Valentines day: a social marketing for bussiness

wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses wishpond.com Table of Contents Chapter - Content Marketing on Different Social Networks Chapter 2- Social Media Branding for Valentine’s Day 10 Chapter 3- Understanding the Power of Valentine’s Day Emotions 13 Chapter 4- Provide Solutions for Your Market’s Needs 17 Chapter 5- Connect With Customers and Clients 20 Chapter 6- Promotions and Campaigns During Valentine’s Day 24 Chapter 7- Targeting Facebook Ads 26 wishpond all-in-one marketing suite is the easiest way to run great marketing campaigns on every channel: Facebook Pages Twitter Pinterest Websites Mobile Local Learn About The Suite Book a Personal Consultation Introduction Why engage in social media marketing for Valentine’s Day? Over 50% of women in relationships say they would break up with their partner if they did not receive a Valentine’s Day gift This shows you how serious the day is for half of women in relationships If Valentine’s Day is important to your consumers, shouldn’t it be important to your business? Not to mention, Valentine’s Day produces a great deal of revenue each year The average annual spending is $13.19 Billion Not enough businesses take advantage of the opportunities of holiday seasons The holidays are a time to grow your relationship with customers and clients via social networking Do Valentine’s Day like the pros in social media marketing In this white paper you will learn: • • • • • wishpond EBOOK How to get people to share your Valentine’s Day content How to run Valentine’s Day promotions The impact of photos on customer engagement Why to start early on the promotion of the occasion Strategies on using Facebook Ads to target demographics Valentine’s Day: A Guide to Social Media Marketing for Businesses Chapter Content Marketing on Different Social Networks Facebook Posting about topics, holidays, and current events that Facebook users are already thinking about tend to go more viral than other posts For example, posts that mentioned Independence Day on July 4th created somewhere near 90% more engagement than all other types of posts published that day What kind of content is best to post on Facebook? • Photos on Facebook Pages receive 53% more likes than the average post • Photos attract 104% more comments than the average post • Fill-in-the-blank posts generate about 90% more engagement than the average text post Source: https://www.facebook.com/business/fmc/guides/bestpractices?campaign_id=250393211715997&creative=bes Google+ Google+ is home to the tech-savvy Which means outdated posts are not going to bode well with your audience Relevant and trending topics are to be paid attention to Keep track of when Valentine’s Day is trending on Google+ so you can get on top of it as well wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses The content shared by successful businesses like H&M always includes an interesting image and the occasional links to interesting content, promotions, and videos Posting links to your original content will get indexed by Google and improve your SEO Pinterest Pinterest is a powerful tool for social promotions Yet as of October 2012, 71% of businesses were not on Pinterest Pinterest users spend more money, more often on more items than any other of the top social platforms This makes Valentine’s Day the perfect season to utilize Pinterest Especially with women using Pinterest for holiday shopping ideas wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses How women (70% of all Pinterest accounts) use Pinterest for holiday shopping: • • • • 60% to find gift ideas 26% to create a wishlist to share 23% top in photos of gifts I’ve bought/made for others 36% to research on gifts for others that are already in consideration Sources: http://bit.ly/118XN39, http://blog.nielsen.com/nielsenwire/social/2012/, http://visual.ly/how-might-you-use-pinterest-yourholiday-shopping Twitter It’s hard to get heard with all of the noise on Twitter There are approximately 3,000 tweets sent per second! So make your tweets exciting In less than 140 characters, you have to grab the attention of your audience Giving followers a peek into behind-the-scenes can go a long way To the audience, it feels exclusive It’s necessary to provide content that they feel is worth their time wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses Chapter Social Media Branding for Valentine’s Day wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses Incorporating Valentine’s Day into your social media branding is easy Here’s how you it on Facebook and Twitter: On Facebook, consider making a seasonal cover photo for the occasion wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 10 What you dislike most about Valentine’s Day? Still have no idea how to relate your business to Valentine’s Day? Why not post anti-Valentine’s Day content? Get in touch with people’s dislike or disgust of the holiday You may find that some people will react negatively to this, but this is a common risk with social media Topics that allow you to share an alike interest or opinion with your fans and followers bring on engaging conversations Include an image or list of things you hate about Valentine’s Day Engage your audience by posing a question such as, “What you hate about Valentine’s Day?” Get the entrants to discuss it on your Facebook page wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 15 Chapter Provide solutions for your market’s needs People are going to listen to what you have to say if it’s going to help them Providing Valentine’s Day ideas not only helps them, but helps your business create trust with consumers Valentine’s Day related promotional posts with a solution don’t seem as pushy as the regular ones without a purpose It’s more about suggesting as opposed to telling The buyer will come to a natural “yes” and feel confident about purchasing the product Burberry suggests a gift idea for the man in your life House of Blues in Anaheim let their followers know that they have an easy solution for Valentine’s Day plans They are effectively solving their customers needs on Valentine’s Day Being specific about who the products/services are for grab the attention of your target market People that are genuinely interested in your product are likely to click through wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 17 If you don’t feel any of your products/services are relatable to Valentine’s Day, dig a little deeper Businesses of all sorts find creative ways to market during all seasons Make a ‘limited edition’ product/service for Valentine’s Day Diamond Candles does a great job at this They even found a way to get more virality on their post - by getting people to tag their significant others in the comments! wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 18 Chapter Connect With Customers and Clients One of the important aspects of social media is communication between your business and your customers/clients With a push in the right direction, people will feel more inclined to communicate with your business in social communities Showing a connection between employees and customer Give fans a reason to interact with your business What aspect(s) of your business your fans love the most? What are their hobbies? Do your customers love low prices? What about quality customer service? Victoria’s Secret takes note of everyone who looks forward to the annual Victoria’s Secret Fashion Show In this example, they get the Angels from the fashion shows to respond to tweets about their plans on Valentine’s Day Fans anticipate the response eagerly from the Angels wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 20 Share a fan’s photo of your product/service Make a connection between your business and the holiday Incorporate your brand, product, or service without being promotional These types of posts are more likely to become viral because fans feel It’s for their entertainment value as opposed to your businesses profit *NOTE: Doing this during other times of the year is also encouraged It doesn’t have to be a holiday to share your appreciation of your fans! If you don’t have any of your fans photos incorporating your business, you can find a way to it yourself It’s just as effective, although it requires more work on your part Find a creative way to use your product/service to celebrate Valentine’s Day Burberry uses some fabric to create a heart shape Then they simply wish their fans a Happy Valentine’s Day wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 21 Starbucks used their Valentine’s Day merchandise to tell their fans they love them A very simple concept sent an efficacious message Thank them after asking for feedback Your customers will feel great knowing that you appreciate their business, and it goes a long way after getting them to help you out Even if the post doesn’t result in a lot of likes or comments, it’s still valuable to express your gratitude wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 22 Chapter Promotions and Campaigns During Valentine’s Day Make online promotions that get fans involved Take advantage of Valentine’s Day and use contests to acquire more followers, likes, engagement, or whatever your goal may be Make sure your campaign/promotion is mobile compatible Why? • There are over 1.2 Billion people accessing the web from their mobiles • 32% of people ages 18-24 use social networking in the bathroom Yeah • 38% of smartphone owners use their device in front of the TV every day Create your own hashtags to be used on either Twitter, Instagram or Pinterest Diamond Candles commonly uses #candlecraze, which works perfectly for their brand because people go crazy over their candles, literally You can also utilize generic hashtags applicable to your campaign such as #giveaway which was used in the Diamond Candles example Entice fans to comment on your posts by giving them an incentive, whether it be big or small Comments, shares and likes all attribute to the increase in virality of your posts wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 24 Chapter Targeting Facebook Ads Targeting Facebook Ads to a specific demographics is ideal if your promotion or campaign is directed at a specific audience It is likely that you’ll want to target most of your ads in one way or another There are many targeting options available: • gender • workplace • relationship status • education • age • broad interests • likes • connections • interests • precise interests Are you marketing rings to men wanting to propose to their girlfriends on Valentine’s Day? Well then there’s really no point to targeting anyone with a “single” relationship status on Facebook If you target a more specific audience, you are more likely to advertise to people who are more likely to be genuinely interested in the product or service There are two groups to target your ads to.You can target those users with the Precise Interests feature In this field you can enter your competitors’ names and target their Facebook fans You can also target based on Broad Categories, including Marital Status, wider interests like “Food & Drink” and “Jazz/Blues” music Keep your audience to approximately 100,000 people - this is the optimal size of a group that you want to target • If you’re over 100,000 fans: Limit the ages and geography to your most targeted groups and decrease the number of Precise Interests you have selected • If you’re under 100,000 fans: Add more Precise Interests to target a larger number of users who have interests related to your business/industry wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 26 Are you looking to target single people? You can target their age along with relationship status This would work well for a nightclub or for dating services where you have to be a legal age in order to join Consider targeting their interests (dancing, bars, etc.), their relationship status, and age to start Contact Us We would love to give you the advantage of our learnings Book a Personal Consultation Written by: Cara Tarbaj Content Marketing Manager Wishpond wishpond.com [...]... the same with your header image or background image Shoppers Drug Mart Example Start ahead of time - Walmart started three weeks ahead of time last year They have over 26 million fans to date, so they are a great example to follow This is an example of a campaign getting users to post on their wall When you have a significant fanbase, you will have fans willing to post content on your wall, especially... there’s an incentive Walmart asks fans to post dessert creations for the chance to have their entry featured as a Meal Solution This is effective because friends of fans will see that they’ve posted on Walmart’s wall, prompting them to take a look and possibly like the page wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 11 Chapter 3 Understanding the Power of Valentine’s... wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 17 If you don’t feel any of your products/services are relatable to Valentine’s Day, dig a little deeper Businesses of all sorts find creative ways to market during all seasons Make a ‘limited edition’ product/service for Valentine’s Day Diamond Candles does a great job at this They even found a way to get more virality on their... conversations Include an image or list of things you hate about Valentine’s Day Engage your audience by posing a question such as, “What do you hate about Valentine’s Day?” Get the entrants to discuss it on your Facebook page wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 15 Chapter 4 Provide solutions for your market’s needs People are going to listen to what you have... your part Find a creative way to use your product/service to celebrate Valentine’s Day Burberry uses some fabric to create a heart shape Then they simply wish their fans a Happy Valentine’s Day wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 21 Starbucks used their Valentine’s Day merchandise to tell their fans they love them A very simple concept sent an efficacious... fans to comment on your posts by giving them an incentive, whether it be big or small Comments, shares and likes all attribute to the increase in virality of your posts wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 24 Chapter 7 Targeting Facebook Ads Targeting Facebook Ads to a specific demographics is ideal if your promotion or campaign is directed at a specific audience... Valentine’s Day: A Guide to Social Media Marketing for Businesses 13 According to a study conducted by the University of Indiana, there are 6 primary emotions that humans have that you can tap into with your content 1 Surprise 2 Joy 3 Sadness 4 Fear 5 Anger 6 Disgust Although especially for Valentine’s Day, it is easier to stick to the first two; Surprise and Joy Anything unexpected or positive in an inspirational... message Thank them after asking for feedback Your customers will feel great knowing that you appreciate their business, and it goes a long way after getting them to help you out Even if the post doesn’t result in a lot of likes or comments, it’s still valuable to express your gratitude wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 22 Chapter 6 Promotions and Campaigns... smartphone owners use their device in front of the TV every day Create your own hashtags to be used on either Twitter, Instagram or Pinterest Diamond Candles commonly uses #candlecraze, which works perfectly for their brand because people go crazy over their candles, literally You can also utilize generic hashtags applicable to your campaign such as #giveaway which was used in the Diamond Candles example... inspirational or humourous manner will lead people to share your content Google’s Valentine’s Day post last year was a touching video that only lasted a minute long, yet created emotional reactions from the viewers It featured a famous song by Tony Bennett which helped assist in winning the viewer’s hearts wishpond EBOOK Valentine’s Day: A Guide to Social Media Marketing for Businesses 14 What do you