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MASTER OF BUSINESS ADMINISTRATION INTERNATIONAL PROGRAM RESEARCH PROJECT (BMBR5103) RESEARCH ABOUTOVERALLJOBSATISFACTIONATVIETRAVEL STUDENT’S FULL NAME : NGUYEN THI THUY MI STUDENT ID : CGS00019899 INTAKE : SEPTEMBER 2015 ADVISOR’S NAME & TITLE : NGUYEN THE KHAI (DBA) ADVISOR’S ASSESSMENT …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… …………………………………………………………………………………………………………………………………………………… ADVISOR’S SIGNATURE (March 2017) NGUYEN THE KHAI (DBA) ACKNOWLEDGEMENTS Dear Dr Khai, I would like to express my sincere gratitude to you for your support, patience, and understanding, which helped me a lot to finish my project I am also thankful for my family for continuous support during past months My gratitude also goes to my colleagues at work, my classmate that was so understanding and helpful that I was able to focus on my study when needed And for all those that gave me support, motivation, inspiration and courage, you all have my heart Sincerely, Nguyen Thi Thuy Mi Student CONTENTS ABSTRACT INTRODUCTION AboutVietravel History Philosophy Employees atVietravel .3 Community Responsibility Business Review .6 Customers Review Distribution Coverage Competition Research Problem Statement .10 Research Objectives 11 Research Scope 11 LITERATURE REVIEW 11 Definition of Constructs 11 OverallJobSatisfaction 11 Procedural Fairness .12 Supervisory Support .13 Satisfaction with Work Schedule Flexibility 14 Developmental Experiences 15 Argument for the Relationship Among the Constructs .16 Maslow’s Theory 16 Herzeberg’s Two Factors Theory 18 Vroom’s Expectancy Theory 20 Goal Setting Theory .21 Hackman and Oldham’s Job Characteristics 21 Hypotheses 22 Research Model 23 METHODOLOGY 24 Data Collection 24 OverallJobSatisfaction 24 Satisfaction with Work Schedule Flexibility 24 Supervisory Support .25 Procedural Fairness .26 Developmental Experiences 28 Data Collection Progress 28 Data Analysis .29 RESULTS .29 Cronbach’s Alpha 29 OverallJobSatisfaction (OJS) 30 Procedural Fairness (PF) 30 Supervisor Support (SS) 31 Satisfaction with Work Flexibility (SFWF) 31 Developmental Experiences (DE) 31 Statistics Information 32 Descriptive Statistics 32 Correlation Statistics .32 Hypotheses Testing 33 CONCLUSIONS 35 Discussion 35 Limitation of Research .36 My Thinking 36 REFERENCES 37 APPENDIX 40 Appendix 1: Survey .40 Appendix 2: Presentation 46 FIGURE & TABLE Figure : Member of the Associations Figure : Company Development Figure : Projective Growth Rate Figure : Research Model 23 Table : OverallJobSatisfaction Scale 24 Table : Satisfaction with Work Schedule Flexibility Scale 25 Table : Procedural Justice Scale 26 Table : Procedural Fairness Scale 27 Table : Developmental Experiences Scale 28 Table : Cronbach’s Alpha of OverallJobSatisfaction 30 Table : Cronbach’s Alpha of Procedural Fairness 30 Table : Cronbach’s Alpha of Supervisory Support 31 Table : Cronbach’s Alpha of Satisfaction with Work Flexibility 31 Table 10 : Cronbach’s Alpha of Developmental Experiences 31 Table 11 : Descriptive statistics 32 Table 12 : Correlation statistics 33 Table 13 : Model Summary 34 Table 14 : Coefficients 34 Business Research Methods ABSTRACT The purpose of this research will identify the level of OverallJobSatisfaction of the employees toward their jobatVietravel Determine the relationship between levels OverallJobSatisfaction of the employees with four factors: Procedural Fairness, Supervisory Support, Satisfaction with Work Schedule Flexibility, Developmental Experiences; level of OverallJobSatisfaction among the employees was analyzed based on four factors above and data will be analyzed using SPSS software There are two types of variables used in this research, which is Dependent Variable (DV) and Independent Variables (IV) Level of OverallJobSatisfaction is classified as the DV while the factors influence of OverallJobSatisfaction (Procedural Fairness, Supervisory Support, Satisfaction with Work Schedule Flexibility, Developmental Experiences) are classified as the IV I think results of this research will help the CEO; managers of Vietravel have some solutions about human resource management to improve and increase our quality resource based on OverallJobSatisfaction of employees Key words in this research: OverallJob Satisfaction, Procedural Fairness, Supervisory Support, Satisfaction with Work Schedule Flexibility, Developmental Experiences and Vietravel / 50 Business Research Methods INTRODUCTION AboutVietravel History Established and developed since 1995, Vietravel has been continuously expanding and affirming itself not only within the domestic scope but also internationally Being one of the top leading tourism companies in Vietnam today, Vietravel could be considered the most professional and advanced tour packaging service provider Besides being a high-class tour packaging service provider, Vietravel is also participating in sending Vietnamese travelers to various destination all over the world with newly excited and unique tours The company has been highly honored to be the organizer of different events of international standards; for example, The Asia - Pacific Economic Cooperation (APEC) of 2006, The Southeast Asia Undergraduates Sports Festival, The Vesak of 2008, etc Products & Services Classifying by activities Domestic Tour Inbound & Outbound Tour Classifying by purpose Mice Tour & Teambuilding Caravan Tour Cultural Tour (festival, religion, belief) Medical Tour / 50 Business Research Methods Discover Tour (sea diving, mountain climbing…) Family Visiting Tour Transit Tour Other Services Air Service Money Exchange Service Transportation Service for Travel (car, high-speed boat, train…) Overseas Study Consultant Service Labour Export Service Philosophy With the “customer-centric” attitude and bringing sublimation to customer’s soul, Vietravel always put ourselves in the position of customers in order to understand your thoughts and opinions Therefore, your trips will be uniquely taken care of, with our diversified products, frequently upgraded services and the reasonable price and quality of our programs regardless of weekdays or peak season during the year Besides years of experience in organizing and operating tours, meeting all the requirements of our customers is also our utmost predominance Employees atVietravel Currently, Vietravel has created jobs for more than 1,000 employees nationwide All employees working in the companies signed a labor contract in full, in accordance with labor laws Company performs construction labor regulations and collective bargaining agreements fully registered with the Department of Labor, Invalids and / 50 Business Research Methods great pressure in the development and standardized work experience for employees This is also a great pressure in the human resource development of Vietravel Limitation of Research This research will have some limitation: The samples is very small (n = 265) The surveys designed and sent in short time Only focus related contents atVietravel and also can be not generalized for the travel industry at Vietnam The survey respondents are more qualified and different perceptions aboutOverallJobSatisfaction The contents of survey shall be had more grammatical errors because of English - Vietnamese translation progress; it may cause confusion for the reader when they answer My Thinking I think Vietravel should enhance the training and development of human resources through continuous training and improve the quality of recruitment Besides, Vietravel should have the better health care programs for employees to ensure the health of the employees in during service progress 24x7 36 / 50 Business Research Methods REFERENCES William G Zikmund (2013) Business Research Methods 13th McGraw-Hill/Irwin Sahin F (2012) “The mediating effect of leader-member exchange on the relationship between X and Y theory management styles and effective commitment: A multilevel analysis” Journal of Management and Organization, 18 (2), 159–174 Tang T L, Ibrahim A H, West W B (2002) “Effects of war-related stress on the satisfaction of human needs: The United States and the Middle East” International Journal of Management Theory and Practices (1): 35-53 Cianci R et al (2003) “Maslow's hierarchy of needs: Does it apply in a collectivist culture” Journal of Applied Management and Entrepreneurship (2): 143-161 Kenrick D T, Griskevicius V, Neuberg S L, Schaller M (2010) “Renovating the pyramid of needs: Contemporary extensions built upon ancient foundations” Perspectives on Psychological Science (3): 157-163 C.A Arnolds and C Boshoff (2002) “Compensation, esteem valence and job performance: an empirical assessment of Alderfer's ERG theory” The International Journal of Human Resource Management Maslow A H (1943) Theory of Human Motivation Psychological Review, 370-396 Robbins Stephen P (2002) Organizational Behavior 10th Edition Pearson Efere P (2005) Motivation and JobSatisfaction Trans-Atlantic College London Kreitner R (2007) Organizational Behavior 7th Edition McGraw Hill Irwin Dail L Fields (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis Regent University 37 / 50 Business Research Methods Saeed, R el al (2013) Factors influencing jobsatisfaction of employees Middle-East Journal of Scientific Research, 16 (11), 1476-1482 Deepa S, Palaniswamy R, Kuppusamy S (2014) Effect of Performance Appraisal System in Organizational Commitment, JobSatisfaction and Productivity The Journal Contemporary Management Research, (1), 72 - 82 Karimi R, Malik M I, Hussain S (2011) Examining the Relationship of Performance Appraisal System and Employee Satisfaction International Journal of Business and Social Science, (22) Locke E A (1996) Motivation through conscious goal setting: Applied & Preventive Psychology, 5, 117-124 Eisenberger R et al (2002) Perceived Supervisor Support: Contributions to Perceived Organizational Support and Employee Retention Journal of Applied Psychology, 87 (3), 565–573 Kinzl J F (2004) Influence of working conditions on jobsatisfaction in anaesthetists British Journal of Anaesthesia, 94 (2), 211–15 Cawley B D, Keeping L M, Levy P E (1998) Participation in the Performance Appraisal Process and Employee Reactions: A Meta-Analytic Review of Field Investigations Journal of Applied Psychology, 83 (4), 615-633 Guangping Wang Peggy D Lee (2009) Psychological Empowerment and JobSatisfaction An Analysis of Interactive Effects Volume 34 Number 3, June 2009 271-296 Group & Organization Management Penn State University 38 / 50 Business Research Methods Robert J House and Lawrence A Wigdor (2006) “Herzberg's dual-factor theory of jobsatisfaction and motivation: A review of the evidence and a criticism” Personnel Psychology, Vol 20 (4), 369-390 King, Nathan (1970) “Clarification and evaluation of the two-factor theory of job satisfaction” Psychological Bulletin, Vol 74 (1), 18-31 Piar Chand and Hemange Koul (2007) International Journal of Humanities and Applied Sciences (IJHAS).Vol No 2012 ISSN 2277-4386 Kotter’s leading change model (2014) Retrieval from http://www.kotterinternational.com/the-8-step-process-for-leading-change/ Gi i thi u Vietravel (2017) Retrieval from https://www.vietravel.com/vn/gioi-thieu.aspx Vietravel nh ng s nt ng (2017) Retrieval from https://travel.com.vn/vietravel-con-so-an-tuong.aspx Th tr ng inbound kh i s c (2016) Retrieval from https://www.vietravel.com/vn/nhat-ky-vietravel/thi-truong-inbound-khoi-sac-nam2016-v11132.aspx Vietravel – Công ty l hành nh t c a Vi t Nam đ c vinh danh l trao gi i “Taiwan Tourism Awards” (2015) Retrieval from http://www.baodulich.net.vn/Vietravel Cong-ty-lu-hanh-duy-nhat-cua-Viet-Nam-duoc-vinh-danh-trong-le-trao-giai-Taiwan-Tourism-Awards-03-4729.html 39 / 50 Business Research Methods APPENDIX Appendix 1: Survey OVERALLJOBSATISFACTION SURVEY ATVIETRAVEL OPEN LETTER Dear Sir / Madam, My name is Mi and working atVietravel I am interested in Human Resource Management object and studying about it My research is “Overall Job Satisfaction”, it includes contents: OverallJob Satisfaction, Procedural Fairness, Satisfaction with Work Schedule Flexibility, Supervisory Support and Developmental Experiences That are factors that I think they have important influence to employees atVietravel By checking circle in the number box of this survey with mark scales form to 5, show your thinking and viewpoints meaning you helped me very much to finish this research If you need further enquiries, please not hesitate to contact me with information: Full name : Nguyen Thi Thuy Mi Address : Vietravel; 190 Pasteur St, Dist 3, HCMC Cell phone : 0909 133869 Email: thuymi73@gmail.com 40 / 50 Business Research Methods SURVEY Undecided Agree Strongly agree I am not interested in my job I feel not satisfied with my present job I am satisfied with my job for the time being Most day I am enthusiastic about my work 5 I like my job better than the average workers does I find real enjoyment in my work No Questionnaires Strongly disagree Disagree OverallJob Satisfaction: this is a global indication of worker satisfaction with a jobSatisfaction with Work Schedule Flexibility: measure the extent to which an employee feels he or she has flexibility in scheduling work, in doing part-time or flextime work, and in balancing work and family responsibilities 41 / 50 Very satisfied The opportunity to perform your job well and jet be able to perform home-related duties adequately The ease of getting time off for family as needed 10 The opportunity to part-time or flex time work without being penalized 11 The amount of flexibility in word scheduling Temporarily satisfied The extent to which management accommodates family responsibility needs without any negative consequences Dissatisfied Questionnaires Very dissatisfied No Satisfied Business Research Methods Supervisory Support: assess employee perception of extent to which they receive Strongly disagree Disagree to some extent Uncertain Agree to some extent Strongly disagree supervisory in their job No Questionnaires 12 My supervisor takes the time to learn about my career goals and aspirations 13 My supervisor cares about whether or not I achieve my goals 42 / 50 Business Research Methods 14 My supervisor keep me informed about different career opportunities for me in the organization 15 My supervisor makes sure I get the credit when I accomplish something substantial on the job 16 My supervisor give me helpful feedback about my performance 17 My supervisor gives me helpful advice about improving my performance when I need it 18 My supervisor supports my attempts to acquire additional training or education to further my career 19 My supervisor provides assignments that give me the opportunity to develop and strengthen new skills 20 My supervisor assigns me special projects that increase my visibility in the organization Very unfair Unfair Neutral Fair Vey fair Procedural Fairness: describe the fairness of procedure used for pay determination 21 Determining the pay for my job 22 Determining pay raises No Questionnaires 43 / 50 Business Research Methods 23 How my pay raises are determined 24 Determining the pay for my job relative to higher and lower level jobs than mine 25 The way performance is reflected in my pay 26 Determining the pay for my job 27 Communicating procedures 28 Communicating pay issues of concern to me 29 Appealing pay decisions 30 Resolving disagreements about my pay pay policies and Developmental Experiences: describe the formal and informal developmental Strongly agree (Possible), I have often been given additional challenging assignments Moderately agree 31 Slightly disagree Questionnaires Moderately disagree No Strongly disagree experience a job affords employee 44 / 50 Business Research Methods Provide a bit small extent Large extent A very large extent Large extent A very large extent Provide a bit small extent Sometimes provide 34 Sometimes provide Company’s policy on training and development, to what extent have your managers made a substantial investment in you by providing formal training and development opportunities? Not at all 32 Besides formal training and development opportunities, to what extent have your managers helped to develop your skills by providing you with challenging job assignments? Not at all 32 (Possible) I have often been assigned projects that have enabled me to develop and strengthen new skills YOUR INFORMATION (OPTIONAL) Gender Male Female 24 – 29 30 – 35 41 – 46 47 – 60 Age 36 – 40 Education High school College Bachelor Master PhD Other Officer Engineer Supervisor Clerk Assistant Director Your position 45 / 50 Business Research Methods How long have you been working atVietravel (working experience)? Under months months - year - year – years – years Over years Your answers will be used strictly for the purpose of research and kept confidential perfectly THANK YOU FOR YOUR HELP AND SUPPORT! Appendix 2: Presentation 46 / 50 Business Research Methods 47 / 50 Business Research Methods 48 / 50 Business Research Methods 49 / 50 Business Research Methods 50 / 50 ... research will identify the level of Overall Job Satisfaction of the employees toward their job at Vietravel Determine the relationship between levels Overall Job Satisfaction of the employees with... the Overall Job Satisfaction of employees working at Vietravel Include workings: try to define Overall Job Satisfaction; design research model and test related factors to check influence relationship... Rothe (1951) to describe Overall Job Satisfaction A more recent definition of the concept of Overall Job Satisfaction is from Hulin and Judge (2003), who have noted that job satisfaction includes