race week spring 2004

A Unique Marketing Opportunity For ONE of our SPECIAL CLIENTS in the TriCities! The TEAM that will MAKE IT HAPPEN Tonya Clay, Interactive Account Executive, TriCities.com Sheila Hubbard, broadcast Account Executive, WKPT “the ideas and plans contained within are the property of Media General and all rights are reserved” Our immediate idea is to … entice and target all age groups by offering them something everyone wants… Free Race Tickets!!! Food City 500 March 28 We will bring this to our communities through our great multimedia capabilities and wonderful creative sales staff The following pages will show you our plan of Multimedia Advertising This will include Broadcast, Internet and News Paper promotion What is New Media? Advertising Campaign Television Commercials Internet Banners Newspaper AD/Promotion Broadcast Schedule 70 Spots Advertise on Networks! Monday-Sunday WJHL a.m – a.m 20X Monday-Sunday WKPT a.m – 1:00 a.m 20X Monday-Sunday WAPK a.m – 1:00 a.m 30X What you Get • 70 • 100 Promo Spots indicating you as the sponsor of the Trackside give-a-way • ¼ pg ads promoting the trackside ticket give away in Bristol Herald Courier, leading up to the give-a-way • Shared sponsorship of the Trackside which includes ticket give-a-way on camera • Primary Internet sponsorship on ticket give-a-way and registration which includes banner advertisement branded by Grindstaff Chevrolet • Special recognition of being our sponsor during our show: Track Side • “News Teasers” reminding people to register for this great drawing Thirty Second Television Commercials, across (WJHL, WKPT & WAPK) Your Logo will be placed upon the Banner Ads that will be on TriCities.com’s FRONT PAGE winner The of the race tickets will be announced on March 24th You also get to sponsor our “RACE WEEK” internet section This Registration Page is Exclusive to our Sponsors How the INTERNET Works Your Banner Ads may also Link To A Special Flyer Page That You Have Running! From this special flyer page, we can link to many things, such as: •Links to Your Site •Link to Your Email •Link to SPONSORED REGISTRATION PAGE •Your Product Inventory •Show upcoming attractions, sales and more… •Just about ANYTHING you would like! Total Campaign Support What it is like doing business with • We will work with you to develop all commercial copy • Review all your buys to ensure you are getting the best value • Keep an eye on your campaign to ensure it is producing the effect you want • Create an attractive banner ad campaign for internet exposure • We will be available at all times: Office: 423-232-8748 Email: tclay@TriCities.com or shubbard@mediageneral.com Recommendations These are some of the things we recommend you to take full advantage of your opportunities with us Agree to the enclosed proposal! Adopt a creative slogan, that we will help you with Increase your brand awareness and family image throughout all your advertising media Cross Promote! Use our copy as developed by News Channel 11 /WKPT/TriCities.com for all your advertising, including any other promotions (radio, television, newspaper, etc ) that you are involved in during race week Our Critical Path To assure flawless execution of the plan Feb 13 – Feb 23 Initial Proposal to perspective clients, ideas presented, client input Account Executive in consultation with client Feb 24 – Feb 25 Customization, development, and design of campaign TriCities.com production staff Feb 26 Final Idea accepted by client Client, presented by account executive Feb 26-27 Implementation TriCities.com production staff March Live Online at TriCities.com Campaign Run Time March – March 31 TOTAL INVESTMENT $6,000 Acceptance This certifies our agreement to move forward with the New Multimedia marketing plan We both agree to work towards the successful implementation of this marketing campaign _ _ Client Date _ _ TriCities.com/WJHL WKPT/Bristol Herald Courier Date TERMS: Payable in advance or 30 days with approved credit Prices valid through March 1, 2004 ... that will be on TriCities.com’s FRONT PAGE winner The of the race tickets will be announced on March 24th You also get to sponsor our RACE WEEK” internet section This Registration Page is Exclusive... immediate idea is to … entice and target all age groups by offering them something everyone wants… Free Race Tickets!!! Food City 500 March 28 We will bring this to our communities through our great multimedia... including any other promotions (radio, television, newspaper, etc ) that you are involved in during race week Our Critical Path To assure flawless execution of the plan Feb 13 – Feb 23 Initial Proposal