(Tiểu luận FTU) TABLE OF CONTENT

1 TABLE OF CONTENT Table of content Overview CONTENT 1) Business Model 2) Process of Buiding Webshop 3) Webshop Technology 10 4) Interesting about ScoobyDoo Petshop 14 5) Member Participation…………………… 18 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 `1 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com OVERVIEW 30 31 In the last decades, the demand for growing a pet as a family 32 33 companion has been dramatically rising thanks to its mental benefits In 34 Vietnam, many families are not only still keeping this as a tradition but 35 also seeking for new and modern pets that are specially bred in order to 36 satisfy their aesthetic requirements This is the reason why we are here: 37 to fulfill every needs of customers concerning pets This report will 38 provide an insight into all the stages and processes that we have taken 39 to construct our webshop: Scooby Doo Pet Store 40 41 In the report, we would want to tell about our business ideas at 42 43 first They are the motivation and enlightenment that assists us to put the 44 dream into realism We are focusing on how well other pet stores are 45 doing and in what ways we can perform better for our customers 46 Further analysis of market and competitiveness leads us to even more 47 ideas of the store and services `2 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Business idea Interesting features ScoobyDoo Petshop Technology choices Process of building shop 48 49 50 In the second place, technological choices will be made for 51 promotion, marketing and customer relation With a view to maximizing 52 the spread of media, we utilize a decent number of social networks and 53 website hosting channels so as to introduce more and more customers 54 to our shop The third section is going to be about the specific processes of the 55 56 construction of our webshop Some details, from pricing, shop 57 management and customer services to methods of order, payment and 58 delivery, will be discussed later An indispensable part of the report will look into what features of 59 60 our webshop stand out and spur attention from potential customers 61 These are supposed to be the key to our path to success Lastly, we will provide the assessment of participation of each 62 63 member in our group Also, the division of activities, commitment levels 64 and percentage evaluation among members would be included 65 66 `3 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 67 68 BUSINESS IDEAS 69 In the fast-paced modern life, the average family now has much 70 71 better standards of living and the tendency to satisfy their mental needs 72 is growing greater and greater One of the most efficient way to achieve 73 stable state of mentality is to have a pet and, indeed, not only is it is a 74 tradition but also it has become a persistent trend, especially in Vietnam 75 Nevertheless, an increasing number of pet shops have been reported to 76 fail to meet the minimum criteria of pet caging and caring These shops 77 accommodates too many kinds of animals compared to their capabilities 78 in order to maximize profits and pay little attention to pets’ physical and 79 mental health 80 81 Confronting this situations, we, also as true pet lovers, have come 82 up with a business idea that takes advantage of social media and online 83 channels to develop a highly-qualified pet store We see that our 84 customers’ happiness and the well-being of their new family companion 85 should be of top paramount In an effort to make our ideas come true, 86 we have built a reasonable system of three stages for our webshop `4 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com • Pre-purchase • Mid-purchase • After-purchase 87 The first stage is called pre-purchase in which customers are 88 89 helped to have a good look at a wide range of pets before making 90 decisions Our staff will provide customers with necessary information 91 about which kinds of pets suit their needs and personalities in order to 92 maximize satisfaction In addition, we make sure that customers feel 93 secure about how considerately we have raised and taken care of our 94 pets because pets are not just animals but a true member of families 95 96 In the second stage, we try to answer all the questions from our 97 customers concerning matters like pet-caring instructions, methods of 98 purchase or payments so that they will have no doubts when deciding to 99 adopt a pet We will be using social networks and online channels, such 100 as Facebook pages, Instagram, Google mail and Wordpress hosting, to 101 the job for customers who order pets online 102 Last but not least, our work is not finished until customers are fully 103 104 satisfied about their pets We will provide a bunch of after-purchases 105 services and pet-caring kits and toys so that customers can take good 106 care of their pets easily We have a team who are experienced and 107 expert in pet-raising as well as in how to train them, what to feed them, 108 how to make them adapt well to different environment 109 110 `5 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 111 112 113 114 115 PROCESS OF BUILDING SHOP 116 We sell our products primarily via social networks, including a 117 118 Facebook page (facebook.com/ScoobyDoo.PetStore), an Instagram 119 page (instagram.com/scoobydoo.petstore), and a website 120 (scoobydoopetshop.wordpress.com) All products will be presented and 121 promoted on those social channels: Relevant images and clips will be 122 uploaded Every member of our team is assigned to develop and manage the 123 124 online shop Minh Dat and Hoang Huy are in charge of the Facebook 125 page; Thien Vinh and Quang Minh take control of the Instagram page; `6 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 126 Son Hoang manages the website, the Gmail system and Email 127 Marketing 128 129 Take advantage of all social channels Share stories and tips Regularly update posts about products and services Via loyal customers There are several ways that we are advertising Scooby-Doo shop 130 131 Firstly, we place emphasis on the social channels to market our products 132 and services Posts are occasionally updated to bring to customers the 133 latest news of products in stock and services being provided We also try 134 to engage more and more potential customers by uploading interesting 135 stories and tips on how to take good care of pets Secondly, we expand 136 our market share by offering competitive prices to loyal and first-time 137 customers, and rewarding those who introduce their friends to our shop `7 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 138 As taking a good care of customers is one of our top priorities, we 139 140 are attempting to improve customer services in many ways We are 141 developing a seamless shopping experience where products can be 142 delivered to home or picked up in store, and services can be booked 143 online An online community is under construction, which offers a place 144 for pet owners to discuss and receive guidance from our experts and 145 other owners Also, we are maintaining loyalty club, which delivers 146 targeted offers to customers and increases our share of their spending 147 Finally, we continue to provide leading customer services with our highly 148 trained colleagues, which is essential to our success 149 `8 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com Every transaction will 150 151 be done via our official 152 website We offer a simplified Via official website Simplified and user-friendly interface 153 and user-friendly interface 154 that helps customers 155 purchase their favorite 156 products quickly and straightforwardly There are several methods of 157 payment available We are cooperating with many local banks, such as 158 Vietcombank and Techcombank, so that customers can use their credit 159 cards to make payments with no extra fees Additionally, Scooby-Doo 160 shop also receive orders via emails and Facebook Customers will pay 161 half the total amount in advance, and the other half upon receiving the 162 products Also receive orders through emails and Facebook 163 In terms of delivery, our team can ensure that products will be 164 shipped on time to all customers across Vietnam We are partnering with 165 several shipping agents in an attempt to provide superior delivery of 166 products to buyers Some of the names are DHL, VNPT, and TNT `9 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com All products shipped on time Offer competitive delivery across Vietnam Partnering with DHL, TNT,… 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 WEBSHOP TECHNOLOGY WEBSHOP TECH In the era of information technology, every business, in order to function effectively, has to take advantage of the popular media available We, the founders Scooby-Doo Pets Store, understand it better than anyone For years, we have put efforts into promoting our business to animals lovers, making Scooby-Doo a well-known and trusting place for our customers' pets Along with our nicely designed, responsive-tocustomers and informative website, we also have our Facebook fanpage and Instagram account When visiting our Facebook and Instagram, you are not only provided with useful information about how to raise your pets properly, but also get consulted about animal food and healthcare products, which are updated frequently Last but not least, we show the world how cute and happy our shop pets are, with detailed photo series of them (from birth to fully grown-up) eating, living and having fun in their comfortable living environment 1, Our website A nicely designed, informative Website is a good stepping stone for any business Today, a website does not only provide news and detailed information about the business It also functions as a shopping site where customers can buy related products from different brands The buying process is convenient: customers visit the shopping site, choose the products they prefer (products are enclosed with detailed information about prices, brands, how to use, ) and add them `10 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 198 199 200 201 202 203 204 205 206 207 208 altogether in their online shopping carts Finally they can pay for the items using their credit cards information All can be done at home Scoobydoopetshop.wordpress.com has all features that are essential for a website today: an attractive interface that triggers the love for cute animals right at the moment you enter our site We assure you, our beloved customers, that there will be no irrelevant ads We sell products for pets from different brands with detailed information about the manufacturers and the links to their own website so that counts as promoting those brands to the public Since we not allow ads banners on our site, they will have no chance to irritate the customers Nicely desinged, smart interface 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 Minimum amount of ads Shopping site function Credit card payment and online shopping cart integration When visiting and making purchases on Scooby-DooPetshop.com, customers will see that their money worths to pennies The whole process, from preordering your pets even when they are still in their mother's' wombs, having them shipped to your doorstep, to further issues regarding raising them, all can be done at your home All you have to is visiting our website at once Our staff will listen to you, and fulfill what you want It is true that our pets cost you slightly more than others But with the extra money you have to pay, you will be happy to know that they are carefully looked after from birth till they come to stay with you All pets are fed with high quality food Their living conditions are fully adjusted to each individual Should they feel sick while living with their owners, our store will take care of them until they are totally recovered The condition of other owned pets from our store are also updated frequently on the site so customers know more about them `11 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 225 226 227 228 229 230 231 232 233 234 235 2, Our Facebook fanpage As the majority of our customers are adults in their mid-twenties using Facebook daily, creating a Facebook fanpage seems to be a smart choice A Facebook fanpage is an effective tool for attracting new people sharing the love for pets With every picture of the pets we post on the timeline, there will be more chances of new customers knowing about our store Gradually, our pet store will become more well-known `12 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 Not only to attract new potential customers, a Facebook fanpage can be used to strengthen the relationship with the current customers, encouraging them to recommend our store to the people they know Similar to whatever you can find on a particular Facebook fanpage, ours will keep you updated with useful tips on pets raising It is also effective when it comes to announcing important news about the store (new pets, food and healthcare products available, new extensions opened elsewhere, ) Since people surf Facebook more frequently than entering our main website, we will inform them of the latest news on our fanpage Customers then can go to the main website and continue their reading 3, Our Instagram Instagram, in recent years, has proved to be very potential Instagram is best known for it photosharing capability, and with the ongoing trend, many and many people has joined this simple but fun social network We know about this trend That's why we created our own Instagram account for Scooby-Doo Pets Store `13 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 257 258 259 260 261 262 263 264 265 266 267 268 269 We did this not only to attract more customers, but also to bring our pets store to a higher level of popularity A nicely retouched photo of our cute Alaskan Husky will catch the eyes of Instagram users, creating a more "classy" for our pets store Now people will come to us not simply to buy animals They come to us because they feel the elegance of the whole process, from buying, raising to taking care of your pets Our store will create a new trend among youngsters, making them love animals more, and providing them with knowledge to prove that love, so that their pets can live healthy lives Interesting Things At Scooby-Doo, pets aren’t just animals, we understand that each 270 and every pet is a part of a family waiting to be found Here are a few 271 facts you’d be interested to know 272 We put pets before profit: 273 274 275 276 277 278 279 Our staffs work profusely day and night in order to deliver trusting sources of material for references, all to help make our customers shopping experience that much easier A huge number of man-hour and skill goes into streamlining the process of pet owning, creating convenience and quality All of our staff are dedicated to providing the highest levels of pet care, and professionally trained to offer great pet care tips as well as having superior product knowledge `14 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 280 281 282 283 284 285 286 287 288 289 We are very friendly: Our staffs are very friendly and will anything and everything in their power to make your experience much more enjoyable Scooby-Doo is like a big family, with both human and animal members! Customers will be please to find that our pets, those normal as well as exotic, are all very well trained and treated well Other than being just another business where people come to work, we strive to provide an environment as well as a workplace atmosphere that will please all staffs, customers and animals alike 290 292 We take pride in what we do: Scooby-Doo understands that a pet is and will always be a great 293 companion for anyone, from toddlers to elders, adults or parents-to-be 294 We hope to be a part of a growing community and places the success of 291 `15 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 295 Scooby-Doo in the hands of our hard working colleagues Our staffs are 296 always on the other line of the phone or online at our page so that we 297 can provide immediate help to our customers Scooby-Doo’s 298 commitment to helping our customers is the factor we care most about 299 300 301 We are very professional and get better every day: 302 303 On a variety of our websites and social media, customers will be 304 interested to know that Scooby-Doo’s stores provide up-to-date 305 information and articles regarding animal care On a number of our 306 websites and associated links are a library of information, which is 307 completely reliable, all aiming to help customers find the perfect addition 308 to their family We understand that a family member is very important 309 and thus provide a lot of information and services to help your pet’s 310 nutrient, health and sanitary needs Other information that we also aim 311 to find to better your family’s experience are the newest forms of pet, 312 their nutritional need, their environmental needs and ways to take care 313 of them With every pet, we provide a number of certificates 314 authenticating the pet’s origin, its breed, vaccination history and training 315 experiences 316 `16 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 317 318 We go the extra mile: 319 While other pet store offers more payments in ways of pet food or 320 playgrounds for pet, Scooby-Doo does more From placing professionals 321 at the end of hotlines or on our social media, to providing up-to –date 322 info on the latest trend in pet care, and accommodating to exotic species 323 such as chameleons and tortoises alongside the everyday dogs and 324 cats Our business as a whole and our staffs in particular will go above 325 and beyond to satisfy customer needs 326 327 328 329 330 331 332 333 `17 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com 334 Scooby-Doo’s Participation 335 Overall work is split evenly between the members, with each putting approximately 336 seven hours throughout the course of this project Apart from the work mentioned below, all 337 members further took part in researching articles and information as well as posting them on 338 webpages and Instagram Each member was given exactly 20% of the overall work needed 339 to be done, and all members worked with great professionalism 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 Nguyen Son Hoang: Being good at designing skills, he was put in charge of the more technical aspect of the work, such as creating the website with all shopping function He brainstormed and designed the logo and the brand of Scooby-Doo Petshop He also revised and created some creative marketing campaigns to push up the sales He summarized and categorize information provided by other members, created the slides and rendered the final product Vu Hoang Huy: Proposed the initial idea along with Vinh, created to general idea and the overview of the business content He wrote the page report on his business idea and its content and created the Facebook page Tran Thien Vinh: proposed the business name and the webshop’s technical choices From social media to Scooby’s webpage, many stem from Vinh’s proposals He wrote a page report on his decision making process and created the Instagram page Nguyen Minh Dat: Helped with researching material for the webpage and wrote a page report on the process of Scooby’s growth Nguyen Quang Minh: Also assisted in the informational research for the webpage, wrote a page report on many of the interesting aspect and information relating to Scooby-Doo’s pet shop Drafted to Participation report and helped created Scooby’s Gmail account 360 `18 | P a g e LUAN VAN CHAT LUONG download : add luanvanchat@agmail.com ... 70 71 better standards of living and the tendency to satisfy their mental needs 72 is growing greater and greater One of the most efficient way to achieve 73 stable state of mentality is to have... owning, creating convenience and quality All of our staff are dedicated to providing the highest levels of pet care, and professionally trained to offer great pet care tips as well as having superior... mile: 319 While other pet store offers more payments in ways of pet food or 320 playgrounds for pet, Scooby-Doo does more From placing professionals 321 at the end of hotlines or on our social media,