1.Introduction 2.Address and Hours 3.Slogan 4.The product(s) or service(s) 5.The target market for this business 6.Objectives 7.Advertising and promotion. Consignment stores sell secondhand items for reduced prices. Typical items include clothing, jewelry, belts and shoes…
Consignment Store Content Introduction Address and Hours Slogan The product(s) or service(s) The target market for this business Objectives Advertising and promotion 1.Introduction • Consignment stores sell second-hand items for reduced prices Typical items include clothing, jewelry, belts and shoes… 2.Address and Hours • • • • Address 24, 32 road Microsoft PowerPoint Presentation Hours Tuesday - Sunday a.m - p.m. Closed on Mondays 3.Slogan • • “cũ người ta” What is old for others might be new for us 4.The product(s) or service(s) • • Product will include new and used brand name items All items will be in good condition, gently used (if at all) and will be backed by a solid guarantee – – • – Clothing that is accepted for consignment will be clean, seasonal and without stains, holes and major defects Those accessories to be offered may include, but are not be limited to, shoes, handbags, scarves, ties, hats, etc House wares may include items such as alarm clocks, reading lamps, home furnishings, etc Products will be priced at roughly half their original manufacturer suggested retail price 5.The target market for this business • Male: 10 – 15%, Female: 85 – 90% • Ages: 16– 50 • • • Students looking for last minute items at reasonable expense Mothers shopping for children Bargain shoppers looking for unique styles 6.Objectives • To create a shopping environment that caters to the apparel needs of the local young generation • To achieve name recognition in the local community • To receive a 50% profit margin within the first year • To have a customer base of 1,000 by the end of the first operating year • To provide student and local artists the opportunity to sell their original artwork and/or designs 7.Advertising and promotion • • • • using Facebook to let people know about new arrivals, special events and to help more people learn about your store Flyers and posters will be displayed indoors in high traffic areas Creating well-designed displays will help in convincing customers Hold special event every weekend