TABLE OF CONTENT I Introduction………………………………………………………………… II Importance of branding…………………………………………………… Importance of branding to the company………………………………… a Differentiating the business………………………………………… b Building belief for customer………………………………………… c Saving marketing expense…………………………………………… d Increasing product value…………………………………………… Importance of branding in Vietnam culture……………………………… III My personal opinion about brands……………………………………… List of brands I like……………………………………………………… a Oolong tea plus……………………………………………………… b Birdy robusta coffee………………………………………………… c Hao Hao instant noodle……………………………………………… d Strepsils……………………………………………………………… List of brands I not like……………………………………………… a Popeyes……………………………………………………………… b KFC…………………………………………………………………… c Jollibee………………………………………………………………… d Domino’s pizza……………………………………………………… Conclusion………………………………………………………………… References……………………………………………………………………… List of pictures………………………………………………………………… 4 9 9 10 10 11 11 11 11 12 12 13 14