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The need for a shared approach to Advertising Education: The role of Academic Associations, Industry Associations andrelated stakeholders in an evolving advertising environment AAA ASIA-PACIFIC SPECIAL TOPIC SESSION CHAIRED BY GAYLE KERR, QUEENSLAND UNIVERSITY OF TECHNOLOGY, AUSTRALIAAND KARA CHAN, HONG KONG BAPTIST UNIVERSITY, CHINA Our shared approach Responding to change: ANZAA, a model of advertising connectedness, Gayle Kerr, President ANZAA The role of the American Academy of Advertising,Pat Rose, Executive Director AAA Industry Association Linkages: The American Advertising Foundation, Jami Fullerton, Oklahoma State University What advertising and communication students are expecting for their career, Kara Chan, Hong Kong Baptist University Are we getting what we want? Academics and Associations, Bill Proud, Queensland University of Technology Responding to change: ANZAA, a model of advertising connectedness GAYLE KERR, PRESIDENT ANZAA Advertising has changed Have we? Special session at ANZMAC 2006 Hosted by Charles Patti (University of Denver), David Waller (University of Technology Sydney) and Gayle Kerr (Queensland University of Technology Looked at who we were, where we came from and what we wanted to be Echoed many of the Thoughts on the Future of Advertising Education of the University of Texas (1995) Critical Issues Funding Program choices Staffing Administration overload Accreditation of courses Research Need for a shared approach to advertising education Australia and New Zealand Academy of Advertising Answer to many of the questions seemed to be to form an academic association Started an email group Published a newsletter Conducted a survey of member needs and priorities Let members make the decisions Our Achievements Introduced first Australia and NZ National Student Advertising Campaigns competition in 2008 Authored a proposal on journal rankings to the Australian Business Deans Group Established a membership directory and supervision registry Developed a logo and website Our Frustrations Having to work as well Not getting enough members to actually things Face-to-Face meetings The role of the American Academy of Advertising, PAT ROSE, EXECUTIVE DIRECTOR, AMERICAN ACADEMY OF ADVERTISING, USA AAA Background Founded 51 years ago Advancement & improvement of advertising education Stimulation of research Closer liaison between academic departments Journalism & Business Schools AAA Today Academics, grad students, some practitioners Research Journal of Advertising Journal of Interactive Advertising Conferences – domestic and international Education Newsletters Member of ACEJMC – accrediting body Personal Networking Job Leads Awards & Grants Industry Association Linkages: The American Advertising Foundation JAMI FULLERTON, OKLAHOMA STATE UNIVERSITY, TULSA, USA What advertising and communication students are expecting for their career KARA CHAN, HONG KONG BAPTIST UNIVERSITY, HONG KONG, CHINA Are we getting what we want? Academics and Associations BILL PROUD, QUEENSLAND UNIVERSITY OF TECHNOLOGY, BRISBANE, AUSTRALIA
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