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Free Test Bank for Marketing Channel Strategy 8th

Edition by Palmatier Multiple Choice Questions

Which term refers to reducing the use of intermediaries?

1 A) allocation

2 B) facilitation

3 C) routinization

4 D) reintermediation

5 E) disintermediation

Compu-Tech is an information technology firm that handles

customer orders and payments for a variety of online retailers

Compu-Tech is most likely a(n)

1 A) specialized intermediary

2 B) merchant wholesaler

3 C) retail intermediary

4 D) specialty store

5 E) distributor

What is the most likely outcome of an ineffective marketing channel strategy?

1 A) limited product reach

2 B) too many channel captains

3 C) quick product line maturation

4 D) excessive gatekeeper control

5 E) wasted marketing mix components

What should most likely be the goal of all marketing channel

members?

1 A) moving products to retailers

2 B) expanding sales territories

3 C) reducing distribution errors

4 D) satisfying end-users

5 E) promoting products

Audrey works as a manufacturers’ representative for an athletic shoe company In her position, Audrey is most likely responsible for

1 A) generating marketing intelligence about the footwear industry

2 B) taking physical possession of large quantities of shoes

3 C) analyzing international markets for new shoe trends

4 D) negotiating terms of trade with shoe retailers

5 E) scheduling shoe deliveries and returns

What general term refers to middle channel members in the

marketing channel?

1 A) intermediaries

2 B) manufacturers

3 C) distributors

4 D) brokers

5 E) agents

ElectroInc produces cell phone accessories and sells them to firms such as Apple and Samsung Apple and Samsung put their own brand names on ElectroInc products before selling them to end-users Which term best describes ElectroInc?

1 A) retailer

2 B) wholesaler

3 C) branded manufacturer

4 D) specialized manufacturer

5 E) private-label manufacturer

All of the following channel functions can move either upward or downward in the marketing channel EXCEPT

1 A) information sharing

2 B) negotiating

3 C) financing

4 D) risk taking

5 E) ordering

Manufacturers are LEAST likely to use intermediaries to:

1 A) negotiate terms of trade

2 B) manage production levels

3 C) transport products to customers

4 D) facilitate product orders and payments

5 E) sell products directly to final consumers

Which statement is most likely true about a marketing channel system?

1 A) Firms in the marketing channel typically work independently.

2 B) Modifying a channel system is usually a simple, inexpensive task.

3 C) Marketing channels represent a very small portion of the world’s business.

4 D) Most marketing channel systems are easily duplicated by other firms in an industry.

5 E) Efficient marketing channels reduce distribution costs and increase

customer satisfaction.

Which term refers to activities such as physically distributing

products, engaging in after-sales service, and handling customer payments?

1 A) segmentation

2 B) disintermediation

3 C) channel strategies

4 D) channel functions

5 E) supply chain management

According to the text, what is a new trend taking place among retail intermediaries?

1 A) selling products directly to individual end-users

2 B) selling products and services to businesses

3 C) promoting products through catalogs

4 D) selling products to wholesalers

5 E) shipping products overseas

The greatest number of contact lines most likely involves

manufacturers selling products

1 A) directly to retailers

2 B) through one wholesaler

3 C) directly to intermediaries

4 D) through two wholesalers

5 E) through three wholesalers

All of the following are sorting functions performed by intermediaries EXCEPT

1 A) building up an assortment of products for resale purposes

2 B) dividing stocks into smaller groups for easier handling

3 C) combining similar products from multiple sources

4 D) matching buyer product needs to retailer stocks

5 E) sorting and grouping products that are similar

Katherine, a channel manager with a shoe manufacturer, recently learned that prices in the channel are higher than desired by end-users Katherine most likely used a(n) to determine this information

1 A) normative profit share

2 B) gap analysis template

3 C) segmentation grid

4 D) efficiency template

5 E) make-or-buy channel analysis

Which channel function almost always moves forward from the producer to the consumer?

1 A) negotiation

2 B) promotion

3 C) financing

4 D) payment

5 E) risk

Which of the following indicates the proportional value added to the total channel’s performance by each channel member?

1 A) make-or-buy channel analysis

2 B) segmentation analysis

3 C) service outputs matrix

4 D) gap analysis template

5 E) normative profit share

Which of the following most likely occurs in the first stage of the marketing channel strategy framework?

1 A) comparing different channel structures and strategies

2 B) segmenting the market based on end-users’ needs

3 C) identifying best practices in channel structures

4 D) examining potential channel conflicts

5 E) developing policies and practices

Which of the following is LEAST likely a carrying cost associated with a retailer taking title of a manufacturer’s products?

1 A) storage

2 B) breakage

3 C) integration

4 D) depreciation

5 E) obsolescence

Which term refers to splitting a market into groups of end-users?

1 A) product promotion

2 B) search facilitation

3 C) channel integration

4 D) segmentation

5 E) routinization

Valu-Mart wants to ensure that its stores are never under- or overstocked with certain products, such as paper towels, sodas, and cereal Which tool would most likely help Valu-Mart solve this problem?

1 A) ROI

2 B) CRP

Sony produces televisions and computers and sells them through electronics stores In a marketing channel, Sony would best be described as a

1 A) trading company

2 B) manufacturer

3 C) wholesaler

4 D) distributor

5 E) retailer

Which channel function most likely plays a role in all value-added activities of a marketing channel system?

1 A) information sharing

2 B) promotion

3 C) negotiation

4 D) payment

5 E) ordering

What risk does a branded manufacturer most likely face by

allocating part of its production capacity to private-label products?

1 A) complicating the channel strategy

2 B) creating a future competitor

3 C) reducing licensing income

4 D) losing customer trust

5 E) depleting inventories

Which term refers to value-added services and products created by channel members and consumed by end-users?

1 A) wholesale bulk goods

2 B) convenience products

3 C) bundled services

4 D) normative shares

5 E) service outputs

Martin, a channel manager for an appliance manufacturer, needs to evaluate the importance of each channel function in terms of cost and value Martin also needs to determine the proportion of each channel function performed by each channel member Which of the following should Martin most likely use for this task?

1 A) efficiency template

2 B) cost-equity matrix

3 C) normative profit metric

4 D) segmentation grid

5 E) gap analysis template

A is a channel member that takes the primary role of establishing and maintaining channel links

1 A) channel intermediary

2 B) wholesaler

3 C) sub-processor

4 D) gatekeeper

5 E) channel captain

Which channel function almost always moves up the channel from the end-user to the producer?

1 A) negotiation

2 B) ownership

3 C) financing

4 D) payment

5 E) risk

How do intermediaries most likely create utility for end-users?

1 A) negotiating financing terms with wholesalers

2 B) ensuring product availability and assortment

3 C) developing large stocks of similar products

4 D) creating timely promotional materials

5 E) offering convenient online tools

Which of the following is most likely an example of a firm engaging

in disintermediation?

1 A) sorting products for suppliers

2 B) selling products directly online

3 C) reducing promotional activities

4 D) scheduling product shipments

5 E) replenishing inventory automatically

Which of the following is most likely a true statement about channel functions?

1 A) The order in which channel functions occur is the same for all industries and products.

2 B) All channel members must participate in every channel function to have full efficiency.

3 C) All channel functions move in a downward direction from the producer to the end-user.

4 D) Specialization tends to reduce marketing channel efficiency because of increased members.

5 E) The performance of certain channel functions correlates with other channel functions.

All of the following are key channel elements that must be managed

to ensure that a channel system runs smoothly EXCEPT

1 A) power

2 B) conflict

3 C) logistics

4 D) segments

5 E) relationships

Tanya recently purchased paper towels, sodas, and frozen pizzas

at Sam’s Club, a hypermarket In the marketing channel system, Tanya is best described as a(n)

1 A) independent retailing agent

2 B) consumption representative

3 C) downstream channel member

4 D) upstream channel member

5 E) specialized intermediary

Which factor would LEAST likely be considered in the

implementation stage of the marketing channel strategy

framework?

1 A) channel member power and dependence

2 B) channel partner relationships

3 C) end-user segmentation

4 D) channel policies

5 E) logistics

Which of the following tasks would LEAST likely be conducted by a merchant wholesaler?

1 A) taking possession of inventory

2 B) producing private-label goods

3 C) arranging customer financing

4 D) promoting new products

5 E) storing inventory

Which of the following would be the best method for reducing

channel conflict?

1 A) altering channel promotions

2 B) expanding channel contacts

3 C) applying channel power

4 D) managing channel logistics

5 E) restructuring the channel

A marketing channel strategy is a set of activities focused on

designing and managing a marketing channel for the purpose of

1 A) expanding a firm’s position in niche markets

2 B) improving a firm’s sustainable competitive advantage

3 C) minimizing difficulties with global distribution centers

4 D) evaluating marketing expenses in order to find cost savings

5 E) modifying the marketing mix to extend the product life cycle

The benchmarking stage of the marketing channel strategy

framework focuses on

1 A) establishing the power and dependence of channel members

2 B) creating an environment for executing the best strategy

3 C) identifying best practices in well-developed systems

4 D) analyzing the needs of end-users and producers

5 E) lowering channel system costs

Department stores, convenience stores, and warehouse clubs are best categorized as

1 A) category killers

2 B) product distributors

3 C) retail intermediaries

4 D) wholesale intermediaries

5 E) specialized intermediaries

Which term refers to a set of independent organizations involved in the process of making a product or service available for use or consumption?

1 A) value chain

2 B) supply chain

3 C) marketing channel

4 D) wholesale consortium

5 E) multinational enterprise

0 Free Test Bank for Global Marketing Management 8th Edition by Keegan Multiple Choice Questions

A company that sees only the similarities between the domestic and the world market is said to have a(n) orientation

1 A) regiocentric

2 B) ethnocentric

3 C) concentric

4 D) polycentric

Which of the following orientations is based only on home-country superiority?

1 A) ethnocentric

2 B) polycentric

3 C) geocentric

4 D) regiocentric

Which of the following companies typically has a polycentric

management orientation?

1 A) transnational

2 B) international

3 C) domestic

4 D) multinational

Which of the following statements best describes the phrase "global localization" in a nutshell?

1 A) A global product must be the same product everywhere without

modifications in the marketing mix.

2 B) A global marketer must push local markets to accept global products.

3 C) A global marketer must adapt product marketing mix to the similarities and differences in the world market.

4 D) A global product must be a different product everywhere across the world regions.

In a(n) international company, foreign operations are viewed as being secondary or subordinate to domestic operations

1 A) ethnocentric

2 B) concentric

3 C) polycentric

4 D) regiocentric

Which of the following statements is true about global marketing?

1 A) Marketing practices must vary between different market segments.

2 B) Customers and markets across regions are considered similar.

3 C) Transferring irrelevant experience between markets may be beneficial.

4 D) Marketing initiatives cannot include more than one marketing mix element. Which of the following is a driving force for global integration?

1 A) domestic focus

2 B) market needs

3 C) market differences

4 D) national controls

Which of the following statements is true of a polycentric company?

1 A) Its orientation is based on a belief in home-country superiority.

2 B) Its marketing management is decentralized.

3 C) It's generally referred to as a domestic company.

4 D) It views foreign operations as being secondary to domestic operations. Which of the following is a marketing mix element?

1 A) profit

2 B) promotion

3 C) potential

4 D) package

Which of the following is a focus of the new concept of marketing?

1 A) Mmaking a profit is the only end result of selling products.

2 B) emphasizing the product rather than the end consumer

3 C) achieving objectives by pushing products toward consumers

4 D) using integrated marketing mix to achieve profits

Which of the following management orientations provides a

worldview and sees the similarities and differences in home and host countries?

1 A) ethnocentric

2 B) polycentric

3 C) concentric

4 D) geocentric

Which of the following factors restrains ethnocentric companies from pursuing opportunities in the global market?

1 A) experience transfer

2 B) scale economies

3 C) global strategy

4 D) management myopia

Levy Inc., a U.S.-based smartphone manufacturer, extends its line

of high-end smartphones to the Asian market to capitalize on the high demands for smartphones Owing to its huge success in the United States, Levy uses the same set of marketing mix in the

Asian markets In this case, the company's management orientation

is referred to as

1 A) regiocentric

2 B) polycentric

3 C) concentric

4 D) ethnocentric

Which of the following statements is true about the strategic

concept of marketing?

1 A) Its objective is to maximize stakeholder benefits.

2 B) It has a product-centric marketing focus.

3 C) It emphasizes marketing from a company-centric paradigm.

4 D) Its focus is only on consumers and not their societies.

A(n) company typically has a regiocentric or geocentric management orientation

1 A) multinational

2 B) transnational

3 C) domestic

4 D) international

Latour Boutiques, which is based in Europe, views each section within the European Union as a unique market and develops an integrated marketing strategy to sell its products Due to its success

in the European territory, Latour exports its products to other world markets sans any modifications In this case, Latour's management orientation is typically

1 A) concentric

2 B) polycentric

3 C) regiocentric

4 D) geocentric