Trắc nghiệm market leader 4

So when people do a………5for a ………6associaticed with your business or product, your site automatically receives many more……….7 What’s more.. These are not ……….8who’ve already visited 35 …

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MARKET LEADER 4

c explain

d clarify

7 Furthermore, although they may digress and leave the main point to give additional information and details where appropriate, they will not and lose sight of their main message A/7/ly thuyet

29 If you think you can give a good presentation just because you know your subject inside out, well, I’m afraid you’ve got the wrong end of the A/5/Baitap

41 Look at the words and phrases below: Underline the odd one out C/LYTHUYET/15

47 A .statement is a short written statement made by an organisation, intended to communicate its aims to customers, employees and shareholders A/BAITAP/08

a behaviour

b competitive

c mix

d mission

48 A good product is one which satisfies the needs of the customer and makes

a product eye-catch in the marketplace

66 Is always making money and increasing it……… (D/LYTHUYET/30)

A customer B.brand C.profit D.headquarters

67 Is often the market……… (D/LYTHUYET/30)

A.leader B.customer C.brand D.profit

68 Is moving forward and interested in……… (D/LYTHUYET/30)

A.Wordforce B.subsidiaries C.people D.innovation

69 Has a motivated……… (D/LYTHUYET/30)

A.workforce B.subsidiaries C.people D.innovation

70 Has a loyal ……… base (D/LYTHUYET/30)

A.customer B.brand C.profit D.headquarters

71 Has a world-famous ……….and an instantly recognised logo (D/LYTHUYET/30)

A.customer B.brand C.profit D.headquarters

72 Issues ……… which are worth millions on the stock market (D/LYTHUYET/30)

A.subsidiaries B.people C.innovation D.share

73 Has its ……… in a prestigious location (D/LYTHUYET/30)

A.customer B.brand C.profit D.headquarters

74 Has branches and ………all over the world (D/LYTHUYET/30)

A.subsidiaries B.people C.innovation D.share

75 Treats its employees well and is ……… orientated (D/LYTHUYET/30)

A.subsidiaries B.people C.innovation D.share

76 Several sales staff ……… last year and didn’t meet their targets

77 Smith and Turner were the two ……… of the report (C/LYTHUYET/34)

90 Staff who never get any praise for their achievements may end up

……….their own abilities (A/BAITAP/16)

94 Last year we ……… our budget by 21%, so unfortunately our budget this

year has been reduced accordingly

b upgraded

c underspent

d downsize

97 We’ll cut our expenses and ……… our operations in order to become more

competitive on the market

a outnumber

b upgraded

c underspent

d downsize

98 Salespeople often ……… computer software, so consumers end up with

things they don’t really need

106 Most people alike to have control over their work and therefore put

……… near the top of their list of motivating factors (B/LYTHUYET/39)

109 Many job satisfaction studies, perhaps surprisingly, have found that often

………… is not the most motivating factor (B/LYTHUYET/39)

a) The survey showed that staff working flexible hours were more

……….with their jobs than those working fixed hours

b) Low pay and poor working conditions create ……… workers

c) Small European companies are top of job …………league tables

2 motivate

a) What are the strongest……….factors in people’s lives?

b) Workers become………if they work long hours for low pay

c) What was your ……… for becoming a salesperson?

3 frustrate

a) You could see the ………building up in the workforce

b) I find talking to him ………because he never listens

c) I felt so ……….with their attitude that I decided to resign

1 a) satisfied b) dissatisfied c) satisfaction

2 a) motivating b) demotivated c) motivation

3 a) frustration b) frustrating c) frustrated

UNIT 6

113 If you about your employees’ health and safely, make sure all relevant

120 If you a risk, you reduce it to the lowest possible level (A/BAITAP/24)

126 The government isn’t worried It thinks the economic blockade will have a effect (B/BAITAP/24)

135 In creased competition is threat to the survival of our company ,we need

to protect ourselves against negative changes in customer demand

d and then

144 Absolutely We must make sure restaurant users are properly warned

of wet or greasy surfaces

Has your company started doing business on the ……….……(1)?

Have you spent thousands on a website, more money to register it with all the major………(2), but you’re still getting little or no……….(3)?

If the anwser is ‘yes’, then you need Topsite

The Topsite service places your……….(4)at the very top of the major search

engine listings So when people do a………(5)for a ………(6)associaticed with your business or product, your site automatically receives many

more……….(7) What’s more Topsite delivers targeted visitors These are not

……….(8)who’ve already visited 35 ………(9)shopping site, but people who’ve actually done a search for your business

Remember, we guarantee to achieve top rankings for your company on the most highly travelly search engines, portals, and ……… (10) So when your potential customers………….(11) the Internet, we make sure they can ………(12)your website B/LYTHUYET/55

6 key word 12 Locate

Has your company started doing business on the net ?

Have you spent thousands on a website, more money to register it with all the major

search engines, but you’re still getting little or no traffic ?

If the anwser is ‘yes’, then you need Topsite

The Topsite service places your site at the very top of the major search engine listings So

when people do a search for a key word associaticed with your business or product,

your site automatically receives many more hits What’s more Topsite delivers targeted

visitors These are not surfers who’ve already visited online shopping site, but people

who’ve actually done a search for your business

Remember, we guarantee to achieve top rankings for your company on the most highly

Browse: to look through a series of web pages, perhaps those of a particular site, or ones found by a search engine relating to a particular topic

Directories: lists of sites of similar organisations, or of sites with information on relative topics

Hits: the number of visits that a particular site receives or the site found by a search engine that contain the key word you entered

Key word: a word that you enter into a search engine in order to find sites with web pages that contain this word

Locate: find information, a site, etc that you’re looking for

Net: another word for Internet

Online: used as an adjective or adverb to talk about activities related to the Internet Search: to look for particular information or a particular site, or the act of looking for it Search engines: sites like Google, Yahoo, AltaVista, etc that allow you to find other sites with the information you are looking for by entering keywords or expressions

Site: a series of related screens with information about a subject, organisation, etc

Surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind

Traffic: the number of people looking at a site in a particular period

145 Unless you collect the goods from the retail store, there is an additional……… F/LYTHUYET/57

a designer labels

c auction houses

d delivery charge

148 Some traditional businesses have found that they can make a lot of money from……… with a small investment in an easy-to-use website F/LYTHUYET/57

The latest figures underline the sharp……… (2) of internet shopping in the decade since the launch of Netscape Navigator, the first widely available internet………(3)

in 1994 While internet shopping……….(4) for just £300m of retail sales in 1999,by 2004 consumers were spending £14.5bn online, according to IMRG

‘For a sector to have grown from scratch in 10 years with very little investment suggests

‘Internet shopping is easier, more convenient and offers bigger……….(5) And a lot

of the major retailers are having to get to grips with it because consumers are dragging them into the space

The larger retailing groups- Argos, Dixons, Tesco and Boots –are ………….(6) money

on developing their internet offering, but many retail chains are not investing in online shopping, which in turn is allowing new entrants to gain a………… (7) in the market But in spite of the neglect from retail chains, the growing popularity of online shopping looks set to continue as more people gain……….(8) to the internet

……….(9) out last year showed that more than 56 percent of homes had internet access, with a third of those having a broadband………(10) The……….(11) of mobile commerce technology could also mean that people will be able to shop online from their mobile phones A/BAITAP/28

160 If you save information from Internet into one of your computer files, we say that you ……….the information B/BAITAP/29

a encode

b download

c search

d fail

161 e-commerce means buyers with computers can how………a global network

of approved suppliers linked over the Net B/BAITAP/29

Thật vậy của chúng tôi đã mạnh mẽ ủng hộ để làm điều này Tuy nhiên, hai thành viên hội đồng quản trị mới mạnh mẽ chống lại ý tưởng nhưng không bao giờ nói như vậy một cách công khai

171 Because the meetings were so unproductive, the Board of Directors got cold feet

and asked us to the dicision to expand into Europe B/LY

178 Export that there will be a marked shirt from financial and techological capital to human capital C/BAITAP/32

d mismanagement

185 Our next People Skills seminar will be held in Martonfa, far from the

of Budapest city centre E/BAITAP/33

a hustle and bustle

b reles and regulations

c peace and quiet

d trial and error

186 The participants will enjoy the of the countryside after a hectic week E/BAITAP/33

a peace and quiet

b rules and regulation

c trial and error

d supply and demand

187 This new economic theory proposes that the laws of are obsolete E/BAITAP/33

a rules and regulations

b supply and demand

c stocks and shares

d trial and error

188 Some of the best teams are built after a painful process of

a Peace and quiet

b Rules and regulations

c Trial and error

d Supply and demand

189 More and more people invest their savings in

a trial and error

b peace and quiet

c stocks and shares

d hustle anf bustle

190 The fact that he introduced so many upon his appointment did not make him very popular with staff E/BAITAP/33

a supply and demand

b trial and error

c peace and quiet

d rules and regulations

191 You really can sell anything on these Internet auction sites It’s money for old

204 Buying expensive goods by making regular payments over a period of time

Mua hàng hóa đắt tiền bằng cách trả thường xuyên qua một thời gian

a venture capital

b grant

c invoice discounting

d hire purchase (mua trả góp)

205 Money lent to start a new business

a venture capital

b grant

c invoice discounting

d hire purchase

206 Allowing customers to take out more money from their bank than they had in it

Cho phép những khách hàng lấy tiền hơn số tiền họ có trong ngân hàng

Professor Muhammad Yunus, who has ………(1) many Innovative programmes for the rural poor, several of which have been ………….(2) by the Bangladeshi government Although definitions of microcredit ………(3) from country to country, there are a number of common essential characteristics First of all, loans are very small In size, and the target users are always very smaLl entrepreneurs and low- ‘ households Secondly, funds are used for income …………(5), enterprise development or community use Finally, most ………….(6) and conditions for

microcredit loans are ……….(7), easy to understand and suited to the local conditions of the community

Microcredit has proved an effective and popular measure in the ongoing struggle against poverty, enabling those without ………….(8) to lending institutions to borrow at bank

………….(9) and start small businesses

214 They wanted to place a larger order I thought they wanted a bigger discount We were…………(C/LYTHUYET/86)

Companies which fail to view customer service training as an ………… (4) are likely to remain in business only if they manage to keep a large number of first-time customers Moreover, they will probably end up losing market………(5) and experiencing a

………(6) in profits unless they keep introducing new products and spending massively ……… (7) advertising

Successful companies, however, are the ones which have grasped that in today’s extremely competitive marketplace, being good is just not good enough anymore Customers have become much more ………… (8) and expect nothing less than………… (9) in customer service

One of the keys to success is for a company to develop efficient means of communication between management and employees This invariably has a direct positive effect on the customer As a matter of fact, a company which ¡s good to work for is usually one which

is good to ……….(10) business with

1 a) providing b) giving c) selling d) caring

2 a) away b) over c) under d) across

3 a) shopfloor b) foreground c) front-line d) workshop

4 a) earning b) expenditure c) interest d) investment

5 a) share b) demand c) niche d) place

6 a) rise b) drop c) level d) plateau

7 a) in b) for c) over d) on

8 a) awkward b) requested c) complex d) demanding

9 a) excellence b) goodness c) quality d) expertise

10 a) deal b) do c) make d) work

217 I intended to tell the manager a lot of customers had complained, but she was in a hurry and I completely forgot……… (B/BAITAP/40)

b to get straight to the point

c it slipped my mind

d to pass the puck

218 If you are dissatisfied with their service, don’t hesitate, talk a bout it directly and tell them what sort of compensation you expect (B/BAITAP/40)

………

a get straight to the point

b pass the buck

c ripping people off

d get to the bottom of the problem

219 When we are sure we are to blame for a problem, our poLicy is never to avoid responsibility……… (B/BAITAP/40)

a get straight to the point

b pass the buck

c ripping people off

d get to the bottom of the problem

220 Avoid the Regency Hotel They have a reputation for charging far too much……… (B/BAITAP/40)

a get straight to the point

b pass the buck

c ripping people off

d get to the bottom of the problem

221 It is not enough just to compensate customers when their complaints are justified

We have to find the real cause of the problem to make sure it doesn’t happen again……… (B/BAITAP/40)

a get straight to the point

b pass the buck

c ripping people off

d get to the bottom of the problem

222 Not only did they refuse to admit that the video I had bought wasn’t working properly, but they also refused to give me a replacement That was the last in a series of unpleasant events! (B/BAITAP/40)

a passthe buck

b ripping people off

c get to the bottom of the problem

d the last straw