Experiencing mis 6th by kronenke ch09

Chapter Business Intelligence Systems “We Can Produce Any Report You Want, But You’ve Got to Pay for It.” • Different expectations about what is a report • Great use for exception reporting • Feature PRIDE prototype and supporting data are stored in profile, profileworkout, and equipment tables • Need legal advice on system Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-2 Study Questions Q1: How organizations use business intelligence (BI) systems? Q2: What are the three primary activities in the BI process? Q3: How organizations use data warehouses and data marts to acquire data? Q4: How organizations use reporting applications? Q5: How organizations use data mining applications? Q6: How organizations use BigData applications? Q7: What is the role of knowledge management systems? Q8: What are the alternatives for publishing BI? Q9: 2023? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-3 Q1: How Do Organizations Use Business Intelligence (BI) Systems? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-4 Example Uses of Business Intelligence Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-5 Q2: What Are the Three Primary Activities in the BI Process? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-6 Using BI for Problem-solving at GearUp: Process and Potential Problems Obtain commitment from vendor Run sales event Sell as many items as it can Order amount actually sold Receive partial order and damaged items If receive less than ordered, ship partial order to customers Some customers cancel orders Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-7 Tables Used for BI Analysis at GearUp Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-8 Extract of ITEM_SUMMARY_DATA Table Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-9 Lost Sales Summary Report Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-10 What Are Content Management Systems (CMS)? • Support management and delivery of documents, other expressions of employee knowledge • Challenges – – – – – Databases are huge Content dynamic Documents not exist in isolation Contents are perishable In many languages Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-47 What are CMS Application Alternatives? • In-house custom • Off-the-shelf •    Customer support department develops in-house database applications to track customer problems Horizontal market products (SharePoint) Vertical market applications Public search engine  Google Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-48 How Do Hyper-Social Organizations Manage Knowledge? Hyper-Social KM Media Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-49 Resistance to Hyper-Social Knowledge-Sharing • • • Reluctance to exhibit ignorance Employee competition Solution – – Strong management endorsement Strong positive feedback and rewards Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-50 Q8: What Are the Alternatives for Publishing BI? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-51 What Are the Two Functions of a BI Server? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-52 Q9: 2023? • • • Companies will know more about your purchasing habits and psyche Social singularity – Machines will build their own information systems Will machines possess and create information for themselves? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-53 Guide: Semantic Security Unauthorized access to protected data and information Physical security Passwords and permissions Delivery system must be secure Unintended release of protected information through reports & documents What, if anything, can be done to prevent what Megan did? •   Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-54 Guide: Data Mining in the Real World • Problems: Dirty data Missing values Lack of knowledge at start of project Over fitting Probabilistic Seasonality High risk – unknown outcome – – – – – – – Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-55 Active Review Q1: How organizations use business intelligence (BI) systems? Q2: What are the three primary activities in the BI process? Q3: How organizations use data warehouses and data marts to acquire data? Q4: How organizations use reporting applications? Q5: How organizations use data mining applications? Q6: How organizations use BigData applications? Q7: What is the role of knowledge management systems? Q8: What are the alternatives for publishing BI? Q9: 2023? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-56 Case Study 9: Hadoop the Cookie Cutter • Third-party cookie created by site other than one you visited • Generated in several ways, mostly occurs when a Web page includes content from multiple sources • DoubleClick – IP address where content was delivered – Records data in a log Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-57 Case Study 9: Hadoop the Cookie Cutter (cont'd) • Third-party cookie owner has history of what was shown, what ads clicked, and intervals between interactions • Cookie log contains data to show how you respond to ads and your pattern of visiting various web sites where ads placed Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-58 FireFox Collusion Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-59 Ghostery in Use (ghostery.com) Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-60 Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-61 ... OLAP Report OLAP Product Family by Store Type Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hall 9-25 OLAP Product Family and Store Location by Store Type Copyright © 2014 Pearson... Pearson Education, Inc Publishing as Prentice Hall 9-26 OLAP Product Family and Store Location by Store Type, Showing Sales Data for Four Cities Copyright © 2014 Pearson Education, Inc Publishing