English for Presentations

Usin,gapproxJmatenumbers Cre.1tin1effectivevisuals Sayingnumbers T heru l eofsix Presenting•lsualseffecUvely EmphasizingImportantpoints Makingcontrastsanddescribingresult 3 ltJAsyoucense

Presentations EXPRESSSERIES

M a r i on G ru ss endorf

OXFORD

VNIV~RSITYrRESS

PAGEUNITTITLETOPICSUSEFULPHRASES

sULet'sgetstartedWet(OmlngyotirauienceOpeningapresentation

IntroducingyourselfandStructuringapresentationthetopicOrganizationaldetails(talkingaboutDeaUngwithnervousnesstiming,handouts.questons)Gettinthea die

shows Usin,gapproxJmatenumbers

Cre.1tin1effectivevisuals

Sayingnumbers

T heru l eofsix

Presenting•lsualseffecUvely EmphasizingImportantpoints

Makingcontrastsanddescribingresult

3 ltJAsyoucenseefromt

his

Typesof•lsualsDescribinggrap sandcharts

TalkingaboutvisualsTalkingabouttrends(verbteses.c,eph Interpreting•lsuals adjectivesandadverbs)

Tipsfordescribingtrtnds

42 l::JTosumup Concludingapresentation

Strategiesforagood

SummarizingthemainpointsMakingrecommendationscondulon Phrasesforeffectiveconcluslon

Usingyourvoiceeffetively(stressingwords.maingpauses)

sol:.JAnyquestions?Ha dlingth quesUonandDealingwihquestions

a swersessio Askinpolitequestions

AnticipatingquestionsDealingwithinterruptionsReformingq estions

OHowofte doyougivepresen

tationsInyourjob?

@Whodoyounormallypresentto?

(Colloogues,customers,oUierfirms,etc

@)WhenwasthelastUmeyougaveapres

e tationinEnglish

Wasitasuccess?IIyes,why?

IInot,whynot?Explainyouranswer.

OHowdoyoufeelaboutpresentingin foreignlanguage?

@Thinkofanexcellent(orterrible)pre

sentationUintyouhavoattended

WhatmadeItgood(orbad)?

1Listentotheopeningsentencesofthethreepresentatlonsandcompletethetable•

P resenter ' sname

Presenter'sposition/functionTopicofpresentation

Whoisthepresenta onfor?

Pruen t 1 tl ons Prt:sent t l lo n

Whichpresentationsareformalandwhichlessformal?

7 Thisisextremely - f orallofuswhoaredirectlyininternationalprojectmanageme t.right?

hereatWestonLtd

10T day' s topicwillbeveryimportantfory uas

y urhelptoev luateandselectcandid tesfortrainin

Introduce yourself

Sa y w h atthe t

op i c i s

Exp l ainw h ya u d i encewi llbeinterested

O PE NIN G PRESEN T A TIO N

Welcomingtl1eaudience

Goodmorning/afternoon.la iesandgentlemen.Hello/Hi,everyone

Firstofall,letmethankyouallforcomingheretoday

I'mheadorlogisticshereatAirSpares

I'mhereInmyfunctionastheHeadofControlling

SayingwhatyourtopicIs

Asyoucanseeonthescreen,ourtopictodayis••.Today'st

STRU TURIN APRCS(NTATION(1)

Mostformal-andmanyinrormal-presentationshavethreemainpartsandfollowthissimpleformula:

ITelltheaudiencewhatyouaregoingtosayl•Introduction

2Sayit!•Mainpart

3Tellthemwhatyous.iidl•Conclusion

Thereareseveralwaysyoucantelltheaudiencewh tyo areg ing1 0say

wo ul d Il k,+ inffnid ew lfl+lnflnltive

TodayI ' d k tot e ll youaboutournewplans.Thism

omlngI 'd li k e tob ri ng youuptodoteon

I ' ll begin bye,plainln thefunc t io

t IIs tarta ff byreviewingourprogress.Aft erthat ' llm o v e o t omynex t p int.

w /11 b +verb·I n g

I' b t a /k i n g balltourg ide/

In s orInternetuse.Duringthenexrhour w e ' llbeloo k l

ng at t h advanta esof hissystem

_J

6 Completesentences1-8withthecorrectformoftheverbandasentenceendingfrombelow.

youontheproposedtrainin proj e cty ouuptodateonSEKO'si n vestmen t p l ans

you owthedatabaseworks

vo ui R9"r,e~·ie ·· efO ti r p 1e s e11 t 1 11a1ketPO S l tlon

atbusinessopportunitiesinAsia

onourfinancialtargetsfo r thedivis i on bytellingyouaboutwhatJane'sgroupisworkin on

-9 Lei's1•tM•n • d UNIT1

STRUCTURING PRESENTATION(2)

Thepurposeortheintroductionisnotonlytotelltheaudie cewhoyouare,whatthetal sab ut,andwhyitisrelevantto

them:youalsowanttotelltheaudie ce(briOy)hwthetalkIsstructured.Herearesomeusefulphrasestotalkaboutthe

structure

rv«dlvfdN mypresentation Into three(main) p arts: x, y and1

Inmypresentarlon I'llfocuson rhreemajorIssues.

first(ofa/

Q ,I'll~lookingor , second and third I'll~ginIstartoffby u

p/aining Tl!en / Ntxt / ~trthat, I'llgoonto

finally ,I'lloffersomesolutions.

IThemostcommonwaytostructure

•apresentationIstohav•thrtt

mainparts,andthtnsubdivldtthemInto(three)smallersections

after•all•areas•divided•finally•start•then•third

rllbetalkingtoyoutodayabouttheafte

r-salesserviceplansweoffer.I'll•bydescribingthevariousp

ac agesindetail

-'I' goont oshowyousomecasestudies.i.I'lldisc

ussh wyoucanchoos et he be stp l an t om eet yo ur cu

stomers'n eds

2

I've•mytalkintothreemainparts.Firstors,1"11telly usomethingaboutthehistoryofourcompany.6 thatI'lldescribehowthecompanyisstructuredandfin

ally,Illgiveyo usomedeta saboutourrangeofprodu

8,o urre dev el opmentp r ojec t.

8CompletethesentenceswiththeprepositionsInthebox.about•at•

for•into•or•on•to•with

3Firstorall,I'llgiveyouanoverviewo rfina cialsituation

4First.we'llbelookingthecompany'ssalesInthelasttwoquarters

sInthefirstpartofmypresentationI'llfocu thecurrentprojectstatus

1 UNIT1 lot\,••siantd

• ' 9 TheprojectmanaaerofIcons tr uctioncompanyIs1Mnaapresenta ti o n to hi scoll e aues Pu t th e

' .enttncesIntherlahtorder.Thenlistenandcheck.

aThismorningI'dliketoupdateyouon

thecurrentstatusofworkattheconstructionsite

T einformationIgiveyouto ay

shouldh lpyouwithplanningyou

rnextsteps

bForthoseofyouwhodon'tknowme,m

ynameisGordonSelfridge.Letmej

ustwritethatdownforyou.OK.I'mthe

projectman g rincharg ofthe

BakTowerbuildingprojectin

Oubai.cI'vedividedmypresentationintothreeparts.dHello,

everyone

e henI'llmoveontotheproblemswe'refacingwith urlocalsupplers

Firstofalt,letmeth nkyouforcoming eretoday.I'mawareth tyo 'reallbusypreparingforheannualmeetingthisweek,soIreallyappreciateyoutakingthetimetobehere

gI'llstartoffbyshowingyousomephotosofthebuildingsiteanddiscussingthepro resswe'vemadesinceJanuary

hMttalk h uldtakeabout30minutes.Pleasefeelfeetointerruptmeata ytimewithquestio s

I'lle dwithsomeideasforreducin labourcoststh twe'vebeenlookinginto

Oh,anddon'tworryabouttaking otes.I'llbehan ingoutco iesofthePowerPointsldes

lt " "'4o t efte rHqite

s t iol'IJ ditr i"!9presW 'l tiOl'I,p r ese t "t io"' O K

c

30 m i >U<tufor presw , t i4>1. ; YlJ.114ryp ro3res 1 "' "d e si""'- th ree "' " j "' p rt.s

UNIT1••~&•Istart•d

10

Look1g1lnatthesesentencesfromthepresentationandreplacethehlghllshledwordswithwordsorphr

1sesfromthebox

afterthat•.begiTf •I'm•realize•responsiblefor•sections•turn

1I'llstarto ffbyshowingyou -'1-.'.1.b1 •.9 _ l'" t n , y _ •o h w l n y _ u o _ • •

2I'vedividedmypre entationintothreeparts

3Forthoseofyouwhodon'tknowme,mynameisGordonSmith

-4ThenI'llmoveontotheproblems

sI'mtheprojectma agerinchargeofourDubaibuildingproject. -

-6I'mawarethatyou'reallbusypreparingfortheannualmeeting -

ORGANIZATION

Thefinalpartoftheintroductiondealswiththeorganizationorthetalk:h wtongitwilllast,wh thertherewillbeh

andouts.andhowquestionswillbehandled

nming

Mypresentationwilltakeabout20minutes

Itshouldtakeabout30minutestocovertheseissues

Handouts

Doeseverybodyhaveahandout/brochure report?

Pleasetakeone,andpassthemon.Don'tworryabouttakingnotes.I'veputalltheimportantstatistic

sonahandoutforyou.I'llbehandingoutcopiesofthePowerPointslidesattheendormytalk

I' emailthePowerPointpresentationtoyou

Questions

T he r ew ill betimerorquestionsaftermypresentat i on.

Ifyouhaveanyquestio s.reelfreetointerruptmeatanytime.Feelfree

toaskquestionsatanytimeduringmytalk.

11Matchthetwop1rtstomaketypicalsentencesfromtheIntroductio

I Forthoseoryouwhodon'tknowme,\ a totakenotes.Everythingisontheh ndout

3 Thiswon'ttakemore c ImBobKayInchargeofthesoftwaredivision

4 I'llb passin out d askquestionsatanytime

5 Thispart fthepresentationwilltake e forquestionsaftermytalk

7 There'snoneed g handoutsInarewmin tes

-formakingpeopleinyourcompanyawareofhealthandsafetyissues.Howwouldyou

-GETTINGTHEAUDIE N CE'SA TTE N TIO N

arenow b uy i ngeu ros i nsteadofdollars

in creased b y 600% i nEuropes in ce2002 ?

Ten!hemastoryoranecdoteIrememberwhenIan nde ameetingInParis••••Ataconf

GivethemaproblemtothinkaboutSupposeyouwantedtosetupanewcallcentre.Howw

ouldyougoaboutit?

1 JMatchItemsfomthethrffcolumnstomakeattentlon-gr1bbin1openin~s

IDidyou n wthathatcan'tIsafour·lenerword.Whowouldyoutellfirst?

2Ieadina anlcle cempetewiththeChinese? byelimlnat,ngoneolivefromeach

3Ima g i n e A merican Ai rlinessa v dorcoursewecan!

$40.000In19874Cawereallyyouw onamilli o e ur os.Itendtoagreewiththat!

Whatpresentationtopicscouldyouuseeachoftheopeningsabovefor7Chooseoneoftheopeningsand

useIttopractisetheintroductionofatalk

~

./ 1 Welcometh audience / 2 Introduceyourself(name,position/function)

./ 3 Stateyourto ic

./ 4 ExplainwhyyourtopicIsimportantforth audience•

./ s Outlin thestructureofyourtalk

./ 6 'Wh tcomeswhen?'saywhenyou' llbedealin witheachpoint

./ 7 Lettheaudienceknowhowyotfreorganizingthepresentation(handouts,questions,etc.)

,.

U NIT 1L<I~gttSla~td13

1 4PutthewordsIntherightordrtomakesentenceswithexpressionsfromthisunit

1shallOKgetwestarte

2mvto aysubjectpresentationofsatisfactionisthecustomer

3willpresentationthirtymyabouttakemin tes

4issuesonthreefocusI'll

5bylookingofstatuswillthecurrentprojectwethestartat

6thatdidknowpopularChin caristhisveryinyou

15

PutthenotesIntheconedorder,thenpreparetwo peningsofIpresentation:aformaloneandalessformalon

e.UsethechecklistforIntroductio sbelowIfyouneedhelp

ql(Uti o11.1llfteni w el,o M.e , ee c.

C ECKLISTFORINTRODUCTIONS

16

NowI'syourturn.Thinkofatalkyouhavegivenorwouldliketogiveandusethechecklisttopre areyourIntro

duction.Trytousephrasesfromthisunit

cise ~

,

~

~

1 U IT1ters1.i.io~cd

[l)i)i4 ' ii R u dthi s utlclefro m aw e siteonbu s ines s <o mmun l<atlonand d i st uss t he q ues tio ns wh i chfollo

w

Dealingwithnervousness

TneAmericanauthor Mori Twoinooceputi like/h i s:7 hereor etwotype,ofpeople : /ho se/ho t ore """'°" ' and/ hoselhot oreliars ' So , ooceyou ac c ep t /ho t ( almost}everybodywhog~a pre s e · lotion -

whe lhorformalor i nformal , longor short ,loslrongersor oo/1«,gues-i,"""'°"' , /henyoujus t

needlofi ndway slodealwi/h,., ,.,.,,, ,.andffV8nloomhowlouse i tloyocxod.ontoge

L o r, firs t loo k t woysIOdealw,thandreducenervousn ss

P re par e w e FoilingIOp<eporeispreparing10foil ' Preporotion••mekeytoasucceuhilpresentation N oth,ng willreloxyoumore t hanknowinge x octly whatyou wonlIOsoyon d havingproc t ise d sayingii.Ma k esureyoupro cliseyourtal k un ti lyoufeelal

home w ilhi t -t h enyouconcoocenlraleono t her th ings

2 Learntor e lax Doingstretchingorbreathing ex erbe f o reyo

u rfolk conhelpyouIOreduc e nervousness.On ee x am pl e: be f

oreyou,p<esenlotion,si t comfor tabl ywi t hyourbockstraight

Brea t h ei n slowly,hol d yourbreathforabovtfiveseconds,thenslo w lye xhale.Youconrelaxyourfacialmusclesbyopeningyourey esand mouth wide.menclosing

themtight l y

3 Ch ec k utth e

.-m Makeyourselffamiliarwith t heplocewhereyouwillb espea k ing Arri v eea r ly, wa l k a r oundtheroom , andma k e sureeverythi ng youneedforyourtol k isthere.P r ac t iseusi

ng anye quipment(e g microphone , video pro j ec t o r, O

HP }youpionIOworl<with

4 Knowyouro u di en<e 11possible,gree t yourau die nceastheyarriveandcha twith th em.

Itwi ll be ea sier t o$pea k IOpeoplewho o renotcompletestrangers.

5 Con c entrateo n the message T rylofocuson t hemessageandyouraudience-no t onyour

Whatothertipscanyouth i nkoffordealingwi t hnervousness?

Howdoyoudealwithnervousnessbeforeorduringapresentation ?

Howdoyouprep reyourprese n tations?

cKnct"\

unk,cJ.nl

2\\

hat,hould,oudo"ilh

~oorhand,

·!

•Puth.tnd)onh1f'I'

bPutonehandmJpocket

cu~.aJX.llntcrtodr11 ,auennon1-01mf".,

.rt-'nll.a 1'-

~ hjt\hc,uld",udo"ht·n~OUrttln

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;nJft'm:hclook

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1hcn1ricbanorscre

6ll nro\l ,hould)OU,pc.1k?

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,1O)"rn1,1n1vosceInclbH " ",nfarm

c0),n.alanghi.Indorarm

JC' 'l1 Ur~for1m f'l( lnJn1pomtc

DIS<ussyouranswerswithapartner.HowmuchdoyouthinkpersonalityandcultureI nfluenceyourbodylanguageduringapresentation?

-~ 1 llstentotheHucerptsfromlourdifferentpresentations.Writethenumberofthepresentation

nexttothetopic.

short·time work insurancema rket h n bookst ra sportregulations

NowdecideinwhichpreHntatlon(s)thepresenteris:

• informingtheaudienceaboutsomething:_

• suggestingsomesolutio stoaproblem:_

16 U~IT2lodoy\lop,< i s

IW h attoday i stom a ke s ome s ugge s tionso nh ow we canm ake o r

h n db o oks m o r euse r -fr i e dly.

-in t h i ns ur a ce m arket i nthelas t fewmonth s.

3 W ha t ' - - t hi smorningistoshowyou h owwe c ouldreorgan i z e ourwork in g ours.

4Th eistobringyo u uptoda t ew i th thel atestchangeswh i c hw ill be in trod u ced onJanu a ry1.

Ipu r poseofta lk to da y / u pdateyou / newdeve l opme n ts / R&D

2whatIw a nt t odo / p r e s en ta lt e rn at iv es/ ex is t i ngbook i ngprocedure s

3myaim / show / ho w c u tcosts/ITs upp o rt

4objectiveorp r esen t a on / g iveo v e rview / Br i ti shj o m a rket

s o r g oal / d et ermi n e / sales t ar ge ts/ ne xt ye a r

ehowt r a ffi cin fo r matio ni sg i ve n tomo t o r ists

? OK.So,'tothe nextpointa dt akeacloserlo okattheTraffi cSupportCen

t eitself.3,the TSC assetup

in2001tohelp trafficflowm oresmoothly andbasically tomakethel v esofmotorist seasier.Inthis partofmypre sentatio 4yo

ntre'sactiviti es,howwew orke actlyan dhowmotori stsbe efitfro mourservice s.

S o s a b r i e f o v

g saf erroa

sa dle ssdriv erstr ess.

-5 ' S i gnposting ' ph r ues1reusedtohe l pguidetheaud i en ce throughapr e sentatlen

C ompletethi s boxofusefu l phras es w i th hi ghlightedphrasesfromth e pr e senta ti oninen rd se +

SIGNPOSTING

Sa yin gw h ti s c om i ng

1Inthispartofmypreserriation.I'dliketoteflyoual,out ,

2 Movin ontothenextpoint

6 Mike 's i gnpost ' senten c esus i ngelementsfromeach c olumn

m ore.

3InmytalkI'llyou b utnewmarketin techniques.

4BeforeImoveon,letmejustwh t'Vesaidsofar

sIthinkwehaveeverythingfortoday

6O K ,that ' sallItosayaboutimema agement

7Thisdire tlytomysecondpoint

8let'sg towhatIsaidatth begin ing fmypresentation

Amtnc nedHfore.~lhavttnoi1udg.-tfornew•oftwsrtJthl•yt1ar.

2TonyDale/newmarketingmanager/printmedia(youallknowthisalready)

3can'coperatefromlocalairport/becausenopermission(Isaidthisatthebeginningofmytalk)

4choosebetwe ntwooptions(Iexplainedthistenmin tesago)

ssaleshaveincreased/10%sincebeginning fyear(youca seethisonth slide)

1Thecompanyishavingproblemswiththeirnewmen'scosmeticproducts

2Theproblemsareinthreeareas:supply,distrib tion,a dproduction

3Sheidentifiestwopro lemsintheareaofsu ply:theplasticbottlesuppliercan'tdel

iverthe u ntitytheyneedan thequ ltyofthebottlesispoor

4Theyhavehadtoreturnarou d14%ofthebottles

sTheyhavetotakecareofthesupplyproblemsoonorth y'llhavetrouble

withFather'sDaysales

20 UNIT2Today's1opk

Is-': ,' , 10

Completethesesentencesfromthepresentationwiththecorredformo fverbsfromthebox•Thenlis

tenagain to check

accept • cope • deal • have • i den tify • p re ven t • un • s lve

Asyouprobably now.we_currently'diffic

ultieswithournewmen'scosmetic l ne I'dliketoquickly,theproblems

an d t he nmak e somesu gge s t ionsonhowwe

Iwer (not)oursupplyproblemswithinthen xttwoweeks,we

•intoserioustroublewi

threspecttoourChristmasbusiness

TALKIN AIOUT(OIFFICULT)ISSUES

I1h,nkwefirstneedtoldenUfytheproblem

Ofcoursewe'llhavetoclarifyarewpointsbeforewestan,Wewillha

vetodulwiththe roblemofincreasingprices.Howshallwecopew

ithunfairbusinesspractices?

Thequestionis:whydon'twetacklethedistributionproblems?

Ifwedon"tsolvethisproblemnow,we'llg tntoserio stoublesoon.Wewillh

avetotakecareofthisproblemnow

I'dliketomentonsomecriticalpointsInconnectionwith/

concerningpayment.Therearearewproblemsregardin thequality

Withrespect/regardtoprices.wenee moredetails

Auordin tothesurvey,ourcustomersareunhappywiththis roduct

Inadditiontothis,I'dliketosa y thatourITbusinessisgoingverywell.Moreover/

Furthermore.thereareotherinterestingtactsweshouldtakealookat.Aswellasthat.weca

noffere.cellentconditions

Apartfrombeingtooexpensive.thismodelisalsotoobig.Toincrea

sesalesweneedanewstrategyplusmorepeople

UNI T T oda"{SlOp i(Is- 21

11 Choosethecorrectverbto fit thesentence.

1Howare w egoin g toso/ve/deol/tock/e w i thdel i veryp r o b l ems ?

2Idon ' t hin k we ca n cope/tackle/tokecore w i thfewe rp eop le

3 We thin k it'simportant t oidentify/ e al/cope t h ep r ob l em sn ow

4 Wh o w illtokecore/deal/tackle ofou r bus in es scl i e t s?

s We h v ebee ntryin gto cope/solve/tokecore the s oftwa r ep r oblem.

6 Befo r eweg oon,let'sidentify/clarify/solve t h i s ue s t io n.

12 Com p letethesentenceswiththewordsfromthebox

accordi n gto•apanfrom•conce rn s• mo r eove r reg a r d in g • w i thr ega r d

1I'llgiv e youanovervi e wofsomefi gur est o ca r e po rt s.

2 - ,I'dl i keto t ellyouso m e t h i n a boutt h ene w s oftw a r e.

3let'sno w turntothene x tquestionw h ich - c u tom erservice.

4afewspelli n gm i sta k es,thene wbro c u re i s v ery g ood.

sletme g iveyousomede t ails - o r C h i nesefac t o ry

6 - thehandboo k h escanne ri s u se r - Ir i en d lj

13 Putthewo r dsIntherightordertomakesentenceswithexpressionsfromthisunit

Imovenowtopointne x tlet'sont h

2alltopicastodayis y ou k no w our g l obali z ation

3informistoaimaboutmylates ty o uthe d eve l o pme n t s

4 be additionallyfiguresdiscuss in gmos twillw e t he I mporta n t

s saidbriefgiveIyouea r l ier a I'lla s ove rv iew

6studycustomersacco r din g w ith t hi s i tsa ti fiedtoo u ra r e

14 It ' syourtumnow Preparethemainpartofapresentationusingphrasesfromthisunit.

Usethechecklisttohelp

CHECKLISTFORTHEMAINPARTOFAPRESENTATION

.I1Br i e flys t a t e ou rtopi c aga i n .I 5 S i gn a heendo f eachpart .

.I2Ex p la i nyou r ob je ct i v e (s) .I 6 H i g h ligh tthemainpoi n t s

.I 3 S i g nal t he beginn i ng of ea c hpart . .I 7 O utlinet h emai n idea s i nbu ll et -p o i nt form.

.I 4Tal k about y ourtop i c. / 8 T e lll is t e e r syou've r ea ch edt h een do f

thema i npart.

22 UNIT2lodr(slop,<is

-!

• )•04•0 lnfomedla,aUStelecommunicationscompany,expectsallemployeestogivepresentationsInEn

glish.ReadthistextfromthenewsletterofanlnfomedlasubsidiaryInAsiaanddiscussthequestionswhichf ollow

0on,overloadtheaud,enceandtry t ousesim plelanguage

Y o urI n tr odu ctio n

Somee x penssaythisIsthemostimportantpartof yourpresenta t ion nthefirs tf ewminutesyoucang

eryouraudience·sa tt nt io n ,buildrapport , andcre eteaposi t iveImpression.

T o pi ca nd o bj ec ti ve Cleanysaywhatthetopicandobjective (o rpurpo

se)ofyourtalkis.Repeatt hetopica n objectiveat somelatertime.

Sig npo s tin g Lettheaudienceknowalalllimesw h atyouwantl

odoandhowyouwan t lodoii Th ismethodiscom monin t heAme r ica n b u sinessWO<kl - sousett!

Asyou allknow,INFOMEDIAhasbeena blet o

establishsomeimpo,ta,t r.wbusinesscontactswithpar1narsintheus

thisyear.Thisalso -,sthattheMedforEnglishinmeetingsandPfIIIIlalio,IShasi oaa s II

d That's whywehaveaskedourAmericancole

a111ieAJed H ughestan

our M iamiofficetoshareafewtipswith

us.

R e eati ng newI nf ormati o

A l w ays r epeatnewdetails Thishelpsyoura dience t orememberthemandensureso pti m

a lfl owo fi nforma t ion

S umm ari z ing p oi n t s

A l thee n do f eac h sectionsummarize

th emain f actstomakesureeverybodyis f o ll o win g

Int e r ac ti o wi thth ea u dience

A mericana u die cese x pectdi r ectinteraclioo So

t reatthemasindividuals;showthemthatyo u ca r e abou tth eirindividualneeds

P rese nt er 's rol e The p resenteriso f tenco n sideredasimport·a nt a

sh i sorhe rt opic,andthepresenter'sroleisto m a k e

su r e th epresen t a t ion-evenor,e onadrytopic-

is int e r es t inganden t ertaining T oach i evethisgo

Whichdoyoufindthemosteffective?Why?

, Y ,, 1Listentothethreeeatrutsfrompresentationsandtick(.f)themediaused•

• •

1 23

Ripchar

3I'lljustwritesomeonthe andthenwewillgoonto

discussthe extpoint

4OK.Let'snow -•

atournewmagneticskirackMatterhor

nwhichwasla nchedinAugust

sOntheyouwillseeanoftheMatterhornX·15

-tlonJ

6Thesearethe

forEuropeforthe threequartersofthisyear

ar

8Tohighlightoursuccessevenfurther

ontheprevious

3Matchthetwopartstomakesentencesusedtorefertomedia.

lOnthenextpageafromthispicture,thedesignisabsolutelynew

2Mynextslideshowsbcustomershavecomplainedabouttheservice

3 Asyoucanseechowmuchthemarkethaschanged

4L tmejustshowyousomedI'llshowyou urlatestposter

sToillustratethiseatthefiguresonthenextpage

6Let'snowhaveacloserlookfwhichshowsthemarketdevelopmentin2005

7Herewecanseehowmanysinterestingdetails

8IhaveaslidehyouwillseeaphotoofthenewXTKmodel

26UNITJM\tnextslldeshows_ U IT3Mynutslld•shows-2$

)

lW<>millioonep intsixbillion

1weuseacommainEnglshtoshowthousandsandapointtoshowthedecimalplace

2 wesa y·2m illi o n'or·10b lio n• ( not;a m i lli o Pr,li obillioA & )

3 wesay'2milliondollars','170pound '(not•rnilliODdollar/170po•md)

EU32.000

A IC.

in t hon

7 ,

6

ItIsoftenbettertouseapproximatenumbersInpresentationsastheyareeasierfortheaudiencetounderstandandremember.PutthefollowingwordsinthecorrectcolumnInthetable

alittlelessthan • a o t • al most • app r ox i mate l y • aro u nd •

jus t ov er • ju st u nde r • nearty • ro u h l y • w e llove r

-(less)+I -(ab outth e Ame) +(mo )

Rewritethesentencesreplacingtheexactnumberswithapproximateonesusingwordsfromthetable

.Giveatleasttwoalternativesforeach

ILastyearw e sold90 , o83mo b i l e hones i n Ita l y

uet

yur" eoldII l,ttl• morethanljuetover90,000mob/I• p h o n •• i n ltJo(y

214.8 % o r t he p op l eas k edsa i dt h ywereun hap pyw i t hth en e w desi g n

3 W ewillbespending€ 1 98mo n th i s te c h o l o gy.

4Ourlaborato ry sa y st he idea lte mpe r at u r eis 1 8.1°C

Whichslideismoreeffective?Why?

L e' s looka t th eb i gges tcar ma n ufactur e rinChina, S Th e

next s li de s hows s amefiguresfor 2007

SAICm anagesa n etworkof 55 su b s i dia r iesand63j o ventur

e sfarcarsan d a rts Th egr o upemploysma r e t so ooopeopl

e andpr od uc ed Boo aoo ve h icl e sin 20 0

g nera t in g sa le s o fa bo u t$ 12 billion.

28UNIT3MyntX1sM•shows- UNITJ/"'1 •• ••slideshows_21

12

SAICGroup2007

:, joint ve ntur e s : 63 :,emp loyees:60,000

:, v hides :800,000:,sales:S12bn

T HER UL EO f S I X

2007-CarProducti nofSAICinChina

• has55subs i d i ariesand63jointventu res

•pr od u ces a bou t 800.000vehicl es

•amaximumofsi.xwordsperlineIfyousticktothisrule.youwon'tisoverloadingyourbulletch rts

2- - tothre ene wd esi gnf eatu r es

3 - - i s t h t cus tomer sca n chan ge t h co l ourpan e ls

4 W hat ? Well,It h i n kyou ' ll a gr eetha t theresultsare

s - n ar l y 3 p r c e t s id

6 So - -~ ?

M atchthetwoparts tom ak e sen t ences.

RhetoricalquesUons

So,justhowgoodaretheresults?

So.wheredowegofromh ere ?

Whyd Isaytha1?Because••

Adverb+adjectiveconstruction

Itwouldb completelywrongt ochangeourstrategyalthispoint

Wecomparedthetwooffersandfou dthefirstonetotallyunacceptable

Ithink!hisractis xtremelyImportant

9

extremelydangerous • absolutelysare • i ncred i b l yc h e p • h ighlyInteresting • absolutelynecessary • surprisinglygood • completelyuse l ess

-t o improv e t heq ua li t y ofo u rp roduc t s i fwewanttowinn e wcustomers.

~ , \

.

"

let'stalkabout•drawyourattention•havealook•it's uiteremarkable•

ontheotherhand•thefiguresalsoshowthat•you'llsee•c nweexplain

I'dnowliketo -•

totheregionswherepovertyhasbeen

reduced.Ifyoulookatthebarchartontheleft,

beenmadebyChina.s.povertyh sincreasedinmanypartsorAfrica,LatinAmerica.andEasternEurope.How6thisu

nevendevelopment?Toanswerthisquestion.we'll7 atthelateststudyfromtheWorldBank

First. -'thefiguresthatindicate lo alprogress

ontheotherhandthus

althoughconse uently h wever

,

e tly / owe v er /t herefore fi n di tdiffi cu lt tohan d l emod e rn c omp u t e r technol ogy

2Ho we v e r / Where as / A l t hou g t h eu r oisq ui tes tro n , wema n ag ed toi ncr ease our e po rts t otheUS.

3 Whe r e s T herefo r e / Desp i te w emadeap r ofitof$240,000lastyear,thi sy e r' spro fi t i son l y

S tto,ooo.

Al t ho u gh t heg ro w i ngdem a nd,wedidn ' t s e ll mo r ecarstha ntheyearbefore.

Asares ul t wealsoneedadvertisementsindaily n ewspa p ers

CHECKLISTFORVISUALS

./ 3 Mak e s ure y o raud ience ca nreadt h ev i su a l( fo n ts i zeandco l o u rs ).

UNIT3Wit slid•shows-31

WhatIsImportantwhenpresentingvlsuals?Whichoplnlon(s)doyouagreewith?

Kaffll Klfll lt toll, Ma rlt etl n Ma n ger

Ithinktobeeffectiveagoodvisualmustfoc sononlyafewpoints

I t'simportantnottohavetoomuchinformationononeslideortransparency Slideoverl

oadisbadbecausepeoplewillth nspendtimereadingtheslideratherthanlsteningt oth

epresenter.Inormallyusebulletpointstostructurei nformation

-I neverwritecompletesentences.Headlinesareimporta n ttoo

KellhSaltis ,R ea l Esta t eMan • p r

Inmyopinionthepresente sthefocusofthepresentation

-notthevisuals.Thekeypurposeforusingavisualaidistohelpth audienc understan

dthetopicbetter.Sothevisualsshouldonlybeusedtosupportthepresenter'smessag

e.Aprecess

-flowch rtslide,forexample,h lpspeopleunderstandvisuallywh tyouaredescribing

verb lly.Ifavisualdistractstheaudience'sattentionfromwhatyo 'resaying,it'susele

ss

SuwnL N.U port Ma n.fftr

Aboveall.aslideoranoverheadmustbereadable.Iftheaudiencecan'treadthes

lide,theywillsoongiveup.That'swhyfontsizeisveryimportant.Itshouldbeaslargeaspossible.I'dsayatleast24.Andsometimesit'salsoagoodideatousedifferentcolourstohighlightsomepoints.Usin manydiffere tcolourscanbeconfusingthough

8.at1> 1t 1t, ts, MI IMI R ue 1t t h et

Whatyousayandwhatyoushowshouldalwaysgoto ether100%.Sowlleny

ou'renottalkingabouttheslide,Itshouldn' evisible.alwaysswitchoffthedisplaywhenI'mt

alkingaboutsomethingthathasnothingtodowithth slide.Ifpeoplearebusylookingatt

heslide,theyare 'tlistening10whatyou'resaying.lt'Sbetter10usetheB·keytoreturn10abla

cscreenorreplacetheslidewithsomeformof'Wallpaper'suchasacompanylogo

Jr"H Slflchtz.Rl'I I MIIIAn1tys:t

Formeit'sverylmponantthatthepresenterspea k totheaudienceandd

oesn'tread 10them!Thespeakermustmakeeye·

contactandnotwatchthemonitororscreenwhileheorsheIstalking.It

hinkit'sextremelyboringwhensomeonejustreadsslideswordforwor

dasifitwereanessayorsomething

To ny Bt n,ettl Med i.ICon'411t111 t I

t'scalled'DeathbyPowerPoint'whenpeopleus somanysoundeffectsanda

nimationsthattheaudience'sattentionIscompletelytakenawayfromth

d liveryofhemessage.thinkPowerPoinlisafantastictool,butjustbecauseiihassomanyeffectsyoudon't

havetousethemall.Overu eisoverkillhere

Whatkindsoftoolsandvisualsdoyounormallyuseinyourpresentations?

Whattipscanyouthinkofforusingvisu lseffectively?

; 9

12,3•10,11

•

1,,15s

Floa nceSoun:lftg

Whichofthesevisualswo ldyouusetodescribe:

3L e t' s n ow a t th e alesfig u resove r thepas t fiveyea rs

4Th ek eyinthebottom - c orne r s h owsyouw h ic h co l ou r w h i cha re a

s O K, soI'dli k etofirs t - y o r a tt ent i o nt othesa l es fi g re s for F ra n

Flrst,leimequicklyexplainthegraph

Youcanseethatd1"erentcolourshavebeenusedto

indicate

Thekeyinthebottomleft·handcornershowsyou

HlghllghtlngInformation

I'dliketos tanbydrawingyourattentionto

WhatI'dliketopointouthereis

-34 UNIT' As YoU Qnseefrom1h1Sgraph

6Nowrdlikeyoutotake

7The amesofthenewmodelsarelisted

8Yo canseethetestresult inthe

9Thisasp ctofthepro lemisillustr te in

10rdliketodrawyour

ashowsourrevenuesstnces2004.bthen

extpiechart

cath wthenewdivisionwillbestructured

dattentiontothefig resintheleft

-ha n column.eyoucanseethespecificati nsfortheTPmodel.fthesalesfiguresforthevwFox

account•amount•attention•divided•see•shown•surprised•total

Thispiechartshowsourtotalhealthspendin forthelastyearandhowitis -•

amongthevarioushealthsectorareas.tersb ginwiththebiggestarea.whichis

ingreen.WecanIthat31%ofourotalhealthspendingwentintohospitalcarelastyear.Thesecond iggestareawith

PassengerVolumelm•looos)Syste SuccessStoryOntllous.ndunot<)

decline•fall •flu ctu ated • pi c i n gup • eached • rose • sl ump ed

I Asyoucanseehere, p asse ng e r numbe r s b t w ee n 2.1an d 2.3millionin t hefirstfourmonths

2Theyeven m o e r a t el y i n M a y

3InJuneyou'llnot i ceasharp I n assen g rnu mb ers

4Passen g ertra ffi c t oa b ut 1.5 m illi o n - a - o fa lmost40 %

5Asa r esul t ,1ic k e1salesstarte d inJu l y.

6BytheendofSeptem b rp asse n ger n mb e r s h d j u stove r2m illion.

i n re as e • oc keted • rose • stood • we nt dow n

1Th e g ure bya bout 5 0 00 0 i n t hefo llow in gy e a r

36 U N IT• Asyouan Sff from1h1slflph

-7

Thesenrbsareusedtodescribemovementortrends.PutthemInthecorrectcategory:upward,downwardorotherformofmovement

climb • decline • decrease • double • dro • expand • fall • fluctuate •

godown • goup • grow • hitalow • increase • pick p • plung • reachahigh •

recover • remainstab l e • rise • stabilize • staythesame

Upward ,.

Downwa r d ,

O t her

TAlKINGAIOUTTRENDS(PASTSIMPlEANOPRESENTPERFECT)

Weusethep.istsimple10talkaboutamovementortrendwhichh ppe edinthepastandisnowfinished.Signalwordsrorthepastsimplearelostmonth/year , InJanuary.from1997 - 2001.duringthe oilcrisis etc

In Ap ril t her ot eo fun e mployment roser o5million.

Ber-e n M oyond J u ly ouresoo«businessalmost doubled In 2001ato

ne Chin o's c arproduction increased by85 %

Weusethepresentperfecttotalkaboutamovementortren which tartedinthepastbutisnotyetfi ished.Sig alwor

dsaresince( sinceAugust),for(forfiveye a rs) t hismont h

yearorexpressionswith o ve r(o ve r 1heposts i xmonths)

ThenumberofGermaninvestors hasdeclined sinc e1 9 8 {I t isst i lldeclining .J

TheUSeconomy hosgrown rapidlyoverthepas t four m o nth s (I t iss/ill gr o w in g )

Notethedifferencebe-enriseandraise.

torise{ wi thou ra n ob j e cl)

PetrolpricesroseagaininMay

Thenumberort uri tshasrisento2.6million

toraisesth{ with ono b ject)

Th oilind stryraisedpriceslastyear

TheEuropeanCentralBankhasraisedinterestrates

U IT4A5youc.anSHfrom1hlsgr,iph _

8UsethenotestomakesentencesInthepastsimpleorpresentperfect

Iteleph n costs/rise/sinceJan ary

Tel.ephonecotJt.e:haVd riRneinc«Jartuary

2sales/drop/atthebegin ingoftheyear

3energyconsumpton/in reas /overthepast30years

4gasprices/goup/lastmonth

sn mberofcustomers/grow/ ince200

6surprisingly/interestrates/fall/yesterday

7T N'ssharepric /hitalow/afterthecrashin1999

8onlinebookings/double/sinceMaylastyear

9betweenMayandJulyIordervolume/n ctuate

Rewritesentencess-6toexpresstheopposite

1Wehave 'traised ricessinceIJanuary20 3

2Unemploymentraisedtoarecordhighatthebegin ingofthisyear

3WhydidtheyrisetheirrateslastDecember?

4Trainfareshaverisenby5%inthepasttwoyears.sInterestrat

eswillraiseag inthisyear

6Thecomp nyrosethedividendsinMarch