Market Leader Unit Language review Present simple and continuous Complete the sentences Drag the appropriate word or phrase from the list to the correct box a Makes b c are keeping d knows e is doing f are buying g buy h is testing i is making j keeps Our suppliers always (do) their best to deliver on time Our department always (keeps) a detailed record of its spending Procter & Gamble (makes) a wide variety of consumer goods Our agency (is doing) all it can to ensure the success of our forthcoming advertising campaign Most of my colleagues usually (buy) designer brands, but for me price is more important Glentex (is testing) a new cancer drug at the moment They would like to start production next year Everybody (are buying ) a number of cosmetics companies routinely test their products on animals Foreign investors (knows)a lot of properties in our country this year Despite the pressure this week, we (are keeping) within schedule 10 Demand is at a peak this month, but the production department (is making) every possible effort to meet the targets Present simple and continuous Complete the text Type the correct form of the verbs in brackets Ana Caraman is a software developer, and she loves (love) what she does (do) She works (work) for Swiftel, and exciting IT company based near Catanla, in Sicily, and she is also a major shareholder in the company, Swiftel is gaining (gain)a high reputation at home and abroad for its innovative products and solutions Not only are their young engineers remarkably skilled, they also know (know) how to market their products As a result, their fame is growing (grow) constantly, and currently several global companies are trying (try) to enter into some form of partnership with them That is why this week Ana and two of her colleagues are not working (not/work) at Swiftel They are meeting (meet) some key people from Apple Computers in Vienna! Of course, Ana believes (believe) something good for Swiftel will come out of this meeting Unit Vocabulary Describing Brands Please find the match words and phrase with the correct definitions _G_ value for money a always working well _B_ luxurious b very fine, expensive and comfortable _H_ top of the range c able to stay in good condition for a long time _E_ inexpensive d not affected by changes in fashion _D_ timeless _F _cool _A_ reliable _C_ durable e not costing a lot of money f fashionable and attractive g worth its price h the most expensive in a category or market Unit Vocabulary Brand Management Complete the word partnerships Drag a word from the list to the correct box Image placement range awareness name loyalty lifecycle launch Stretching endorsement A number of consumer associations are running campaigns to request disclosure of product placement in all media, including TV, movies and videogames A problem with product endorsement is that the celebrities used might get into trouble, which could then cause negative publicity Audi’s brand image is that of an upmarket, well-engineered, well-designed and safe car By expanding their product range , many companies hope to attract new customers In July 2006, coca-Cola started a huge advertising campaign to support its biggest UK product launch in two decades 6 In many countries, the “Hoover” brand name has become a synonym for vacuum cleaners Manufacturing engineering companies must develop, describe, manage and communicate information about their products That process is called “product lifecycle management” or PLM Many consumers are rebelling against the market dominance of large supermarket chains, and brand loyalty is declining among shoppers We want more consumers to become familiar with our products So the aim of our next advertising campaign should be to raise brand awareness 10 When Caterpillar, the manufacture of tractors and earth-moving vehicles, moved into clothing and shoes, that was a typical example of brand stretching Unit Language review Talking about the future Complete the sentences with the form of the verb in brackets Use present simple, present continuous or will future I’ve just checked the railway timetable The next train to Vienna is leaving (leave) at 16:30 The economy is doing well, so what I think they ‘ll (do) is ask for a loan and expand their business Your return flight will depart (depart) at 17:00, so you have the whole morning free for sightseeing What are you doing (you/do) tomorrow evening? This new airline looks very interesting I’m sure they ‘ll be (be) very successful Ms Jespersen can’t see on Tuesday, I’m afraid She is going (go) to the sales conference Make sure you keep all Wednesday morning free Our visitors will arrive (arrive) at 7:30 in the morning Please leave your contact details We ‘ll get back (get back)to you as soon as possible She says she’s going to travel round the world when she retires (retire) Unit Vocabulary Complete the British and American English words which correspond to these definitions A list of the times at which buses, trains, planes, etc arrive and leave BrE: timetable AmE: schedule A railway system in which the trains run below the surface of the ground BrE: underground AmE: subway The opposite of single (BrE) / one way (AmE) ticket BrE: return AmE: round trip A bag you are allowed to take with you on board a plane BrE: hand luggage AmE: carry on baggage The cheapest class of seats in a plane BrE: economy class AmE: coach class Unit Vocabulary Business travel Complete the text Choose the correct option As every business traveler will tell you, flying can be an enjoyable experience, but it can also be a traumatic one Sometimes you get to the airport in plenty of time, just to find that there are already 50 people in the check-in (desk/queue) Then there are those announcements that everybody dreads: no flights are (delayed/retarded) today, except yours, of course Or worse still, there are going to be some (cancellations/redundancies) Once you are on board the plane, new sources of stress and (legislation/frustration) can appear You may find that the air conditioning is not working properly, or that you don’t have enough leg (room/space) Sometimes too, the cabin (crew/personnel) are unfriendly, or a passenger near you is showing serious sighs of (disorder/disruptive) behavior Fortunately, many airlines are now trying to respond to customer (disorientation/dissatisfaction), so the number of passenger (complains/complaints) many soon be going down Unit Skill Telephoning Complete this telephone conversation Type one word in each box A: Good morning, Sunrise Travels How may I help you? B: I’d like to speak to Monica Meira, please That’s extension 542 A: Thank you Who’s calling, please? B: It’s Oscar Barros here, from Carlson International A: Just one moment please Mr Barros I’m putting you through C.Hello, Oscar Monica speaking B: Hello, Monica I’m calling because I’d like to make an appointment to see you this week It’s about the travel arrangements for our eight engineers I’m afraid something’s come up A: Sure How about Thursday at 16:30? B: Sorry, I can’t make it hen But I’m free in the morning after 10:00 A: Ok Shall we say 10:30? B: That’s fine for me