Experiencing MIS 7th by m kronenke chapter 09

Chapter Business Intelligence Systems “We Can Make the Bits Produce Any Report You Want, But You’ve Got to Pay for It.” • • • • • Need to monitor patient workout data Spending too many hours each day looking at patient workout data Great use for exception reporting Animation & new types of reporting creates innovative and motivating reports Eliminating silos enables everyone to gain more information from PRIDE data Copyright © 2015 Pearson Education, Inc 9-2 Study Questions Q1: How organizations use business intelligence (BI) systems? Q2: What are the three primary activities in the BI process? Q3: How organizations use data warehouses and data marts to acquire data? Q4: How organizations use reporting applications? Q5: How organizations use data mining applications? Q6: How organizations use BigData applications? Q7: What is the role of knowledge management systems? Q8: What are the alternatives for publishing BI? Q9: 2024? Copyright © 2015 Pearson Education, Inc 9-3 Q1: How Do Organizations Use Business Intelligence (BI) Systems? Components of Business Intelligence System Copyright © 2015 Pearson Education, Inc 9-4 Example Uses of Business Intelligence Copyright © 2015 Pearson Education, Inc 9-5 What Are Typical Uses for BI? • Identifying changes in purchasing patterns – • Important life events cause customers to change what they buy BI for entertainment – Netflix has data on watching, listening, and rental habits, however, determines what people actually want, not what they say • Predictive policing – Analyze data on past crimes, including location, date, time, day of week, type of crime, and related data, to predict where crimes are likely to occur Copyright © 2015 Pearson Education, Inc 9-6 Q2: What Are the Three Primary Activities in the BI Process? Copyright © 2015 Pearson Education, Inc 9-7 Using Business Intelligence to Find Candidate Parts at AllRoad • Identified criteria for parts customers might want to print themselves – – – – – Provided by vendors who already agree to make part design files available for sale Purchased by larger customers Frequently ordered parts Ordered in small quantities Simple in design Copyright © 2015 Pearson Education, Inc 9-8 Acquire Data: Extracted Order Data Copyright © 2015 Pearson Education, Inc 9-9 Extracted Part Data Copyright © 2015 Pearson Education, Inc 9-10 What Are Content Management Systems (CMS)? • Support management and delivery of documents, other expressions of employee knowledge • Challenges of Content Management – – – – – Databases are huge Content dynamic Documents not exist in isolation Contents are perishable In many languages Copyright © 2015 Pearson Education, Inc 9-48 What are CMS Application Alternatives? • In-house custom • Off-the-shelf • – – – Customer support department develops in-house database applications to track customer problems Horizontal market products (SharePoint) Vertical market applications Public search engine – Google Copyright © 2015 Pearson Education, Inc 9-49 How Do Hyper-Social Organizations Manage Knowledge? • Hyper-social knowledge management – Application of social media and related applications for management and delivery of organizational knowledge resources • Hyper-organization theory – – Framework for understanding this new direction in KM Focus moves from knowledge and content per se to fostering authentic relationships among creators and users of knowledge Copyright © 2015 Pearson Education, Inc 9-50 Hyper-Social KM Alternative Media Copyright © 2015 Pearson Education, Inc 9-51 Q8: What Are the Alternatives for Publishing BI? Copyright © 2015 Pearson Education, Inc 9-52 Elements of a BI System Copyright © 2015 Pearson Education, Inc 9-53 Q9: 2024? • World generating and storing exponentially more information • Information about customers, and data mining techniques going to get better • Companies will know more about your purchasing habits and psyche • Social singularity – Machines will build their own information systems • Will machines possess and create information for themselves? Copyright © 2015 Pearson Education, Inc 9-54 Guide: Semantic Security Unauthorized access to protected data and information Physical security Passwords and permissions Delivery system must be secure Unintended release of protected information through reports and documents What, if anything, can be done to prevent what Megan did? –   Copyright © 2015 Pearson Education, Inc 9-55 Guide: Data Mining in the Real World • Problems: Dirty data Missing values Lack of knowledge at start of project Over fitting Probabilistic Seasonality High risk – unknown outcome – – – – – – – Copyright © 2015 Pearson Education, Inc 9-56 Active Review Q1: How organizations use business intelligence (BI) systems? Q2: What are the three primary activities in the BI process? Q3: How organizations use data warehouses and data marts to acquire data? Q4: How organizations use reporting applications? Q5: How organizations use data mining applications? Q6: How organizations use BigData applications? Q7: What is the role of knowledge management systems? Q8: What are the alternatives for publishing BI? Q9: 2024? Copyright © 2015 Pearson Education, Inc 9-57 Case Study 9: Hadoop the Cookie Cutter • Third-party cookie created by a site other than one you visited • Generated in several ways, most common occurs when a Web page includes content from multiple sources • DoubleClick – IP address where content was delivered – Records data in cookie log Copyright © 2015 Pearson Education, Inc 9-58 Case Study 9: Hadoop the Cookie Cutter (cont'd) • Third-party cookie owner has history of what was shown, what ads clicked, and intervals between interactions • Cookie log contains data to show how you respond to ads and your pattern of visiting various Web sites where ads placed Copyright © 2015 Pearson Education, Inc 9-59 FireFox Collusion Copyright © 2015 Pearson Education, Inc 9-60 Ghostery in Use (ghostery.com) Copyright © 2015 Pearson Education, Inc 9-61 9-62 ... themselves – – – – – Provided by vendors who already agree to make part design files available for sale Purchased by larger customers Frequently ordered parts Ordered in small quantities Simple... for exception reporting Animation & new types of reporting creates innovative and motivating reports Eliminating silos enables everyone to gain more information from PRIDE data Copyright © 2015... Applications? • • • Create meaningful information from disparate data sources Deliver information to user on time Basic operations: Sorting   Filtering Grouping   Calculating Formatting Copyright ©