Internet Marketing Assignment 1 BTEC Nguyen Huu Phong 2017

Internet Marketing Assignment 1 BTEC Nguyen Huu Phong 2017 tại University of Greenwich Viet Nam, đây là một trong những môn rất quan trọng và cần thiết cho những người muốn theo nghành businness cụ thể là human resource management như mình. Bài assignment này được mình làm tại trường. Các bạn có thể xem và tham khảo nhưng lư

Introduction In the 21st century, the era of information technology and Internet boom flourished Existing enterprises not only promote their products through sales channels like before anymore but they also need to access the new advertising channel according to the customer's habits The development of the Giants in technology such as Google and Facebook have gradually become familiar in the life of every person, the businesses that also enhances his product advertising on these channels to reach customers In this report, I will state it clearly details about the strengths and benefits of Marketing, advertising through Google and Facebook to see clearly why any business large or small must promote their products through this channel if the client wants to receive Present your understanding about Internet Marketing About 10 years back this is the most flourishing period of internet marketing and technology The Internet completely dominated the world with so many benefits that it brings aims to improve recreation and living activities reform of humanity, and people began to depend on internet services, search engines and services online conversation (chat) At the same time, Google also has to promote its strengths on the global internet to deploy ad services to serve customers besides Google's advertising services on the momentum developed during nearly 10 years now, then about years, the planet's largest social network Facebook has also started a successful campaign prospective mining thanks to your ad Deployment at new advertising service, Facebook actually pay attention to the advertising partner with the cheap cost effective nor inferior to Google Let's learn about potential directions of advertising are more users, for now, Google and Facebook to see the strengths and limitations of the two platforms Facebook Facebook Ads is advertising show the automatic distribution of targeting based on demographic criteria, preferences, behaviors, geographic location, of users Accordingly, businesses and individuals wishing to advertise products, services or brands should pay a fee to display ad template in the location specified on the social networking site Facebook The ads are often seen on Facebook – Source: Internet Facebook charges based on clicks on ads, page likes, the amount of interaction posts or click on the website, The higher the advertised price, the greater the chance of the ads appearing With more than billion users around the world, Facebook has the power to build a very good ad targeting to the right audience Let's take a look at some of the benefits of Facebook ads to see why Facebook attracts many advertisers - Facebook ads direct the right audience that the advertiser wants to target Understanding the characteristics and the message of more than billion users, facebook classified very well and depending on which ads to the right type of customers desired This not only helps Facebook ads effectively, but also saves money - The ability to spread effectively is the strength of Facebook ads Because it's a global social network, it's getting easier and more effective When a person likes to comment or share, the ad will appear on the newsfeeds of his friends In addition, the interaction between customers and businesses is much easier to improve the quality of services and products - Low cost and effective is an important factor to help Facebook attract many users It's easy to set up your ad and it costs less than a tenth of the cost of advertising on television Facebook Ads charges in the form of CPC (cost per click) and CPM (cost per impression) Types of advertising by facebook, as of 2017, there are about 11 types of advertising applied by Facebook - Page Post: A form of advertising on Facebook to add interactivity to Fanpage posts on Facebook Indulge fans for Fanpage Interactions include: like post, comment, share, photo view Facebook charges on CPC 10 Page post – Source: Internet - Page Like: A form of effective Facebook advertising that adds fan (like) to your fan page Users will only see a Fanpage summary and it has a Like Page button to facilitate the likes Facebook charges under the CPL Page like – Source: Internet 11 - Domain ads: A form of website advertising integrated with Fanpage leads directly to the business website or Fanpage when the user clicks on the ad This ad helps to add traffic to the website and the page of the customer as well as indirectly like the fanpage Users only pay by CPC Domain ads – Source: Internet - Standard ads: The form of website advertising is not integrated with Fanpage Only appear in the right column and link directly to the website of the business when the user clicks on the ads, helping to add traffic to the website Users only pay by CPC 12 Standard ads – Source: Internet - Multi-product: A form of website advertising integrated with Fanpage Display multiple products, content at the same time and can download up to images, corresponding to links on one ads Customers only pay by CPC 13 Multi-Product – Source: Internet These are the main ads that we often see on Facebook, in addition to the other six types of Facebook ads, but are often less used and we are rarely seen on Facebook Other types are Dynamic products, Event responsive, Video view, Offer Claim, App Install, and Local awareness Facebook is still developing more types of ads on its social network to collect more money from more than billion users Other types of Facebook advertising – Source: Internet 14 Google Google currently has two forms of advertising is Google Adwords and Google Adsense However, we will not talk about Google Adsense but focus on Google Adwords because Adwords is the most powerful weapon that Google is holding to dominate the world advertising market Google Adwords simply understands that businesses and organizations will buy relevant keywords to advertise their customers When customers search for keywords on Google, Google Adwords will push the ads of these businesses to the top of the search results Google Adwords Example – Source: Internet So what are the benefits of Google Adwords that Google attracted a lot of advertising business? Google advertising has three main benefits that may or may not be the three reasons consumers want an advertising agency to offer 15 First, Google Ads reach people at the precise moment they are looking for what you offer Your ad is shown to people searching for the types of products and services you offer Therefore, those people are more likely to take action Your ads will be actively searched for, rather than the usual advertising to reach customers Google will help your customers search for them Second, Google Advertising helps control your budget More specifically, with cost-per-click (CPC) bidding, you are charged only when someone clicks on your ad, not when your ad appears There are many different bidding options you can choose from, you decide how much you want to spend each month, and you'll never be charged more than that Especially no minimum spending commitment This will help you feel that the money you spent on advertising is completely effective and not wasted on the present Finally, Google will help you see exactly what works in your ad and build on that In addition, we can use Adwords tools to correct and improve your ad and increase the number of potential customers who contact your business We may be able to see and see reports of how effectively your ads are performing, seeing the number of new customers connecting with your business from the ad, where they came from And those are the special features of Google Ads and Facebook Ads, two of the most powerful and popular advertising platforms on the Internet that any business, organization or individual must know to reach customers Its in the digital age today 16 Create a page with detail for selling product/service In this section, we will go into Facebook Ads specifically to see how Facebook helps our business reach the target audience of the one billion existing Facebook users I created a Tiki.com Page based on Tiki.vn to clearly analyze what to before advertising and reaching our potential customers First, any business or company before you want to advertise on Facebook also needs a Page to promote the image, information and strengths of your business We can see Page's Avatar is the main logo of the business, but to be more effective, instead of using the main logo, refine it to a small section to see the company's Slogan This will help customers visit Page will trust and know what we are providing Next is the name of Page, we can name Page in many ways to optimize the Facebook search box or named after the company In this case, due to being an online sales company, Facebook does not play a major role as the new website is aimed at customers We named Page as the website address: Tiki.com Finally and quite important in the main part of Page is Cover, Cover must be eye-catching design and introduce to customers the programs, events and promotions that we are applying to attract customers In addition, Cover must contain less words and the information should be concise, concise and professional That is the first part of a Page, the next part that needs to be updated is the About section of the Page 17 In the About section, we need to provide all the information necessary for the customer In addition, Page needs to show customers the mission of our business, the origin and commitment of the business, return policy - delivery - warranty In the Contact section, we must provide phone number, online support and website address so that customers can contact support at any time We should also list a few products for customers to imagine what products we are bringing 18 Next, in anyone as we all know, Facebook post is one of Facebook's most basic and popular things We see hundreds of thousands of posts every day when we watch a newsfeed Facebook Page also share information in the form of Post, the post must be beautifully designed, full information so customers can grasp the promotions that our business brings Post is the main tool to attract the fastest customers on Facebook because it appears regularly on the newsfeed and is what we advertise It's a post on Facebook Post, so how does Post work? 19 Above is a post for Tiki.vn designed and has attracted more than 3500 likes and more than 100 share, we can easily see this Post focuses on the promotion being held that they have Introduced in Cover of Page As mentioned above, Tiki focused and directed its customers to the main Website, so in the Post often leads to the Website In this post focused on the FreeShip when buying books at TikiTiki, the phrase "Freeship" is appearing times in the Post to help customers impressed many more, besides the less well-written and well-informed This is important because it makes it easy for customers to read and understand the program On the other hand, we should also add more helpful phrases such as "Buy Now - Buy Now" at the bottom of the post Finally, the most important part of a Page is Products For stores that focus only on mainstream products and strengths or as the main business product, in the Products section, let's show them all In our current case, Tiki is a retailer - e-commerce company, so Tiki's products include a wide range of products from a variety of fields and genres, without focusing on any product Tiki brings all what customers want with the best quality In the Products section, we can not update thousands of products, specific products will be updated on the main Website and that is why Why Tiki directs customers to the Website instead of focusing too much on Facebook Page So the question is, in the Products section, 20 what will our Page post? We will post the best selling products, the most promotion we can count on the website Of course, there are just a few of the products sold on Tiki And that is all the main things that a Facebook Page needs before thinking about advertising Focusing on and doing well on these items will help our customers to trust and choose our business Running Internet Marketing So in the above section we have clarified what to in setting up a sales Page and show them in the most professional way In this section, we will talk about running Facebook Ads ads to see what Facebook is doing so we can reach our target audience of more than billion users I will introduce and clarify the post settings window that Facebook provides to businesses to bring ads to the right customers Here is the Boot Post window Facebook offers Through the above window we can see that Facebook provides us with a full ad setup window On the left are detailed information about the customer and payment of the advertisement, we will detail this section below The right column is the post we will advertise to the customer, the interface of the post that the customer will see when the ad is run We can preview ads under two types are on the Web and on the Smartphone The Facebook window provided simply so, hereafter we will detail the left part as stated First we will install the Audience section, select Edit and we will open a new window to install details for the customer group we are aiming for 21 22 In this section, we will select the gender, age, location of customers and the most important, most interesting part of Facebook Ads is Detailed Targeting In our case, our customers are all sexually irresponsible so we choose gender as All, the age we want to target is from 18-65 Because our products want to advertise this time, books cover a wide range of sectors and fields, so we choose a target in such a large scope, of course, if a particular product we can choose The most appropriate goal Next is the location of the customer, Tiki has the ability to deliver nationwide so we choose advertising locations across the country, of course we will choose the big city for the convenience of transportation and public Technology is most accessible If the specific product and ability to transport is limited, we can narrow down to a small extent depending on the circumstances This is followed by the Detailed Targeting section, which is the most interesting and unique item that only Facebook can bring us, which will help us choose the interests of our customers and what they used to be Like, search on Facebook Facebook has billions of customer information so they can filter out the exact habits and needs of the user, based on which we simply select items related to the product In this section, you can conduct surveys to make the right choice For Tiki, we have a team specializing in market analysis to make the most appropriate choices Next we will go to the payment section and the number of customers that Facebook is expected to reach 23 In this section, we will choose how much our budget is spent on advertising Advertising will end when we spend all of our money, which helps us control the advertising dollars best without fear of losing control when the ad crosses the financial reach In addition, Facebook will filter out the number of people the ad will reach through the choices we have selected above In the case of Tiki is 600,000 - 1.6 million people We can choose ad run time, Facebook gives us choices as day, days and 14 days We are researching to focus one day or seven days for ads to appear based on when the promotion takes effect And finally the payment for Facebook, our ads will be censored from minutes to 24 hours before appearing on the newsfeed of millions Facebook advertising is so simple and easy for most people, of course compared to Google Ads is much easier However, simple and easy like that but Facebook Ads is not less effective and can be very effective evaluation Hundreds, millions of businesses around the world are using Facebook Ads every day and there is no reason why we ignore the marketing of our products to customers Present process of selling In this section, in this section, we will talk about Tiki's sales process from receipt of the order until delivery to the customer A highly effective business model requires a good sales process and the business must be in control of the sales process The first step in the buying process at Tiki, the initiative is the customer when customers choose the product on the Website: 24 Step 1: Log in to Tiki.vn account Step 2: Select the product and see the price details of that product, if you agree to order, click "Add to cart" You can buy many different products in an order Step 3: Please fill in the address "Get to this address" Select the prepayment item for the order and payment method, then press the "Order" button of the buyer's order will be sent to Tiki.vn "Code Order" Step 4: After ordering the buyer's order Tiki.vn will confirm the order by contacting the buyer by address information, phone number sent After confirming and closing the order, the order processing step will be executed by Tiki Source: Youtuber – Vinh Vat Vo Firstly, the order will be transferred to the order receiving department of Tiki in two large warehouses of Ho Chi Minh City and Hanoi The order includes any information that the customer has provided from his or her full name, address, merchandise, contact, etc will be aggregated here 25 Source: Youtuber – Vinh Vat Vo After that, the staff at Tiki will go to Tiki's shelves to get the order Tiki's warehouses are always clean and tidy to ensure that the goods are always stored and stored, without compromising product quality Source: Youtuber – Vinh Vat Vo All Tiki products are controlled by bar code scanning to ensure accuracy and source quality 26 Source: Youtuber – Vat Vo After checking the order again, the goods will be shipped to the packing department Tiki is very interested in the quality of shipping products so the product is packed very carefully through the layers, especially fragile products are packed to layers carton Stamps are easy to seal and easy to put on the outside to ensure the confidentiality of the package Source: Youtuber – Vinh Vat Vo 27 After careful packing, the goods will be shipped to the vehicles and distributed throughout the country Delivery time depends on the customer's location, but not more than week And that is the whole Tiki sales process from receiving orders until the customer reaches the customer Not only being careful in the sales process, customer support after purchase is also a process where Tiki wants to focus on making customer purchases happen easily, quickly and safely Conclusion The article above, we also understand a bit about advertising on Facebook and Google, especially Facebook We understand how important the sales process is and how it should be controlled, specifically Tiki Facebook and Google are bringing tools to help us advertise our products to more people through the Internet, which is really difficult if we not find out and use them for our business 28