Experiencing mis 6th by kronenke ch08

Chapter Social Media Information Systems “Nobody Is Going to See Pictures of You in Your PJs on Your Treadmill” • PRIDE – patients exercise at home and still have a group experience • Members’ performance displayed on cell phone • Will technology support application? • Will elderly patients use it? Will it increase motivation? Copyright â 2014 Pearson Education, Inc Publishing as Prentice Hal 8-2 Sample PRIDE Screen Shot Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-3 Study Questions Q1: What is a social media information system (SMIS)? Q2: How does SMIS advance organizational strategy? Q3: How does SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization? Q5: Does mobility impact social media economics? Q6: How can organizations manage social media risks? Q7: 2023? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-4 Q1: What Is a Social Media Information System (SMIS)? • Social media (SM) – Use of IT to support sharing content among networks of users – Enables communities, tribes, or hives – Related by a common interest • Social media information system (SMIS) – Supports sharing of content among networks of users Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-5 SMIS: Convergence of Disciplines Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-6 SMIS Organizational Roles Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-7 Community/ Social Media Site Relationship Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-8 Social Media Sponsors: Not Casual Commitment Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-9 Social Media Application Providers • Facebook, Twitter, LinkedIn, and Google create the features and functions of the site • Free to users • Sponsors may or may not pay a fee • Most earn revenue through some type of advertising model Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-10 Ethics Guide: Hiding the Truth? • How is social networking different in business than in private life? • Do the ethics vary between private and business use of social networking? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-27 Q5: Does Mobility Affect Social Media Economics? Key Characteristics of Web 2.0 Users can respond directly to Web ads by clicking on them – Pay per click revenue Free content and free software Thin-client browser applications and Software as a Service (SaaS) Use increases value Mashups Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-28 Does Mobility Reduce Online Ad Revenue? • Google generated $7 from each smartphone and about $30 from each desktop (2012) • By 2016, 25% of world’s population will have two or more mobile devices • Average click-through rate of smartphones 4.12% and 2.39% for PCs (per thousand) – Facebook earned $9.86 on mobile ads and $3.62 on Web ads Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-29 Does Mobility Reduce Online Ad Revenue? (cont'd) • Conversion rate is more than twice as high on PCs as on smartphones, 5.2% to 2.0% • Easy to measure click and conversion rates by type of mobile device – Android users are far more likely to click and convert on Facebook ads than iPhone users Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-30 Q6: How Can Organizations Manage Social Media Risks? Managing Risk of Employee Communication – Three Pillars of Social Organizations  Disclose  Protect  Use Common Sense Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-31 Intel’s Rules of Social Media Engagement Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-32 Managing the Risk of User-Generated Content Sources of Problems • Junk and crackpot contributions • Inappropriate content Unfavorable reviews Mutinous movements Copyright â 2014 Pearson Education, Inc Publishing as Prentice Hal 8-33 Responding to Social Networking Problems  Leave it Respond to it Delete it Deal with problematic content before  engaging in social media Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-34 Q7: 2023? • Liberal BYOD policies • Vendors lose control of customer relationships • Employees craft own relationships with employers • Harness power of social behavior of employees and partners to advance your strategy • Employers provide endoskeleton to support work of people on exterior • Mobility + cloud + social media mean fascinating opportunities for your nonroutine cognitive skills Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-35 Guide: Social Recruiting • Employees sharing personal information on SN • Technology blurs line between work life and home life • Work is portable and always on • Be careful about what you say • Work networks are not social networks Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-36 Guide: Social Recruiting (cont’d ) • Organizations use communities to locate prospects • Get a sense of candidate to find any potential behavior or attitude problems • Exposing protected data illegal to use for hiring decisions • Treat every candidate the same • Join LinkedIn, use Google+ circles • Keep personal social data out of any circle that can be publicly accessed Social media a double-edged sword Copyright â 2014 Pearson Education, Inc Publishing as Prentice Hal 8-37 Guide: Blending the Personal and the Professional • Employees sharing personal information • Technology blurs line between work life and home life • Work is portable and always on • You need to be more careful about what you say • Work networks are not social networks Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-38 Active Review Q1: What is a social media information system (SMIS)? Q2: How does SMIS advance organizational strategy? Q3: How does SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization? Q5: Does mobility impact social media economics? Q6: How can organizations manage social media risks? Q7: 2023? Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-39 Case Study 8: Sedona Social • Suppose Sedona Chamber of Commerce hired you as manager of community social media • Want you to provide advice and assistance to local businesses in development of social media sites and manage CoC’s social media presence Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-40 Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-41 ... is a social media information system (SMIS)? Q2: How does SMIS advance organizational strategy? Q3: How does SMIS increase social capital? Q4: What roles SMIS play in the hyper-social organization?... Media Information System (SMIS)? • Social media (SM) – Use of IT to support sharing content among networks of users – Enables communities, tribes, or hives – Related by a common interest • Social... Social media information system (SMIS) – Supports sharing of content among networks of users Copyright © 2014 Pearson Education, Inc Publishing as Prentice Hal 8-5 SMIS: Convergence of Disciplines