Chapter The Importance of MIS "But Today, They’re Not Enough.” • • Reliability, honesty, integrity good but GearUp needs employees with: – – – – Abstract reasoning skills Systems thinking skills Collaboration skills Experimentation skills Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-2 Study Questions Q1: Why is Introduction to MIS the most important class in the business school? Q2: What is MIS? Q3: How can you use the five-component model? Q4: Why is the difference between information technology and information systems important? Q5: What is information? Q6: What are necessary data characteristics? Q7: 2023? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-3 Q1: Why Is Introduction to MIS the Most Important Class in the Business School? • Learn to assess, evaluate, and apply emerging information technology to business • Gain marketable skills and perspectives • Moore’s Law creates infinite opportunities for innovation Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-4 Moore’s Law Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-5 Consequences Moore’s Law • What happens when data storage and communications costs are essentially zero? – – – YouTube, iPad, Facebook, Woot.com, Pandora, Twitter, LinkedIn, Foursquare Cost-effective business applications of Facebook and Twitter Companies using technology and techniques in ways never been seen before Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-6 What Other Cost Effective Business Applications of Facebook, Twitter, or Whatever Will Soon Appear? • Are Facebook’s “Like” and Twitter’s “Follow” applications cost-effective? Do they generate revenue worth and expense of running them? What about cloud apps? • Someone in marketing, not in a technical field, must answer those questions Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-7 How Can I Attain Job Security? "The only job security that exists is a marketable skill and the courage to use it.” • Any routine skill can and will be outsourced to lowest bidder • Message: Develop strong nonroutine cognitive skills Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-8 What Is a Marketable Skill? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-9 Job Growth over the Past Twenty Years Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-10 Q6: What Are Necessary Data Characteristics? Data Characteristics of Good Information Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-24 Ethics Guide: Ethics of Misdirected Information Use • • Overhear a conversation between a real estate agent and the couple competing with you to purchase a condo – – Should you listen? Should you use the information you hear? Receive same information through an email accidentally sent to you – – Should you read the email? Should you use the information to your advantage? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-25 Ethics Guide: Ethics of Misdirected Information Use (cont’d) • While selling computer software, a customer mistakenly sends you an internal email that contains maximum amount they can pay – – – – Do you share the email with others? Do you notify the person who sent it? Do you use the information or recuse yourself from the deal? What’s the ethical thing to do? What’s the best long-term business thing to do? Explain Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-26 Ethics Guide: Ethics of Misdirected Information Use (cont’d) • A friend inadvertently emails you personal medical data You read the email and learn embarrassing information about the friend • Your friend asks if you read the email – What should you say? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-27 Ethics Guide: Ethics of Misdirected Information Use (cont’d) • Suppose you are a network administrator with unrestricted access to mailing lists You insert your email address into several lists and receive confidential information One email shows that your best friend’s department is going to be eliminated – Do you warn him/her? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-28 Ethics Guide: Ethics of Misdirected Information Use (Summary) • How you define “legal” and “ethical”? • Can something be against corporate policy and still be legal? • What is your personal policy about dealing with misdirected information? • Did your thinking change as a result of this discussion? If so, how? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-29 Q7: 2023 • Most computers won’t look like a computer • Computers-in-a-product – What will that mean to industry in general? – Who will be the winners and losers? • Why go to class if you have a classroom in a “box” and get accredited degree? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-30 Guide: Passwords and Password Etiquette • Never write down or share your password • Never ask anyone for their password Use do-si-do move Copyright â 2014 Pearson Education, Inc Publishing As Prentice Hall 1-31 Creating a Strong Password • Rules for strong password: – – – – – Use nine or more characters Do not use your name or company name Do not use complete dictionary word Use a different password from previous passwords Use both upper- and lower-case letters, numbers and special symbols Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-32 Five-Component Careers Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-33 Active Review Q1: Why is Introduction to MIS the most important class in the business school? Q2: What is MIS? Q3: How can you use the five-component model? Q4: Why is the difference between information technology and information systems important? Q5: What is information? Q6: What are necessary data characteristics? Q7: 2023? Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-34 Case Study 1: The Amazon of Innovation Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-35 Amazon’s Business Categories • Online retailing – Own inventory – Associates program – Consignment • Order fulfillment • Cloud services Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-36 Amazon (cont’d) • Operates on very thin margins • Drives its employees incredibly hard • Amazon Web Services (AWS) – Organizations lease time on Amazon’s computer equipment • Sells order fulfillment services • Elastic Cloud (EC2) Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-37 1-38 ... Education, Inc Publishing As Prentice Hall 1-17 Using MIS InClass 1: Information Systems & Online Dating Match by using a proprietary algorithm • www.Chemistry.com (personality test) • www.Eharmony.com... Publishing As Prentice Hall 1-10 Bottom Line of MIS Course Copyright © 2014 Pearson Education, Inc Publishing As Prentice Hall 1-11 Q2: What Is MIS? Copyright © 2014 Pearson Education, Inc Publishing... As Prentice Hall 1-2 Study Questions Q1: Why is Introduction to MIS the most important class in the business school? Q2: What is MIS? Q3: How can you use the five-component model? Q4: Why is the