Internet Marketing Assignment 3 BTEC Nguyen Huu Phong 2017

Internet Marketing Assignment 3 BTEC Nguyen Huu Phong 2017 tại University of Greenwich Viet Nam, đây là một trong những môn rất quan trọng và cần thiết cho những người muốn theo nghành businness cụ thể là human resource management như mình. Bài assignment này được mình làm tại trường. Các bạn có thể xem và tham khảo nhưng lư

Introduction Business process planning is an important process because it helps a business to get the best preparation and a clear, specific strategy, especially in the process of communicating through media channels to carry products, services to the target customers that businesses want to target The development of large media channels such as Facebook and Youtube are also advantages that businesses have in the early 21st century to access easier than in previous decades However, the advantage and take advantage of that advantage or not is the problem of each business Present your understanding about media channel Communication is the exchange of information with a specific purpose that helps information recipients to update their knowledge, helping them to change their perception and better orientation on a specific subject Businesses who want to reach users are inevitably through the media channels, which are the means of conveying the message from the business to the customer and potential customers At present, there are many popular and popular media outlets, most prominently Facebook and Youtube First of all, the name is the biggest social network on the planet - Facebook with numbers that when heard, businesses can not ignore this channel if they want to promote a message to potential customers With 1.71 billion users worldwide and 1.1 billion users per day, there are more than billion searches on Facebook every day and up to 500,000 new users every year In Vietnam, there are more than 20 million Facebook users daily in Vietnam Three out of four Facebook users in Vietnam are between the ages of 18 and 34 Two-fifths of Facebook users search for new products and habits through Facebook With such rapid growth and growing dependence on Facebook every hour, every minute is a factor that businesses want to reach to deliver a message to their customers Be a Facebook user The main reason is that so many people around it use it to create a trend and entice people around to use it, which diversifies customer segments from age, interests, sex and A lot of other things The benefit of using Facebook is that Facebook filters out all the information about its customers and provides tailor-made advertising services to the customers it needs Karma does not have to spend too much money on unwanted objects The next name that can not be missed next to Facebook is Youtube, Google's darling Why Youtube is one of the channels of communication to the direction of the business? Over the 10 years of its development, YouTube has built the world's most popular video sharing platform, which has created a creative community Millions to hundreds of millions of people, companies, and organizations have invested to bring innovative, useful and fun video channels to attract enormous viewership It is these elements that help YouTube to implement adverts on its site, filtering channels according to its audience, helping YouTube know what kind of customers are watching and giving suggestions Businesses want to advertise Then the business will run ads on these channels to target the right audience, combined with record viewers have made Youtube one of the channels can not be ignored Present how to optimice efficent indicator of media channel Facebook and Youtube are two leading media channels for businesses to look forward to, so there are too many competing businesses and disputes over here The fact that businesses choose experienced people helps them create certain attraction for customers There are millions of ways to optimize the media indicators that experienced media users use to attract more customers to your channel In this article, I will cover some of the common tactics that many people use to optimize their communication channels First, for Facebook, there are many ways to optimize and attract more customers such as increasing View, increasing like, increasing share and increasing interactivity In these ways there are tips like posting ads in golden time frames to optimize viewership, share, and Like, according to Online Marketing statistics, good days to post ads are on Wednesday and Thursday During the week (according to the study of this site, 86% of posts in these two days have peaked access), and 10% happy increase on Friday is also a good time to so implementation In addition, many posters wanting to reach and interact should be posted, and about 1p.m to 3p.m (according to research, when people get bored the most will tend to Facebook to see) The optimization of the search through keywords, SEO keywords are also often applied when the media people often put titles, descriptions, keywords, related to the keyword search habits of people Use, this will make search results show their results more It's Facebook, and for YouTube, businesses will be more likely to reach customers through tips like optimizing keyword SEO for video ads, setting descriptive titles and search terms to overlap Video placement in the search Or instead of advertising through Youtube, businesses choose directly the youtube channel is famous and ask them to insert ads into their videos A very successful example of this tip is Biti's, the Biti's hunter line has been so successful in how they use tips to optimize the media is not focused much advertising through youtube ads that advertise directly on videos of Youtube channels There are several ways to help optimize the index of advertising through the media, but there are many other ways However, these are the most common ways that businesses use to Drow process of Email Maketing & explain how to handle each section Process of Email Marketing Above is an email marketing process that I would like to present to the product, the message of a business to certain customers Each step will have its own characteristics that we need to keep in mind that the whole process is going smoothly and achieving the desired results First, we need to identify our customers, what their customers need, and the ability to pay for them An analysis of customer needs and capabilities is an important step before conducting a marketing process for that customer, and not knowing the customer from the beginning will make every process ineffective and time-consuming Time, effort, financial resources Customer analysis in this first part can be conducted in several ways For email marketing, businesses often choose to buy data from third parties For example, when you want to sell something High-value apartments, luxury jewelry, these businesses will often buy data from banks or private parties From there, the business will know whether the customer has sufficient economic resources to meet the cost of the product that the business is headed for or not After having the necessary information about the customers, businesses start the money in the next stage is the design of communication content About Content, businesses want Email marketing often apply Email marketing promotion and news are the most popular email marketing campaigns A promotional email promoting products and services and usually includes special offers/discounts to send to recipients Promotional emails are less frequent than newsletters, a popular form of communication that keeps your customer base up-to-date with your company's products, offers, and news In learning how to create a successful email marketing campaign, you can use several different ways to design You send a standard style email with a simple, stylish interface Or you could also design a more polished campaign using HTML or specially designed software to create unique styles to easily catch your eye and show your company face or service in an unforgettable way After designing and building Content, continue to the next step is how to reach the best customers In Approach, the time the email is in the recipient's mailbox is very important to the message view rate, click on the link and convert If the email is in the first place when the recipient checks the mailbox, chances are different Work-related emails can be sent to the recipient during early hours But emails related to personal products/services should be sent in the free time At the same time, measurement, statistics, reporting, email marketing software now have basic metering functions related to email delivery It also incorporates other parameters related to website efficiency, landing page effectiveness Not all emails have an equal delivery frequency There are emails that need to be sent every day, as well as regular emails like weekly newsletters Most importantly you have to decide what works best for you and your customers From there, determine what you would like to achieve from your email marketing campaign In feedback, customer feedback is an important element, it shows the customer's interest in the product, the message we direct to the customer, feedback from the customer also helps us improve the service The service, product, or message is more efficient or needs some customers want but can not afford it and needs another form So how to get valuable feedback from customers? The first is to focus on simplicity and have a nice design, this is the deciding factor whether the customer should provide feedback to us or not Then tell the customer why we need their feedback and the benefits they receive from feedback Finally, think about the whole process that the customer has to go through, if we are not happy about it, even if a little bit, the customer does not like it, so design accordingly In consultant, please give your customers clear details about products and services in the message that we aim to Caring for customers is very important and one of the last steps to get customers, when customers have the need to care and listen to the advice, the customer has the intention to buy or use Use our services, products and advice should be dedicated to the customer better understand and trust is more important Use your heart to advise your customers and not see them as sales In the trial, this is an important step, we must build a good trial system so that customers can try it before making a purchase decision or use A successful trial process is that after the Trail phase, the customer decides to continue buying the product instead of not paying attention Show your customers the true quality of the Trial process In the end, getting customers, however, is one thing but keeping customers is hard Always pay attention, support and customer support in the process of using it to keep that customer as well as their referrals to other potential customers about our product The above I have detailed and how each stage in the process of Email Marketing takes place smoothly and smoothly Depending on the situation, enterprises are more suitable and flexible Present marketing planing by SOSTAC for particular product/service Marketing Planning SOTAC derives from the SOSTAC Planning System created by writer and speaker PR Smith in the 1990s, and is actually a protected registered trademark (registration number 2219677 to be precise) The SOSTAC model and associated methodology are now used by many companies in the worlds The SOSTAC process developed by Paul Smith consists of six basic steps: • Situation Analycis : where are we now? • Objectives : where we want to be? • Strategy : how we get there? • Tactics : how exactly we get there? • Action plan : what is our plan? • Control : did we get there? In this section, I will develop a marketing plan based on SOSTAC reasoning for a given product so that we can better see the application of this theory to a real product The real product that I want to apply is Biti's Hunter, a new line of Biti's sportswear I will analyze each element of SOSTAC for Biti's Hunter In Situation Analysis, let's look at where we stand in the market today Biti's for more than 20 years before Biti's Hunter focused on the segment of children with traditional shoes, the market in Vietnam is dominated by many leading brands such as Nike, Addidas, Puma, Converse, Biti's Hunter is in a weaker position and only one advantage is to carry on Vietnam brand name and much cheaper price, quality is trusted by Biti's Customers are always rated as high durability After we determine our position on the market, the next is to identify the customer In Objectives, the customers we want to target are those As a Sneaker product line, our target audience is young and dynamic sports enthusiasts with ages ranging from 18 to 35 In addition, young people want a pair of shoes Beautiful, genuine and reasonably priced is also the object that Biti's Hunter wants to target In Strategy, we will create a strong advertising campaign on the media that young people tend to We will choose the hot singers and idols of many young people such as Son Tung M-TP, Bich Phuong, Soobin, As mentioned in the first part of the optimization methods, we advertise Strong on Facebook and Youtube, on Facebook, is actively post ads to attract visitors, increase views, create promotions to stimulate people interested in products, on Youtube, the new music of these singers will be exported Nowadays, Biti's Hunter products, the wearing of their idols, accessories will stimulate the curiosity and desire of the fans Promote both the most popular channels of communication today to bring the product next to the most targeted customers In Tactics, however, to increase the appeal, we will be releasing the fewest hottest products to make that product scarce and believers will everything possible to get that Biti's Hunter When the level of scarcity has reached a certain level, we will launch large quantities and sales will increase very high However, if you not control this process well enough, you will get bounced back and the user will be overwhelmed In fact, Biti's has done this poorly and has not taken full advantage of the advertising campaign Extremely successful report In Action and Control, this section refers to the use of manpower to perform tasks and measure the performance statistics Please not analyze in depth because of the requirements of personnel management plans, job analysis, data analysis but to put in very specific work to plan In general, the media plan I am analyzing above is just an idea but based on the fact that the success of this idea is possible The proof is that although it does not work well with this idea, Biti's Hunter outside is in fact still a Biti's success Conclusion In this article, I introduced the most popular media channels, Facebook and Youtube, to better understand the ways of optimizing the index of the media, drawing the process of Email Marketing and pressure Use SOSTAC on a real product These processes are the basic things that every business and individual needs to well and know clearly if they want to reach the best customers and achieve the highest results 10