Test Bank with answers for M Advertising 2 Free Test Bank for Consumer Behavior 10th Edition Test Bank for Marketing An Introduction 12th Free Test Bank for Retailing Management Free Test Bank for A Preface to Marketing Management 14th Free Test Bank for A Preface to Marketing Management Test Bank for Foundations of Marketing 6th Edition Test Bank with Answer for Consumer Behavior 11th Edition Đề thi trắc nghiệm Marketing có đáp án, Câu hỏi trắc nghiệm Marketing, Marketing Management Exam, Mutiple Choice Questions, câu hỏi lựa chọn Marketing, Examination Marketing
Trang 166 Free Test Bank for Retailing Management 9th Edition
by Levy Multiple Choice Questions - Page 1
The U.S retail industry:
1 A has the lowest concentration of large firms
2 B has the greatest retail density in the world
3 C mostly has small stores operating independently
4 D depends on a single large wholesale industry
5 E consists of a fragmented distribution system
Why is it imperative that manufacturers like HP and Procter and Gamble understand the operations of retailers?
1 A To sell directly on-line
2 B To encourage retailers to offer and promote their products
3 C To develop strategies for selling without retailers
4 D Retailers can expect fewer buyouts to occur
5 E To have a wide assortment of products for customers to choose from
The value-creating retail activity that is particularly important to consumers with small living quarters who cannot store a large
quantity of products is:
1 A providing assortments
2 B breaking bulk
3 C holding inventory
4 D providing services
Samson's is a large clothing retailer The store offers over 1,000 brands and 50,000 different products Which of the following value-creating activities can be seen in the given example?
1 A Breaking bulk
2 B Scrambled merchandising
3 C Vertical integration
4 D Offering assortments
5 E Add-on selling
Trang 2Shades n Hues is a company producing cosmetics It supplies products to stores and beauty salons and also manages its own retail outlets Therefore, Shades n Hues is engaged in _
1 A forward integration
2 B scrambled merchandising
3 C backward integration
4 D horizontal integration
5 E cross-selling
A major value-providing activity performed by retailers is _, so that products will be available when consumers want them
1 A breaking bulk
2 B holding inventory
3 C scrambled merchandising
4 D backward integration
5 E providing assortments
A(n) _ is a set of firms that make and deliver a given set of goods and services to the ultimate consumer
1 A supply chain
2 B buying network
3 C economic network
4 D integrated wholesale network
5 E extended enterprise
Dailies is a large retail chain in New Jersey Apart from selling to customers, Dailies supplies bread and vegetables to a large
number of restaurants in and around New Jersey Therefore,
Dailies is engaged in _ when selling to restaurants
1 A wholesaling
2 B retailing
3 C merchandising
4 D breaking bulk
5 E channel expansion
Trang 3Jenson's is a large retail store in Chicago It offers credit so that consumers can buy a product and pay for it later Which of the following value-creating activities is Jenson's undertaking in the given example?
1 A Exclusive dealing
2 B Breaking bulk
3 C Holding inventory
4 D Offering assortments
5 E Providing services
A _ is a business that sells products and/or services to consumers for their personal or family use
1 A manufacturer
2 B wholesaler
3 C retailer
4 D distributor
5 E none of these
_ arises when a retailer performs some distribution and manufacturing activities, such as operating warehouses or
designing private-label merchandise
1 A Exclusive dealing
2 B Merchandising
3 C Backward integration
4 D Horizontal integration
5 E Forward integration
Which of the following businesses would NOT be considered a retailer?
1 A A hot dog cart at the Highland Games
2 B Delta Airlines
3 C University bookstore
4 D Priceline.com
5 E Procter and Gamble
Trang 4A retailer that is vertically integrated:
1 A concentrates on selling only to businesses
2 B outsources all supply chain activities to independent firms
3 C has limited control on the activities of the supply chain
4 D performs more than one activity in the distribution channel
5 E concentrates only on operating its own retail stores
_ occurs when a manufacturer undertakes retailing and
wholesaling activities.
1 A Merchandising
2 B Exclusive dealing
3 C Backward integration
4 D Horizontal integration
5 E Forward integration
Which of the following statements about retailers holding inventory
is FALSE?
1 A This activity benefits customers with limited storage space, such as families living in small apartments
2 B It allows manufacturers to efficiently make and ship merchandise in larger quantities
3 C Holding inventory in a store helps serve customers' needs
4 D Retailers keep inventory so products are available when consumers want them
5 E Holding inventory reduces consumer's cost of storing products
Which of the following value-creating activities has retailers offering products in quantities tailored to customers' consumption patterns?
1 A Providing assortments
2 B Breaking bulk
3 C Add-on selling
4 D Holding inventory
5 E Scrambled merchandising
Trang 5_ means that a firm performs more than one set of activities in the channel, as occurs when a retailer engages in wholesaling
activities by operating its own distribution centers to supply its
stores
1 A Channel diversification
2 B Horizontal development
3 C Horizontal integration
4 D Vertical expansion
5 E Vertical integration
Which of the following is NOT TRUE of distribution systems of the major international markets?
1 A The U.S distribution system has the greatest retail density and the greatest concentration of large retail firms
2 B The Indian distribution systems are characterized by small stores operated
by small firms and a large independent wholesale industry
3 C In the Chinese distribution system, the merchandise often passes through several levels of distribution to make the daily deliveries to the small retailers efficient
4 D Northern European retailing is similar to efficient distribution systems in the U.S
5 E Indian and European economic policies are aimed at merging small
independent neighborhood retailers with large retail chains
_ is the value-creating activity in which a retailer makes
available a wide range of products of different brands and prices at
a single location
1 A Providing services
2 B Breaking bulk
3 C Providing assortments
4 D Holding inventory
5 E Exclusive dealing
The U.S retail industry has:
1 A the greatest concentration of large firms
Trang 62 B the lowest retail density in the world.
3 C mostly small stores which operate independently
4 D a single large wholesale industry supplying to all retailers
5 E a fragmented distribution system
Florals is a popular retail chain specializing in women's lingerie and perfume It designs the merchandise being sold in the store
Therefore, Florals is practicing _
1 A channel expansion
2 B scrambled merchandising
3 C backward integration
4 D horizontal integration
5 E product diversification
Retailers function as wholesalers when:
1 A they hold inventory
2 B they perform manufacturing activities
3 C they practice scrambled merchandising
4 D they sell to other businesses
5 E there is an intratype competition
Which of the following statements about the U.S distribution
system is TRUE?
1 A The U.S retail industry is mostly composed of many small and medium-sized firms
2 B Many U.S retailers are large enough to have their own warehouses
3 C The retail density in the U.S is lower than that found in Europe
4 D A large independent wholesale industry supplies goods to all retailers
5 E The U.S retail industry has a fragmented distribution system
The Chinese distribution system:
1 A has a combination of large stores and large firms resulting in an efficient distribution system
2 B is characterized by many small and medium-sized firms
3 C has the most number of large retailers operating their own warehouses
4 D is characterized by a high retail density
Trang 7_ describes the voluntary actions taken by a company to
address the ethical, social, and environmental impacts of its
business operations and the concerns of its stakeholders
1 A Forward integration
2 B Corporate social responsibility
3 C Integrity management
4 D Customer engagement
5 E Ethical behavior
A retailer's role in a supply chain is to:
1 A act as the liaison between manufacturers and suppliers
2 B buy merchandise exclusively from the manufacturers
3 C negotiate with manufacturers to draw contracts for wholesalers
4 D add value to products and services sold to customers
5 E sell goods and services to wholesalers
Ruth's Fashions is a popular boutique in Atlanta It has a Web site that answers customer queries and also provides information on new arrivals and discounts Customers also receive product
information on their mobile phones From the given example, it can
be seen that Ruth's Fashions is involved in _, which is a value-creating activity
1 A breaking bulk
2 B holding inventory
3 C providing assortments
4 D exclusive distribution
5 E providing services
Retailers provide important functions that increase the value of the products and services they sell to consumers Which of the
following is NOT a value-creating activity performed by a retailer?
1 A Providing an assortment of products
2 B Reducing production costs with innovative designs
3 C Breaking bulk
Trang 84 D Holding inventory
5 E Providing an assortment of services
Fresh n Fragrant is a chain of flower shops offering a variety of flowers and ornamental plants It recently opened a distribution center to supply ornamental plants and cut flowers to all its stores within a 300-mile radius From the given scenario, it can be seen that Fresh n Fragrant is practicing _
1 A vertical integration
2 B channel expansion
3 C horizontal expansion
4 D horizontal integration
5 E channel diversification
Tech Games, a retailer, purchases many of the video games DVDs, Wii games, and game consoles on a large scale It then offers the products to customers in small quantities based on their
requirements The value-creating function performed by Tech
Games in the given scenario is _
1 A providing assortments
2 B breaking bulk
3 C holding inventory
4 D providing services
5 E creating a retail mix
Essentials, a retail store, manages its own warehouse It also owns
a manufacturing facility where it produces private-label food
products Therefore, Essentials is practicing _
1 A scrambled merchandising
2 B backward integration
3 C cross-selling
4 D horizontal integration
5 E forward integration
Trang 966 Free Test Bank for Retailing Management 9th Edition
by Levy Multiple Choice Questions - Page 2
Scrambled merchandising increases:
1 A vertical integration
2 B intertype competition
3 C concentric diversification
4 D horizontal integration
5 E intratype competition
Which of the following is true of the career opportunities offered by the retailing industry?
1 A Retailers employ people with exclusive expertise in supply chain
management
2 B Retail managers are often given considerable responsibility early in their careers
3 C Retailing offers limited opportunities for entrepreneurs
4 D Retail management is not a very lucrative career path
5 E People with a marketing background have limited opportunities in the retail industry
Which of the following is a critical asset that enables retailers to build strategic advantages?
1 A Holding inventory
2 B Breaking bulk
3 C Providing services
4 D Scrambled merchandising
5 E Supply chain organization
Which of the following is the first step in the retail management decision process?
1 A Developing the retail communication mix
2 B Buying merchandise
3 C Developing a retail marketing strategy
4 D Understanding the world of retailing
Trang 105 E Customer relationship management
A company in the first stage of incorporating corporate social
responsibility (CSR) into its strategies:
1 A only engages in CSR activities that are required of it by law
2 B engages in CSR activities that provide a short-term financial benefit
3 C engages in CSR activities because they believe it is the right thing to do
4 D engages in CSR activities for the well-being of everyone
Which of the following is true of retailing activities in the BoP
market?
1 A Retrofitting business models used in the more developed markets has proven successful
2 B Most people in BoP markets live in rural areas with limited access to mass media
3 C The ideas used in BoP retail marketing are similar to conventional retailing strategies
4 D High local demand results in low prices for consumer goods
Daily Needs and Smart Saves are two large retailers in Canada They compete with each other using similar marketing strategies Which form of competition is seen between these two retailers?
1 A Intertype competition
2 B Indirect competition
3 C Intratype competition
4 D Scrambled merchandising
5 E Intrinsic competition
Which of the following is NOT an element in the retail mix?
1 A Competitive response
2 B Merchandise pricing
3 C Location
4 D Customer service
5 E Advertising and promotion
Trang 11When Austin saw pastries and coffee being sold at his local
bookstore, he knew it was an example of _
1 A scrambled merchandising
2 B intertype competition
3 C product diversification
4 D channel conflict
5 E vertical differentiation
A retailer's primary competitors are other retailers that:
1 A are more vertically integrated
2 B use the same type of store format
3 C have the same target market
4 D sell online
The intensity of competition is greatest among retailers when:
1 A price dominates the retail mix
2 B their retail offerings are considered to be similar
3 C they resort to scrambled merchandising
4 D they focus on a narrow demographic trend
5 E they offer a limited range of products and services
The competition between the same type of retailers is called _
1 A intertype competition
2 B indirect competition
3 C intratype competition
4 D scrambled merchandising
5 E intrinsic competition
A _ refers to the market toward which a retailer will direct its efforts
1 A channel member
2 B market segment
3 C target market
4 D mass market
Trang 125 E warm market
Bright Automotive Inc does not have employees below the age of
16 since the law prohibits it Therefore, Bright Automotive is in the _ stage of incorporating corporate social responsibility
1 A initial
2 B second
3 C tertiary
4 D fourth
5 E acquisition
Which of the following is NOT an example of intertype competition?
1 A A supermarket and a fresh flower stand
2 B A coffee shop and a fast food restaurant
3 C A supercenter and a pharmacy
4 D An American Eagle store and a Macy's store
5 E A Target store and a Walmart store
A company in the final stage of integrating corporate social
responsibility into its strategies:
1 A only engages in CSR activities that are required of them by law
2 B engages in CSR activities that provide a short-term financial benefit
3 C engages in CSR activities because they believe it is the right thing to do
4 D engages in responsible activities for the well-being of everyone
Retail information and supply chain management systems help retailers to:
1 A gain strategic advantages
2 B monitor the flow of information and merchandise
3 C make sure desired merchandise is available when customers want it
4 D minimize the retailer's inventory investment
5 E all of these