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BuildKey is a multichannel (web,mobile) workflow management tool for construction project leaders (architects,contractors, designers). BuildKey will bring together all the parties in a construction project and enhance problem solving, budgeting and scheduling anytime anywhere. BuildKey service description Different phases and life cycle of the data in construction project BuildKey four separate services Real estate control Strengths and weaknesses
19.12.2002 Paule André Annika Koivu Gustavo Lopez Markku Suominen © Red Sun Consulting 2002 Version 2.5 Company description • Red Sun Consulting is a consulting and software development company based in Brussels • We provide innovative Internet and mobile solutions for the management of construction companies and construction projects © Red Sun Consulting 2002 Our Team • Markku Suominen, CEO – 14 years IT experience, entrepreneur • Paule André, Marketing & Sales – Marketing professional, industry know-how • Annika Koivu, Finance – years experience in financial responsibilities • Gustavo Lopez, Technology manager – years experience, expert in Internet technologies © Red Sun Consulting 2002 BuildKey – service description • BuildKey is a multichannel (web, mobile) workflow management tool for construction project leaders (architects, contractors, designers) BuildKey will bring together all the parties in a construction project and enhance problem solving, budgeting and scheduling anytime anywhere © Red Sun Consulting 2002 BuildKey - examples • See the status of construction project in real time, schedules and documents are in one place • Enhanced information flow between client and the contractors, everyone knows their responsibilities • Automatic project documentation, separate construction diary is not needed • Meet your schedule and budget • All the parties involved save time and money © Red Sun Consulting 2002 Different phases and life cycle of the data in construction project 1.Planning Functionality structures, techniques budget Tender phase Work specification Ask for tenders Slicing project to parts Contract environment Creation of operational environment Creation of agreements control of agreements 4.Contract Contract / work control Flexibility in changing environment •supervision Maintenance Control of maintenance agreements repairs renovations © Red Sun Consulting 2002 BuildKey - four separate services • Real time CompanyInfo - "Company level" user interface for every project • DesignInfo – Guidance tool for project planning • SiteInfo - For controlling functions and data management of building phase – SafetyInfo - For control of safety design – BuildCam – Real time picture and picture collage of construction project • FacilityInfo - For data management of real estates From maintenance manual to maintenance calendar and user feedback © Red Sun Consulting 2002 CompanyInfo • All projects have a consistent user interface • Automatic collection and analysis of project information (statistics, reports) • Sharing information and documents throughout multiple projects (document templates, instructions, etc.) © Red Sun Consulting 2002 Design phase • DesignInfo works as guidance tool in project planning, design, and construction phases – control of drawings – versioning – document management – view function in web browser © Red Sun Consulting 2002 Construction phase • Project information, message board, document management and timetables make sharing the information easy – – – – – – Site diary Document control Dynamic schedule Compatibility with PDA devices Collecting of material for maintenance manual Real time pictures © Red Sun Consulting 2002 Marketing strategy - Analysis • Key Points for our Marketing Strategy – – – – Quality construction practices Project cost reduction? Fragmented Industry Establish a “Common Discipline” • Marketing Research – Observational Research – Focus groups (project leaders and architects) – Electronic suggestion card system • Strategy Pyramids – Premier product in Belgium – Work toward building customer loyalty – Fulfill any construction residential project request © Red Sun Consulting 2002 Marketing strategy - Product • Marketing Positioning • • • • On time On Budget With the best monitoring With the best service Web or any other tool • • • • • Key - PDA Key - Table PC Key - Phone Key - Support Key - Standard PC © Red Sun Consulting 2002 KEY •LOGIN Marketing strategy Promotion • Promotion Strategy “Batibouw” "Clef sur porte” See it your self … www.buildkey.be ! " • Media Summary ! & " # $ % # $ ' ( #$% &' © Red Sun Consulting 2002 % ()' * & ( + , -%, Marketing strategy Promotion • Brand: BuildKey • Communication Messages – – – – – – – – The FIRST ONE Key (we are the right key for customers) Strong Follow up Ideal Home Formal E-company Control Mobile © Red Sun Consulting 2002 Marketing strategy - Price • Pricing options Set up costs 150-200 Euro (one time fee) Normal costs 150 Euro/month, including users 400 Euro/month, including 10 users Establish Price Discrimination: -Architects -Final Owners -Government Also: © Red Sun Consulting 2002 Advertising charged – referrals Sales forecast 600 000 € 500 000 € 400 000 € 300 000 € 200 000 € 100 000 € 0€ Q1, Q2, Q3, Q4, Q1, Q2, Q3, Q4, 2003 2003 2003 2003 2004 2004 2004 2004 Monthly costs © Red Sun Consulting 2002 Revenue Total Costs Alliances - Components • Mobile integration – Not Wired, http://www.notwired.com – NotWired provides a complete, integrated email, contact management and scheduling system to manage small and medium sized businesses NotWired will unify all communications • Other Future Possibilities: – Design online systems to monitor buildings and construction strategies (no project management) – E-sites putting together construction professionals – E-sites selling house plans online – E-sites putting contractors on one single place for construction business (B2B & B2C) – Alliance with the government – Alliance with possible construction companies – Design through computer assisted Design Software (CAD) © Red Sun Consulting 2002 Project plan Phase Time Product Beta Testing Complete March 2003 Web Site Up March 2003 Product Availability April 2003 Initial Sales Activities April 2003 Marketing/Promotion Campaigns May 2003 National Construction Industry Conference Official product launch May 2003 © Red Sun Consulting 2002 Conclusion © Red Sun Consulting 2002 “Change is needed” “Change is needed in the basic philosophy of this traditional sector” “From minimizing investment to maximizing added value” The European Council of Civil Engineers, June 7, 2002 © Red Sun Consulting 2002 Thank you! © Red Sun Consulting 2002 The product Go to web template! © Red Sun Consulting 2002 Analysis of IT-priority topics in construction industry (EU) • End-user satisfaction – Communication between all parties • Process improvement – Improved working methods" and "appropriate software tools to support production process • Standardization – Inter-operability of information – Modeling standards for processes and results From the Working Group "Information Technology“ report 1999 WG was composed of representatives of different European sectorial federations, some Member States and DG Enterprise and DG Information Society © Red Sun Consulting 2002 Target market segment strategy • Cluster analysis: – Several similar houses but at different level of development – One main contractor that subcontracts (mainly to SME’s ) – High number of customers – Profile of house owner in a housing estate – Architect/project leader • The housing estate will be the primary market target for BuildKey © Red Sun Consulting 2002 Long-Term Development • Goals – We assume that the market will respond, and grow in the next years – New products as market – Milestones per quarter • (start with development TTM point - June 2003) © Red Sun Consulting 2002 ... € 100 000 € 0€ Q1, Q2, Q3, Q4, Q1, Q2, Q3, Q4, 20 03 20 03 20 03 20 03 20 04 20 04 20 04 20 04 Monthly costs © Red Sun Consulting 20 02 Revenue Total Costs Alliances - Components • Mobile integration –... the best service Web or any other tool • • • • • Key - PDA Key - Table PC Key - Phone Key - Support Key - Standard PC © Red Sun Consulting 20 02 KEY •LOGIN Marketing strategy Promotion • Promotion... the parties in a construction project and enhance problem solving, budgeting and scheduling anytime anywhere â Red Sun Consulting 20 02 BuildKey - examples See the status of construction project