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Commercial correspondence Vũ Thị Diễm Phúc Khoa Tiếng Anh Thương Mại REPLIES AND QUOTATION Replying to enquiries Opening  Body        Confirming that you can help ‘Selling’ your product Suggesting alternatives Referring the customer to another place Sending catalogues, price lists, prospectus, and samples Arranging demonstrations and visits Closing  Opening  Mention your prospective customer’s name, which indicates that you have not bothered to remember the enquirer’s name  Thank the writer for his/her enquiry  Mention the date of his/her letter and quote any other references that appear Opening ▶ Thank you for your enquiry of June 15th 2007 in which you asked about… ▶ I would like to thank you for your enquiry of May 30 and am pleased to tell you that we would be able to supply you with the … ▶ We were pleased to hear from your letter of June that you were impressed with our selection of … ▶ Thank you for your letter about … which we received this morning Confirming that you can help  Confirm that you can provide the product or service the writer is enquiring about as soon as possible It is irritating to read a long letter only to find that the firm cannot help Confirming that you can help ▶ We have a wide selection of … that will appeal to different kinds of customers, and in particular the city market which you specified ▶ Our factory would have no problem in producing the 10,000 units you asked for in your enquiry ▶ We can supply from stock and will have no trouble in meeting your delivery date ▶ I am pleased to say that we will be able to deliver the transport facilities you require ▶ We offer door-to-door delivery services ”Selling” your product    Encourage or persuade your prospective customer to business with you Your customer may have made ten other enquiries, so remember it is not only in sales letters that you have to persuade Mention one or two selling points of your product, including any guarantees you offer Selling your product ▶ We think you have made an excellent choice in selecting this line, and once you have seen the samples we are sure you will agree that this is unique both in design and color ▶ We can assure you that the Omega 2007 is one of the most outstanding machines on the market today, and our confidence in it is supported by our five-year guarantee ▶ Once you have seen the Delta 800 in operation we know you will be impressed by its trouble-free performance Suggesting alternatives  Offer an alternative if you not have what the enquirer has asked for Do not criticize the product he originally asked for ▶ The model has now been improved, its steel casing having been replaced by plastic which is lighter, more durable and stronger ▶ Of course, leather is an excellent upholstery material, but escalating costs have persuaded many of our customers to look for an alternative which is more competitive in price Tareton Plastics have produced a high-quality substitute, ‘Letherine’, which has the texture, strength, and appearance of leather, but at less than a quarter of the cost General information reply Dear Mr A, Thank you very much for your inquiry You will find enclosed a catalogue giving detailed information about the model A@+ , including the impressive results we have achieved in rigorous factory and track tests Please note the items on safety and power economy which have proved the main selling points of this product With regard to trade discounts, we can offer 20% off list prices to bona fide retailers and wholesalers, with quantity discounts for orders over $10,000 We would be pleased to supply any further information you require Yours sincerely, Offer an alternative Dear Mr Monteiro, Thank you for your enquiry I regret to say that we are out of stock of K123 and K124 units, and not expect another delivery until later this month At present we are testing a consignment imported from Taiwan, but these not have a German Standard Institute stamp of approval and we would like to test them thoroughly before putting them on the market We will contact you at once if we find they are satisfactory, or when we get a delivery of K123s/4s from our manufacturers, whichever date is the earlier Yours sincerely, Reply to an advertisement Dear Sir / Madam We are a large music store in the centre of Poitiers and would like to know more about the re-writable and recordable CDs you advertise in this month’s edition of ‘Lectron’ Could you tell us if the CDs are leading brand names, or made by small independent companies, and whether they would be suitable for domestic recording? We would appreciate it if you could send us some samples If they are of the standard we require, we will place a substantial order We would also like to know if you offer any trade discounts Yours faithfully P Gérard P Gérard (M.) Manager Reply to Mr Gérard Enquiry from a retailer to a foreign manufacturer To: Satex S.p.A Subject: Sales enquiry Dear Sir / Madam We are a chain of retailers based in Birmingham and are looking for a manufacturer who can supply us with a wide range of sweaters for the men’s leisurewear market We were impressed by the new designs displayed on your stand at the Hamburg Menswear Exhibition last month As we usually place large orders, we would expect a quantity discount in addition to a 20% trade discount off net list prices Our terms of payment are normally 30-day bill of exchange, D/A If these conditions interest you, and you can meet orders of over 500 garments at one time, please send us your current catalogue and price list We hope to hear from you soon Peter Crane Chief Buyer F Lynch & Co Ltd Nesson House, Newell Street, Birmingham B3 3EL Telephone: +44 (0)21 236 6571 Fax: +44 (0)21 236 8592 Email: pcrane@lynch.co.uk Reply to Mr Crane Points to remember      In salutations, use the customer’s name Let the customer know early in the letter whether or not you can help them Include all necessary information, including catalogues and price lists Thank the customer for contacting you, and encourage further enquiries Do not promise a delivery date that you can not keep Exercise Read the following email from Gerd Busch, Marketing Manager of Busch AG, to his PA Imagine you are the PA and use the information he gives to write a letter replying to Anne Croft of Shape-up Fitness Centers on Herr Busch’s behalf Dear Ms Croft Thank you for your enquiry of 14 May about our fitness equipment I can confirm that only the highest-quality materials are used in all our equipment, and this is reflected in our 5-year guarantee Our prices are highly competitive, due to small profit margins, so I regret that we cannot offer credit terms However, we offer a 5% quantity discount on orders over $5,000 I have pleasure in enclosing our catalogue and a price list Please note that all prices are quoted CIF London If there is any further information you need, please contact us Once again, thank you for your letter Yours sincerely Brigit Lange p.p Gerd Busch Steve Smart, of MG Heating Engineers, is telling his secretary to send a customer, Mr Frost, an estimate As Steve Smart’s secretary, write Mr Frost a letter based on the following instruction Set our the prices in tabulated form, including both subtotal and total with VAT And please send Mr Frost an estimate for upgrading the central heating system in his offices Thank him for his phone call and tell him that we can fit the seven thermostatic valves at $20 per valve – and the lock shield valve would also cost $20 Drawing down the system before we the fitting is $40, and filling and balancing it afterwards is $50 Oh, and add VAT at 17.5% to all that Tell him that we can it before the end of September, but if he wants it done over a weekend he’ll have to pay an additional $80 for overtime and don’t forget to say that all prices quoted include materials and labour Oh yes – and tell him to contact me if he has any more questions Dear Mr Frost Thank you for your telephone enquiry about upgrading the central heating system in your offices I have pleasure in enclosing our estimate Prices quoted include materials and labor with VAT added as shown We confirm that we can complete the work before the end of September If the work is to be carried out on a Saturday, you would need to add a total of £ 80.00 to this bill for overtime If you have any further questions, please contact me I look forward to hearing from you Yours sincerely ... soon, and can assure you that your order will be dealt with promptly Quotations  Prices  Transport and insurance costs  Discounts  Methods of payment  Delivery date  Fixed terms and negotiable... this line, and once you have seen the samples we are sure you will agree that this is unique both in design and color ▶ We can assure you that the Omega 2007 is one of the most outstanding machines... strength, and appearance of leather, but at less than a quarter of the cost Referring the customer elsewhere  Tell the enquirer if you may not be able to handle the order or answer the enquiry, and

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