Marketing: Develop product

Good morning every body The member of groups Kiều Thị Ngọc Ánh Đỗ Thị Kim Nga Kiều Thị Ngọc Thanh Nguyễn Thị Kim Hồng New product development To develop a product To analyze life cycle product 1.The develop of products Strateg Example Advantages Disavantage y s Me-toos Oppo • Quick and easy access • New product at low cost • Late entry • Strong competitors Oppo F1S Iphone 6S Plus Oppo F1S Iphone 6S Plus Display 5.5’’ 5,5” Rear Camera 13MP 12MB Front Camera 16MP 5MB Memory 32GB 16GB Connect WIFI ,3G, support 4G WIFI , 3G Style Monolithic Monolithic RAM 3GB 2GB CPU Mediatek MT6750 nhân,1.5GHz Apple A9 nhân 64 bit, 1.8 GHz Battery 3075mAh 2750mAh Operate system SIM Android 5.1 iOS SIM SIM Expandable Price Up to 128GB, micro SD 9,990,000 đ 22,990,000 đ Oppo F1S  Beautiful design  Camera selife 16MP  Cheap price  Special, a machine with a figerprint sensor system monitors Why you use me-toos strategy ? • Get away from risk • Production costs and low capital investment 2.The product life cycle VISION MOTORCYCLE Sales(xe) 250000 195624 200000 146743 150000 100000 70000 123893 80234 90653 50000 2011 2012 2013 2014 sales(xe) 2015 2016 Profit 7000000000 Units:Thousands 5868720000 6000000000 5000000000 3815318000 4000000000 3221218000 3000000000 1750000000 2000000000 2000000000 2375000000 1000000000 2011 2012 2013 2014 Profit (VND) 2015 2016 Maturity-(2011s to till date ) Maturity Sales Profit Cash flow Customers Competitors Slow growth Declining High Mass market Many rivals ... New product development To develop a product To analyze life cycle product 1.The develop of products Strateg Example Advantages Disavantage y s Me-toos Oppo • Quick and easy access • New product. .. system monitors Why you use me-toos strategy ? • Get away from risk • Production costs and low capital investment 2.The product life cycle VISION MOTORCYCLE Sales(xe) 250000 195624 200000 146743