Chapter 15 Speaking With Confidence Mary Ellen Guffey, Business Communication: Process and Product, 5e Copyright © 2006 Preparing an Oral Presentation Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Identify your purpose • Who is the audience? • Decide what you want your audience to believe, remember, or when you finish • Aim all parts of your talk toward your purpose • WIIFM? What’s in it for me? Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Identify your purpose, cont • Begin with the Conclusion • Develop strong Introduction and Closing Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the introduction • • • • Get the audience involved Let them know why they are there Grabs their attention Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or selfeffacing story Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the introduction • Establish your credibility by identifying your position, expertise, knowledge, or qualifications • Introduce your topic • Preview the main points Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the body • • • • The heart of the message – details, facts Keep it simple – don’t bog them down Develop two to four main points Streamline your topic and summarize its principal parts • Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the body • Arrange the points logically: chronologically, from most important to least important, by comparison and contrast, or by some other strategy • Prepare transitions • Use “bridge” statements between major parts (I’ve just discussed three reasons for X; now I want to move to Y) • Use verbal signposts (however, for example, etc.) Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the conclusion • Reinforces WIIFM • Review your main points – helps them remember • Provide a final focus Tell your listeners how they can use this information, why you have spoken, or what action you want them to take • Plan a graceful exit Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Organize the conclusion • Review your main points • Provide a final focus Tell your listeners how they can use this information, why you have spoken, or what you want them to • Plan a graceful exit Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 10 Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention A promise By the end of this presentation, you will be able to Drama Tell a moving story; describe a serious problem Eye contact Command attention at the beginning by making eye contact with as many people as possible Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 11 Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention Movement Leave the lectern area Move toward the audience Questions Ask for a show of hands Use rhetorical questions Demonstrations Include a member of the audience Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 12 Preparing an Oral Presentation Nine Techniques for Gaining and Keeping Audience Attention Samples/gimmicks Award prizes to volunteer participants; pass out samples Visuals Use a variety of visuals Self-interest Audience wants to know “What’s in it for me?” Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 13 Types of Effective Attention-Getters 14-14 Mary Ellen Guffey, Business Communication: Process and Product, 5e Types of Effective Attention-Getters 14-15 Mary Ellen Guffey, Business Communication: Process and Product, 5e Types of Effective Attention-Getters 14-16 Mary Ellen Guffey, Business Communication: Process and Product, 5e Building Audience Rapport • Use effective imagery Analogies,anecdotes, statistics, worst-and best-case scenarios • Include verbal signposts Previewing, summarizing, switching directions • Send positive nonverbal messages Look terrific, animate your body, punctuate your words, move about, vary your expression Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 17 Overcoming Stage Fright Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 18 Overcoming Stage Fright Symptoms of Stage Fright • Stomach butterflies • Wobbly knees • Pounding heart • Tied tongue • Shortage of breath • Sweaty palms • Dry throat • Unsteady voice • Trembling hands Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 19 Overcoming Stage Fright Ways to Overcome Stage Fright • Select a familiar, relevant topic Prepare 150 percent • Use positive self-talk • Convert your fear into anticipation and enthusiasm • Shift the focus from yourself to your visuals Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 20 Overcoming Stage Fright Ways to Overcome Stage Fright • Give yourself permission to make an occasional mistake • Ignore stumbles; keep going Don’t apologize • Make the listeners your partners Get them involved • Just before you speak, practice deep breathing Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 21 Responding to Questions Focus on the Questioner Respond Respond Appropriately Appropriately Maintain Control Survive Survive the the Hot Hot Seat Seat Encourage Questions Conclude the Presentation Mary Ellen Guffey, Business Communication: Process and Product, 5e © Prentice Hall, End Mary Ellen Guffey, Business Communication: Process and Product, 5e Ch 15, Slide 23 ... and Product, 5e Ch 15, Slide Preparing an Oral Presentation • Identify your purpose, cont • Begin with the Conclusion • Develop strong Introduction and Closing Mary Ellen Guffey, Business Communication:... audience involved Let them know why they are there Grabs their attention Capture attention by opening with a promise, story, startling fact, question, quotation, relevant problem, or selfeffacing story... describe a serious problem Eye contact Command attention at the beginning by making eye contact with as many people as possible Mary Ellen Guffey, Business Communication: Process and Product,