Consumer behavior ebook

... 30 Chapter 2: Consumer Behavior: Definition & Models 37 2.1 Consumption, the Consumer and Consumer Behavior 43 2.2 Models of Consumer Behavior ... management with consumer information 24 Consumer Behavior Marketing Activity Management from various angles: social, psychological, economic and personal This helps understand consumer behavior -... dimensions with consumer behavior, theoretically and practically The book contains nine chapters, discussing the basic principles of marketing, the marketing environment and consumer behavior As