BHG Powerpoint

Boutique Hotel Group C h a ir m a n B ill H o w e ll Intimate hotels, uniquely designed, C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i P r e s id e n t a n d C O O S te v e M a rx E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y dedicated to details, and providing D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k warm, highly personalized service B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a Collectively, the Boutique Hotel Group Management Team C h a ir m a n B ill H o w e ll represents over 150 C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i years P r e s id e n t a n d C O O S te v e M a rx of professional hospitality and real estate experience E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia B H G S t r a t e g ic P a rtn e rs D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a Organizational Chart C h a irm a n B ill H o w e ll C h a Ei r Vm Pa n G e n e l B ill H o w e ll C ou nsel M ic h a e l M u rp h y S e n io r V P / A s s e t M a n a g e m e n t S te p h e n H a n o v e r C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n D ir C o n s tru c tio n & D e s ig n T o m P o ite v e n t V P O p e tio n s D a v id L e e V P D e v e lo p m e Cn ot r p o r a t e C o n t r o l lCe or n tr o lle r K C P a te l G h a z a l L a l w a Sntei v e D iM a r ia S a le s & M a rk e tin g L o u r d e s D e l V a lle M a rk e tin g M a n a g e r M e r i R a s s n ic k D ire c to r o f H u m a n R e s o u rc e s C a m ille D a v is R e v e n u e & Y ie ld M n g t R a n i C a rr P r e s id e n t a n d C O O S te v e M a rx E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y C o rp o te C o n tro lle r L a lw a n i D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e l o pGmh ae zn a tl G r e g B in g a m a n R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol R e g io n a l C o n t r o lle r T o n y R o o p n a r a in A s s s it a n t C o n t r o lle r Consultants: S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k Systematic Technology Edward Avol C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a Relations r id e t h P o s t Public Japan: D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr V.P / Bus Development Kelly Miyashita C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it Marideth Post E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs Quality Assurance Jim Coyle C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a Scope of Services Provided C h a ir m a n B ill H Operations o w e ll Centralized Accounting C h ie f E x e c u t iv e O f fic e r Sales K in s e y D y c and k m a n Marketing C h a i r mPublic an Relations C o r p o r a t e C o n tr o lle r B ill H o w e ll G h a z a l L a lwRevenue ani Management C h i e f E xInformation e c u t iv e O f f ic e r K i n s e y DP r eys cid ekn tma n ad CnO O Technology SGraphic te v e M a rx Design E V P G e n e l C o u n s e l M ic h a e l M u r p h y C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t Engineering V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f G r e g B inConstruction gam an T o n y R oand o p n a r a inDesignH u m a n R e s o u r c e s Open P r e s id e n t a n d C O O V P S a le s & M a r k e t in g C h r is P e r r y S t e v e M aDevelopment rx E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t G r a p h ic D e s ig n R e s t a u r a n t D e s igPre-Opening, n and Dev I.T M a n Development ager A s s s it a n t C and o n t r o lle r Technical Services M e r i R a s s n ic k V P o f D e v e l o p m e n t R e g i o n a l C o n t r o l l e r D ir e c t o r o f P u c c in i G r o u p Ed A vol S t e v e D i M a r ia G r e g B in g a m a n T o n y RServices o o p n a r a in Financing H u m a n R e s o u rce s Open Acquisition and Disposition Services C o r p o r a te D ir e c t o r R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s Legal s s it a n t C o n t r o lle r S t e v e D i M a r ia o f P u b lic R e la tio n s M a r id e t h P o s t V P S a le s & M a r k e t in g C h r is P e r r y D ire c t o r o f R e v e n u e C o r p o te D ir e c to r M a n a g e m e n Gt r a p h i c D e s i go fn S a le s M e r i R a s s n ic k R a n i C a rr M e lin d a B e n n it Housekeeping E x te r n a l S a le s F o rc eC o r p o r a t eC R OD S i ur pee rcv tis oo rr K e r r y C lu b o f P u b l i c M Rir iae ml a Mt iuor pn h sy M a r id e t h P o s t B H G S tra te g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b N a tio n a l S Da le isr Me acn ta og er r o f R e v e n u e L o u r d e s D e l VM a llea n a g e m e n t R a n i C a rr C o rp o r a te D ir e c to r o f S a le s V e r o n ic a P Co pRo Ov a S u p e r v i s o r M ir ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a Biographies of Key Executives C h a ir m a n B ill H o w e ll William Howell Chairman C h ie f E x e c u t iv e O f f ic e r K i n s e y acquisitions, D yckm an Bill Howell has focused on real estate development, dispositions, hotel management, and the asset management of institutional grade investment property for his entire career From 1986 through 1992, Howell served as Director of Acquisitions for C o r p o r a t e C o n t r o lle r C h a ir m a n Mitsui Fudosan in New York Responsible for property acquisitions and dispositions totaling over $2 billion in value, he also directed all G h a z a l L a lw a n i B ill H o w e ll asset management functions of a multi-billion dollar global real estate portfolio Prior to joining Mitsui Fudosan, Howell was a Director of the Saudi Arabian Investment Corporation, where he was involved in the acquisition and development of over $1 billion in investment C h i er ef sEi dx ee cn ut t v ne d O C f fOi cOe r grade United States properties on behalf of clients PKfrom Europe, the Middle East, and the Pacific Rim In 1992, Howell established his i n Ss te ey v De yMc ka mr xa n own firm to provide hospitality real estate management and consulting services He has 25 years of experience in the New York market Howell earned a Bachelor of Science Degree C o r p o r a t e C from o n t r o l l e r Southwestern University and a Masters in Environmental Engineering from the E V P G e n e r a l C oof u n sOklahoma el D ir C o n s t r u c t io n & D e s ig n V GP h ao zf aD l e Lv ae l lwo pa mn ei n t R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g University M ic h a e l M u r p h y T o m P o it e v e n t Michael Murphy s t a u r a n t D e s iCounsel gn and D ev Executive Vice President,R e General E V P G e n e r a l C o u n s e l P u c c in i G r o u p D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in P r e s id e n t a n d C O O S te v e M a rx I.T M a n a g e r A s s s it a n t C o n t r o lle r Ed Avol S t e v e D i M a r ia V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s O pen C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k D ir e c t o r o f V P S a le s & M a r k e t in g M ic h a e l M u r p h y H u m a n R e s o u rce s r is P e r r y Michael Murphy has 20 years of real estate transaction experience as a principal, consultant, andC hlegal advisor Murphy has been Open C o r p o r a t e D i r e c t o r D i r c t o r o ownership f Revenue r p o r a t e D ir e c t o r involved in real estate development, the acquisition and disposition of real property and secured debt, e the andC omanagement o f P u b lic R e la t io n s M anagem ent o f S a le s of hotels, and the asset management and strategic restructuring of institutional grade investment assets As co-head of acquisitions for G r a p h ic D e s ig n M a r id e t h P o s t R a n i C a rr M e lin d a B e n n it R e s t a u r a n t D e s ig n a n d D e v I.T M a n a g e r A s s s it a n t C o n t r o lle r M e r i R a s s n i c k and closing more than $1 billion of Patriot American Hospitality and Boykin Lodging Company, he was directly involved in negotiating P u c c in i G r o u p Ed Avol S t e v e D i M a r ia resort, hotel, and hotel management company acquisitions Prior to joining Patriot, Murphy was the Chief Executive Officer of The E x t e r n a l S a le s F o r c e C R O S u p e r v is o r a t io n a l S a le s M a n a g e r Stonebridge Group in New York where he structured capital markets financing transactions and acted as both an advisor Nand principal in K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle r p o r aattorney t e D ir e c t o r D i r eYork c t o r o f R representing evenue C oinstitutional r p o r a t e D ir e c t o r the area of commercial mortgage-backed securities Murphy began his career asC oan in New and f P u b lic R e la t io n s M anagem ent o f S a le s corporate clients in real estate transactions Murphy earned a Bachelor of Arts o Degree from Williams College and a Juris Doctor from M a r id e t h P o s t R a n i C a rr MC oe rl pi no dr aa t eB eD ni r ne ict t o r o f S a l e s G S t r a t e g ic Law School He currently is a member of the AH&LA General Counsels Committee FordhamB HUniversity V e r o n ic a P o p o v a P a r tn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a C h a ir m a n B ill H o w e ll Steve Hanover Senior Vice President, Asset Management Steve Hanover is a seasoned professional with over in the commercial mortgage, asset management, real estate C h ie 25 f E x e years c u t iv e O f fexperience ic e r consulting, brokerage, design, and development fields Starting his career as an architect designing major commercial and K in s e y D y c k m a n residential projects in the U.S and abroad, he managed a planning and development consulting office for a 5,000 acre new town development in Doha, Qatar Investment sales with Cushman and Wakefield followed with a term at a multi family housing development company selling apartment originating take out loans Steve spent eight years with Sun America C o r p o r aassets t e C o n t r o lleand r Investments, Inc as Vice President in charge of mortgage and real estate asset management for a $3.5 billion commercial mortgage G h a z a l L a lw bankruptcies, ani portfolio responsible for workouts, foreclosures, mortgage related litigation, property management, loan and property dispositions, servicing, and mortgage portfolio acquisitions Steve was also responsible for underwriting, due diligence and closing of a $900 million loan portfolio from John Alden Life Insurance Company Steve is a graduate of the University of Southern California, and has extensive experience in all phases of real estate P r e s id e n t as a n d well C O O as being a California licensed architect and real estate broker S te v e M a rx Thomas Poitevent Director of Construction and Design E V P G e n e r a l C o u n s e l C h a ir m a n B ill H o w e ll D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t P u c c in i G r o u p Ed Avol R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g C h ie f E x e c u t iv e O f f ic e r Tom industry Prior toH ujoining HotelC h Group, M ic h Poitevent a e l M u r p h y has overT o20 m P years o it e v e n tof experience G r e g Bin in g the a m a nKconstruction m a n R e s o uBoutique rce s r is P e r r y he completed the multii n s e y D y c k m Taon n y R o o p n a r a in million dollar renovation of the prestigious Mansion on Turtle Creek in Dallas and the construction of The Forrestal Hotel & Conference Open Center, a $10 million project in Princeton, CNew o r p o r a t eJersey C o n t r o l l e r As the Director of Construction, he led the project management team during the h a z a l guestrooms L a lw a n i expansion of the Shoreham Hotel from 84 toG 176 and completed the guestroom and public space renovation of the Hotel Wales, both located in Manhattan He has five years experience in the New York market Poitevent earned of Science Degree in Business G r a p haic Bachelor D e s ig n from North Texas State R e s t a uUniversity r a n t D e s ig n a n d D e v I T M a n a g e r P r e s i d e n t a n d C AO s Os s it a n t C o n t r o lle r K.C Patel E V P G e n e r a l C o u n s e l Vice President, DevelopmentD i r C To no smt r uP cot iiot ne v&e nD te s i g n M ic h a e l M u r p h y S te v e M a rx V P o f D e v e lo p m e n t G r e g B in g a m a n M e r i R a s s n ic k S t e v e D i M a r ia R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e s o u rce s Open C o r p o r a t e D ir e c t o r V P S a le s & M a r k e t in g C h r is P e r r y D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r K.C Patel has supported a range of corporate finance-related assignments, including financial modeling, market research and identification, a sp h i c D e s i g n o f P u b lic R efor la t Gio rntarget M a n a g e m e n t Prior to joiningo f Boutique S a le s customer segmentation criteria support acquisitions R e s analysis, t a u r a n t D e s i g n development and D ev I of T M acquisition anager A s s s i t a n and t C o n t r oexecution lle r M e r i R a s s n ic k P u c c i n i with G r o u p Novantas – Ead financial-services Avol S t e v econsulting D i M a r ia M a r idwas e t h P responsible ost n i C a rr M e lin dpractices a B e n n it Hotel Group, Mr Patel worked firm He forR aidentifying inefficient for clients through an investigative process, information gathering, data collecting and hypothesis building, developing findings and conclusions and recommendations of solutions, and report writing and presenting CBefore Novantas, he worked at the hospitality real estate o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r brokerage firm, Insignia/ESG Hotel Partners At Insignia/ESG Hotel Partners, K.C operformed and deal structuring for f P u b l i c R e l a t i o n s investment M a nanalysis agem ent o f S a le s x tae rr ind ae l t Sh a Pleos s tF o r c e projectsR Cawith Rn Oi CS au rprCredit e r v is o r Suisse N a t iod na a Bl eS na Boston len ist M a n a g e r both buyer and seller engagements In addition, he has been engaged on several E Munderwriting M e l i nFirst K e r r y School C lu b M ir ia m M uManagement rp h y Lin o u rIthaca, d e s D e l V aNew lle Patel earned his Bachelor of Science in Business Administration from Cornell University's of Hospitality York E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r K e r r y C lu b B H G S t r a t e g ic B H G S t r a t e g ic P a r tPn ae rr tsn e r s M ir ia m M u r p h y L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a V e r o n ic a P o p o v a C h a ir m a n B il l H o w e l l David C Lee Vice President, Operations C h ie f E x e c u t iv e O f f ic e r David has over 15 years of experience in commercial K i n s e y D y creal k m a n estate transactions, management and hospitality operations David joined Boutique Hotel Management Group in November, 2002 from ORIX Capital Markets where he was responsible for all aspects of ORIX’s hospitality REO portfolio including monitoring receivership and foreclosure processes, overseeing third-party C o r p o r a t e C o n t r o lle r brand management, and dispositions Prior to joining ORIX, David held management operations, capital improvements, G h a z a lRemington L a lw a n i development management positions with Hotel Corporation in Dallas where he led their Acquisitions team, and Wyndham International where he co-managed the disposition of their non-proprietary branded portfolio and managed their individual asset and corporate financing efforts David holds a Bachelor of Economics Degree from the University of Michigan P r e s id e n t a of n d CHotel OO and a Masters Degree from Cornell University’s School Administration S te v e M a rx Kelly Miyashita C h a ir m a n Vice President, E V P G e n e r a l C oBusiness unsel D ir Development C o n s t r u c t io n & D e s ig n (Japan) V P o f D e v e lo p m e n t B i l l H o w e l l R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g H u m a n R e so u rce s C h r is P e r r y C h i e f E x ewith c u t i v e O numerous f f ic e r For the past 15 years, Kelly Miyashita has worked multinationalO p financial institutions and large owners in all e n K in s e y D y c k m a n M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in aspects of real estate transactions From 1987 though 1990 Kelly served as Manager of Consulting Services and Tenant Representation at Cushman Realty Corporation, he was responsible for providingG market and financial analysis to an array C o r p o r a t e C o n t rwhere o lle r r a p h ic D e s ig n G h a z a l L at ni corporate clients.R e s Following five years at Mitsui Fudosan in Los Angeles, where he t a u r a n t D e s ig n a n his d D e v experience I T M a n aa lgwe arCushman, A s Kelly s s it a n t C oserved n t r o lle r M e r i R a s s n ic k served as Asset / Leasing Kelly was involved P u c c in i Manager G ro u p E d A v o directly l S t e v e D with i M a r i a the oversight of 3.5 million square feet of commercial space r e s id e n t a n d C O O in San Francisco, Los Angeles, and San Diego PSubsequent to his experience at Mitsui, Kelly spent three years at The Archon S te v e M a rx Group, where he managed a diverse portfolio of properties with an excess of $100 Million over three states Kelly has also served as Senior Asset Manger of Goldman Sachs Realty and Managing Director of Sanno Capital – both in Tokyo, Japan Kelly E V P G e n e r a l C o u n s e l ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r oD f ir e c t o r V P SD airl ee sc t &o r M o af r Rk ee tvi ne gn u e C o Dr pi roe rcat ot er in earned his Bachelor Dof Science Degree from California State Polytechnic University Real Estate Finance & Law C o r p o r a t e D ir e c t o r M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y Steve DiMaria Controller o f P uOb plice nR e la t io n s M a r id e t h P o s t R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia M anagem ent R a n i C a rr o f S a le s M e l in d a B e n n it G r a p h ic D e s ig n M e r i R a s s n ic k E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r K e r r y C l u b M i r i a m M u r p h y a lle Mr DiMaria has 14 years of experience in the accounting industry and was CAssistant Hotel o r p o r a t e D i r e c t o r Controller D i r e c t ofor r o f R Boutique evenue C o r p Lo roa uGroup t er dD ei r se cDt oe r l Vfor u b l i c aspects R e la t io n s M a n a g e m e n controls, t o f S a le s years prior to his promotion to Controller Mr DiMaria currently overseaso f Pall of financial accounting and M a r id e t h P o s t a n i C a rr M e lin d a B e n n it budgeting for BHG and is responsible for managing the company’s banking relationships PriorR to working at BHG, Mr DiMaria C o r p o r a t e D ir e c t o r from o f S a le s held senior positions with Gotham Hospitality Group, Tishman Hotel Corporation, and ITT He graduated B H G S financial t r a t e g ic E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r Manhattan College with a Bachelor of Science Degree in Accounting V e r o n i c a P o p o va K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle P a rtn e rs B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a C h a ir m a n B il l H o w e l l Meri Rassnick Marketing Manager C h ie f E x e c u t iv e O f f ic e r K i n s e y D y c k m a n experience to her post as Communications Manager for Boutique Meri Rassnick brings 10 years of marketing communications Hotel Group In this role, Rassnick is responsible for graphic design, all printed collateral, advertisement creation and direct mail C o r p o r a She t e C o n t rcame o lle r for the company and individual properties to Boutique Hotel Group from Choice Hotels International, where she was a a z a l L a lw afor n i five years Prior, she was an Account Executive for Gail Becker Associates of Sales Manager at the Comfort Inn, LongG hIsland, Great Neck, New York, where she represented clients the likes of Cumberland Packaging Corporation She has 10 years of experience in the New York Metro Area Rassnick earned a Bachelor of Arts Degree in Public Relations from Long Island P r e s id e n t a n d C O O University, CW Post Campus S te v e M a rx E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t Rani Carr M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n Director of Revenue and Yield Management C h a ir m a n R B ill H o w e ll e g io n a l C o n t r o lle r T o n y R o o p n a r a in C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n D ir e c t o r o f H u m a n R e so u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y Ms Carr oversees yield management forC o rthe Boutique Hotel Group and ensures daily pricing G r a p h ic D and e s ig n quality control through training R e s t a u r a n t D e s She ig n a n d implements D ev I p To r aMat ela LnCaao lgnwoversees et rar o nl l ie r A s s s it a n t C o n t r o lle r of all discount internet and ongoing evaluations G h a zand management and the GDS to maximize M e r i R a s s channels n ic k P u c c in i G r o u p encompasses E d A v all o l facets of the S t e v reservations e D i M a r ia RevPAR Ms Carr’s experience area from Reservations Agent, Front Office Manager, to P r e s i d e n t a n Office d CO O Reservations Director of a large Central Reservations Ms Carr came to Boutique Hotel Group from Holiday Inn and S te v e M a rx Hospitality Franchise System where she built her hospitality career She graduated from The University of Tennessee E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia Lourdes Del Valle Vice President, Sales and Marketing C o r p o r a t e D ir e c t o r o f DP iur eb clict o rR oe fla t io n s H u m a n R e s o u rce s M a Or idp ee nt h P o s t D ir e c t o r o f R e v e n u e V P S a le s & M a r k e t in g M anagem ent C h r is P e r r y R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e l in d a B e n n it G r a p h ic D e s ig n M e r i R a s s n ic k E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r Lourdes Del Valle has more than 15 years of experience in New York City sales and withM particular K e r r marketing, y C lu b i r i a m M u r p h y focus on L o u the r d e s Fortune D e l V a lle 500 corporate transient market Prior to joining Boutique Hotel Group, she was director of sales and marketing at the Empire Hotel C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r in New York City, a Schrager hotel, and directed sales at the Soho Grand Hotelo f and Grand in New York P u b l i c Rthe e l a t i o nTribecca s M a n a g e m Hotel ent o f S a l e s She also M a r i d& e t h Resorts P o st R a n New i C a r r York Helmsley MC oe r lpi no dr aa t eB Hotel eD nir ne ic tt o r o fDel has heldB Hsenior and the S a le s G S t r a t esales g ic positions with the Sheraton Park Avenue, Wyndham Hotels Valle also is fluent in Spanish V e r o n ic a P o p o v a P a rtn e rs E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a Marideth Post Public Relations, Consultant C h a ir m a n B ill H o w e ll C h ie f E x e c u t iv e O f f ic e r Marideth Post brings 11 years of hotel and restaurant K in s e y D y cpublic k m a n relations experience to her role As Corporate Director of Public Relations, Post is responsible for media relations, strategy, imaging, brand management and promotions for the company and individual properties She comes toC oBoutique Group from Noble House Hotels and Resorts, Kirkland/Seattle, Wash., r p o r a t e C o n t r o lleHotel r where she was Vice President of PublicG h Relations, founding the first internal corporate public relations program Prior, she was a z a l L a lw a n i the Director of Media Relations for Kimpton Hotel & Restaurant Group, Inc., San Francisco, for eight years, specializing in hotel and restaurant openings, media relations, restaurant promotion, and celebrity suites She started her hospitality career as the Public Relations Coordinator at the Sheraton Hotel Wharf, San Francisco Post earned a Bachelor of Arts P r e s id e n t at a n d CFisherman’s OO Degree in Journalism, option in Public Relations, from California State University, Chico S te v e M a rx C h a ir m a n B ill H o w e ll Edward Avol E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r Systematic Technology/Systems Management, Consultant C h ie f E x e c u t iv e O f f ic e r M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a nK i n s e y D y c k m Taonn y R o o p n a r a in D ir e c t o r o f V P S a le s & M a r k e t in g H u m a n R e so u rce s C h r is P e r r y Open C o r p o r a t e C o n t r o lle r As Systems Manager for Boutique Hotel Group, Edward Avol is responsible for corporate and individual property website G h a z a l L a lw a n i development, hardware and software issues, all computer-related functions, company e-mail server maintenance, and technical G r a p h ic D e s ig n services for the R company e s t a u r a n t D e s ig n and a n d D e for v the I individual T M a n a g e r P r e s i dproperties n t r o lle r began his hospitality career in operations, supervising e n t a n d C AO s Os s it a n t C o Avol M e r i R a s s n ic k S t e v e In M a r xaddition, he was a freelance website designer for five years Avol has building systems as Pan and Chief u c c inengineer i G ro u p E d Engineer Avol S t e v e D i M a r ia 10 years of experience in the New York market He attended Los Angeles City College and is a certified Microsoft Systems E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g Engineer M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y Open Jim Coyle R e s t a u r a n t D e s ig n a n d D e v I.T M a n a g e r A s s s it a n t C o n t r o lle r P u c c in i G r o u p Ed Avol S t e v e D i M a r ia Director, Hotel Web Site Marketing and Quality Assurance, Consultant C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e o f P u b lic R e la t Gio rna sp h i c D e s i g n M anagem ent M e r i R a s s n ic k M a r id e t h P o s t R a n i C a rr C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C o r p o r a t e D ir e c t o r Jim has over 15 years of extensive experience in hospitality quality assurance o f P u b l i c R e l a t i o n s and performance M anagem ent E x t e rr ind ae l t Sh a Pleos s tF o r c e C R O S u p e r v is o r expertise N a ot iof Sn aa lle Ss aJim le s M a nhas ager R a n i C a rr M e lin d a B e n n it provided advice and oversight for quality assurance and audits to hotelsM aand restaurants in the U.S and Europe K e r r y C lu b M ir ia m M u r p h y L o u r d e s Dfor e l V aIan lle Schrager, Le Cirque, Daniel Boulud, as well as Boutique Hotel Group Jim also has extensive food and beverage E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r background experience to balance his overall hospitality expertise Jim’s website marketing K e r r y C lu b M i r i a mability M u r p h y has proven L o u r d e s Dextremely e l V a lle value and cost-effective for the hotel industry Jim has a B.S degree from the Cornell University School C o r p o r a t e Dof ir e c t oHotel r o f S a le s B H G S t r a t e g ic C o r p o r a t e D ir e c t o r o f S a le s B H G S t r a t e g ic Administration V e r o n ic a P o p o v a P a r tPn ae rr tsn e r s V e r o n ic a P o p o v a Our Approach • We attempt to leverage the existing appeal, equity and history of an asset whenever possible adding value through a fresh approach and style • C h a ir m a n Updating and enhancing the decor and physical plant when needed, developing the service culture, and increasing B ill H o w e ll efficiencies to make the hotel more appealing to new business sources, without a massive capital infusion C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n • Creating new awareness and appeal through innovative guest programs, activities, services and amenities and public relations • Capturing new business and leisure guests, willing to pay higher rates, without alienating current customer base • The end result is a revitalized, invigorated product that makes people feel gratified, comfortable and enriched by E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g a trueM i cboutique h a e l M u r p h y experience T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s C h r is P e r r y C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i P r e s id e n t a n d C O O S te v e M a rx Open R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p B H G S t r a t e g ic P a rtn e rs I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 10 Benefits of BHG Sales and Revenue Management Team to the Hotel • C h a ir m a n Room night crossover from contracted accounts; cross-selling with NYC travelers B ill H o w e ll • C h i e f E xC eh c au i rt mi v ea n O f f i c e r Enhancement of revenue management practices, techniques, and technology K i n s Be iyl l DH yo cw keml l a n • v e O f f ic e r G h a z awill l L a l wuncover a nC hi i e f E x e c u t i additional NYC based sales team casting a wider net opportunities and penetrate accounts more effectively C o r p o r a t e C o n t r o lle r K in s e y D y c k m a n Our network of sales and marketing covers C o r p o r a tthe e C o n tglobe r oP lrl ee rs i d e n t a n d CO O G h a z a l L a lw a n i S t e v e M a r x • Economics of scale events, etc D i r Ci.e o n s t r payroll, u c t i o n & D e s i tradeshows, gn V P o f D e vtravel, e l o p m eP nr et s advertising, o n t r o l l e r relations,D icustomer re c to r o f V P S aentertaining, le s & M a r k e t in g i d e n t a n d C RO eO g i o n a l Cpublic E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y T o m P o it e v e n t E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n R e s t a u r a n Tt o Dme sPi go ni t ea ed nDt e v M ic h a e l M u r p h y P u c c in i G r o u p R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p G r e g B in g a m a n S t e v e M a r xT o n y R o o p n a r a i n V P o f D e v e lo p m e n t GI rT e gM Ba inn agg ae mr a n Ed Avol R e g io n a l C o n t r o lle r AT sos ns yi t aRn ot oCp o nn at rr oa lil ne r S t e v e D i M a r ia I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia H u m a n R e so u rce s O pen D ir e c t o r o f G r a p h i c D Ve s Pi g nS a l e s & M a r k e t i n g H u m a n R e s o u r c e s M e r i R a s s n i c kC h r i s P e r r y Open G r a p h ic D e s ig n C o r p o r a t e D i r e Mc teo rr i R a s s n i c k o f P u b lic R e la t io n s M a r id e t h P o s t C o r p o r a t e D ir e c t o r oE f x Pt eu rb nl i ac l R S e al al et iso nF so r c e M a rKi de er tr hy PC ol us bt B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs C h r is P e r r y E x t e r n a l S a le s F o r c e K e r r y C lu b D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr D ir e c t o r o f R e v e n u e M aC n Ra Og e Sm u ep ne t r v i s o r RM nr iia Cma r Mr u r p h y C R O S u p e r v is o r M ir ia m M u r p h y C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C o r p o r a t e D ir e c t o r N a ot ifo Sn aa lle Ss a l e s M a n a g e r M e l Li no du ar dB ee sn nD i et l V a l l e N a t Ci o on r ap l o Sr aa ltee s DM i en ca t go er r o f S a l e s L o u r dV e es r Do ne il cVa a Pl l eo p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 11 Marketing Positioning Overview C h a ir m a n B ill H o w e ll Current Positioning in the Marketplace C h ie f E x e c u t i v e O f f ic e r • Weak name recognition in the marketplace forK i such asset n s e y D y cak mlandmark an • C h a ir m a n Weak sales presence created by inexperienced sales team and improper deployment C o r p o r a t e C o n t r o lle r B i l l H o w e l l • No national sales representation in key domestic and international feeder cities C h ie f E x e c u t iv e O f f ic e r • P r e s id e n t a nrate d C O O management and difficult product causing hotel to predominantly Lack of base corporate accounts due to inadequate G h a z a l L a lw a n i K in s e y D y c k m a n C o r p o r a t e C o n t r o l l e Sr te v e M a rx G h a z a l L a lw a n i rely on discount business channels to drive occupancy • • • E V P G e n e r a l C o u n s e l ir C o n s t r u c t io n & D e s ig n o f D e v e lo p m eP nr et s i d e n t a n d C RO eO g io n a l C o n t r o lle r Hotel’s market Dmix is predominantlyV Pleisure oriented and needs to M ic h a e l M u r p h y T o m P o it e v e n t G r e g B i n g a m a n S t e v e M a r xT o n y R o o p n a r a i n D ir e c t o r o f drive corporate business.V P High repeat business, however customer base is narrow E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in Overall product investment, of R e s tin a u r aneed n t D e s ig of n a n capital d D ev I T M a n a g e r to also include A s s s it a n t C oaddition n t r o ll e r P u c c in i G r o u p Ed Avol S t e v e D i M a r ia compete in the corporate andI Tgroup R e s t a u r a n t D e s i gtransient n and D ev M a n a g e r markets.A s s s i t a n t P u c c in i G r o u p Ed Avol C o n t r o lle r S t e v e D i M a r ia H u m a n R e so u rce s Open D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g G r a p h ic D e s ig n C h r i s P e r r y necessary Mbusiness amenities e r i R a s s n ic k to properly G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e l a t io n s C o r p o r a t e D ir e c t o r o f PMu ab lri ci d Re e t l t iPo no ss t M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o r c e K eK rer ry r Cy l Cu bl u b B H GB HS Gt r a St et r ga ict e g ic P a rtn e rs P a rtn e rs S a le s & M a r k e t in g C h r is P e r r y D ir e c t o r o f R e v e n u e M anagem ent D ir e c t o r o f R e v e n u e M a n aRg ae mn ie Cn ta r r R a n i C a rr C R O S u p e r v is o r hy C R O S u p e r v is o r M i r Mi a imr i aMmu rMp hu yr p C o r p o r a t e D ir e c t o r o f S a le s n n it C o r p o r a t e D ir e c t o r o Mf Se al il en sd a B e M e lin d a B e n n it N a t io n a l S a le s M a n a g e r lle N a t io n a l S a le s M a n a g e r L o u r dL eo su rD de el sV Da lel el V a C o r p o r a t e D ir e c t o r o f S a le s C o r p o r a t e D ir e c t o r o f V e r o n ic a P o p o v a S a le s V e r o n ic a P o p o v a 12 C h a ir m a n B ill H o w e ll Desired Positioning in the Marketplace C h ie f E x e c u t i v e O f f ic e r K in s e y D y c k m a n • Appealing product which will include a more effective bedding configuration, required FFE replacement, functional work C o r p o r a t e C o n t r o lle r stations, soft goods renovation, minibars, upgrade and BHG amenities G h a z a l L a lbathroom w ani • Solidify position among a wider population of business professional and more upscale leisure travelers who would not have P r e s id e n t a n d C O O S te v e M a rx considered hotel under past product conditions C h a ir m a n • B ill H o w e ll Develop business mix that is representative of targeted corporate accounts and business segments such as banking, E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g M i c financial, h a e l M u rp h y • C h ie f E x e c u t iv e O f f ic e r m P o it e v e n t G r e g B i n g a m a n entertainment, T o n y R o o p n aadvertising, r a in H ulegal m a n R e sand o u r c e s fashion medical,T opharmaceutical, accounting, K in s e y D y c k m a n C h r is P e r r y Open C o r p o r a t e C venues o n t r o lle r All public areas and food and beverage have received adequate makeover and repositioning to drive a revived R e s t a u r a n t D e s ig n a n d D e v interest from a new customer base P u c c in i G r o u p G h a z a l L a lw a n i I.T M a n a g e r Ed Avol G r a p h ic D e s ig n M e r i R a s s n ic k A s s s it a n t C o n t r o ll e r S t e v e D i M a r ia P r e s id e n t a n d C O O S te v e M a rx • Track a new competitive set • E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y • Stronger affiliations with the locally based corporations, universities, and city governments C o r p o r a t e D ir e c t o r D i r C o n s t r u c t i o n hotel & D e s i g n in the V Pmarket o f D e v e l o p moffering ent e g i o n a l C o n t r o l l eexperience r D for i r e c t o r guests.” of Position as “the boutique aTR different T o m P o it e v e n t G r e g B in g a m a n o n y R o o p n a r a in H uo fm Pa un b Rlice s Ro eu lrac teios n s M a Or ipd ee nt h P o s t R e s t a u r a n t D e s ig n a n d D e v I.T M a n a g e r to make the Hotel the P u cchoice c i n i G r o u p for the market Ed Avol B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs A s s s it a n t C o n t r o lle r S t e v e D i M a r ia V P SD airl ee sc t &o r M o af r Rk ee tvi ne gn C h rMi sa Pn ae gr re ym e n t ue R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle G r a p h ic D e s ig n E x t e r n a l S a le s FM o er rc ie R a s s n i c k K e r r y C lu b C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r C o r p oo f r aS tael e Ds ir e c t o M e lin d a B e n n it E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle r o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 13 BHG Sales Advantages C h a ir m a n B ill H o w e ll Sales Advantages • C h ie f E x by e c u t ivBHG e O f f ic e sales r Years of “City” sales experience provided and marketing team • Utilize deep BHG National and International customer relationships for solicitation and negotiation of qualified K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r C h a ir m a n corporate and travel agency accounts G h a z a l L a l w a ncapturing i B i l l H o w e l l annual room night commitments thru ongoing RFP process Primary focus on the banking, financial, medical, entertainment, legal, advertising and fashion markets C h i e fpharmaceutical, E x e c u t iv e O f f ic e r • P rKe isn ids ee ny t Da yn cdk mC Oa On Review all consortia and megaC o ragency agreements for preferred status positioning as supported by key BHG S te v e M a rx p o r a t e C o n t r o lle r relationships E V P G e n e r a l C o u n s e l M •i c h a e l M u r pThe hy D ir C o n s t r u c t io n & D e s ig n • • V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r D ir e c t o r o f V P S a le s & M a r k e t in g P r e s id e n t a n d C O O meeting opportunities by The Hotel allows and T o mand P o i t ecatering vent G r e g B i n g a m a n provided H u m sales a n R e s o u to r c e s target corporate C h r i s P e r r meetings y S t e v e M a r xT o n y R o o p n a r a i n secondary incentive events • G h a z a l L a lw a n i E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t Open V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e s o u rce s Open Representation BHG and events, R e s t a u r a n t D e in s ig n all a n d selected D ev I T M a ntradeshows ager A s s s it a customer n t C o n t r o lle r P u c c in i G r o u p Ed Avol S t e v e D i M a r ia Participation cross-sell program R e s t a uin r a n BHG t D e s i g n aon-property nd D ev I Tand M a n a galliance er A s s s i t a n t C o n t referral r o lle r P u c c in i G r o u p Ed Avol S t e v e D i M a r ia V P S a le s & M a r k e t in g G r a p h ic D e s ig n C h r i s P e r r y nationally and internationally M e r i R a s s n ic k G r a p h ic D e s ig n M e r i R a s s n ic k Reinforce The Hotel’s position with discount internet providers, such C o r pas o r a t HRN, e D ir e c t o rPriceline, D ir e Expedia, c t o r o f R e v e n u eQuikbook, C o r p oetc r a t e D via ir e c t o r strong sales relationships C oo rf p Po ur ab t lic e D R i ree lac tt oior n s o f PMu ab lri ci d Re e t l t iPo no ss t M a r id e t h P o s t E xE t xe tr en ran l aS l a Sl ea sle Fs o Fr coe r c e K eK rer ry r Cy l Cu bl u b B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs D i r e c t o rM oa f n Ra eg ve emn ue ne M a n aRg ae mn ie Cn ta r r R a n i C a rr t C R OC RS uO p Se ru v pi se or rv is o r M i r Mi a imr i aMmu rMp hu yr p h y C o r p o r a t e Do if r eS cat leo r s o Mf Se al il en sd a B e n M e lin d a B e n n it n it N a t i o Nn aa l t ioS an l ea sl SM a alen sa gMe ar n a g L o u r dL eo su rD de el sV Da lel el V a l l e C o r p o r a t e D ir e c t o r o f S a le s V Ce or rop no irca at eP oD pir oe vc tao r o f er S a le s V e r o n ic a P o p o v a 14 BHG Marketing Advantages C h a ir m a n B ill H o w e ll Marketing Advantages • C h ie f E x e c u t iv e O f f ic e r Inclusion in the BHG corporate website providing enhanced visual and informational content K i n swww.boutiquehg.com ey D yckm an Opportunities also include C osearch engine positioning, database capturing, user analysis and on-line seamless r p o r a t e C o n t r o l le r • C h a ir m a n B ill H o w e ll G h a z a l L a lw a n i reservation availability Exposure to all BHG marketing partnerships, jetBlue Airways alliance, providing access to million person PC rhe i se ifd Ee xn et c au nt iincluding dv e C O fOf i c e r K Si nt es ev ey DM yac rkxm a n database and primary positioning on corporate website E V •P G e n e r a l C oParticipation unsel D ir C o n s t in r u c t all i o n & BHG D e s ig n M ic h a e l M u r p h y T o m P o it e v e n t • C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i V P o f D e v e initiatives lo p m e n t R e g io n a l C o n t rbrand o lle r ir e c t o r o f V P S a l e s & leisure M a r k e t in g program advertising including and anD Overnight Sensation G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rc e s C h r is P e r r y P r e s id e n t a n d C O O pen Exposure to GDS advertising, travel agency fax shots and email blast Ocampaigns S te v e M a rx G r a p h ic D e s ig n • E V P G e n e Participation in popular BHG brand signature program including welcome drink, complimentary A sR se s gi ti oa nnamenities r a l C o u n s e l R e s t a Du ri Cn to nD s et rs uigc nt i o an n &d DD ee sv i.g n V I .PT o Mf aD ne av ge leo rp m e n t at l CC o o nn t tr roo lll lee rr D ir e c t o r o f V P S a le s & M a r k e t in g P u c Tc oi nmi GP ro oi tue pv e n t M ic h a e l M u r p h y G rEedg AB vi no gl a m a n TS ot en vy eR Do oi pM naa r ri aa i n I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia M e r i R a s s n ic k H u m a n R e s o u rce s C h r is P e r r y cappuccino and espresso bar, Belgian bed linens and frette robes, upgraded bath products, in-room CD players and Open VCRs, etc • R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p Advantages in database and advanced Reservation/PMS technology • G r a p h ic D e s ig n C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e M e r i R a s s n ic k o f P u b l i c R e la t i o n s M anagem ent reporting supported M a r i d e t hfeatures P ost R a n i C a r r by In-house graphics and marketing support to manage brand and C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s D ir e c t o r o f R e v e n u e M anagem ent C o r p o r a t e D ir e c t o r o f S a le s newestM e l imarketing n d a B e n n it C o r p o r a t e D ir e c t o r o f S a le s E x t e r n a l S a le s F o r c e C R O S u p e r v is o r N a t io n a l S a le s M a n a g e r M a r id e t h P o s t R a n i C a rr M e lin d a B e n n it K e r r y C l u b property creative M i r i a m M u r pconsistencies hy L o u r d e and s D e l V cost a lle individual E x t e collateral r n a l S a l e s F o r c e development C R O S u p e r vand is o r N a t i o n ais l S acontrolled le s M a n a g e r control All advertising, direct mail, photo support, web site design, printing B H G S t r a t e g ic P a rthru t n e r s this department B H G S t r a t e g ic P a rtn e rs K e r r y C lu b M ir ia m M u r p h y CL oo r up ro dr ae tse DD ei rl e Vc at ol lre o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 15 BHG Revenue Management Advantages C h a ir m a n B ill H o w e ll Revenue and Yield Management Advantages • C h ie f Management E x e c u t iv e O f f ic e r Corporate Director of Revenue and Yield fulfills the following functions: K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r C h a ir m a n B ill H o w e ll • G h a z a l L a l w a nwithin i Management of and positioning the GDS • C h ie f E x e c u t iv e O f f ic e r Oversees daily yield management and ensures sales quality control and effective cross-sell practices through K in s e y D y c k m a n P r e s id e n t a n d C O O M a rx S te v e ongoing training and evaluations C o r p o r a t e C o n t r o lle r • G h a z a l L a lw a n i E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y Sets individual hotel rate strategies as required, with emphasis on management of various discount internet D ir C o n s t r u c t io n & D e s ig n V P o f D e v e lo p m e n t R e g io n a l C o n t r o lle r P r e s id e n t a n d C O O D ir e c t o r o f V P S a le s & M a r k e t in g P e rry T o m P o and i t e v e n GDS t G r e g B i n g a m RevPAR a n S t e v e M aduring p n a r aand in H u m a n R e s o u selling rce s C h r is channels to maximize high demand periods r x T o n y R o olow Open • Implements D i r C o n s t r u c t i oand n & D e monitors s ig n V P all o f D e BHG v e l o p m e nstandard t R e goperating i o n a l C o n t r o l l e r procedures D i r e c t ofor r o f newly acquired V P S a l e s & M hotel a r k e t i n g acquisitions • R e s t a u r a n t D e s ig n a n d D e v I.T M a n a g e r A s s s it a n t C o n t r o lle r pen M e r irevenue R a s s n ic k Continually identifies new revenue analysis opportunities and Oavailable tools and resources to make E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y T o m P o it e v e n t P u c c in i G r o u p G r e g B in g a m a n Ed Avol smart R e s t abusiness u r a n t D e s i g n a n ddecisions D ev I.T M a n a g e r P u c c in i G r o u p Ed Avol T o n y R o o p n a r a in S t e v e D i M a r ia A s s s it a n t C o n t r o lle r S t e v e D i M a r ia H u m a n R e s o u rce s G r a p h ic D e s ig n C h r i s G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r • P e rry C oo rf p Po ur ab t lic e D R i ree lac tt oior n s o f PMu ab lri ci d Re e t l t iPo no ss t M a r id e t h P o s t D ir e c t o r o f R e v e n u e t D i r e c t o rM oa f n Ra eg ve emn ue ne M a n aRg ae mn ie Cn ta r r R a n i C a rr C o r p o r a t e D ir e c t o r C o r p o r a t e Do if r eS cat leo r s o Mf Se al il en sd a B e n M e lin d a B e n n it Align the Hotel with various discount channels such as Hotel Reservations Network (HRN), Priceline, Expedia, n it Quikbook, Hotwire, etc and utilize relationships to drive business as needed through strategic pricing and effective marketing positioning B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs E xE t xe tr en ran l aS l a Sl ea sle Fs o Fr coe r c e K eK rer ry r Cy l Cu bl u b C R OC RS uO p Se ru v pi se or rv is o r M i r Mi a imr i aMmu rMp hu yr p h y N a t i o Nn aa l t ioS an l ea sl SM a alen sa gMe ar n a g L o u r dL eo su rD de el sV Da lel el V a l l e C o r p o r a t e D ir e c t o r o f S a le s V Ce or rop no irca at eP oD pir oe vc tao r o f er S a le s V e r o n ic a P o p o v a 16 BHG Revenue Management Advantages C h a ir m a n B ill H o w e ll Revenue Management Advantages continued… • Utilization of the following reports to setC h individual rate strategies against competitive set hotels and local market, in ie f E x e c u t i v e O f f ihotel cer K in s e y D y c k m a n addition to identifying new business opportunities: C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i • C h a i r mbusiness an Star Report: monthly report indicating share percentage based on occupancy, ADR and RevPAR vs B ill H o w e ll competitive set • HotelRevMax: providing similar E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y • P r e s id e n t a n d C O O C h ie f E x e c u t iv e O f f ic e r S te v e M a rx K i n s e y D y c k minformation an reporting as Star, however reporting on daily, weekly, weekend and C o r p o r a t e C o n t r o l lto er monthly BHG and competitive D i r C o n s t basis r u c t io n & allowing D e s ig n V P o f hotels D e v e l o p m e n t react immediately R e g i o n a l C o n t r o l le r to market changes D ir e c t o r o f V P S a l e s & M a strategies r k e t in g T o m P o it e v e n t G h a z a l L a lw a n i G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e so u rce s P r e s id e n t a n d C O O S t e v e M period a rx available over the internet for a four week from date of report R e s t a u r a n t D e s ig n a n d D e v E V P G e•n e r a l C o u n sPhaser: el D Pi r u C coProvided ig n cn i sn t ir uGc rt ioo un p& D e sby M ic h a e l M u r p h y T o m P o it e v e n t I.T M a n a g e r A s s s it a n t C o n t r o lle r G r e g B in g a m a n T o n y R o o p n a r a in G r a p h ic D e s ig n M e r i R a s s n ic k TravelClick, weekly V P Eo df DA e vv oe l o p this m e n t reportR Seis D i r e and c t o r o f providesV Pa S snapshot a l e s & M a r k e t i n g of your available daily tg ei o distributed ea l DC io Mn t ar or l il ea r rates against your competitive set thru the Sabre GDS system • C h r is P e r r y Check-Rate.com: Another report feature provided by HotelRevMax O p e nwhich shops your competition’s daily rates H u m a n R e s o u rce s Open C o r p o r a t e D ir e c t o r C h r is P e r r y D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r G r a p h ic D e s ig n Hotelligence: report topM a30 agency and 30 R e s t a u r a n t D e s i gAlso n a n d D esupplied v I T by M a n a TravelClick, ger A s s this s i t a n t C omonthly n t r o lle r o f P u bindicates l i c R e l a t Mi o en rs i R a sthe n a g e travel m ent o f S a l top es s n ic k P u c c in i G r o u p Ed Avol S t e v e D i M a r ia M a r id e t h P o s t a n i C a rr M e lin d a B e n n it corporate accounts that are booking your hotel thru the GDS, while also telling you Rthe same information for your C o r p sales o r a t e D i r e c solicitation to r D i r e c to t o r o fdrive R e v e n u e new business C o r p o r a t e D i r e into c to r collective competitive set This report is ideal for for targeted our oE f x Pt eu rb nl i ac l R S e al al et iso nF so r c e M aC n Ra Og e Sm u ep ne t r v i s o r N a ot ifo Sn aa lle Ss a l e s M a n a g e r r p h y accounts r dB ee saddition, a rKi de er tr hy PC ol uor s bt losing from RM nr iiaour Cma r Mr ukey M e l Li no du aIn n nD i et l V a l l e properties, while also seeing what share of the business we are Mgetting this report acts very similar to a star report indicating your share thru asN awell E x t e r n a l S aof l e s Fbusiness o rc e C R O S uthe p e r v i s oGDS, r t i o n a l S aas l e s M your a n a g e r top C o r p o r a t e D ir e c t o r o f S a le s B H G S t r a t e g ic K e r r y C lu b M ir ia m M u r p h y L o u r d e s D e l V a lle V e r o n ic a P o p o v a P a r t n e r s global geographic markets B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 17 Public Relations Overview • C h a ir m a n B ill H o w e ll The Hotel h ie The f E x e c uHotel t iv e O f f icin e r the minds of the media and consumers to result in editorial coverage and Instill the appropriate updated image and reputation Cof K in s e y D y c k m a n business development C o r p o r a t e C o n t r o lle r • • • • • • An established, true designated destination boutique landmark hotel… G h a z a l L a lw a n i A hotel with a proud, rich and storied history that is evolving… C h a ir m a n Revitalized by a physical plant, services and amenities enhancement… P r e s idB ei l nl Ht ao nw d e Cl l O O Highlight new amenities; advantages for business travelers… S te v e M a rx Consistently invigorated by a consistentC hset and purposeful guest programs, promotions and activities tailored to i e f E x of e c u tinnovative iv e O f f ic e r K in s e y D y c k m a n business and leisure travelers… E V P G e n e r a l C o u n s e l D ir C o n s t r u c t io n & D e s ig n M i c h a e l M u r p h y o m P o i t e and v e n t Style Distinctive, Consistent TTheme • • V P o f D e v e lo p m e n t C o r p o r a t e C o n t r o lle r G Gr eh ga zBa iln Lgaal wm aa nn i R e g io n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e so u rce s Open P r e s i d e n t a n dthemes CO O The Hotel: A blend of classic and contemporary and style R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol Re-Launch E V P G e n e rand a l C o u nOn-going sel D i r C Promotional o n s t r u c t i o n & D e s i g n Vehicles V P o f M ic h a e l M u r p h y T o m P o it e v e n t S te v e M a rx D e v e lo p m e n t G r e g B in g a m a n A s s s it a n t C o n t r o lle r S t e v e D i M a r ia R e g io n a l C o n t r o lle r T o n y R o o p n a r a in V P S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y • Re-Launch and On-going Promotional Vehicles C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e Gio rna sp h i c D e s i g n • EstablishR e fresh o f P u b lic R e la t M anagem ent set of unique services, amenities and promotions s t a u r a n t D e s ig n a n d D e v I.T M a n a g e r A s s s it a n t C o n t r o lle r M a r i d e t h P oM s et r i R a s s n i c k R a n i C a rr P u c c i n i G Event(s) ro u p Ed Avol S t e v e D i M a r ia • Special Re-launch • Special Re-launch Media Event CE ox r tpe or rna at el SD a i rlee sc t Fo ro r c e D i r e c t Co rR oO f SR ue pv ee nr vu ise o r • Develop Set of Unique Value-Added and Seasonal Packages o f P u b lic R e la t io n s M anagem ent K e r r y C lu b M ir ia m M u r p h y • Create Signature Event M a r id e t h P o s t R a n i C a rr • Establish Charity of Record E x t e r n a l S a le s F o r c e C R O S u p e r v is o r B •H G Increase S t r a t e g ic Local Involvement / Establish Mutually-Beneficial Partnerships K e r r y C lu b M ir ia m M u r p h y • Cultivate On-Property Creative Committee P a rtn e rs B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C o Nr p ao trioa tne a Dl Si r ae clet os r M a n a g Lo of uS dl e es s D e l V a l l e M e lin d a B e n n it N a t Ci o on rap l o Sr aa ltee s DM ira en ca t go er r o L o u r d e s D e l V a lle er f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 18 • • • • • • • C h ie f E x e c u t iv e O f f ic e r Media kit K in s e y D y c k m a n Individual Media Releases Pitch Letters C o r p o r a t e C o n t r o lle r Photography / Images G h a z a l L a lw a n i Boutique Hotel Group Media Kit / Materials Integration P r e s id e n t a n d C O O S te v e M a rx Media Relations • Media Calls / Hotel Tours E V P G e n e r a•l C o u n s Media el D Entertainments ir C o n s t r u c t io n & D e s ig n M ic h a e l M u r p h y T o m P o it e v e n t • Individual Media Visits • Hotel Press Trip • C h a ir m a n B ill H o w e ll Relations Materials Target Media R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p C h a ir m a n B ill H o w e ll V P o f D e v e lo p m e n t G r e g B i n g a m Ca hn i e f R e g io n a l C o n t r o lle r R o o p n a r a in E x e c u t i v e O Tf foi cne yr K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i I.T M a n a g e r Ed Avol D ir e c t o r o f H u m a n R e so u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y G r a p h ic D e s ig n M e r i R a s s n ic k A s s s it a n t C o n t r o lle r C O SO t e v e D i M a r i a P r e s id e n t a n d S te v e M a rx • National and local travel trade media Travel Weekly, Travel Agent • V PCrain’s C o Dr pi roe rc at ot er oD f ir e c t o r E V P G e n e r a l C Cleveland ounsel D i r Chospitality o n s t r u c t i o n & D e smedia ig n o f D e v e l o p mBusiness ent R e g io n a l C o n t r o lle r V P SD airl ee sc t &o r M o af r Rk ee tvi ne gn u e M i c h a•e l M u r National phy T o mlocal P o i t e v newspaper ent Gtravel r e g B i n g editors am an T o n yYork R o o p n Times, a r a in C h rMi sa Pn ae gr re ym e n t fm Pa un b Rlice s Ro eu lar c teios n s and New PlainH uo Dealer Open M a r i d e t h P o s t R a n i C a rr • National and local consumer travel magazines and outlets Travel Holiday, Conde Nast Traveler G r a p h ic D e s ig n • HistoricR travel HistoricTraveler.com e s t a u r a n t niche D e s i g n a n dmedia D ev I.T M a n a g e r A s s s it a n t C o n t r o lle r M e r i R a s s n ic k P u clocal c i n i G r otravel up E d A v o l freelance journalists S t e v e D i M a r ia • National and and lifestyle E x t e r n a l S a le s F o r c e C R O S u p e r v is o r M ir ia m M u r p h y • Select broadcast and online media outlets cnn.com, concierge.com K e r r y C l u b B H G S t r a t e g ic P a rtn e rs B H G S t r a t e g ic P a rtn e rs C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s MC oe r lpi no dr aa t eB eD nir ne ic tt o E x t e r n a l S a le s F o r c e K e r r y C lu b C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle r o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 19 • Result C h a ir m a n B ill H o w e ll • The end result is a revitalized, invigorated product that makes leisure and business guests feel gratified, comfortable and enriched by a unique C h ie f E x experience e c u t iv e O f f ic e r • A program and an image that will endure and scale well beyond the re-launch period K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r • G h a z a l L a Public lw a n i Today and Everyday Boutique Hotel Group Relations • id e n t a n d C O O Simply, Boutique Hotel Group has P ar e sstraightforward, aggressive, creative, media-centric approach to the practice S tB eCi lvhl aeHi roMmwaa enr xl l planning, (to accommodate media lead time), originality, integrity, and of public relations It combines long-range flexibility with operational sensibility and consistent media interaction E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y C h ie f E x e c u t iv e O f f ic e r D y c k m Ra eng io V P o f D e v e lo p m e Kn itn s e y G r e g B in g a m a n C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i I.T M a n a g e r Ed Avol n a l C o n t r o lle r T o n y R o o p n a r a in D ir e c t o r o f H u m a n R e so u rce s Open G r a p h ic D e s ig n M e r i R a s s n ic k P r e s id e n t a n d C O O S t e v e M a r x A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y C o r p o r a t e D ir e Gc rt oa pr h i c D e s i g n D ir e c t o r o f R e v e n u e o f P u b lic R e la tMio en rs i R a s s n i c k M anagem ent M a r id e t h P o s t R a n i C a rr C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s E Mx tae rr ind ae l t Sh a Pleos s tF o K e r r y C lu b E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic B H G S t r a t e g ic P a r tPn ae rr tsn e r s V P S a le s & M a r k e t in g C h r is P e r r y rc e C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it D ir e c t o r o f R e v e n u e M anagem ent R Ca Rn Oi CS au rpr e r v is o C o r p o r a t e D ir e c t o r o f S a le s M Ne lai nt iod na a Bl eS na len ist M C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle r M ir ia m M u r p h y anager L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a V e r o n ic a P o p o v a 20 Reinventing The Art of Hospitality Culture Service Style • • How we keep guests returning and referring is at the heart of the hotel objective C h a boutique ir m a n B ill H o w e ll • Redefine Customer Service as an Art and a Privilege • Getting to “WOW” through Personalized and Attentive Service – Heart of Boutique Experience C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n Core Values • • a ir m a n C o r p o r a t of e C who o n t r o llewe r C hare Not a mission of what to do, but a declaration B ill H o w e ll G h a z a l L a lw a n i …every guest feeling as if he/she were visiting the home of an old friend C h ie f E x e c u t iv e O f f ic e r • K i n s e y D y c k m a nUniversity Turning Guests and Employees into Disciples and Raving Fans P r e s id e n- t aBHG nd COO • C o r p o r a t e C o n t r o lle r S t e v e M a r x To get to Zero Defect: training is importantG h–a zbut self sustaining culture is key a l L acreating lw a n i E V P G e n e rLeadership al C ounsel D ir C o n s t r u c t io n & D e s igEliminate n V P the o f D impossible e v e lo p m P er en st i d e n t a n d C O ROe g io n a l C o n t r o lle r Training M i c h a e l MMoments u rp h y T o m P o i t e v e n t Each guest G r e ginteraction B i n g a m a n S t is R o o p n a r a in e v ethe M a r wow x T o n y opportunity of Truth Enneagram Promoting management communication/workability E V P G e Miracle n e r a l C o u n sMakers el D iProgram r C o n s t r u c t i o n & D e s Exceeding ig n V P Expectations/Rewarding o f D e v e lo p m e n t R e g i o n a l Excellence C o n t r o lle r M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in Mission Possible Guest history/retention/development R e s t a u r a n t D e s ig n a n d D e v I T M a n a g e r A s s s it a n t C o n t r o lle r Focus Groups Troubleshooting P u c c in i G r o u p Ed Avol S t e v e D i M a r ia Employee Opinion development R e s t a u r Survey a n t D e s i g n a n d DGuest/Manager/Employee ev I.T M a n a g e r A s s s it a n t C o n t r o lle r P u c c i n i G ropportunity oup Ed Avol S t e v e D i M a r ia GM Hotline Guest/GM Guest Expert Manage productivity/guest trends • Other Enhancements and Opportunities • We have professionals create the following: • Reservation Shoppers Survey • Sales Shopper’s Surveys B H G S t r a t e g ic B H P Ga r St n t er ar st e g ic P a rtn e rs D ir e c t o r o f H u m a n R e s o u rce s O pen D ir e c t o r o f H u m a n R e s o u rce s Open V P S a le s & M a r k e t in g C h r is P e r r y V P S a le s & M a r k e t in g P e rry G r a p h ic D e s ig nC h r i s M e r i R a s s n ic k G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r C o or pf o Pr ua tb e licD iRr ee clat ot ior n s o f P u b lic R e la t io n s M a r id e t h P o s t M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o K e r r y C lu b K e r r y C lu b rc e D ir e c t o r o f R e v e n u e t D i r e c t o r M o af nR ae gv ee mn ue en M anagem ent R a n i C a rr R a n i C a rr C R O S u p e r v is o r C R O S u p e rv M ir ia m M u r p h y is o r M ir ia m M u r p h y C o r p o r a t e D ir e c t o r C o r p o r a t e Do ifr eS c at ole r s o f S a le s M e lin d a B e n M e lin d a B e n n it n it N a t io n a l S a le s M a n a g e r N a t io n a l S a le s M a L o u r d e s D e l V a lle nager L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 21 Marketing and Reservation Transition C h a ir m a n B il l H o w e l l Reservation Transition Voice • C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n Replace existing number with BHG toll free number on all marketing materials and promotions (BHG toll free number currently generates 25% of the volume to our existing Portfolio and will be utilized to mitigate the loss of call volume through promotions, C o r p o r mail a t e C o n campaign t r o lle r fax blasts, GDS marketing, and direct to existing transient guests, travel agencies, and corporate accounts) G h a z a l L a lw a n i Inventory, rates, and availability would be maintained on property and at BHG Reservations will be faxed or emailed to the hotel, while the requirements for a two way interface evaluated C h a i r m a are n B ill H o w e ll BHG reservation agents will receive training,P an on-property presentation, and an overnight stay at the Hotel r e s id e n t a n d C O O • • C h i e Sf tEex ve ec u Mt i vae r xO f f i c e r K in s e y D y c k m a n GDS C o r p o r a t e C o n t r o lle r E •V P G e n The e r a l C o Hotel u n s e l room D ir C o inventory n s t r u c t io n & D e and s ig n rates V P Gwill ho af zD aebe v e lo p ma ne ni t e g io nSynXis a l C o n t r o lle rReservationD irSystem e c to r o f V P S a le s & M a r k e t in g l L a l wloaded into Rthe M ic h a e l M u r p h y T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u r c e s r is P e r r y to its new placement • A GDS electronic marketing campaign will be implemented to promote The Hotel and direct travelC hagents Open P r e s id e n t a n d C O O S te v e M a rx Internet • G r a p h ic D e s ig n R e s t a Du irr a Cn ot n Ds ter su igc tni o na n& d DD e es vi g n AR ses gs i ito an na lt CC oo nn t tr ro ol l llee r r V IP T o fM D a en v ae gl oe pr m e n t D ir e c t o r o f M e r i R a s sV n Pic kSCa hl er si s & P Me rr yk e t i n g T o m P o it e v e n t G r e g B in g a m a n T o n y R o o p n a r a in H u m a n R e s o u rce s P u c c in i the G r o u pthe Hotel’s website E d A v o l and interface S t e v it e D to i M aBHG’s r ia BHG would enhance InternetO booking engine that allows for real time bookings pen E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y from the inventory maintained at the BHG CRO • R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia number and enhanced to present a more attractive presentation Logo/Signage • G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r D ir e c t o r o f R e v e n u e C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M anagem ent o f S a le s C o rMpbe oar id t modified e eD t ihr e Pc t oo sr t D i r e c t o r Ro fa the Rn ei v Ce an BHG ur re C o r p o rMa reservations tee l in D i dr e ac t Bo re n n it Rack brochure and other property marketing materials and collateral would to include toll free Marketing Collateral o f P u b lic R e la t io n s M a r id e t h P o s t E x t e r n a l S a le s F o r c e E x t e r n a l S a le s F o r c e K eK rer ry r Cy l Cu bl u b M anagem ent R a n i C a rr BHG does not mandate BHG signage, flags, or plaques on hotels – we prefer to use hotel logo B H G S t r a t e g ic B H GP aS r tt rn ae t res g ic P a rtn e rs C R O S u p e r v is o r hy C R O S u p e r v is o r M i r Mi a imr i aMmu rMp hu yr p o f S a le s M e lin d a B e n n it N a t io n a l S a le s M a n a g e r lle N a t io n a l S a le s M a n a g e r L o u r dL eo su rD de el sV Da lel el V a C o r p o r a t e D ir e c t o r o f S a le s V Ce or rop no irca at eP oD pir oe vc tao r o f S a le s V e r o n ic a P o p o v a 22 Boutique Hotel Group INTEGRITY C h a ir m a n B ill H o w e ll C h ie f E x e c u t iv e O f f ic e r K in s e y D y c k m a n C o r p o r a t e C o n t r o lle r G h a z a l L a lw a n i SERVICE P r e s id e n t a n d C O O S te v e M a rx E V P G e n e r a l C o u n s e l M ic h a e l M u r p h y D ir C o n s t r u c t io n & D e s ig n T o m P o it e v e n t V P o f D e v e lo p m e n t G r e g B in g a m a n R e g io n a l C o n t r o lle r T o n y R o o p n a r a in R e s t a u r a n t D e s ig n a n d D e v P u c c in i G r o u p I.T M a n a g e r Ed Avol A s s s it a n t C o n t r o lle r S t e v e D i M a r ia D ir e c t o r o f H u m a n R e s o u rce s Open G r a p h ic D e s ig n M e r i R a s s n ic k C o r p o r a t e D ir e c t o r o f P u b lic R e la t io n s M a r id e t h P o s t E x t e r n a l S a le s F o r c e K e r r y C lu b B H G S t r a t e g ic P a rtn e rs V P S a le s & M a r k e t in g C h r is P e r r y VALUE D ir e c t o r o f R e v e n u e M anagem ent R a n i C a rr C o r p o r a t e D ir e c t o r o f S a le s M e lin d a B e n n it C R O S u p e r v is o r M ir ia m M u r p h y N a t io n a l S a le s M a n a g e r L o u r d e s D e l V a lle C o r p o r a t e D ir e c t o r o f S a le s V e r o n ic a P o p o v a 23