Business communication building critical skill 6th module001

Business Communication, Management, and Success Module One ©2014 The McGraw-Hill Companies, Inc.  All rights reserved McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc All rights reserved Learning Objectives LO 1-1 Recognize myths about on-the-job writing LO 1-2 Distinguish business communication from other school writing LO 1-3 Explain accomplishments through communication 1-2 Learning Objectives LO 1-4 Understand costs for business communication LO 1-5 Define criteria for effective messages LO 1-6 Apply strategies for communication analysis LO 1-7 Apply strategies for creative thinking 1-3 Verbal and Nonverbal Communication  Verbal Communication  Face-to-Face/Phone Conversations/Meetings  E-mail/Voice-Mail Messages  Letters, Memos, and Reports 1-4 Verbal and Nonverbal Communication  Nonverbal Communication  Pictures/Company Logos  Gestures/Body Language  Who Sits Whereat a Meeting  How Long a Visitor is Kept Waiting 1-5 Workplace Communication Challenges  40 million people in the U.S alone have limited literacy skills, including some college graduates  States spend more than $220 million annually on remedial writing programs for employees 1-6 Workplace Communication Challenges  Corporations may spend $3.1 billion annually to fix problems from writing deficiencies  Two-thirds of private-sector employers surveyed said writing was an important responsibility for employees 1-7 Workplace Communication Challenges  Good communication skills are vital in today’s workplace  Technology is making the globe a smaller and busier place, one where messages must be understood immediately  The better an employee’s communication skills are, the better his chance for success 1-8 Myths About Workplace Writing  “Secretaries will all my writing.”  “I’ll use form letters or templates when I need to write.” 1-9 Myths About Workplace Writing  “I’m being hired as an accountant, not a writer.”  “I’ll just pick up the phone.” 1-10 Business and School Writing Business and School Writing differ based on:     Purpose Audience Information Organization  Style  Document design  Visuals 1-11 What does communication accomplish?  Internal  Subordinates  Supervisors  Peers 1-12 The Internal Audiences of the Sales Manager—West Figure 1.1 1-13 What does communication accomplish?  External  Customers/Stockholders  Unions/Government Agencies  Press/General Public 1-14 The Corporation’s External Audiences Figure 1.2 1-15 Basic Purposes  Workplace writing can have one or more of these basic purposes:  To inform  To request or to persuade  To build goodwill 1-16 How much does correspondence cost?  Employers paid an average of $23.50 per hour per employee for wages and benefits  At that rate, an employer would pay $21.15 for an employee’s time spent writing a typical letter 1-17 How much does correspondence cost? Bad writing wastes time by: Taking more time to read Requiring more time to revise Confusing ideas Delaying action 1-18 What makes a message effective?      Is clear Is complete Is correct Saves the reader’s time Builds goodwill 1-19 How should I analyze business communication situations?      What’s at stake— to whom? Should you send a message? What channel should you use? What should you say? How should you say it? 1-20 PAIBOC P A I What are your purposes in writing? Who is (are) your audiences? What information must your message include? 1-21 PAIBOC B What reasons or reader benefits can you use to support your position? O What objections can you expect your reader(s) to have? C How will the context affect reader response? 1-22 Thinking Creatively  Creativity is essential to success in business and business communication  Thinking creatively often means shedding common paradigms 1-23 Thinking Creatively  Ways to become more creative include  brainstorming,  working within limits,  consciously seeking problems or dissonances that need work 1-24 ... 1-2 Distinguish business communication from other school writing LO 1-3 Explain accomplishments through communication 1-2 Learning Objectives LO 1-4 Understand costs for business communication. .. messages LO 1-6 Apply strategies for communication analysis LO 1-7 Apply strategies for creative thinking 1-3 Verbal and Nonverbal Communication  Verbal Communication  Face-to-Face/Phone Conversations/Meetings... Nonverbal Communication  Nonverbal Communication  Pictures/Company Logos  Gestures/Body Language  Who Sits Whereat a Meeting  How Long a Visitor is Kept Waiting 1-5 Workplace Communication