KẾ HOẠCH PHÁT TRIỂN THƯƠNG mại điện tử TRONG PHÁT TRIỂN hệ THỐNG QUẢN lý HIỆU QUẢ KINH DOANH e

Topic E-COMMERCE DEVELOPING STRATEGIES IN BUSINESS MANAGEMENTS & PERFORMANCES FOR THE STATE CORPORATION AFTER EQUITIZATION (ROADMAP 2012 - 2016, VISION TO 2020) TABLE OF CONTENTS Introductions PART EQUITIZATION IN VIETNAM .3 Organization, overview PART REPORTS General Facts .4 Analysis .5 Analysis by SWOT of Vinaconex.9 Referred Experiences PART E – COMMERCE, DEVELOPING STRATEHIES, PERIODS 2012 -2016, STRATEGIC VISION 2020 E-Commerce in B Management & Market Development Developing E-Commerce for Organization Stable Developments Completing Government E – Commerce System to boost Vietnam Business Development, previous periods 10 PART IMPLEMENTING .10 Applications 11 Planned Budgets 11 Human Resources Plans 12 Roadmap 13 Conclusions REFERENCES TABLE OF CONTENTS Introductions IT Development and the file system is always the top priority of Vietnam to the Economic Development, Culture and Social Affairs of the country Recently, the Prime Minister approved the development of Information Technology (IT) with a vision to 2020, in which the priority of IT applications, file system recovery and development of Business and Management, to Investment increased process efficiency, Management and economic Development In the period 2012 -2016, the Central Institute for Economic Research and the Institute of Information Technology has highlighted the value of IT application development program for the development of Economics, E-Commerce (EC) is a key development Recently, VCCI - Vietnam Chamber of Commerce and Industry in collaboration with the Central Institute for Economic Research, supports development of e-commerce and IT in the Enterprise after equitization, from the company 100% owned by the State, the period 2012 -2016 and 2020 vision Specific content, and conduct solution, we study together in General VINACONEX and the member companies of it, but Vinaconex.9, as an example for the implementation of the project "Development of E-Commerce in Management and business of the State Corporation after Equitization " Content as follows: PART 1 EQUITIZATION IN VIETNAM Organization, overview According to the decision number 129/BXD-TCLD, dated 15/11/1977 of the Ministry of Construction, Construction Company was established on the basis of Construction Enterprise No According to the decision of the 992/BXD-TCLD November 20, 1995 of the Minister of Construction on the establishment of the Corporation Vietnam Construction Import Export - Vinaconex Company Construction No - Vinaconex.9 move on under the import and Export Construction Corporation Vietnam - Vinaconex Building Vinaconex 9, Lot HH2-2, Urban Me Tri Ha, Pham Hung, Tu Liem, Hanoi The company's field of activity: Construction, about Porter skis in Construction; Export Agriculture, Mining, and Construction Materials; import of equipment, machinery and Building Materials; Construction Consultants, design Consultancy and construction materials consulting; consultancy Civil construction Supervision, construction Industry and Manufacturing Factory building Materials; etc As the company was formed from a factory state, JSC Vinaconex.9 still facing in his State Joint Stock Company, the lack of initiative on trade-effective accounting and planning, construction and investment Moreover, during the current economic downturn, the increased efficiency of Business and Management is practical Ecommerce of applications to improve business efficiency becomes essential in the current difficult periods, and the period of economic development in the future PART REPORTS General Facts a Vietnam Export Construction Corporation, VINACONEX, revealed weaknesses in the economic downturn, Vietnam Finance 2011 Vietnam Export Contruction Corporation, VINACONEX, is a major Investment Corporation, Construction and Trade of Vietnam With outstanding achievements in over 20 years of innovation, VINACONEX has created many of the values, with the string: Apartment Trung Hoa, Nam Trung Yen; the Industry value, such as: Cement Plant Cam tree, etc.; With production values of Building Materials Vicostone; Mineral Investment, Yen Binh plant, etc However, during the economic downturn, the monetary flow is stuck, we see clearly the weaknesses in management and executive Vinaconex, leading to the loss, and poor efficiency And, current VINACONEX having great difficulties and obstacles in the operation For example: Investment Property value decline; building quality degradation put into operation; strategic goods, was delayed and reduced, such as cement, water difficulty, and Crude exports limestone and clinker; or white stone factory peace and Vicostone company that droped in markets and policies as well as the Global Economic difficulties common Export b Lack of initiative in the Product Introduction, Customer contact and develop domestic and international markets The Enterprise was formed from the State Enterprises allocated operating budget and Orders Production However, after the process of equitization of enterprises, the State Company in the process of restructuring the National Economy in Vietnam recently, a majority of the Corporation have difficulty in self-control and development For these reasons, as follows: - Joint Stock Company now forced to self-order, money, work, from revenueexpenditure plans and tip-production capital business Moreover, not long after the equitization processes, Vietnam's Economy to meet the deep economic recession, from 2008 to the Financial Markets, Securities; 2011 2013 Global Financial downturn, recession Finance and Economy Vietnam, to Real Estate die standing, accompanied by the stagnation and stagnant production of a number of other production sectors - Thinking people change slowly: In some Member company, economic predicament, leading to discontent in the organization The lack of initiative in the capital labor, and environmental constraints change, working style, as become stagnant opposed Them again, thinking about the market and their technology is also more limited than younger workers - Adverse circumstances that have created a major disturbance on the market, Vietnam's Economy Nearly two years, more than 50,000 joint-stock enterprises, private enterprises bankrupt and narrow scope Circumstances, once again made even more difficult situation in the new enterprises after being independence out of the State supports Analysis a WTO, Vietnam facing more competitions After joining the WTO, Vietnam Economy under more fierce competition with other major economies Manufacturing and effective time management becomes essential requirements for any production industry Vietnamese goods in features, design and price diversity has created major environmental goods to consumers Now, the weak competition has pushed Vietnamese Goods eliminated or changed A harsh business environment and risk forcing the Corporation to consider, calculate and choose your own path "local knowledge" But in reality, how many Enterprise, JSC Vietnam defeat, in addition to the names, such as: Hoa Phat; Trung Nguyen; Kinh do; Bitis' and Thong Nhat, etc b "Clement weather, favorable terrain, the air", have become discord Vietnam's Economy is still young and weak assessment However, in the last five years of operation, we have a lot of disadvantages in performance - From the World: World Economic recession, demand and market impact of the Vietnamese wear staples Competitive economic and trade protectionism in the crisis - From Domestic: Lack of national strategy Its every man for himself, to overproduction, the risk of missing the place The lack of production orders; Limit Market; Lack of client information; lack of supply of raw materials; commercial authentication information, etc - The intrinsic Organization: Interior in DN operation fragmented, grab lack of timelines and strategies In fact, after 2012 and 2013, many companies had to restructure and Activity Scale for the appropriate time Vinaconex.9 Enterprise is the same Enterprises producing, processing and Export Import new market Vinaconex.9 great difficulty in access to customers, market and customer information The company is completing e-commerce strategy to take advantage of IT and the basis of their file systems However, to get the right direction, the company needs to be analyzed through tool SWOT market, as follows Analysis by SWOT of Vinaconex.9 S.The Strengths: - Vinaconex Brand: is a subsidiary of Vinaconex strengths size of Vinaconex.9 - The strength of the infrastructure: a spacious office area, Hanoi - The strength of large relations The company was founded in 1977, is a famous enterprise in the Construction and Building Products, as well as its Construction Services - All the materials, mining courtyard of the country, such as factories and Yen Binh, Nam Ha and Cam Pha, etc W: Weaknesses: - Stagnant: perennial departments State made for Officer Employees Vinaconex.9 less autonomy and flexibility in trade and job search In fact, nearly 30 years ago, the company was only postponed; work on the Corporation; early work by director looking on; etc - Poor competitive market knowledge, knowledge of Science and Technology; and Strategic Marketing skills, etc - Poverty and limited equipment In a number of joint stock companies, machinery and Information Systems are limited System tattered PC, inconsistencies and poor quality Internet poor connection, low speed equipments, lack of completed systems Advanced support equipment such as: Projectors, screens obsolete; IT department and IT managers are not focused; software on production has not really changed and upgraded in time to meet the development; etc O Opportunities: - Industry Manufacturing Business Development to develop strength, and replace those areas no longer suitable for the development of the country, such as blast furnace cement plants, heating raw materials, etc - Exploitation of raw materials Agriculture and Minerals of the country, for the development of Regional Economic and Social Security T: challenges: - Risk management and economic efficiency If not be calculated carefully considered, the process of economic recovery and development of the company will be difficult to recover and slow recovery - The challenge of finding a new direction, more suitable Referred Experiences - Vinanconex works for himself a new direction in Construction IT Applying and quality CBCNN development of ICT Therefore, Vinaconex.9 learn from the parent corporation, a company is considered a leader in Construction Technology in the country, in the last period of rapid development However, in the process of investing your rig experience, in many different manufacturing sectors, VINACONEX are on the brink of bankruptcy, with a large number of inefficient investment projects; with corruption; lack of transparent and coherent opinions in business and investment - Lesson Economic recession and real estate downturn, as well as Securities: Investment sustainable Surplus value is created from the way it works and the management and operation achievements Advancement of Science, Engineering, Technology and Media Production Business Alternative ideology, relationships and a lack of transparency, etc PART E – COMMERCE, DEVELOPING STRATEHIES, PERIODS 2012 -2016, STRATEGIC VISION 2020 E-Commerce in B Management & Market Development a E-commerce in the world has a fast and powerful apps Through the ups and downs, e-commerce is in the early stages showed the ability to grow well and can really change the basic business activities Vietnam joined the global network is relatively slow compared to other countries in the world, but e-commerce in Vietnam has grown rapidly with a variety of business types and show many practical benefits for stakeholders (government, business, users, etc.) Report e-commerce in Vietnam implement annual and shows very closely the development of e-commerce in the angles: the legal environment, the readiness of businesses and users The result shows that e-commerce in Vietnam has potential and tend to thrive in the future By: Usefulness comments are (PU Perceived Usefulness): the degree to which a person believes that using a particular system would enhance his work activities; and ease of use feel (PEOU - Perceived Ease Of Use): the degree to which a person believes that using a particular file system will not take much effort b Analysis of the current state of E-commerce that are more fitting and easy alternative forms of business communication, as follows: - Online Sales efficient large and fast (with features such as: Advertising fast, wide dynamic range and greater efficiency; addition Promotions, Relationships Mass, After sales, customer care; Verify goods and Lawsuits by brand and verification information); - Customer contact quickly: through the Internet, with tools such as: Linkedin; Website commercial support; Application Email: Yahoo; Gmail, Hotmail, etc - The transaction is fast and simple and economic: the rapid advancement of ICT has supported human trade process more quickly and economically If 15 years ago, Mr Cooper not inventing Mobile; if 10 years ago not have concept Smartfone; and five years later, there is no Steve Jobs, who changed human thinking about using Power phone and the demands of its application for the job (that are upgrading and improving on a modern smartfone) The world we live in not growing rapidly as it is now Clearly ICT changes people, People with using ICT to change the economic growth A developed World of ICT development, helping people to connect quickly, widespread and save Developing E-Commerce for Organization Stable Developments a Vinaconex.9, there are many products Construction Materials and Minerals is the strength of Vietnamese goods, fish exports to Asian markets, such as: limestone and clinker for cement industry and industrial production for the world market Vinaconex, Vinaconex.9 and the joint-stock company of Vietnam go ahead without change Change in order to survive Changes to development Changes to seize the opportunity "after the rain, the sun light." Period 2012 to 2013, with specific activities, as follows: - Develop and design company and website updates, which promote products of the company; introduction to the company; moreover, introduced the operation, formation and development of the company's stock from image data That seems a simple ideas to increase the value of great Cultural Organization - Construction of synchronous file system, accessible: the necessary equipment for the Office of IT, the Internet; your PC fit the role and work location of employees; equipped with appropriate software and IT programs - Develop training programs to improve Tin VP, IT staff At the same time, common knowledge about Marketing; eCommerce company to all employees through Workshops and Activities themes - Construction of the contest based on sales and business ideas, in order to improve the creativity and initiative of the employees of the Commercial and industrial products, as well as IT Applications in Human Resource and Marketing company b Complete, the 5-year Modern file systems and IT success in e-commerce applications of Vinaconex.9, - We construct the Advanced Policy and file systems developed IT strategic level across the company There is outline the priority of Finance and led the company's orientation to the deployment process - We need to strictly follow and implement an annual work report, and implementation of the Plan year, in the company Completing Government E – Commerce System to boost Vietnam Business Development, previous periods - Cognitive Development and proceed to use the basic conditions to ensure the safety and security for enterprise e-business e-commerce as a requirement (such as encryption technology, digital certificates, digital signatures / electronic signature) - Construction and development department to resolve the issues of security and safety in order to protect the interests of e-commerce customers to participate in electronic transactions - Proposal Support e-commerce strategies from managing units for growth, form and program support for the Enterprise Corporation and organize activities for International Trade in Goods Vietnam For example: proposed deploying more support site Job, Markets Commodities Export - Import, due to the fact that Vietnamese enterprises are engaged with the Web server that is not located in the territory of Vietnam and Overseas PART IMPLEMENTING Applications The company Website, and the links to: trakekey; Alibaba; and commercial Websites support of Vietnam So that, introducing: the Company; product categories; prestige and authentication information If looking at the company's current Web page, product information and connection information is not: http://www.vinaconex-9.com/?id=22 For business development, we need more information Promoters: company and products to customers at home and abroad Budget - Domain Expenses: - Purchase of electronic platforms, on alibaba.com http://www.alibaba.com/: 40 million VND / year; (or on tradekey.com http://www.tradekey.com/ is 30,000 000 U.S $ / year) 10 - Design and publishing information: outsourcing company specializing in the design baseline - Register and Construction company, such as: email system, to increase the brand value of the company in the transaction process Human Resources Plans Chief of Information Technology Officers (CIO) who will direct and perform the adjustment form and complete the website and the company's E-shop on Global ECommerce websites (for example: alibaba.com or tradekey.com) Also is the direct administration of the company Web site In addition, skills and utilization of information and transactions through e-shop (account on alibaba.com / tradekey.com, etc), due to business professionals in charge, have set up an account of IT experts Roadmap - Duration months / 2012: buy electronics - Affirm the brand and identify the value of the company: 2012 - 2016 - Strategic orientation, within 2012 -2020, said Vietnamese brand of Export Agriculture Building Materials and Minerals of Vinaconex.9 Conclusions It has been assumed, "What would you do, if your life one day without TV, Internet and Phone?" Surely the answer will be a rich, age groups and professions With Sales & Trading job, you can not the job, if the error on the Internet Or a damaged phone network lost Or on Cable wire is cut off Because the Human – being has been great supported of IT and ICT achieved developments Being as a State Enterprise, after the equitization, there reported that ICT applications in Performance Management, Production and Business limited However, with VINACONEX, with limited specifically Vinaconex.9 those that must 11 be remedied immediately, Plan "E-Commerce Development in Business and Management", built for nearly 2012 -2016 strategies, with long-term vision 2020 The plan is built strictly in accordance with the situation and characteristics of the organization, with the hope of improving the quality of Business and Management, Import - Export of goods and the company's production REFERENCES Slices of Doctor Nguyen Van Thoan http://www.vinaconex-9.com/?id=22 http://www.tradekey.com/ http://www.alibaba.com/trade/search? IndexArea=product_en&SearchText=clinker_for_cement&atm=&f0=y&cou ntry=VN http://songda.trustpass.alibaba.com/ 12 13 ... Vietnam implement annual and shows very closely the development of e- commerce in the angles: the legal environment, the readiness of businesses and users The result shows that e- commerce in Vietnam... activities; and ease of use feel (PEOU - Perceived Ease Of Use): the degree to which a person believes that using a particular file system will not take much effort b Analysis of the current state... System to boost Vietnam Business Development, previous periods - Cognitive Development and proceed to use the basic conditions to ensure the safety and security for enterprise e- business e- commerce