The children will be happy with than thien’s milk

The children will be happy with Than Thien’s milk CONTENT 1) Present about the company: - Joint-stock Company friendly as a business in Vietnam - FMCG sector - "the field of processing milk and dairy products." - Activities on the whole territory of Vietnam There are many famous dairy products on the market - The company has established itself as a reputation as "an organization are responsible to society," to reach a competitive position of industry-leading - Diversification of product lines, and consumer diversity: the elderly, middle-aged bar teenagers, young children and babies - To win more titles in the emulation environment: clean, green, and sponsors many social activities - In December: The company will launch a new product is a dairy products have special features that help to limit smoking, this is one of the big step in bringing the science of community a healthier atmosphere, a green space and limit disease caused by secondhand smoke 2) Description and importance of the project: - In occasion "35th anniversary of the establishment", the corporate leaders have recommended that the primary purpose and assigned to the PR in the company must make every effort to make a better way Besides, the stimulation of new products "Smoking cessation Go - Milk" hit the market and is also widely consumed in the purposes for which a company aims to, as follows:  Promote the image and reputation of the company "for the benefit of the community" to the public (groups primarily internal, client, consumer, community - society);  Do one campaign having responded to the campaign "The Vietnamese priority for Vietnam" of the Politburo  Construction & lifting of public relationships; (both quantity and quality)  Strengthen the prestige and trust with employees, customers, partners, investors;  Achieve position as the No company in the sector / specific fields  Introductionϖ & successfully infiltrated "Smoking cessation Go - Milk." (12/2010)  Achieve high growth rate in 2010, 2011: up 30% of revenues; indicators ROA, ROE, ROI, P / E reaches higher & higher than the average of the industry - The total budget is expected to: The budget is divided equally among the programs, yet the consumer is not a way through the hands, the only real fun with your other a reasonable cost, outsourcing restrictions except no new companies to outsource The budget for the project was launched billion, including all costs of operation during a year, from 01/6/2010 to 31/5/2011 If cases arise unexpectedly, the company is still acceptable for a number of additional costs is billion reserve The proposed strategies include many different programs and implemented within 12 months, starting from 01/6/2010 to 31/5/2011 The program can make mix and match together, but they must remain to fulfill the tasks set out the company Time Weather Holidays The PR programs (month ) 1-6 1/6: International 1/6: Program Children “The children Rain will be happy with Than Thien’s milk” 1/7: Program “ Dry in rain”, the 2/9: National Day 10 11 Cold 12 20/11: Teacher’s day 22/12: people’s army 24,25/12: Noel Warm 1/1: New year 3/2: Lunar year 14/2: Valentine day 8/3: Women’s day 30/4: Southern liberation Summer 31-5 19/5:Birthday Uncle Ho end 30/8 5/9: program” From 1/7: Program” The men in 21st Century”, to 25/4 15/8: Mid moon From 1/7: game show “ STARS picnic”, to 30/3 green in the school”, the end 20/11 1/12: program “ press release of Go-Milk” 25/5: 35th anniversary of 1/5: International labor company 3) Identify and describe the role of key personnel working in the project - Administrative personnel department: o Develop human resources strategy, human resource policy and budgeting operations personnel o Advise and implement the planning staff to develop the roadmap, staffing for the project o Build performance appraisal system work of project members o Organization of emulation and reward regular and irregular o Organize the training and develop human resources o Organize of recruitment o Implement the interest regime: job salary, salary reviews, social insurance, welfare, o Monitor and supervise compliance with rules and regulations, implementation of labor discipline in accordance - Accounting Department o Develop and implement financial plans o Pay salaries, allowances and other benefits for staff, contract workers o Implement collecting and reporting on financial activities under the current accounting regime Preservation and storage of accounting documents as required o Manage and use the labors effectively, facilities and equipment - Marketing Department o Marketing department's job is to give the PR program innovative and creative, as well as the nature of the program must be very close to humans, the environment, with our target audience that the company has direction from the front o Develop and unified management of brand identity o Organize, edit newsletters and internal website o Promotion of communication activities and media relations press o Organization and implementation of events: opening ceremony, celebration, launch new products o Dealing with the risks incurred in the process of building, developing and strengthening the brand of the company o Contact the authorities establish standard procedures for investment: Make or implement recruitment plans for architectural design, fire protection agreement, the environment, browser base design, project investment, building permits 4) Who are the stakeholders? and describe their role - Local government: Allows the activities that occur locally - Local police, fire-fighting team: Ensure safety events - Industry and Trade Department: Licensing of advertising activities, events, posters, posters - Competition: The response activities, actions interfere with the opponent's information - The social organization: charity, women's - The media: Write, post news of events - The client is an organization, tourists : Try Go-Milk products, for the feedback 5) Was the project successful or not? Some programs place experiencing problems such as too large number of customers to make the staffing is not sufficient to meet demand Competition program held on the same day, will reduce the number of tourists as the program out Because of the good forecast, anticipate all risks, as well as professional marketing team has to handle a crisis quickly, achieving the goals set forth by the board The project has very good success Reference: