Business START UP 2 student book cambridge

CAMBRIDGE PRESS UNIVERSITY Cambridge,NewYork,Melbourne,Madrid,CapeTown,Singapore,Sáo Paulo CambridgeUniversityPress The Edinburgh Building,Cambridge CB2 2RU,UK www.cambridge.org lnformation on this title:www.cambridge.org/9780527534697 @ CambridgeUniversityPress2006 This publicationis in copyright.Subjectto statutoryexception and to the provisionsof relevantcollectivelicensingagreements, no reproduction of any part may take placewithoutthe written permissionof CambridgeUniversityPress Firstpublished2006 Printedin the UnitedKingdomat the UniversityPress,Cambridge A cataloguerecordfor this publication is available from the BritishLibrary ISBN-13978-0-521.-53469-7 Student'sBook ISBN-IO 0-521.-53469-0 Student'sBook ISBN-13978-0-527-67208-5 Workbook2 with CD-ROM/Audio CD ISBN-1O0-527-67208-2 Workbook2 with CD-ROM/ Audio CD ISBN-13 978-0-527-53470-3 Teacher! Book ISBN-1O0-527-53470-4 Teacher'sBook ISBN-13978-0-527-53477-0 Audio Cassettes2 ISBN-10 0-527-53477-2 Audio Cassettes2 ISBN-13 978-0-527-53472-7 Audio CDs ISBN-100-521-53472-0 Audio CDs L Contents Mapof thebook Unit1 lntroductions Unit2 Teamwork 72 Unit3 Choices 18 Unit4 Experience 24 Unit5 Arrangements 30 Unit6 Objectives 36 Unit7 Success 42 Unit8 Media 48 Unit9 Strategy 54 Unit10 Solutions 60 Unit11 Transport 66 Unit12 Agendas 72 practice Communication practice Grammar andvocabulary 78 95 Grammarreference 106 Transcripts 774 Communication r Communication Grammar Vocabulary 7.r Tatkingaboutyoureducation and career Presentperfect/Past simple Education Careerhistory 7.2 Givingan update Presentperfect:yetlakeadyl Good newsand bad news 7,3 Discussinginterestingexperiences 9.1 Describing a businessconcept Passive:presentsimple, pastsimple Marketing and advertising 9.2 Discussingstrategies Adverbsof manner Businessdevelopment 9.3 Usingthe Internet :"_ r:i Describing feelingsand experiences Websitelanguage lntroductions ! Tatkaboutiobs What'syourjob titlein Engtish? ls youriob commonor veryspecialised? Do you knowanyonewith a veryunusualjob? ! Listen to Ella Grady,one of the people on the course,tatkingabout her iob Fittin the gaps in the OrganisationChart OrganisationChart SueArpet managing director ,r^ {= J ={ í# Responsibilities: o departments o I45 people ( I I DavidKemp customerservicemonager Responsibilities: customerservice clepartment o regiona[customer servicemanagers Í I EttaGrady customer servicemanager Responsibilities: assistants countries Which other personfrom the chart is on the trainingcourse? Fitl in the gaps in these sentencesfrom 2a b r lvan Magnusson,a trainer,is talking at the start of a trainingcourse.Listenand completethe information Lengthof course:, days C o u r s en a m e :l n t e r n a t i o n a l lvan'sjob: consultant of after to with for I look rrftt'r- ,, customerservicefor Europe I report the customerservice manager the department He'sin charge We'reresponsibte customers , , in Europe I deat oroblemsmostof thetime I I I lntr odu cti on1s Undert'mgthe correctverb forms in these sentencesthat lvan and David say Listenagain and checkyour answers e Vocabutarypractice >Page 95, Exercise1 f Work with a partner.lmagine you are one of the peopleon the chart.Describeyour responsibilities Use the tanguagefrom 2c t I worklworksfor a hotel company We checklcheckscustomerservice | writelwritesa report lt don'tldoesn'ttake long s I don'tldoesn'tpay pRoiluNcrArroNListenand repeat How these words changein sentences? They trovelltravelsa lot tikethe paperwork I I don'tldoesn't r of I'min chargeof the department for customers z for I'mresoonsible manager to I reportto the department Listenagain and check your answers Presentsimple: be I'man exportmanager He's in charge We'reresponsiblefor ten countries I'mnot in charge She isnt on the course.(or She's not) They arent all here (or They'renot) h I work in this office.He works with me He doesnt work here.We dont work together The verb have is irregular: I have an assistant She has a new job I dont have an assistant She doesnt have a new job Fitl in the gaps with these forms of the verb be d are is I'm he's isn't we're they're aren't isn't My name'sEltaGrady ('ttt , in customer service.lt a verybig department only six people David I'mnot in chargeof the department my Kemp the manager boss in the I workwith flvecotleagues Europeansectionof the department Alicia,Todd,Mike,Ericand Hans my assistants all in myteam , on the course.There SueArpel any directors on the course p Listen to lvan Magnussontetling the group about his 'secretiob' Then complete the sentences lvanworksfor He writesreportsabout The companydoesn'tpay him,but lvanis the rightpersonfor the iob because Grammarpractice ) Page 95, Exercise2 !l Corrunicationpractice1 StudentA )Page p r.m to a partneraboutyouriob (ora iob 78 StudentB ) Page 88 you would tike to do) Talk about your responsibilitiesand give examptesof things you at work USEFULLANGUAGE I'mthe international sales manager I'mresponsiblefor exports I reportto the managingdirector She'smy boss I managea team of ten engineers The factorymanagerdeals with productionproblems I'min chargeof this proiect I'min after-sales service.I look aftercustomers ! Look at the title of the web page What is the page about? Read about the IMPA trade fair and answer the questions in the FAQs (FrequentlyAsked Questions)window oÉo ! Whatdo thelettersIMPA standfor? Whereis thefair? ? Whendoestheshowstart? Howmanycompanies areat thefair? ls thefairopento thepublic? o Are thererollercoasters at theshow? Doesthefairhavean outdoor area? OAO Your online guide to International Trade Fairs What? When? Where? lnternational Association of Amusement Parks (IAAPA) andAttractions GonÍerence andTradeShow Trade fairs aren't usuallyfun But that's not true at the IAAPA, a conference and trade show for the amusementpark business This year, there are about 1,300 companies at the IAAPA The show, from November 15th-20th,is at the Georgia World Congress Center,Atlanta lt's only open to professionals.There are thousandsof productson exhibition,some of them enormous- includingrollercoasters.The site is huge:60,000 square metres,with indoorand outdoorareas TheAmusement ParkBusiness- FactsandFigures Amusement parks aren'tjust big places They're also big business ln the United States, amusementparks have over 300 millionvisitorsa year, and customersspend over $10 billiona year.And it's a global industry- nearly every countryhas amusementparks of some kind be ls thetradefairin Montreal? | WhereaÍeyouroffices? l other verbs I i Whendoesthe fairstart? Do they makecomputers? Q c Grammarpractice ) Page 95, Exercise3 d Listen and repeatthe questions in the grammarbox ^ One of the companiesat the IMPA is Vekoma Read the text below, then answer questions 1-3 For a lot of firms,globalbusinessis a rollercoaster.But for Vekoma, rollercoasters are a globalbusiness.The Dutchcompanyis one of the world'stop rollercoasterbuilders.lt exportsto customersworldwide Work with a partner.Take it in turns to ask and answer questions A Wheredo you work? B I workin Berlin What/ do? Where/ work? Whatcompany/ workfor? What/ yourcompanydo? r Whatdoes the firstsentenceof the text mean? z Whatdoes Vekomamake? company? ls it an international - I Intr odu cti on1s Er Engineersdesign the rollercoasterto meet the customer'sneeds l2 The factoriesproduce the parts.Vekoma manufacturesparts at two plants, in the Netherlandsand the Czech Reoublic !3 The company deliversthe parts to the customer'ssite l4 Vekoma'sengineersand techniciansinstall the rollercoaster L l ) Vekoma offers after-salesservice lt advises customersabout maintenanceand safetv and suppliesspare parts Read about the service that Vekoma offers Match the photos to the sentencesfrom the text Match the definltions7-T to the verbs a-g t offergoods/services-\ a design \- suppty settabroad create/draw c deliver make d manufacture hetp/give information e instatl buitd/put in f export transport/send g advise d E Vocabularypractice >Page 95, Exercise4 A salesmanfrom a companycalted Fun Farmis talkingto a potentialcustomerat a trade fair Listenand answerthe questions Whatdoes Fun Farmmanufacture? What'sthe woman'sjob? Wheredoes FunFarmmakeits products? Listenagain.What does the salesmansay about: customers aroundthe world? installation and after-sales servicein Germany? Communication practice2 StudentA > Page 78 StudentB '.) Page89 Ask a partneraboutthe productsand servicesof a companyhe/sheknows wel[ USEFULLANGUAGE We design,manufacture, deliverand install the oroducts Do you supplyparts? We advisecustomers aboutmaintenance Wheredo you exportyour products? We have customersin 30 countries Understandinga menu Orderinga meal ! Workwith a partner.Tatkabouteatingout What'syour favouriterestaurant? Why you tike it? b Look at the top of the menu Talk about the restaurant Do you think it's an expensiverestaurant? Why/lilhynot? you go Whatsort of customers think to this restaurant? Simple dishes / Goocl food / Choosing your meel is as easy as Great value / apple pie with fresh cream or ice cream b roast chicken.beef or lamb.orilled steak d frieclhacldockor cod, grilled salmon I I Great service / SÍartsimply with one of our light and tastystarters Main courses :l I Meat or fish + side dishes You choose choices.300 combinations Summer is here with our cool desserts c Look at the extractsfrom the menu on the right Match the dishes (a-h) to the parts of a meal (1-5) starters: !- meatfor the maincourse: fish for the maincourse: s i d ed i s h e s : desserts: , d Vocabularypractice r Page 95, Exercise5 e pRoNUNcrArrotWhere'sthe stress? Fill in the chart broccoli carrot chicken dessert haddock potato salad salmon vegetable strawberry tomato Checkyour answers Listen and repeat Work wlth a partner.Take it in turns to point at a pictureof food and ask what it is A What'sthis?/ Whatare these? B lt'sfihey're Talk to your partner about what you woutd like for lunch Choose a starter,main course and dessertfrom the menu Forthe starter.I'd like Transcripts Waiter Dessert? Ella Yes,couldI havethe applepie,please Waiter Applepie David Justa coffeefor me,please Wouldanyoneelse like coffee? Ella I'll haveone aftermy dessert Waiter OK.Wouldanyoneelse like dessert? Waiter Are you readyto order? Ella Yes.Forme,um To start,the tomatosoup, please David Yes,the samefor me,please.Thetomatosoup Waiter Whatwouldyou like for the maincourse? I'dlike salmonwithriceand peas,please Ella The lamb,with peasand carrotsfor me,please David lvan? justa maincourse I don'twanta starter, lvan Can I havesteak,chipsand peas,please? Waiter Howwouldyou likethe steak? lvan Um Medium,please in France? Vanessa So whereareyou woiking,exactly, In lt's not far from Switzerland the lohn Jura a hotet? Vanessa Right.And you?ebuildíng We'reconverting intoa hotel.lt's a farmhouse fohn very,um it's a veryold house.Whenwe started,it had no windows,no doors it was a ruin,basically Vanessa And now? Well,now,mostof the work'scomplete I'm John stayíng in one of the rooms,in fact.So, um,|'m the firstguest Vanessa You'rethe boss,though,so you'renot payíng costinga fortune! Oh, I'mpaying!Thisproiect's lohn Vanessa I see.Well,that'sone of my questíons, actually What'syourbudget? Um the total budgetl five hundredand sixty lohn thousandeuros and I'mpayinghalfof that Richardand KathyMillsarepayingthe rest They'remy businesspartners Vanessa And yourbusinesspartners are hotelmanagers ls that right? That'sright.I'mmanaging the proiect- the lohn construction And they'restill livingand working in the UK at the moment,organising the website you knoq brochures and the marketing material, and things.Thentheyplanto lívehereand managethe hotelwhenit'sfinished Vanessa I see.So, how longareyou stayingin France? What'sthe schedule, fromstartto finísh? Um eighteenmonths.And we'remoreor less lohn At the moment,we'reworkingon on schedule the bathrooms We'rehavingone or two problemswith tl Rowan So, the mainthingis, we wantcreativepeople ludith Mmm,yes,and creativepeoplewho canwork hard.We'relookingfor youngpeople,it'sprobabty um so theirfirstjob,they'vegot no experience, I thinkwe needto makethatclear.lt'shardwork And evenlittlethings- gettingto workon timein for example the simplethingsare the morning, important We wantreliablepeople extremely It soundsobvious,but Rowan Yeah.We wantpeoplewho are professional That's ludith Yes,that'sthe word Rowan What extraskills does a creativepersonneedto we want | mean,for example, be a professionat? themto workwith differentpeopleas well - to changeteams.That'sone of our creative isn'tit?We don'thavethe samepeople strategies, workingtogether all the time Judith Yes.So theyneedto copewithchange Rowan To copewith stress Judith Sure to presentand explain Rowan Theyneedthe confidence ideas Judith That'strue what Rowan And there'sthe problemof understanding the clientswant.lt'snot alwaysclear job,though.Thecreative Judith That'sthe manager's for analysing the client's teamaren'tresponsible needs.Lateron, whenwe talk about 13 Judith Marcoworksfor PAF,he'sin the creative department, we knowhim,he knowsus but is thatan advantage? Rowan Well,we wantsomeoneto managethe We needa managerto makethe new department strategy work.We don'treallyneednew ideas he knowsthe companywell, Marco'sexperienced, and he knowswhatwe want.I thinkhis Hiring withPAFis a big advantage experience someonenewis it'sobviouslya rísk fudith Yeah.But makingMarcothe department manager's also a risk.OK, he enioysworkingfor he'snot goingto leavesuddenly, the company, but that doesn't he'spopularin the department, a team meanhel goodat managing Rowan Butthe numberone priorityis the newstrategy to the Themanager hasto sell the newstrategy He líkes team.We knowMarco'sa goodsalesman sellingideas ludith Yeah But,whataboutthe otherpeop[eínthe department? Theyworkwithhim at the moment Whathappensif theyhaveto workfor him? Rowan oh' I thínkhe can copewithall that 775 15 Woman Man Woman Man Woman Man Woman Man Woman Man Woman Man Woman Man Woman Man Woman Man Woman Man So, are you watchingthe cup final this weekend? U m n o , I d o n ' t t h i n k s o Don't you like football? No I can't stand it Sorry to sound so miserable! Mmm, I hate it too, but I watch the World Cup Finat I can't play,that's my problem.I'm hopelessat it! lf I'm not very good at a sport, I don't like watchingit S o w h a t d o y o u l i k e ,t h e n ? I play golf Oh right My husband plays I'm not interested in it, though lt! not my cup of tea He plays gotl I go horse riding Oh, right.Wettyou could play poto - both of you That'shalf horse riding,half golf! I'd love to have a go at riding,actually.I bet it's good fun Oh, ifs great fun So, you have your own horse? No I'd love to have one, but, um it's expensive Yeah I'm quite interestedin tropicalfish I'd tike to have an aquarium,but it's a problemif you travel a lot Tropicalfish? Yeah I'd like to have some piranhas Piranhas? W e l l ,t h e y s a y a h u n d r e dp i r a n h a sc a n e a t a horse in less than five minutes! Oh! I ' m n o t s u r e i f t h a t i n c l u d e st h e r i d e ro r n o t t7 Marilyn,these are both top quatityproducts! The quality'sthe same Marilyn I know But they don't look the same.The one from Gitd looks like a modernvacuum cleaner Lionel ThisAero Aerosaurus fromthe 7960s Yeah.lt lookslike something Wettof courseit does.lt'sa retrolook want? I know but whatdo mostcustomers pricefor a Do theywantto pay a reasonable modernvacuumcleaner, or pay morefor something that looksfortyyearsold? L i o n e l Yes,but surelywe don'twantjustanother 'modern' vacuumcleaner, that'sthe sameas all we sell?We needsomething the otherproducts different OK,theAerosaurus is moreexpensive Butit'sdifferent And Suntrais makinga good - Gildis discount offer.Look- twelvepercent only offeringfive percent.Suntrais offering cheaperdeliveryas well.We canmakea bigger profitmargin Marilyn We can makea biggermargin, butwe canonly makea goodprofitif we sell enoughvacuum Howmanyof theseAero sauruses can cleaners we sell?| mean,lookat it lt lookslikea dinosaur! Lionel Of courseit does!That'swhy peoplewitlloveit! Justlistento it! Lionel Marilyn Lionel Marilyn I I tt6 | I I t9 InterviewerSo, whenyou designan office,wheredo you start? Welt,thefirstquestion is, howmuchspacedo Steve you need?Andthat'soneof the mostdifficult questions, because formost sometimes, people,itl difficultto say,oh I need fifteen squaremetres,for example.So you haveto lookat whatpeopleneedto in the office, lookat whatequipment theyneed- you know, mostpeopleneeda phone,a computer, um a desk!Thenthere's sharedequipment, you havea roomwitha photocopier, normally printers possibly .a faxmachine, InterviewerA coffeemachine is essential! lt'simportant Steve Oh,a coffeemachine whereyou putit Doyou putit in a corridor, withno windows or nextto thetoitets you know,so peoplehaveshortcoffeebreaks 0r you havea nicecoffeearea,wíthseats - that'sa big bigwindows '?Daylíght important consideration Light'sextremely InterviewerSo you wantbig windows,if possible Steve Yeah,you usuallywanta lot of light InterviewerWhatdo you thinkof open-plan offices? Do you likethatsortof design? Steve Well,an open-plan officeisn'treallya design, is it? lt'siust a big room,um But we're for offices, talkingaboutthe requirements question is money andthe mostimportant Youknow,costis alwaysthe biggest problem At the end of the day,wallscost money.lf they'renot an essential requirement, thenwhy havethem?With anythingthatcostsmoney,clientsalways ask,is it reállynecessary? officesare expensive, evenif you only havewhat'sin - what'scompulsory the regulations So, if something's an optionalextra 22 Caroline So,whatdo youthinkof Hawaii? Alistair Fantastic The beachesareamazing.We'vegot somegoodsurfingbeachesin NewZealand,but hereit's well,the weather's a lot warmer, at this timeof year, that'sthe firstdifference anyway Caroline Of course,it'swinterin NewZealand,isn'tit? Alistair Yeah.lt'llsoon be spring,though Caroline I'dliketo go, actually maybenot this year, but possiblynextyear Alistair To NewZealand? Caroline Yeah.What'sthe besttimeof yearto visit? Atistair Earlysummer's nice.LateDecember, early January Caroline And what'sthe weatherlike? Youcan haveChristmas Alistair Prettyhot,usuatly dinneron the beach,no problem!But there! a lot moreto thaniust sit on a beach, obviously Transcripts Caroline Oh,sure.So,whatarethe bestplacesto see? Alistair The nicestpartof the country's the Southlsland, in my opinion,anyway You go to the mountains Alps,and it's oh, it's there,the Southern beautiful Caroline So, you needa car,to travelround? Alistair Yeah.Or you can renta campervan.Thatl what a lot of peopledo Thereare hundredsof whereyou can you know park campsites, and C a r o l i n e Yeah.Yeah Alistair I knowthatareaprettywell,so somecampsites? C a r o l i n e So, canyou recommend Alistair Yeah,I can giveyou somegoodaddresses nextto a lake There'sone campsite, u Rob Woman1 Rob Man Rob Woman1 Rob Woman2 Rob Man Rob Woman1 Rob So, to startwith,I wantto talk about the invention Any ideas bicycle- a verysuccessful why?Whatarethe mainadvantages of bikes? Theydon'tcostmuch OK They'renot complicated They'reeasyto use;Veah Nottoo easywhenyou'regoinguphill! No,that'strue.Let'ssay'simple' Runningcostsare low OK,yeah.Verycheapto run Theydon'toftenbreakdown Yeah.Reliable They'resafe.Well They'renot too dangerous OK So, a And, successful inventíon, for all thosereasons withmodernbikes,we havea goodexampleof for a designthat's usingthe latestmaterials overa hundredvearsold 25 They're So, to sum up,then.Whyare bicyclespopular? and efficient, reliableand safe cheap,simple,economical Now,thatchecklistis the same,no matterwhatsortof 26 Therewerelots of problemswiththe SinclairC5.The biggestproblem,I think,was it was too small,and especially, too [ow.Becauseit was so low,it was difficult for otherdriversto see you.lt was actuallyquite if you'reverylow,and it's dangerous And,obviously, raining,thenthere'swatersplashingon you fromcars And then therewas the battery.lt was heavy.lt wasn'tvery powerful, it I mean everynightyou hadto recharge forgetit! 27 lake So this is quitean easyproiect certainly withthe one we did lastmonth,at a compared factory lt was,um quitea challenge! chemicals factorv? Ctient At a chemicals Yeah lt was a marketingvideo, for a chemicals company.They wanted to film different parts of the factory.The first problemwas the heat lt was, I don't know what the temperaturewas, exactly, but it was extremelyhot Client So it was difficultto work? Well, the troublewas, it was too hot for the lake camera Ctient Oh, right.So what did you do? We put the camerain a box, to protectit Jake lake We madea box,witha smallholein the front Yeah And,we filmedwiththe camerain the box And did it work? Yeah,it workedOK So how did you makethe box?Whatdid you use? we So, anyway, Justwood.Nothingcomplicated finishedfilmingin this hot area and thenthey wantedus to filmwithno light.Theyhad another production processwhere,um theycouldn't haveany tightat all lt was completely black Ctient And theywantedyou to filmit? fake Yeah Ctient So whatdid you say? Theythoughtmaybewe Jake I said,no, it'simpossible but,um coulduse a specialcameraor something, it wasn'tpossible So, filmingin youroffices isn'ta big problem! Client Well,afterthat,nol So, whencanyou startsetting up Client Jake Client fake Client Jake B Tessa So, did you havea goodweekend,Dave? Dave Yeah,OK,thanks.lt was niceto havesomewarm weatherfor a change.We ate outsídeyesterday, at We sat outsidein the garden lunchtime Tessa Didyou? Dave Yeah.We wantedto havea barbecue, actualty, but I forgotto buy somecharcoal, so Tessa oh, no.Youdídn'thavepeoplecominground? Dave Oh, no lt was just me and my wife,so it wasn't too bad.In fact,I was quitepleased.Normally, whenwe havea barbecue, I the cooking,you see.But otherwíse my wifecooks,so Tessa So you sleptin the sun,and yourwifedid attthe cooking! Dave Wetl I wasn'tasleep- I had one eye open so I couldsee whenit was ready!No,actually, I had quitea busyweekend.I put a newfrontdooron lt was a biggerjob thanI the houseon Saturday thought,actually I got up earlyon Saturdayand workedalt day.Thenon Sunday,I got up earlyand paintedit Whataboutyou?Whatdid you do? Tessa Notmuchreally.Um,we wentto the cinemaon Saturdaynight Dave Oh yeah?Whatdid you see? Tessa Oh,it wasn'tverygood.lt was that newfilmwith L77 30 Michael Sylvie Michael Sylvie Michael Sylvie Michael Sylvie Hetlo Hello ls that Michael? Speaking Hi Michael,it's Sylvie in Brussels Hi Sytvie,how are you? Fine,thanks.You? Y e a h ,v e r y w e l l ,t h a n k s Are you gettingready for the conferencenext month? Michael Um not really.What about you? Sylvie Well, that's what I'm phoningabout, actually How are you going to San Francisco? Are you flying direct from Dublin? Michael Um wetl, I still need to book my flight.But I'tl p r o b a b t yh a v e t o c h a n g ei n e i t h e ri n L o n d o n or in Amsterdam Whataboutyou? Well,I still needto book my flight,from Amsterdam So, um M i c h a e l Wel[,shallwe catchthe sameflight? Yeah.Thatl whatI thought,actually Sylvie Thenwe canworkon the olane Sylvie M i c h a e l Y e a h ,t h a t m a k e ss e n s e S o I n e e d t o b o o k a flight to Amsterdam,then Shall I took into flights to San Francisco, as welt? Sylvie Um yeah,if that'sOK M i c h a e l Yeah,no problem I'lllookon the Internet after Sylvie Michael Sylvie Michael Sylvie Michael Sylvie Michael lunchand,um I'tlcallvou back.Whatabout bookinga hotel? Um Wetl,shall I contactthe San Francisco office see if they know any good places?| can get in touch with Rita Y e a h ,g o o d i d e a I'll give her a call this afternoon,as soon as the offlceooens E x c e l l e n tS o I ' l l l o o k i n t o f l i g h t sA n d , u m I ' l l get back to you Great.Shall we speak at about four thirty? Y e s ,f i n e I ' l l c a l l y o u t h e n OK Bye Thanks for calling,Sylvie Bye Tom Nine thirty?Yeah,that's fine Naomi OK Monday,Decemberthe twelfthat nine thirty,then Tom And can you send me an agenda? N a o m i Y e s , | ' l lw r i t ea n a g e n d at h i s m o r n i n g a, n d s e n d í t to you this afternoon Tom Excellent OK,so I look forwardto receiving that, and I'llsee you on the twelfth N a o m i OK I tookforwardto seeingyou then Tom OK Bye N a o m i Bve 34 1AHi B Hetlo.Do you have any informationabout Alcatraz? Any booklets or (beep)? A Yes.Just behind you, on the shell there B A h , O K T h a n ky o u 2AHi B Hi ls there anywherenear here where you can buy gifts and (beep)? A Yeah.lf you turnrightout of the door,thentakethe firstright,therearegiftshopsall alongthe the street,there B OK.Thanksverymuch B Can you visitthe museumall day?Whatare the openingtimes? A lt opensat ten and closesat five.lf you wantto takea (beed,theystarteveryhour,on the hour and last I thinktheylastforty-five minutes,but I'lliust check B A B A Excuseme Haveyou got any street(beep)? Sure .Thanks.Howmucharethev? They'refree 36 l n t e r v i e w e r W h a t d o y o u t h i n k a b o u t t h e l o c a t i o no f t h e resort,near Berlin? Caroline Well,the reasonit'sthereis, simply,because therewas alreadya domethere.Tropical lslandsResortdidn'tbuitdthe dome.They boughtit, for quitea low price.A company calledCargolifter builtthe domeas a factory to makebig airships.But CargoLifter wentout of business and hadto sellthe dome.So Tropicallslandsboughtit and so theyhad verylow construction costs 31 Y e s , I ' l tc a l t h i m | tatkedto Christine,and there'sno problem | e m a i l t h e m i n u t e st o e v e r y o n e Yes, I'll contacthim 32 Naomi So, when'sthe best time to meet,for you? I'm free next week Tom Um I can't make it next week I'm I'm busy all week The week after'sOK for me Naomi The week after.What about Monday?Monday, Decemberthe twetfth? Tom Yes, that's OK for me Naomi Inthe morning? Tom Yeah N a o m i H a l fp a s t n i n e ? rrB Interviewer So, you think the resort'llbe successfulin Caroline the longterm? Possibly I thinkit'ltprobablybe quite popularin the shortterm in the firstfew months probably I thinka totof people'tl cometo havea look they'llwantto see whatit'slike.Afterthat,it dependswhatthey thinkof it Transcripts lnterviewer Somepeoplesay this resortwon'thelpto makeforecastsfor otherresortsbecause therewas no needto buílda dome.Do you agreewiththat? Um no I thinkit'tlhelpa lot Definitely Caroline The construction costsaren'tdifficult to Thedifficultquestionis, whatsort calculate of peoplewill visitthe dome?I'msureit'll be popularwithfamilieswithyoungchildren, for example.So the proiect'tt be goodfor getting information aboutthe market wittbuíldanother Interviewer Do youthinksomeone domelike this somewhere, one day? It'spossible,yeah.Maybethere\a huge Caroline marketfor them.I mean,it'snot a completely newidea.There'salreadva domelikethis one in Japan :t8 industry Interviewer Doyouthinkwe'tlseea spacetourism in the next fiveyears?ls thatrealistic? I thinkso, yeah.I'mnot surehow big it'll be It all dependshow muchit costs.Youknow, if a flightcosts 'under fiftythousand dollars.I thinkthere'llbe a lot of demand lf ticketscostoverfivehundredthousand dollars,veryfew peoplewill buythem it'll be expensive Thequestionis, Obviously, howexpensive? Interviewer Somepeoplesay two hundredthousand dollarsis a realisticprice Mmm well,thatl probablyaboutrightfor a Caroline short-term Inthe long-term, I think objective the costwill needto be lessthanthat Probablylessthanhalfthat Interviewer Whatdo thinkspacetouristswill want? Whatsort of experience? Um l thinkthey'ltwant I thínkit has Caroline to be a realspacetrip.lf it'stoo short, thenpeoplewon'tbe happy.I don'tthink it needsto lastfor hours,but a coupleof minuteswon'tbe enough.lt has to be worththe money lnterviewer Whatdo you thinkit will taketo reallymake spacetourismtakeoffi lf somebodyshowsthatit's possible,for a Caroline price,I thinkthat'ltbe the start reasonable lf the firstcompanyis successful, a lot of the top otherswíllfollow.And,obviously' priorityis safety.That'sthe bígchallengeto showthat ít' safe' Caroline a, goodafternoon Assistant GlenAir, Howcan I helpyou? Customer Helto.I'dliketo fly to Lisbonat the end of May Assistant Lisbon? CustomerYes Assistant Whatdateareyou planningto leave? Customer On Maythe twenty-fourth Assistant May the twenty-fourth ls it a returnflight? CustomerA return,yes.I wantto comebackon the thirty-first Assistant The thirty-first of May OK, the cheapestfare's fifty-fivepounds CustomerThat'sfor a return Assistant Yes CustomerOK Um and can I changethe dateif I needto? Assistant No.Forthatfare,you can'tchangethe booking, and there'sno refundif you cancel pounds.And arethereany Customer Right.So fifty-five extracharges?Forairporttax,or Assistant No,that'sincluded CustomerOK Um oh, that'sthe otherquestion- what's BecauseI the maximumbaggageallowance? wantto takea surfboard withme Assistant Right.Well,the maximum allowanceis twenty kílograms Theexcessbaggagechargeis six poundsper kilogram, but for a surfboard 40 Customer OK, can I book a seat,then,please? Assistant Yes.Can I takeyourname,please? CustomerSure.lt'sSimonBrigton.B-R-|-G-T-O-N Assistant And Simonis S-|-M-O-N? CustomerThat'sright Assistant And howwouldyou liketo pay? Customer Do you takeVisa? Assistant Of course,no problem.CouldI takethe number please? CustomerSure,it'sfoursix doubleseven,doublethree doublefour,two two two one,fourdoublefive And the expirydateis August two thousand and nine Assistant Thankyou.So, justto confirm, that'sone ticket to Lisbon,flyingout on Maythe twenty-fourth at síxfiftyand returning on Maythe thirty-first at seventeenthirty.The total cost is fifty-five pounds,including taxes Customer oK Assistant Checkin openstwo hoursbeforetake-off and closeshalfan hourbefore Customer OK.Justone morething couldI havean aisleseat? Assistant Youcan chooseyourseatwhenyou checkin Obviously, it'sbestto checkin as earlyas possible Customer Right,OK l'" 4l - a systemcalled Maria We use the samesoftware processes Nurec- to controlall the production Jerome Nurec? Maria Yeah.Haveyou workedwithit before? Jerome No, I haven'tusedthatone.I'veusedTP Control Maria Right.We usedthat here,a fewyearsago So did you useTP in CapeTown? lerome Yeah.ThenwhenI was in Boston,we useda systemcalledArrow Maria Oh, I'veworkedwiththat before typesof softwarein lerome We haveso manydifferent this company, it's unbelievable Maria I know.And we'vechangedso manytimes,as well.Haveyou everusedConductor? No.I'veneverheardof it J e r o m e Conductor? M a r i a Thatwas the systemtheyhadwhenI ioined It was very good,actuatly That's the trouble,isn'tít?Thesethingschange Jerome all the time,but theyreallyimprove? 43 been 2made 3found 4had 5written6done gone flown taken 10 sent 11 seen B r e n d a n Yeah.An Australian He'sgoingto lumpfroma balloon,fromfortythousandmetres.So that's, what fortykilometres Lisa That'sprettyhigh.WhenI did my iump,it was fromone thousandmetres jump? B r e n d a n You'vedonea parachute Lisa Yeah B r e n d a n Seriously? Lisa Yeah! 47 Brendan Lisa Brendan Lisa Brendan Lisa Brendan Lisa Brendan Lisa tA Yves Andy Yves Andy Yves Andy Yves Andy Yves Andy Yves Andy Yves YvesCordier Yves,it'sAndy Bett Andy,hi Howarethings? Goingquitewelt ls everythingnearlyready? Wetl,we'vegot a full accountsdepartment I interviewed someoneon Mondayand she's acceptedthe post.SaraBernard.I'vealreadysent her detailsthroughto personnel, so that'sgone well OK, good.And whataboutthe lT system?Havethey installedthatyet? Well,that'smoredifficult Um I'vefoundtwo technícians so far,er,but unfortunately, I haven't foundthe thirdpersonwe need,so So you haven'tfinishedthe |Tinstallatíon? No,we we haven'tactuallystartedit yet.But You haven'tstartedit yet?Andy,we needto open that officeíntwo weeks! I know.I'vespokento Danielain the Zurichoffice and she'sgoingto sendsomeonenextweek.I think Wecan stíllopenon time We needto Howlongis it goingto takefor you to get M Brendan Thisis amazing- this articlein the paper jump planningto a parachute Somebody's fromspace Lisa Fromspace? Brendan Lisa Brendan Lisa Brendan You'vedonea parachute lump? Yeah Seriously? Yeah! When? About fouryearsago.A groupof us went, frommy last company Wow!I'mimpressed! So whatwas it like? Fantastic! Whenyou jumpout of the plane, it's it'sjustamazing Youweren'ttoo scared,then? I was beforeI jumped.Everyone's frightened beforetheirfirstfump.But as soon as your parachute opens,it's it'sactuallyquite relaxing You'rejustthereínthe air - you'vegot thísincredible víew Yeah,I bet.And whataboutthe landing? Itwas OK Nottoo hard Becausethat'sthe mostdangerous moment, isn'tit? Well,yeah!Evenif you jumpwithouta parachute, itl not dangerous untilyou land! No,good point! 49 Presenter It'sbeenan excellentstartto the yearfor Geo-Core Yoursharepricehas risenby forty-twopercentin the firstquarterof this - the S&P 500 year.Nota bad performance has fallenby threepercentso far this year Alan Yes.We'reobviouslyvery happywith the resultswe'vehad.Our profithas increased by percentthis quarter whichís twenty.six betterthanwe forecast- our forecastwas for a twentypercentincrease Presenter Whatl the mainreasonfor that? Alan I think,simply,it'sbecausedemandhas been verystrong.Oursaleshavebeengood.Um the oil pricehas risen,um yourcompanydoesn'tsell oil Presenter Obviously, you'rean exploration you work company, for oil companies and and look for new oiI reserves Alan Thatl right Presenter But whatdo highoil pricesmeanfor your business? IransLl rP15 there Well,pricesare highbecause,basicalty, isn'tenoughoil to meetdemand.Thatmeans we needto findmore whichis ouriob, so goodnewsfor risingoil pricesare certainly us "' PresenterAnd lookingto the future,do you thinkthat Valerie f' 5r Naomi Alan are propertypricesin the Howimportant Interviewer economy? Inthe UK,mostpeopleinvestmostof their Roy moneyin theirhouse.So propertypricesare important extremety Mmm.What'syourviewon the UK property Interviewer market?Do you thinkpricesaretoo high? Well,in recentyears,priceshavegoneup Roy ten to twentypercenta year,um in some yearsevenmore.But inflationhas beeniust two or threepercenta year.So I thinkit's clearthat,um the boomhas to end InterviewerMmm.The lastpropertymarketcrash,in the UK,was in the late1980s,and ítputthe UK Do youthink intoa recession economy thesamethingWitthappenagain? I don'tthinkpriceswill crash.The the Roy in the late was different economicsituatíon 80s interestratesrosequitefast iust beforepropertypricesfetl.Today,the Bank ol Eng\and\s much mote catetu\w\th vüth changesin interestrates.Theotherimportant difference, I think,is thatthenunemployment was quitehigh.Today,it'sverylow- about fivepercent So the economicsituation's completely different So I don'tthinkprices will crash,but ítis possibtethey'llfalla little bit.Or stayat the samelevelfor a fewyears InterviewerBankshavelentpeoplea lot of moneyin recentyears.Peoplehavegot big mortgages Do you thinkthat'llbe a problem? Will peoplehaveless moneyto spendin the future? Roy Oh,certainly Becausethe loanshaven'tjust - peoplehavealso borrowed beenmortgages moneyto spendin the shops.So far,that's helpedthe economy, becausespendinghas beenhigh.But at the end of the day,people will haveto pay the moneyback.So I think we'llsee lowerconsumer spendingoverthe nextfew years 52 Valerie So, is yourhotelOK?Didyou sleepwell? Naomi Yes,finethanks.I watchedTV for a while,then had an earlynight.I watcheda bit of that quiz show Who WantsTo Be A Millionaire?- the Frenchversion Valerie Ah, really? Naomi lt'sexactlythe sameas in the UK.Thestudio,the music Valerie Naomi Valerie Yes,I thinka lot of thosekindsof showsarethe same Do you have The WeakestLink?lt'sa quiz show, reallyhorribleto the and the presenter's contestants I'veseenthe Oh,yes.Yes,it'sthe samein France Engtishversion,as wel[,on satelliteTV like Big Brothei? And you haveprogrammes Youknow,Withpeoplelivíngin a house,and therearecamerasfilmingall the time Yes,we had a similarthinga fewyearsago.Do you havethat programme, um in Franceit's er,withpeoplewho want calledSfarAcademy to be pop stars,and,er,peoplevote,um Yeah.lt's calledFameAcademyin England There've beenso manythingslikethaton televisionin the lastfewyears.RealityTV RealityTV yeah.lt'sbeenthe samein France At home,I havesatelliteTV and I get English programmes 53 Valerie At home,I havesatelliteTV,and I get Engtish programmes on BBC Prime.Theyshowthingstike quizshows,documentaries, comedyprogrammes I findcomediesquitedifficultto understand N a o m i Yeah,I bet Valerie There'sa talk show as wetl,wheretheyinterview verywell famouspeop(e.t thinkthe presenter's knownin Britain.His namdsum oh N a o m i MichaelParkinson? Valerie Yes!Theyalso showsomegoodchildren's programmes My tittleboy watchesTeletubbies N a o m i Oh yeah Valerie There's anotherthingI sometimes watch.What's the nameforthe typeof programme it'sabout, not realpeople,they'reactors,but about iust everydaylifein a streetor,um N a o m i A soap opera.Or a soap Valerie Thatbit! Valerie Therela soap aboutthe peoplewho live in a a squarein London.| I can'tremember N a o m i Not EastEnders? Valerie EastEnders That'sit What'sso funny? N a o m i Valerie,I can'tbelieveyou watchEastEnders in Paris! Valerie Actualty, I'dliketo watchmorefilmsin Engtish On FrenchTV whentheyshowAmericanfilms,the voicesare in French.Howdo you say that?They're Dubbed Dubbed? Yeah They?enearlyalwaysdubbedin French.On some channels, theyshowthe originalfilmwith you know,textat the bottomof the screenwith.er withthe translation N a o m i Withsubtítles? yeah.But I don'ttikethat becauseyou Valerie Subtitles, readbut you don'treallylistento Naomi Valerie Naomi Valerie 54 So, first,let'slook at our presentadvertising strategy How arewe promoting the brandat the moment? As you know, we advertisein the press- mostof our pressads are in magazines readby the eighteento twenty-four age group We also use advertson billboards We occasionally useTV commercials And,of course,we marketthe brandwith sponsorship in sports- we sponsorbasketball, snowboarding and surfing At the moment,our spendingon advertising is highas a percentage of sales.The reasonfor thatis the costof TV commercials Butthe problemis, to makeTV commerciats work,you needa lot of them.A lot morethanwe haveat present.Now,obviouslywe don'thavethe budgetforthat So, in my opinion,TV commercials are not the right strategyfor Sway Butthat doesn'tmeanwe can'tadvertiseon TV.We can Thewayto it morecheaplyis to use product placement Theway productplacement worksis 56 Colleague So, the productsareseenin filmsand TV programmes They'rejust seenon a tableor Amy That'sright.Or in our case,withclothes, they'rewornby an actor,um Colleague And you see the logo yeah.lt depends.Youcan'talways Amy Sometimes, controlwhathappens.Often,productsare givento the fitmcompanyfor free.So you knowan actoris goingto to wearyour iacket,for example,but you don'tknowif you'llactuallysee the logo Colteague So you can'tsay to the filmcompany, we want to see thíspartof the jacket,or you haveto Amy Well,you can,but then,usually, pay.Sometimes, film the companyis paidby And thenyou havemore the advertiser control.I mean sometimes, the nameof a productis said by an actor.Butthat's in a film- you'retalkingbig moneyfor thatsortof thing Colleague Yeah,I bet And whendid companies start doingthis?| guessit'sdonemorenowthanin the past Amy I thinkthe firstplacements wereusedin films in the 1960s,for cigarettes Butthe big businessreallystartedin the 80s I thinkthe bestplacement, though,was,um did you see ForrestGump?TheApple placementwas doneverywell in that Colleague ForApplecomputers? Amy Yeah.There'sa scenewhereForrestGumpgets a letterfromApple 57 Tony The businesshas doneweltoverthe lastthree years.And I thinknow'sthe righttimeto expandto opena newoffice,hiresomegood people híre a manager to helpme,and you know,becomea biggerorganisation So I needto raisefinance,and to that,ld liketo try and findsomepeoplewho wantto buysharesin the company Jane Right.So you'renot planningto borrowthe money? Tony No.And to expandquickly,I needmorethanjust money.I needyouradviceon howto managethe expansion lane OK.Well,you'recertainlyrightto recruita manager for the newoffice.|'msureyou knowwhatít'stiketo you'rean workhard,sevendaysa week Obviousty, you set up the company entrepreneur, Butas the grows,eachyear,yourjob changes organisation gradually lf you opena newoffice,obviouslythat'sa big change, so yourjob needsto changesignificantly Tony Sure lane Haveyou thoughtaboutyourfuturewiththe company? Tony You mean,do I wantto sell the wholebusiness? Jane No,that'snot whatI mean.lt'sjustthat,if | findyou someinvestors, they'llwantsomemanagement control.lt won'treallybe yourbusinessany more You understand whatI'mgetting Tony Sure,sure Jane ltl not a decisionyou can makeeasily.But you needto thinkaboutyourfuturecarefully 59 | thinkthe bestthingaboutthe Internet is the fact thatyou can findinformation so easily.You know,you typea keywordintoa searchengine,and you get a hugelístof websites T-heworstthingis the problemof viruses.Youcertainly needantivirussoftware And you'vegot to keepit up-to-date as well- keep downloading and instalting updates.But,itl not too muchtroubleto finda lt'sgoodthatyou can manageyourbankaccountsvia Thatsavesa lot of time.Onceyou've the Internet you just put in yourpassword, registered log in and you'vegot accessto all youraccountsand everything fromhome.lt'sum it'sgood.I thinkit took a long timebeforepeoplewereconfident with,um secure servers,with the securityside of it, but now it's it's life.lt'slike payingby creditcard lust partof everyday online I'ma memberof an investment website,whichis part of a magazine I payten poundsa monthand I get accessto articlesfromthe currentissueand I can searchfor articlesfromprevíous issuesas well.They showcurrentshareprices,so you can followyour portfolio Eachtimeyou just togin, witha username and a passwordand it automatically listsyourshares, showsthe currentprice Transcripts 6r A 0K, 5o our objectíveis to think of some new ideas How could we make the productbetter?What areas of the productcould we improve?Any suggestions? B What about changingthe packaging?We could change the material material OK A Yeah.Packaging c Howaboutchangingthe size? A of the cD? c No,the pack.Whydon'twe sell moreCDsin a pack, for example? OK.Yeah.So, biggerpacks.Theycouldbe smaller, as well Whynot setlbig boxes- big storageboxes,withlots of CDs ínthem?Thenyou wouldn'tneedpackaging A storagebox A So thatwouldbe a new product c We couldsell CDswithnumbersprintedon them- say fromone to a hundred Thenyou wouldn'tneedto writeon the CD.You couldmakea noteof whatwas on eachCD number, and thenfindit easily.So we could sell,say,packsof ten.So you wouldhaveone to ten, or elevento twenty,and so on That'sa good idea.We coulduse thatideawiththe storagebox.So we couldpioducea big plasticbox wíth,say,a hundredbtankCDsin it' withthe CDs numbered oneto a hundred Mmm,that'sa, that'san interesting idea u lnterviewerPeopleoftensay thatsomenationalitíes are morepolitethanothers.Do you thinkthat's true?And you thinkyou haveto be more or less politewhenyou workwithpeople fromdifferentcultures? Sandra You don'thaveto be moreor less polite I think it's morea questionof how direct peopleare.Youshouldalwaysbe polite.lt's it'sOK to be iust that,in somecultures, direct,and in others,um it'snot.For in business,it'sbestto example,in Germany, peopleask direct be verydirect.Generally, questionsand theylike directanswers peopleare less InterviewerBut in the UK,generally, direct,aren'tthey? Well,they'renot afraidto say they disagree Sandra or or to critícise suggestíons Youdon't haveto say you agreeall the time.But you know,peoplesay thingslike,'/ m not sure I agree.',or 'Maybeit wouldbe betterto it anotherway'.I'vealwaysfound,in different cultures, the bestwayto disagreeor or criticiseideasis to makeit clearyou're criticisingthe suggestion- you shouldn't criticisethe person lnterviewer InJapan,it's veryimportant not to criticise people,isn'tít? Sandra Yes.Youshouldnevercriticiseanyone directty.lt's for the Japanese,it's very impolite That'swhy,often,in companies in people have to make decisions in Japan, groups.Everyone has to agree InterviewerSo what'syourgeneraladvice?Do you think peopleshouldchangethe waythey in different communicate culturesor or shouldyou iust be yourselB Sandra I thinkyou shouldalwaysbe yoursellum you needto but I think,to be successful, changehow you say things Onesuggestion is, we couldclosethe old ptantand moveeverything to a newsite.I thinkwe should considerthatoption.lt'sa possibility Therewouldbe a lot of benefitsif we had iust one plant.lt wouldbe better,um it wouldbe easierto managesuppliesand deliveries Energycostswouldbe anotheradvantage We knowhow muchwe wouldsaveif we had a new production line.We'veall readthe reportand seenthe figuresforthat.And fromthe forecasts we knowmore or less | thinkone largeplantlookslike a good option.That's my firstimpression OK,shallwe sum Llp,then?| thinkwe'vemadequite goodprogress We'vegot quitea longlist of ideas I thinkwe shouldjustconsider two or threeproposats look list So let's at the A I don'tthinkit woutdbe a good ideato spendso much.I'mworriedabouttheeconomic situation I thinkit'stoo uncertain B So whatwouldyou recommend? C Let'sjusttalk aboutdísadvantages for the moment' B I justwouldn'trecommend sucha big investment We haveto be careful 68 Assistant Hetto Rachel Hello.I'vejustmissedmy connection to London.I was bookedon the ninethirty I justwantto checkif my ticket'svalidfor the nexttrain at halfpastten you won't Assistant Um ah yes,you'reOK Obviously, havea seat reservation Rachel No.ls it too lateto makeone? Assistant Mmm,I'mafraidso Rachel Will it be busy? Assistant lt'susuallyquitebusy,yeah.You'llprobably get a seatin firstclass,if you wantto change yourticket Rachel WouldI haveto cancelthisticket?WouldI get a refund,or ? Assistant You canlust upgradeit Youiust pay a supplement I can checkhow muchit wouldcost Rachel Um oh, no, it'sOK I don'tthinkmy company wouldpay my expensesínfirstclass! Assistant Ah Rachel oK, thanks.oh is the ten thirtyon tíme, by the way? Assistant Um lt'srunningfourminuteslate Rachel OK,thanks 70 I'mafraidyourticket'snot validon thistrain lsn'tit? | thoughtI coulduse it on any train No.lt'sonlyvalidon trainsleavingafterten am oh I dídn'trealise The fare'sa bit higheron the earliertrains Itl not a big difference B OK So can I iust pay the extra? A Yes.I'ttjust checkhow muchit is A B A B A We regretto informpassengersthat flightTL sevenfour nineto Genevahas beencancelleddueto a technical problem.FtightTL sevenfournineto Genevais cancelled Passengers for this flightshouldcheckin at gatenine D and awaita transferto the nextflight to Zurich A Goodmorníng B Morning.I checkedin yesterday evening.My room's bookedfor a secondnight,for tonight,but I need to stayin towna thirdnight,um tomorrownight - I'vegot anothermeetingwhichwasn'tplanned CouldI book my roomfor an extranight? A Hmm.|'mafraidwe'refull tomorrowníght,um Justa moment.I'tlsee if there'sa roomfreeat our otherhotel.lt'sjusta few minuteswalkfromhere lf that's B Yeah,thatl fine A HelloPaul,it'sAlex.Haveyou got a singleroomfree tomorrownight?OK, great.Canyou hold it for me? I'll phoneyou backwiththe details.Thanks OK That'sbooked B Excellent 77 A key question,whenyou startto designa high-speed trainis, howwideis the track?What'sthe distance betweenthe rails?Becausethe widthof the trackdoesn't justgiveyou the widthof the train.The heightof the train is also limitedby the widthof the track.Obviously, trains haveto be stable,especially if theyhaveto go round curvesquitefast.Ta[l,narrowdesígns are unstable So, for betterstability,a wide trackís better Thetroublewithstandardtracksis, they'requitenarrow Forhigh.speed traíns, this ísa problemif therearea lot of curvesin the line.Noq you can limitthe problem To help the trainstayon the track,you makeit quiteheavy and you put mostof the weightas low as possible,belowthe floor.Nowof course,a designthat'sveryheavyisn'tvery efficient Justlook at the big,thickpiecesof steelusedin trains,um to getan ideaof how muchweightthereis So it'sveryinefficient And anotherproblem,of course, thatyou haveto deatwithis 74 Dennis OK Let'smakea list of dangerson the tarmac and thenwe can makea list of safetyprecautions to helppreventaccidents So, firstof all, what arethe mainhazards? Any suggestions? Woman Planes,whenthey'removing Dennis OK Movingplanes Man Noisefromengines fromthe jets.You needto wearear protection Dennis Uhuh,OK Noise ear protection Woman Othervehicles,movingaround Dennis OK,good.Movingvehicles Theyarethe biggest hazardon the tarmac.Not planes,but vehicles: buses,trucks,cars Whatprecautions canyou - to preventground taketo helpavoidaccidents vehicleshittingpeopte? Woman Er,everyone shouldweara greeniacket Dennis OK Highvisibilityclothing.Essential Does anyoneknowwhy movingvehiclesare especially dangerous at airports? Woman Becausetheydrívearoundquitefast? Dennis Theyoftendo, yeah.They'renot allowedto, though.The healthand safetyregulations say thateveryemployeeis responsible for the safety of others.But there'sanotherreasonwhy moving vehiclesare partícularly hazardous at airports Any otherideas? Man Becauseyou can'thearthem,becauseof all the noise fromjetsand,um Dennis Exactly lf you'restandingneara planewithits you can'talwayshearvehictes enginesrunning, now, coming.Just someonesaid you needto wearear protection Forsomejobs- for example, if you haveto standin frontof movingplanesto guidethe pilots,then,yes,you needto protect yourears.But onlysome peopleneedear protection, someof the time Woman So howdo we knowif we needear protection or not?Aretherestandardprocedures? Dennis Yes.We'lllook at thosea bit lateron 75 InterviewerA lot of peoplehaveto thinkaboutsafety regulations in theirjobs.But for pilots,safety is extremelyimportant,isn't it? Mike Absolutely lt'satl aboutprocedures, in fact Pilotsmustknowexactlvwhatto in all situations Interviewer Obviouslyyou need a lot of experience 724 Transcripts Yes to get an airlinepilot'slicenceyou needa minimum numberof hoursflyingtime You musthaveat leastone thousandfive hundredhours.And you mustbe at least yearsold Obviously, most twenty-three professional pilotsarea lot olderthanthat InterviewerSure.And all pitotshaveto be ableto speakEnglísh? |sthata requirement? Mike Yes- to fly internationally you InterviewerWhatarethe mainsafetyprocedures haveto follow?Aretherecertainthingsthat areespecially important? Mike We havea lot of checklists Therearethings you mustalwayscheckbeforeeachflight You mustn'ttakeoff untilyou'vechecked everything Thefirstthingis, you walkaround the plane,outside,and checkthat you knoq nothing's brokenor cracked InterviewerThatthereare no cracksin the wings! Mike Actually, mostplaneshavecracksin their wings!Very verysmallones.lt'sperfectly safe you canstill landif an InterviewerRight!And apparently, enginebreaksdown,can'tyou? Mike Youcan takeoff if an enginebreaksdown lf it happensa fewsecondsbeforetake-off, um if you'reabovea certainspeed,the procedure is, you mustn'ttry to stop,because the runwayisn'tlongenough.So you take off,fly aroundthe airport,and thenland again Mike 76 Assistant Woman Assistant Woman Assistant Woman Assistant Hetlo Hetto.ld like someinformation aboutthegym The healthand fitnessclub? Yes.ls it opento everyone? Cananyonego in? Yes,sure And is thatwherethe saunais? Thereis a saunain the healthand fitnessclub, yes.There'sanotheron DeckC, nextto the pool,as well swimming Woman OK OK,thanksverymuch Assistant You'rewelcome Hi Man Assistant Goodmorning I thinkthere'sa problemwiththe TV in my Man room.I can'tswitchit on for somereason Assistant Haveyou put the cardin? Man Thecard? I didn'tsee a cardwithit, um Assistant Right.You needa card.There'sa smallcharge if you wantTV.lt'seighteendollarsforthe full ten-daycruise Man Eighteendollars? Assistant Yes.Youiust needto signa form,thenwe give you a card,and you put it in the TV.Yougetatl the maiorsatellitechannelssir Woman Excuseme, I'velust readthe postel overthere, abouttheshowin the,um Lagunabar tomorrownight.lt saysyou needto book.Are thereany ticketsleft? Assistant Yes Woman OK.And how mucharethey? Assistant They'refree.lt'siust it's usuallyquitepopular, so we preferto issuetickets,thenpeople if theydon'tget a seat aren'tdisappointed Woman Right.OK,so can I booktwo seats,please? Assistant Sure.Can I takeyourroomnumber? 7E Victoria OK.Shallwe makea start? Er,justto say,John Gatescan'tmakeit He sendshis apologies He's hadto go to an urgentmeetingwitha customer John'saskedme to chairthe meeting so I'min the hot seat!OK, first,has everyonegot an agenda? on Johntold me copieswerecirculated Monday George I got the agenda,but I didn'tget a copyof the minutesfromthe meetinglastweek Victoria The meetinglastweek? George Johntold me you all met lastweek,to talk about I didn'tattend.I wasn'therelast the conference week,so I don'tknowwhat Victoria Oh,that.No,we didn'thotda meeting We didn't takemínutes or anything, it was just.'.someof us hada talk,duringa coffeebreak George oh, oK Victoria Don'tworryyou didn'tmissanything So, we've calledthis meetingto talk aboutthe sales conference nextJanuary We needto look at the programme to planwhatwe'regoingto duringthe two days.So let'slook at the first itemon the agenda, then:the mainthemefor As you know,eachyearwe have the conference a theme 80 a Amelia I canspeakto SamWu,in Beijing,and see if he can givea talk aboutChineseculture.I can contactMai Cheng,as well Victoria OK,great A m e l i a I'ltcallthemas soon as we finish b George So beforewe decide,I'llvisitall threehotels And we definitely don'twantto usethe conference centrewe usedlasttime agreedthat it wasn't A m e l i a No.I thinkeveryone 725 C George So we'resayingthe lastweekin January But, um we won'tbook untilwe get repliesfrom the branches Victoria No.I thinkwe needto ask everyone fustto oe sure d Amelia Justbeforewe finish,there'sjustone thing,that's not on the agenda.TomWattsemailedme to say he wantsto organisesomegifts,for everyone who attends Victoria What sort of gifts? A m e l i a I don't know He didn't say I'll ask him when I s p e a k t o h i m t o m o r r o wI n e e d t o p h o n e h i m 82 George Victoria George Victoria Hetto Hello George,it's Victoria.How are you? Not too bad I'm just callingabout the quotes,from the three hotels,for the conference.Have you got copies of all of them? George Um yes Yeah,they'rehere on my, er, desk somewhere Victoria Couldyou emailthemto me? George Um I can faxthem.I'veonlygot hardcopies- I haven'tgot the filesin the computer, so, um Victoria OK.fine George I'vegot to go to a meetingin abouta quarterof an hour,so I'llsendthemnow Victoria Yeah,OK There'sno rush.This afternoonl fine i f ,u m George No, no, it's no problem.I'll send them now Victoria OK, great.Then maybe we can discuss them later today? George Sure I'll be in the officeall afternoon V i c t o r i a O K I ' t tc a l l y o u l a t e rt h i s a f t e r n o o nt,n e n George OK 83 Victoria So I've looked at the three quotes,from all three hotels.And, obviously,we've visited all three as well Um and I think the best olace is the Darley George Yeah I agree.The trouble is, it's the most expensive Victoria Yeah.Their price is, what, ten percenthigher t h a n t h e o t h e rt w o George Hmm lt rs their first offer,though.I haven't negotiatedwith them yet Victoria No Could you try to get a betterpricefromthem? George I can try yeah I'll call the managerin the morníng.Um what's her name Heidi Wells Victoria Tell her you'vespoken to your boss, and er tell her I said they can have the contractif they can give us a ten percentdiscount rz6 George And why don't I show her the offersfrom the other hotels?| can go and see her,and take the quotes with me That'sprobablybetterthan phoning Victoria Yeah.OK George And what if she says they can't give us ten percent,but they can give I don't know, five percent? Victoria Wett,do your best to get ten percent.lf she offersyou five percent,or whatever,then tell her you'll have to speak to me again.Tell her you can acceptten percentimmediately,but, if not, you'll have to get back to me G e o r g e O K , f i n e I ' l l p h o n e h e r n o w a n d s e e i f I c a n arrangea meetingtomorrow Victoria Right.I'll give John Gates a call and give him an update- tell him what our strategyis! George So I'll give you a call, um after I've met Heidi Wells,tomorrow Victoria Right.OK, well good luck! George Thanks.Bye 84 Amelia Tom Amelia Tom Amelia Tom Amelia Hi Tom Hi, Amelia.How are you? Verywe[[,thanks How are you? Fine,thank you Sorry I'm late That'sOK My train was delayed O h , t h e t r a i n sh e r ea r e n e v e ro n t i m e Tom Helto R e c e p t i o n i s t Hetto Tom I'vecomefor a meetingwithAmelia Donovan My name'sTomWatts.|'mafraíd I'ma littlebit late Receptionist I'll give her a call Amelia,Tom Watts is in reception OK She'll be with you in a moment.lf vou'd like to have a seat Tom Thanks Tom We'vemade good progressthere Amelia Yeah.We'reabout halfrruay throughthe agenda Tom |t\ quite hot in here Do you míndif I open the window? Amelia No, not at att.Shall we take a break? Tom Yes, good idea Amelia We can go out and get some fresh air, if you tike We can walk across to the cafeteriaand get a coffee over there Transcripts OK.This is my office.Afteryou Thankyou Shall I take your coat? Yes,thankyou Hereyou are Thanks.Can I get you anythingto drink?Coffee? Tea? No,I'mfinethanks We can staÍtstraightaway'if you like |'ll give you a copyof lfs a beautitulday Yeah,ifs been hot like this all week.lfll probably last until Friday,then nin all weekend! Yeah So how was your trip?You said your train was delayed? Yeah.lt left on time,but thenwe stoppedat a stationsomewhere.They said we had to wait fur anothertraincoming Wouldyou llke a CC Softwarecompanylolly? Awha? A companylollipop.Thet'regifts for the conference Oh, I see! Hereyou are Thanks.Companylollipops? I give them to all my customers Really? Sure Thet'requite popularin the States as businessgifts Oh,yes?So thet'renot your idea,then? No I just boughtthem Oh, right.Thefre in the companycolours So, what flavourare they? Acknowledgements The authorswouldlike to acknowledge abovealIthe significant contribution to the coursemadeby Nathalie and Aimylbbotson,and EvgeniaMiassoedova Theywerea constantsourceof supportand ideasat all stagesof the projectand displayedremarkable patience! Thanksalsoto: WiltCapetfor believing in the prolectand for his adviceand expertise duringthe criticaI earlystages of development, SattySearbyfor herencouragement and commitment to gettingthe bestout of the course,Ctare Abbottfor herexcellent editorialinput- especially in guidingthe material throughkey improvements to the conceptand methodotogy, ElinJonesfor hervaluable editorialadvice,ideasand positivesupport- much appreciated duringthe intensephaseof writíng the first level,and ChrisCapperfor his helpfulinputon the early units.A big thanksto oureditorNickRobinson, whose positiveenergy, ideasand feelfor the materialhavebeen instrumental in shapingthesecondlevel.And a special thanksto our copyeditorFranBanks,for givingBusiness Start-upthe benefitof herexpertise, eagleeyesand extremely hardwork We wouldalso tiketo thankthe manyreviewers who haveofferedvaluablecomments on the materialat variousstagesof development, including AlexCase, HelenForrest, RadoslawLewandowski, Rosemary Richey and RobertSzulc The publisherwould like to thankthe followingfor permissionto reproducephotographs: p.54mr,@ MarkBoulton/Alamy: @ SuzyBennett/Alamyt p.86br,@ WilliamEckerstey/Alamy: pp.34-35, p úbr, @ JeffMorgan/Alamy: O |magestate/Alamy: p 5o, p 68, @ Pictorial @ThePhototibrary Wates/Alamy: p 54b,@ Popperphoto/Alamy: p z4l, Press/Alamy: p.77,@ PautSpringett/Alamy: O StockdiscPremium/Alamyi p.86bl, @ A.T.Wiltett/Alamy: p 24r; MartinBarloq photographersdirect.com: p 40; CarynBecker, photographersdi rect.com : p 2otliBjornBeheydt, photographersdirect.com: p 9mr; @ Bettmann/CORBIS: p.6otm & tr' o ChrisCarrott/CoRB|S: p óÍr,@ Walter p 79t,@ LouiePsihoyos/CORBIS: Hodges/CORBIS: pp z6z.t,@ JimSugar/CORBIS: p zobl;Edifice/Gillian Dartey, photographersdirect.com: p rz1; @ EMPICS:pp.t6tr,mr & bl, 54t1,66rGettylmages:pp.9@),U @ll),t6tl & c, t8, 23, , , , 94, - 4, ,5 t 16 o t l ,6 t , , , q , , o p zr, Premium 7y ErikDaniels/lmagestate: p 43; www.istockphoto.comt Stock/lmagestate: pp 33,79b, photographersdirect.com: 86t1,tm & ff Bob Lendrum, p 58;www.davidlevenson.com: p 56f www.lyonsanddebono.com : p 6ob; www.mclaren.com : p zo(c); Photolibrary: p 57;SergioPiumatti, photographersdirect.com: p 54ml; RexFeatures: p t6tm; p rz6 Topfoto(DarleyHotelis a fictitious Superstock: name):p 75;Transrapid International GmbH& Co KG:p 66/;Photoscourtesyof VekomaRidesManufacturing B.V.p 9r, bl & br; ZefaVisualMedia:p 24 The Netherlands: tz8 | I The authorand publishersare gratefulto the authors, publishersand otherswho havegivenpermissionfor the use of copyrightmaterialidentified!n the text lt has not always been possible to ldentifythe sourceof material used or to contactthe copyrightholders and in such cases the publisherswouldwelcomeinformation fromthe copydghtowners Forthe textand photoson p 8: International Association (IAAPA); of Amusement ParksandAttractions for the text and photoson p 9: fromwww.vekoma.com, with permission of VekomaRidesManufacturing B.V;for the photoson p 20: fromBBCMotionGalleryreproduced with permission of BBCWorldwide Ltd;for the textand photos on p 22 VladiPrivatelslandsGMBH(www.vladi.de); for the texton pp z6-27:adaptedfromwww.bbc.co.uk/ dinosaurs website,reproduced with permission of BBC Worldwide Ltd;for the textand imageson p 3r: from www.ssfconf.com, reproduced with permission of South San Francisco Conference CenterAuthority; for the textand photoson pp 3637: fromwww.my-tropical-islands.com, reproduced by permission of TropicallstandManagement GmbH;forthe texton pp 38-39:fromwww.virgin.com, withpermission of VirginGalactic; for the texton pp 46withpermission of 47; fromwww.stevefossett.com, Marathon RacingInc;forthe chartand graphon p 50: (www.economist.com), fromTheEconomist O The Economist Newspaper Limited,London,zooz and zoo4; for the textand imageon p 5z: from'WhoWantsTo BeA Míllionaire', with permission of CeladorInternational Ltd; fortheApplelogoon p 55:reproduced withpermission of AppleComputer, Inc;for the 'boo hoo'jacketcoveron p 56:reproduced withpermission of TheRandomHouse Group;forthetextand photoon p,77: Írom www.lindaslollies.com, withpermission of Linda'sLollies Co,Inc Commissioned Photography by GarethBodenp.6i,rm & rb, p 11,30, 32,72,16,lllm Coverimagesby (thegraph)Alamy;(therunner)Getty PictureResearch by SandieHuskinson-Rolfe of PHOTOSEEKERS Bookdesignby Pentacorbig ffi ,1 ,l|l!ru lsBN 0-521-53469-0 [...]... 32. 3 29 .7 29 .0 28 .5 27 .() 26 .1 ffi a in yourcountry? Whatarethe mostpopularsportsand leisureactivities What do you think the most popularsports and leisureactivitiesin the world are? The tist on the right shows how many web pages you find when you searchfor sports and leisureactivitieswith Google.Which activities can you see in the photosabove?What do you thinkis numberone on the list? 25 .6 hiki 22 .7... cleaners.Thecompanyhastwoquotesfromsupplierc Workwitha partner.Comparcthevacuumcleaners, usingtheseadiectives cheap expensiveo old-fashioned o modern TheGravitas is cheaper thantheAerosaurus USEFULLANGUAGE Supp[ier Product Priceperunit 50units - 5%discount +Costof delivery Totalcost Delivery time Gitd Gravitas s240 $ 12, 000 $6oo $2, s00 $13,900 15 workingdays Supptier Product Priceperunit 50units - 120 lo discount +Costof... next month.Please find belowdetailsof the booking o 2 singlerooms- in the names of Michael Morganand Sylvie Dam, from Charing MedicalEquipment 4 nights:October25thto 28 th inclusive o Bookingreference:008956678 SR As discussed,you'recheckingin after23.00 lf you need any furtherdetails,please do not hesitateto contact me Best regards, Luis Gomez, Hotelmanager 32 Arrangements5 Ia d Readthe emails again.Find:... I t I\ From: I ;- ! 32 Listento NaomiLind and Tom Dent for a meeting makingarrangements Completethe information -14, .n I !.- Subject: \ t \ r\ \ r\ r\ \ \ \ rt t \ \ i\r ')^\ \ DearTom, practice14 StudentA > Communication Page 82. StudentB )Page 90 Dotheydescribe a Lookat thesesentences arrangements(A) or timetabtes?(T)Write A or T in the boxes 1 We'recheckingin after23.00 2 Our flightgetsinto San... haveexpensivecomputers? visit? How [ong take? Whatcountries How filmclose-uppictures? Positive Westartedthe prolect Ittookelevenmonths practice11 StudentA > Communication Page81 StudentB ) Page 90 Work with a partner.Take it in turns to talk about a projectyou workedon What probtemsdid you have? How did you solve them? d Grammarpractice ) Page98, Exercise4 ! 27 f ake Stern makespromotionalvideos He'stalkingto a customerabouta... Look at the transcript, if necessary What ? Where ? When ? Whattime ? Why ? 29 PRoNUT{crATroil Listen and repeatthe questions.Copy the intonation í 1 Did you havea good weekend? z Whatfitmdid you see? , 3 Didyouhavea lie in? 4 a Wheredidyougo shopping? practice 72 > Communication Page 82 Work with a partner Work in groups.Ask other students what they did tast weekend.Talk aboutwhat you did Completethe sentencesfrom... need moreinformation aboutthis l'll look on the lnternet We needto book our tickets Shall I book them? Suggestions;Shall we ? When can we talk? Shall we speak this afternoon? Ar r angem e n ts 5 f G r a m m a rp r a c t i c e' >P a g e 9 9 , E x e r c i s e2 g Work with a partner Student A reads sentences 1 and 3 and offers a solution Student B reads sentences 1 and 4 and offers a solution Change roles... decoratingis I still startinglate- 7th May.That means we're a week 2 ., 15th though June thinkwe can completethe work before How are thingswithyou? Underlinephrases in the emails that mean: John 1 we'rehavingproblems z finish(thework) 3 we'rebehindschedule oao Vocabularypractice 1 Page 96, Exercise2 Thanks for the update.Good news here - the website is now ready two weeks People can now book rooms online... bicycle as an examplein his tatk? I want to talk aboutthe bicvcle- 2 They don'tcost They'renot - , ,B They'reeasy to use,yeah 4 Runningcostsare breakdown 5 Theydon't 6 They'renot too 3 A U Listenagainand checkyour answers 25 Listento Robsummingup why the bicycleis so popular.Whichadiectivesdoes he use? ! S 24 1 " " "ilttttp """"r"' 4 2 5 3 6 Vocabularypractice r Page 97, Exercise 1 Experience11... d e n tA r P a e e 8 2 S t u d e n tB rPage 90 Work in groups of three Plan a trip to a conference in 5an Francisco sfr) l0l , South Sin Irincr\co ' coní.Í.n.P cInIct H '7 s.n r,.^'- n' ',^r 11 no at the Y o u a n d y o u r c o l l e a g u e sa r e a t t e n d i n ga c o n f e r e n c e S o u t hS a n F r a n c i s c oC o n f e r e n c C e e n t e ro n t h e 2 7 t h a n d 2 8 t h o f n e x tm o ... ISBN-13978-0- 521 .-53469-7 Student' sBook ISBN-IO 0- 521 .-53469-0 Student' sBook ISBN-13978-0- 527 -6 720 8-5 Workbook2 with CD-ROM/Audio CD ISBN-1O0- 527 -6 720 8 -2 Workbook2 with CD-ROM/ Audio CD ISBN-13 978-0- 527 -53470-3... Teacher! Book ISBN-1O0- 527 -53470-4 Teacher'sBook ISBN-13978-0- 527 -53477-0 Audio Cassettes2 ISBN-10 0- 527 -53477 -2 Audio Cassettes2 ISBN-13 978-0- 527 -534 72- 7 Audio CDs ISBN-100- 521 -534 72- 0 Audio.. .CAMBRIDGE PRESS UNIVERSITY Cambridge, NewYork,Melbourne,Madrid,CapeTown,Singapore,Sáo Paulo CambridgeUniversityPress The Edinburgh Building ,Cambridge CB2 2RU,UK www .cambridge. org