How to win the recruiting battle

Rusty Lindquist Thad Price VP OF STRATEGIC HR INSIGHTS VP OF PRODUCT BAMBOOHR JOBS2CAREERS JOIN THE CONVERSATION ON TW ITTER USING #BAMBOOHR The World Has Changed Recruiting 10 years ago A changed perspective Organizational Power Organizational power goes to the group that deals with the biggest problems Alfred Marshall economist Employment marketing Candidate Personas “A candidate persona is a fictional representation of your ideal hire for a specific role It is based on as much real data as possible, along with educated guesses about experience, goals, motivations, and concerns.” -Recruiting Social Candidate Personas • • • • • • • • • • • • • • • • • What is their demographic (answering: who is this person)? What inspires and motivates them? What concerns are they likely to have? What does their career history likely look like? What constraints may they be having? What pains might they be experiencing? What is their level of seniority? What all these things imply about who they are? What predispositions might they have? Where these people hang out? What type of message these people respond to? What type of writing these people respond to? What does their typical day look like? What is the best time of day to reach them? What they value most? Where they go for information? What they care about from an employer? Candidate Personas and their results • • • • • • • • Identify the highest-performing recruiting channels Identify potential ad-placement opportunities Build a message, and job description that resonates Communicate in a language they respond to Build a job description that addresses their pains Create differentiation for your “product” and “message” Elicit an emotional response from your candidate Prepare you to interview for ideal characteristics and attributes, not just job history and talents Millennials what you can about it Share Company wins Millennials what you can about it Apply for awards Millennials what you can about it Communities Channels Create talent communities and take advantage of all the resources job seekers use to look for work Attract millennials through several channels: social, awards, company pages, job boards etc The gig economy The same thing is happening in recruiting On-demand employment is an alternative, or a supplement, to a full time job The gig economy 42 65 US workers are 1099 Projected increase by 2020 million million 34% of of the workforce has a second job Millennials freelance The gig economy Recruiting technology has to keep up! 10% of the jobs on Jobs2Careers are gigs The gig economy What can you about it? • • • • • Understand Your Enemy Think Differently Be accommodating Think like a marketer Try before you buy The role of mobile 70% 27% of job seekers search jobs from a mobile device of them expect to be able to apply on a mobile device The role of mobile What can you about it? Mobile Friendly VS Mobile Optimized The role of mobile W H AT C A N Y O U D O A B O U T I T BENEFIT OF O P T I M I Z AT I O N : 13% 19% decrease in time to hire increase in quality of applicants The role of mobile What can you about it? Urge your ATS to get mobile optimized Use sites that let you use mobile in their strategy Employees are your greatest assets • • • • • • Get involved in the community Build CSR programs Promote company involvement Wear company gear Turn employees into brand ambassadors Build referral programs Advocating for your Recruiting Needs • Understand your value • Understand and speak to the goals • Speak their language and advocate Thank you! Follow BambooHR and Jobs2Careers on social media: bamboohr.com/blog | jobs2careers.com/news Questions? BambooHR Receive a free job posting on our ATS and full HRIS for one week We will contact everyone within the next few days to set this up Jobs2Careers Contact sales@jobs2careers.com for a free demo and assessment ... about who they are? What predispositions might they have? Where these people hang out? What type of message these people respond to? What type of writing these people respond to? What does their... the best time of day to reach them? What they value most? Where they go for information? What they care about from an employer? Candidate Personas and their results • • • • • • • • Identify the. .. likely to have? What does their career history likely look like? What constraints may they be having? What pains might they be experiencing? What is their level of seniority? What all these things