Please: Creating a YouTube Account 25 Chapter 3: A Guided Tour through the Tube 37 Part II: So Many Videos, So Little Time 69 Chapter 4: Searching the Tube for Your One-in-a-Million Video .71 Chapter 5: Customizing Your YouTube Experience .93 Chapter 6: Joining the YouTube Community 127 Part III: Broadcasting Your Video to the World 155 Chapter 7: From Camcorder to YouTube 157 Chapter 8: Look at Me! Tips for Getting Your Video Seen 193 Chapter 9: Getting Famous on YouTube 247 Part IV: Famous Final Scene: YouTube for Fun and Profit 275 Chapter 10: Thinking outside the YouTube Box .277 Chapter 11: Playing It Smart, Playing It Safe .305 Chapter 12: Bam!! Kicking It up a Notch 327 Part V: The Part of Tens 351 Chapter 13: Ten Tips for YouTube Videographers 353 Chapter 14: Ten Things Not to Include in Your Videos .363 Index .369 .. .YouTube ™ FOR DUMmIES ‰ YouTube ™ FOR DUMmIES ‰ by Doug Sahlin and Chris Botello YouTube For Dummies Published by Wiley Publishing, Inc 111 River Street Hoboken, NJ 07030-5774 www .wiley. com... online at http:// www .wiley. com/go/permissions Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The... then get them noticed YouTube For Dummies Part IV: Famous Final Scene: YouTube for Fun and Profit YouTube offers something for everyone In this part, we show you how to embed YouTube videos in your